2022 Media Kit

2022 Media Kit

We connect our readers with the content they desire in every format that suits their lifestyle. They are loyal, engaged, and influential. Build a campaign based on your business goals and connect with an audience that only San Diego Magazine can deliver. San Diego Magazine reaches 800,000+ of the city’s smartest and most affluent consumers across a multimedia platform.

“Our readers are trusted friends who come to us for recommendations, insider tips, and a better lifestyle.” Marie Tutko, Editor In Chief

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Media-Platform Snapshot

PRINT

52 , 100 Un i que-News l etters Subscr i bers

4 , 000 SMS Text Messag i ng Subscr i bers

95% paid & verified circulation *

41 ,151 monthly circulation

205,755 total readership

205 , 755 Pr i nt Readers

CVC Audit, June 2020

Based on 5 readers per copy, CRMA

CVC Audit, June 2018

ONLINE Monthly visits: 200,000+ Monthly pageviews: 475,000+ Average time on site: 3:11

Total Reach 800,000+

SOCIAL MEDIA FOLLOWERS

1 5 , 100 *Event Attendees

Facebook: 56,000+ Twitter: 127,000+

Instagram: 179,000+ Pinterest: 7,700+

200 , 000 On l i ne Vi s i tors

368 , 700 Soc i a l Med i a Fo l l owers

SMS TEXT MESSAGING

Subscribers: 4000+

E-NEWSLETTER SUBSCRIBERS

Charitable SD 4,600+

Best of San Diego This Week 43,000+

Exquisite Weddings 5,400+

Main Dish 50,500+

2022 s i gnature events Brunch Bash Sweat San Diego San Diego Festival of the Arts Best of San Diego Party Celebrating Women Best of North County Party

*Temporarily on-hold

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CONTACT AMANDA LENOX AT [email protected] OR 619-744-0519

Demographics

READER PROFILE

Travel 4+ times a year ........................................39% Travel plans are influenced by San Diego Magazine........................................36% Average spent on hotel/night ...................... $215 WHERE DO YOU PLAN TO TRAVEL IN THE NEXT 12 MONTHS? Arizona..............................................................................23% Baja, Mexico ............................................................... 20% Hawaii................................................................................29% Las Vegas ......................................................................34% Los Angeles .................................................................37% Palm Springs/Desert Cities ..............................34% San Francisco .............................................................38% Santa Barbara ..........................................................30% Temecula ........................................................................24% REAL ESTATE Own home .................................................................... 77% Own a vacation home .......................................... 15% Average value of home ...................... $1,090,000 Plan to purchase home décor/appliances in the next 12 months ..................................40% Plan on remodeling in the next 12 months .............................................................27% Plan to purchase a new home ..................... 14%

Furniture/home furnishings .............................59% Health club/exercise class/equipment ...53% Home Improvement/Appliances................... 60% Medical services ......................................................53% Men’s apparel .............................................................56% Premium liquor ..........................................................25% Vacations/travel .......................................................59% Wine ..................................................................................66% Women’s apparel ......................................................76%

AGE Age 25-34........................................................................ 19% Age 35-44 ....................................................................... 18% Age 45-54 ....................................................................... 19% Age 55-64 ...................................................................... 15% Median age ..................................................................... 48 GENDER Female...............................................................................64% Male....................................................................................36% MARITAL STATUS Married.............................................................................65% Live with partner..........................................................11% Single.................................................................................24% EDUCATION Graduated college .................................................. 73% Post graduate study ...........................................29% OCCUPATION CEO/owner/executive/VP ................................. 20% Technical staff and professional (engineer, architect, doctor, lawyer).......35%

LEISURE

DINING Average meals out in past month..................... 11 Average number of meals at a fine dining restaurant a year .................................. 13 Average amount spent out on dinner for two ..................................................... $80 Visited a brewery in past month.................. 47%

JET-SETTING

TRAVEL Spent more than $5,000 on travel

in past year ..........................................................48% Plan to travel in next 12 months................. 89%

ENGAGEMENT

READERSHIP HABITS Read the last 4 out of 4 issues.....................76% Average time spent reading.............. 1.03 hours

ACTIONS TAKEN Took action as a result of

reading magazine ...........................................96% Attended an event ...............................................43% Passed along item of interest ......................64% Planned an outdoor activity ...........................48% Frequently purchase products ...................... 73% Visited a restaurant............................................... 86% Visited a specific Web site................................46% SPENDING POWER ANNUAL HOUSEHOLD INCOME Average household income.................... $233,216 Greater than $100,000........................................ 86% Greater than $150,000..........................................58% Greater than $200,000........................................32% NET WORTH Average net worth................................. $2,024,000 Greater than $500,000........................................69% Greater than $1,000,000.....................................48% Greater than $2,000,000....................................27%

PLAN TO PURCHASE IN THE NEXT 12 MONTHS

*Sources: Erdos & Morgan Subscriber Study, 2015 & CVC Audit, June 2018 Automobile..................................................................... 18% Craft beer ......................................................................45% Dental services .........................................................63% Dining entertainment ..........................................64%

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CONTACT AMANDA LENOX AT [email protected] OR 619-744-0519

Circulation

DISTRIBUTION LOCATIONS

SUPERMARKETS & DRUGSTORES

UCSD Sony Scripps Research Institute San Diego Sports Commission LARGE EMPLOYERS (RECRU I TMENT PACKAGES) Solana Beach Chamber of Commerce Union Bank Investment Services San Diego Convention Center California Welcome Center SDAR Kearny Mesa SDAR Rancho Bernardo SDAR Solana Beach SDAR Coronado REAL ESTATE OFF I CES , CHAMBERS OF COMMERCE , & V I S I TOR CENTERS

San Diego Magazine ’s print circulation continues to remain strong across every distribution channel. Rest assured that your brand’s message is reaching the most engaged readers, evidenced by vitality on the newsstands, loyal subscribers, distinguished partners, and paid readership.

7-Eleven Sprouts Stater Bros. Stumps Market Vons Walgreens Whole Foods WinCo

Albertsons Bristol Farms CVS Gelson’s Harvest Ranch

Jimbo’s Ralphs Rite-Aid

MA JOR BOOKSTORES

Barnes & Noble Bookstar

REACHING AFFLUENT AND LOYAL SUBSCRIBERS

TRANSPORTAT ION & AI RPORTS

Burbank Airport KLTS Transportation La Costa Limousine Los Angeles International Airport Private Jets San Diego International Airport Uber

SDAR East County SDAR South County

95% paid & verified circulation *

41,151 monthly circulation

MASS -MARKET CHAINS

Wal-Mart Target Costco

Sam’s Club Smart & Final

HOTELS 1906 Lodge Cape Rey Carlsbad Fairmont Grand Del Mar

Paradise Point Resort Park Hyatt Aviara Rancho Valencia Villas Residence Inn Marriott

Four Seasons Residence Club Harrah’s Rincon Casino & Resort Hilton Del Mar Hotel Palomar La Jolla Beach & Tennis Club La Jolla Shores Hotel – Sea Lodge La Valencia Hotel Manchester Grand Hyatt Marriott Residence Inn Marriott San Diego Gas Lamp Marriot Vacation Club Pulse Omni Hotel Omni La Costa Resort & Spa

San Diego Marriott Hotel & Marina Sheraton Carlsbad Resort & Spa South Coast Winery Resort & Spa

The Inn at Rancho Santa Fe The Lodge at Torrey Pines The Pearl The Pone Vineyard Inn The Westgate Hotel The Westin US Grant Valley View Casino Viejas

*Distribution at some properties temporarily on-hold due to Covid-19.

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CONTACT AMANDA LENOX AT [email protected] OR 619-744-0519

Planning Calendar 2022

JANUARY EDITORIAL: Spa & Wellness Guide;

JULY EDITORIAL: Travel

Spa Treatments/Services; Wellness Trends; Self Care

ADVERTISING SECTIONS: Casino & Gaming; K12—Private School Guide; Vets & Pets CLOSE: 5/20 ART: 5/24 TO SUBSCRIBERS: 7/1

FEBRUARY EDITORIAL: Brunch Guide; Coffee, Best Pours Around Town, Latte Art, Coffee Farms, Baritsta Tips ADVERTISING SECTIONS: K12 Private School Guides; Most Coveted Wedding Vendors & Venues; Brunch CLOSE: 12/17 ART: 12/21 TO SUBSCRIBERS: 2/1 ADVERTISING SECTIONS: FACES; Guide to Aging Well; 5 Star Wealth Managers CLOSE: 11/19 ART: 11/23 TO SUBSCRIBERS: 1/1 MARCH EDITORIAL: Real Estate—Homebuyers Guide; Travel Quarterly ADVERTISING SECTIONS: Lawyers; Home Experts Profiles; Destination Hawaii; 5 Star Real Estate; Arizona Travel

AUGUST EDITORIAL: Best of San Diego ADVERTISING SECTIONS: Best of the Best; Guide to Aging Well CLOSE: 6/17 ART: 6/21 TO SUBSCRIBERS: 8/1

S D L OYA L : I N S I D E L A N D ON D ONOVA N ' S D R E AM T E AM

R E S TAU R A N T R E V I EW : R OO F T O P S U S H I AT L UM I

BEST OF SAN DIEGO

70 N EW T H I N G S T O D O , E AT , D R I N K & S E E I N O U R C I T Y ( A N D B A J A ! )

OCTOBER EDITORIAL: Top Doctors; Entertaining Guide– How to Throw a Perfect Party; Dinners, Celebrations, Caterers ADVERTISING SECTIONS: Faces of Healthcare; SEPTEMBER EDITORIAL: Maker’s Guide; Fall Arts Preview; Fall Fashion (pending); ADVERTISING SECTIONS: Best of North County (tentative); Retail Awards/Local Wine; (tentative) CLOSE: 7/22 ART: 7/26 TO SUBSCRIBERS: 9/1

CLOSE: 1/21 ART: 1/25 TO SUBSCRIBERS: 3/1

JUNE EDITORIAL: Best Restaurants ADVERTISING SECTIONS: Balboa Park; Tastemakers CLOSE: 4/15 ART: 4/19 TO SUBSCRIBERS: 6/1 MAY EDITORIAL: Summer Guide; Summer Reads, Books ADVERTISING SECTIONS: Outdoor Dining & Events; Spring Escapes CLOSE: 3/18 ART: 3/22 TO SUBSCRIBERS: 5/1 APRI L EDITORIAL: Outdoors—Hiking, Ocean Activities; Baseball: The Padres ADVERTISING SECTIONS: Dentist Profiles; Cannabis Wellness & Lifestyle Guide; Fitness CLOSE: 2/18 ART: 2/22 TO SUBSCRIBERS: 4/1

TRUE CRIME: A break in a cold case after 52 years

730 PHYSICIANS IN 109 SPECIALTIES

Temecula Wine Country CLOSE: 8/26 ART: 8/30 TO SUBSCRIBERS: 10/1

$6.95

DECEMBER EDITORIAL: Holidays; Charitable Giving Guide ADVERTISING SECTIONS: Shop Local; BBB Torch Awards CLOSE: 10/21 ART: 10/25 TO SUBSCRIBERS: 12/1 ADVERTISING SECTIONS: Celebrating Women Profiles/Congrats; Private Dining; Winter Escapes & Drives CLOSE: 9/23 ART: 9/27 TO SUBSCRIBERS: 11/1 NOVEMBER EDITORIAL: Celebrating Women; Travel Quarterly

TRENDS YOU'LL WEAR ALL SEASON Fall Fashion Special

ARTS PREVIEW : The hottest tickets in town

changing our city and the world WOM E N F I R S T S The Mothers, Millennials, &Mavens

Susan Tousi is Senior Vice President, Product Development at Illumina

SEPTEMBER 2019 $5.95

*Information subject to change

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CONTACT AMANDA LENOX AT [email protected] OR 619-744-0519

Print Advertising Rates

local gross rates

SAN DIEGO MAGAZINE

AD SIZE

12X

6X

1X

Two-Page Spread Full-Page Two-Thirds Page

$7,590

$9,545

$10,940

$4,545

$6,165

$6,550

$3,650

$4,280

$4,960

Half-Horizontal Spread Half-Horizontal/Vertical One-Third Page Quarter-Page

$5,265

$6,200

$7,105

$2,925

$3,445

$3,950

$2,205

$2,580

$2,990

Custom options, such as gatefold cover, inserts, and polybagging, are also available upon request.

$1,460

$1,725

$1,980

PREMIUM POSITIONS

AD SIZE

12X

6X

1X

Inside Front Cover + Page 1 $9,090

$11,430 $6,860 $9,540

$13,095 $7,855 $10,935

Inside Back Cover

$5,455 $7,590

Back Cover

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CONTACT AMANDA LENOX AT [email protected] OR 619-744-0519

Print & Digital Specifications

Spread

Full Page

2/3 Page

1/2 Page Vertical

solid borders indicate bleed ads

A

C

PRINT SPACE Two-Page Spread Bleed

WIDTH X HEIGHT (INCHES) 16.625 x 11 16.375 x 10.75 15.375 x 9.75

D

Trim

Live Area

B

7.25 x 9.875

Full-Page Non-Bleed

8.4375 x 11 8.187 x 10.75 7.187 x 9.75

Full-Page Bleed

Trim

A 1/4 Page

Live Area

B 1/2 Page Horizontal C 1/3 Page Horizontal

4.5125 x 9.3812

Two-Thirds Page

6.7872 x 4.6312

Half-Page Horizontal

D 1/3 Page Vertical

3.325 x 9.3812

Half-Page Vertical

4.5125 x 4.6312

Third-Page Horizontal

2.1375 x 9.3812

Third-Page Vertical

3.325 x 4.6312

Quarter-Page

PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, etc...) can be uploaded to sdmag.us/sdmdropbox or emailed to [email protected] . Please compress all files before uploading. FI LE FORMATS PDF/X-1 or press-ready PDF documents with crop marks indicating trim and bleed. Files must be native Macintosh. InDesign CC or lower; Illustrator CC or lower; or Photoshop CC or lower. RESOLUTION All images and logos must have a resolution of 300 dpi at 100% print size.

COLOR All colors must be CMYK. Total ink density should not exceed 300%. Pantone colors and metallic ink can be purchased at an additional cost. BLEED Full-page files must include .125" bleed on all sides. Please include marks indicating bleed and trim. Offset crop marks by at least .125", so that they are outside of the bleed area. L IVE AREA Text and logos should be within .5" from the trim. If you prefer to adhere to your own live area, you accept responsibility in the event that copy, images, or logos are trimmed when printed.

PROOFS To ensure exact colors, a high-quality color-match print accompanying all print-ready digital files is recommended when submitting files. San Diego Magazine is not responsible for reproduction quality if color match proof is not provided. PRODUCTION FEES* Stock photos or graphics purchased for ad creation $25 each (client to approve purchase) Proofs beyond the third revision $50 each Packaged files for use outside of San Diego Magazine $150

*Applies to ads created/edited by the San Diego Magazine design team

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CONTACT AMANDA LENOX AT [email protected] OR 619-744-0519

D I G I T A L A U D I E N C E

2022

Online Monthly Visits: 200,000+

Age: 1-17: 1% 18-24: 11% 25-34: 31% 35-44: 24% 45-54: 16% 55-64: 11% 65+: 6%

Gender: Female: 54% Male: 46% User Device: Desktop: 51% Mobile: 45% Tablet: 5%

Monthly Pageviews: 475,000+

Average Minutes On Site: 3:11

Email

Unique Emails: 52,100

Homeowners: 64%

Graduated College: 67%

Gender: Female: 54% Male: 46%

Houseold Income Over $150k: 55%

Social

Followers: Facebook: 56,000+ Twitter: 127,000+ Instagram: 179,000+ Pinterest: 7,700+

Age Range: 18 - 24: 5% 25 - 34: 37% 35 - 44: 32% 45 - 55: 15% 55 - 64: 5%

Gender: Women: 65% Men: 35%

Top Locations: San Diego Los Angeles Carlsbad Oceanside Tijuana

SMS Text Messaging Subscribers: 4,000+

Podcast Average Monthly Plays: 18,000+

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Sources: Google Analytics, Hubspot, Facebook Audience Insights, and Podtrac Analytics

S A N D I E G O M A G A Z I N E . C O M

2022

High Impact Banner Advertising

Expandable Video Banner + S tretches the full width of the site, includes rich me- dia and is responsive + 100% share of voice of the ad unit for a week

+ May include video (client supplied) + Ad creation available upon request $2,000/week Homepage Takeover + 100% share of voice for a week $1,495/week

Full Site Takeover + Every ad unit on sandiegomagazine.com for 24 hours $600/day Feature Takeover + 100% share of voice + Prominent logo inclusion throughout feature + Sponsored content integration + Video inclusion (client supplied) + Bonus 100,000 banner ad impressions $4,995/year Lightbox + Have your message front and center; click-through rates average over 3.2% + Inventory is limited, one pop-up per unique visitor per day $1,800/week Run of Site Banner Ads + Advanced targeting based on content, location, and device are available upon request $15 CPM

CONTACT DAVID MARTIN AT [email protected] OR 619.744.0532 SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

N A T I V E & P O D C A S T S

2022

Native Advertising Content marketing is one the most effective, practical, and useful digital marketing strategies that your brand can use to reach and engage more quality leads and customers. Content can be created by your business or as a collaboration with San Diego Magazine . Homepage Premium Placement + Lives on homepage marquee and site wide $1,500/week

Sponsored Blog Post $500/post

Podcast Sponsorship Host the Happy Half Hour podcast at your location and receive unparalleled exposure with on-air mentions and social media coverage. Give a listen at sdmag.com/happy.

Location Sponsorship + One visit with 2 recorded podcasts

+ Two-week road block on podcast landing page + Social media mentions via Instagram, Twitter, and Facebook + Location mention in Best of San Diego e-newsletter $2,500/two podcasts

Lead in Sponsor + 30-word mention at start of podcast $250/week

Award-winning!

CONTACT DAVID MARTIN AT [email protected] OR 619.744.0532 SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

S O C I A L M E D I A

2022

Social Media As influencers in the space, the opportunity to partner with San Diego Magazine and reach our 357,000+ followers across multiple platforms means your brand will receive increased exposure in addition to new followers and engagement. Instagram Experiential Story Onsite, custom content created around your concept and what makes it a must-visit destination. Deliverables: +Minimum 10 slides +Magazine to develop all content and creative, one round of edits +Swipe-up link to client URL of choice $3,000/story $2,550/3+

$100/ highlight per week $750/sponsored blog post

Instagram Contest Grow your fanbase with a contest that requires a follow for a chance to win a prize valued at $300+.

+1 post per contest +1 experiential story

+Magazine to create all assets, manage, and monitor contest, client to provide the prize +Runs minimum of 48 hours +Link.in.Bio to client URL of choice $3,500/contest Instagram Advertorial Story Promote an event, happening, discount or deal with an advertorial story. +Minimum 5 slides +Client to supply all assets, magazine to design creative, one round of edits +Swipe-up link to client URL of choice $1,500/story $1,275/3+ Add ons:

$100/highlight per week $500/sponsored blog post

This could be you!

CONTACT LAUREN PRYOR AT [email protected] SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

S O C I A L M E D I A

2022

Sponsored Instagram Post Utilizing our imagery or your assets, we’ll create an in-stream post with a caption that includes a call to action to head to the link in our bio that leads to your URL. +Magazine to develop all content and creative (when applicable) +Link.in.Bio to client URL of choice $1,500/post $1,275/ 3+ IGTV Series An original content series on our IGTV channel with promotion centered around your brand messaging points and story. +4 episodes, 5 minutes in length +Production, onsite coordination, story & script development +Released every 8-10 weeks + Includes Experiential Story and In-Stream Preview Starting at $20,000/series or $6,000/video Facebook Boosted Post A promoted post with your brand’s key messaging points with an embedded link to URL.

+Up to 50 words of copy +Embedded URL of choice $1,500/post

Creative Guidelines San Diego Magazine maintains high standards for social media content. Let our team of experts guide you, as we may source creative that will perform better or request additional photos be submitted.

CONTACT LAUREN PRYOR AT [email protected] SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

E - N E W S L E T T E R S

2022

2nd Position Sponsored Content

1st Position Sponsored Content

E-Newsletter Rates*

Dedicated Blast

Island Display Ad

Title & Content

Distribution Subscribers

The Best of San Diego This Week The top things to do in San Diego (Open Rate: 19%, CTR: 24%) The Main Dish Local food and restaurant news (Open Rate: 19%, CTR: 22%) San Diego Homes Resource for home design ideas (Open Rate: 17%, CTR: 13%) Charitable SD Nonprofit campaigns, causes, events (Open Rate: 23%, CTR: 14%) Exquisite Weddings Tips and trends for your wedding day (Open Rate: 16%, CTR: 9%)

Twice a week (Mon & Thurs) 43,000+

$495

$795

$595

$3,500

Monthly (Tuesday)

42,500+

$495

$795

$595

$3,500

$595

$3,500

Monthly

46,000+

$495

$795

4,600+

$195

$195

N/A

Bi Weekly

$350

Monthly

5,400+

N/A

$195

$95

$695

*Partial distribution to any e-newsletter subscriber list is also available.

1st Position Sponsored Content

2nd Position Sponsored Content

Island Display Ad

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D I G I T A L A D V E R T I S I N G S P E C S

2022

General Requirements + Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads + Ads in e-newsletters cannot use flash or rich media + All ads with a white or light background must include a 1x1 pixel border + San Diego Magazine uses Double Click for Publishers as our ad network + Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads Sizes

General Requirements + Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads + Ads in e-newsleers cannot use flash or rich media + All ads with a white or light background must include a 1x1 pixel border + San Diego Magazine uses Double Click for Publishers as our ad network + Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads Sizes .link. Video must not contain third party .advertisements. Video may also be hosted 300 x 600 pixels 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 970 x 90 pixels 970 x 250 pixels .from San Diego Magazin YouTube channel upon .request. Max length 5 minutes. All content is .subject to review d approval. E-Newsletters Island Ad Unit 300 x 250 pixels + Max file size: 40k, if, png or jpg + Rich Media: Not accepted + URL Sponsored Content Thumbnail Dimension: 140 x 140 pixels + Advertorial copy: 30 words + Referring links: 2 max + All content is subject to review and approval + URL Dedicated Blast 600 pixels wide by any height + Rich media: Not accepted + File type: jpg or finished HTML file + URL + Accepted max file size 150 kb.. + Files accepted: jpeg, png, html 5 + Third party ads excepted Light Box Pop Up 550 x 550 pixels + 150 kb + Third party not accepted Social Media Instagram Stories 1080 x 1350 pixels Instagram Timeline Photo 1080 x 1080 pixels + Include all relevant hashtags and handles Website Sponsored Content + Advertorial max word count: 600 + Referring embedded links: Unlimited + Photo format: JPG or PNG + File size: For advertorial, submit hi-res JPGs. For logos, .eps preferred + Photo quantity: 1 minimum, 6 max

D I G I T A L A D V E R T I S I N G S P E C + Main photo size: 1200 x 900 pixels (San Diego .Magazine will resize images to fit upon request) + Video Format: MP4, FLV or YouTube or Vimeo

Expa 1280 x 1280 x + File t + Vide + Vide + Colla call t + Expa call t Webs + Adve + Refe + Phot + File s For l + Phot + Main Mag + Vide link. E-New Island 300 x + Max + Rich Sponso Thumb + Adve + Refe + All c Dedica 600 p + Rich + File t Socia Instagr 1080 Instagr 1080 x + Inclu adve from requ subje

300 x 600 pixels 300 x 250 pixels 320 x 50 pixels

728 x 90 pixels 970 x 90 pixels 970 x 250 pixels

+ Accepted max file size 150 kb.. + Files accepted: jpeg, png, html 5 + Third party ads excepted + URL

Light Box Pop Up 550 x 550 pixels + 150 kb + Third party not accepted + URL Expandables

1280 x 140 pixels collapsed, call to action to open 1280 x 400 pixels expanded, call to action to close + File type: jpg, static image + Video max length: 30 seconds + Video file: MP4 or YouTube link + Collapsed image must have an "expand" call to action/button + Expanded image must have "X" or a "close" .call to action in the top right corner Expandable Banner: + 1st Image jpeg - 1280x140 – image needs to include call to action to open. This can be a down arrow or something that just says “expand” or “open for more” as a couple examples. + 2nd Image jpeg – 1280x400 – image needs to include a call to action to close. Also needs space for a video to be imbedded. Video shouldn’t be more than 30 seconds. They can either send over an MP4 or a youtube link. + Here is an example: https://console.adventive. com/ad/demohtml/6e0bb001-52e6-49f6-9d86- f7238f98ebe2/0

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P R O G R A M M A T I C A D V E R T I S I N G

2021 2

The right message to the right person at the right time.

Reach your target audience across the internet — on news sites, blogs, and in apps when they are checking the weather, checking the scores, watching videos, or playing games.

Audience targeting based on: -Current location -Online searches and sites visited -Digital >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15

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