2022 Brand Book: The Social Student Spaces

2022 Brand Book: The Social Student Spaces

Communication Guidelines 2022

Hey Socialite!

If you’re reading this letter, that means there’s something extraordinary about you. You knowhow to make work fun. You know that coworkers canmake some really great friends. You know that when your team teams up, you can make some pretty impressive things happen.

And that’s why we’re turning to you for help launching our brand new brand campaign.

We all know that where you live throughout collegematters—that the people you spend your time with shape your college experience as much as your major does. And we know that the easiest way to score invites is just to be around to invite. That’s why The Social’s new brand campaign is based on one simple idea:

When You’reHere, You’re In.

Over the next few weeks, you’ll be receiving all kinds of new brand materials and sales tools that’ll help bring this idea to life onsite. And we’ll be updating the website to help bring the community, amenities and vibes of your property to life online too. As we start shaking things up, I want you to know that we’re all in this together. If you have problems or suggestions, don’t hesitate to reach out. You’re part of what makes living at The Social so great.And we couldn’t build this brand or empower our residents to live their best lives yet…without YOU!

Thanks for being part of this vision and we look forward to continuinggrowThe Social brand,

Your Social Marketing Team [email protected]

Messaging Architecture Talking Points

The Home Of Your Social Life The Social is a whole lot more than an apartment complex— it’s a community. It’s the kind of place where you don’t just know your neighbors, you know your neighbors’ friends too. The kind of place that’s always filled with good people and great vibes. The kind of place where you can always find company for your late-night cramming. And the kind of place where laundry day is a lot more fun than you might think. With incredible communal spaces and incredibly fun community events, both you and your social life will thrive at The Social.

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Messaging Architecture Talking Points

Everything Your Best Life Needs At The Social, we have amazing communal amenities right on site. Like pools for lounging around and dog parks for letting your pooch let off a little steam in. Our study spaces have fantastic high-speed internet and our game rooms always have a little friendly competition in the works. With everything from the perfect meeting room for planning out your next group project to a perfectly calibrated Peloton workout, The Social delivers the lifestyle you’ve been looking for.

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Messaging Architecture Talking Points

Conveniently Off-Campus The Social sets higher standards for student living. We offer more space and more freedom than the dorms—and more convenience than other off-campus living options. Every one of our properties is either walking distance from campus or located right on a bus route, so you can get to class quick. And every one of our monthly rental rates includes most utilities, so you don’t have to worry about payingmultiple bills. Not to mention, we offer both furnished and unfurnished units, so you can bring as much or as little furniture as you want. The Social is uncomplicated upperclassman living.

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Messaging Architecture Talking Points

An Extraordinary Home for Everyone At The Social, you don’t have to fit a certain type of mold to fit right in. Here, students from all kinds of different backgrounds find common ground in the joy of discovering new bands and inventing new uses for ramen and making the most of all the crazy-amazing parts of college. Here, you’re always free to be yourself. And your pet is always welcome to make themselves at home too. With all kinds of great people sharing all kinds of good times together, The Social is where you’ll find the sociability of Greek life—without the conformity of it.

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Messaging Architecture Talking Points

The Best Roommates You’ve Ever Had Finding the right people to live with is hard. Are they as clean as you? As studious as you? As night owl-y as you? At The Social, we offer a sophisticated roommate matching service that carefully matches you with roommates who share your lifestyle preferences. Because we know that you need to like your roommates in order to love the place you live.

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Messaging Architecture Talking Points

See Yourself in Our Staff Say you need help changing the schedule on your Nest thermostat—or you need to know the best place to get a dress dry cleaned—at The Social, you can count on our staff for help that’s actually helpful. Since many of our team members are college students themselves, they really do know what balancing school and life is like. And since every member of our team is a local expert, even our manager knows the best place to find hash browns at 4a.m. Navigating the independence of off-campus life can be tough. But here, you’ll never have to do it alone.

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Messaging Architecture Talking Points

Protecting Your Peace of Mind We know that safety is a necessary component of success in college. And that’s why we’ve put a whole lot of precautions in place. We provide smart locks and locking bedroom doors to help keep your belongings safe. We maintain gated communities and fob-accessible buildings to help protect you and your peace of mind. And we provide transparency and all- in prices to help look out for your finances too. At The Social, we’ve always got your back.

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Elevator Speech

The Social is college life done right. It’s afternoons spent lounging around the pool with your closest friends. It’s good vibes and great neighbors. It’s a community that fosters friendships and friendships that bring out the best in you.

Here, you’ll enjoy the independence of off-campus living alongside a quick commute to class. Whenever you need a little help or a whole lot of advice, you’ll find that our team knows exactly what you’re looking for. And whenever you need a really great person to live with, you’ll find that our sophisticated roommate matching has you covered too. With fantastic community events and phenomenal onsite amenities, you don’t have to go anywhere to have a little fun. And with secure buildings and all-in prices, you can find the peace of mind you need to stay focused on living the lifestyle you want.

At The Social, we’ve cracked the code on living college life to its fullest. And now, you can too!

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Mantra

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Photography

The images selectedare authentic, fun and representative of life at The Social. Utilizingour staff and residents as ourmodels on property, campus, and around town to paint create a genuine feeling.

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Brand Colors

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Fonts

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Brand Collateral

Withauthentic lifestyle images andcolorfully abstract elementshelps The Social come to life in print and digital. Utilizing templates inCanva will help theproperty create their own branded content

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Logos

Employment Engagement

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Employment Engagement

Branded FoamFingers

Socialite T-Shirts

Branded PlayingCards

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Social Media

Social KoxvilleTikTok Be sure to reference your SocialiteGuideBookwithall its helpful tips in better social media practice. No easier way to go viral thenutilizingbranddesignelements fromCanva and plan your posts in Soci.

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