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Accord - Travelbag RFP

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Accord - Travelbag RFP

Our proposal response

J U N E 2 0 1 8

C O N T E N T S | 0 3

Contents

ex •

pe •

ri •

ence

[ I K - S P E E R - E E - U H N S ]

STRATEGIC PLANNING

04-05

NOUN

CAMPAIGN DEVELOPMENT

06-07

PRODUCTION & CREATIVE

08-09

Knowledge or practical wisdom gained from what one has observed, encountered, or undergone. To have experience of; meet with; undergo; feel.

MEDIA PLANNING & BUYING

10-11

PROMOTIONAL & STRATEGIC PARTNERSHIPS

12-13 14-15 16-17 18-19 20-22

SOCIAL MEDIA

RESEARCH & ANALYTICS

VERB

A LITTLE BIT ABOUT US

YOUR TEAM

Encountering, or undergoing something.

OUR SERVICES

23

ROL CRUISE CASE STUDY

24-27

OPODO CASE STUDY

28-29

RECOMMENDED MEDIA & RATIONALE

30-31

MEDIA PLANS

32-39

Travelbag provide their customers with a truly memorable travel experience that is created from four decades of truly unrivalled travel experience.

TV FOR TRAVELBAG

40

TV PROPOSED BUDGETS

41

OOH

42 43 44 45 46

RADIO

DIGITAL VIDEO

NEWS BRANDS / NEWS UK

MAIL METRO MEDIA

TELEGRAPH MEDIA GROUP

47

CONTENT / LICENSING

48

MEDIA PRICING

49

COMMERCIAL TERMS

50

0 4 | S T R A T E G I C P L A N N I N G

S T R A T E G I C P L A N N I N G | 0 5

Strategic planning

PLANS ARE NOTHING, PLANNING IS EVERYTHING.

To ensure our insights are grounded in >Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31 Page 32-33 Page 34-35 Page 36-37 Page 38-39 Page 40-41 Page 42-43 Page 44-45 Page 46-47 Page 48-49 Page 50-51 Page 52

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