ADvantage SRBP Deck July 2022 - Final

ADvantage SRBP Deck July 2022 - Final

ADvantage Best Practices

Standardized Reporting

Prepared by:

Jenny Foster Jessica Benson Billick Jim Cloutier

1

The ADvantage Program – IRi and Power Bi Supported Best Practices

The ADvantage Program Analytics & Capabilities

Reporting & Use Cases

Core Standardized Reporting

Strategic Joint Initiative Reporting

ADvantage Use Cases

2

The ADvantage Program – IRi Supported Best Practices

On Shelf Availability Are there items with In-Stock opportunities? Are select stores driving these opportunities?

Item Optimization Does an item maximize sales while utilizing optimal shelf space?

Unsaleables Management What items are at risk of reclaim based on inventory level, item status, and time period?

Seasonal Items Are products selling faster than expected? Are products selling slower than expected? Are items being delivered to stores on time?

The ADvantage Program Collaborate! Communicate! Coordinate!

New Item Launch Are new items planogramed as expected? Are new items selling as expected? Are new items being replenished?

Shipper, Pallet, MOD Review

What stores can, or cannot, support a display pallet? What is the optimal product mix and unit quantity for possible display pallets?

Reset / Rundown Management How much inventory is on hand? How much inventory can we expect to sell? Do we have too much or not enough inventory for an exit strategy?

Post Promotion Analysis Were items In-Stock during a promotion? Was inventory allocated for the promotion? Were stores able to replenish from the DC during the promotion?

3

The ADvantage Program – Standardized Reporting and Best Practices

The AD vantage Team will Collaborate , Communicate , and Coordinate by executing strategic activities that will consistently drive value for our vendor partners while enabling Vendors, Category, and AD vantage to work as a unified front contributing to the success of our Great Local Brands. Will Do - The AD vantage Partners will utilize Strategic Joint Initiative Reports. Benefits: • Drive improved performance on mutually agreed upon Supply Chain initiatives Can Do - The AD vantage Partners can utilize a catalog of proven Supply Chain Use Cases Benefits: Must Do - The AD vantage Partners must utilize Standardized IRI Reports every period with the Top 85 Vendors Benefits: • Consistent cadence of reporting

• Ad hoc flexibility based on Vendor or ADUSA needs • Provides the ADvantage Partner steps for quick, easy research and resolution • As the ADvantage Program grows the breadth of use cases will expand

• Tactical or strategic in scope • Short or long term in duration • Easily customized to enable collaboration

• Drive engagement with Vendor and ADvantage • Improve IRI usage with our Vendor Partners

Network Optimization

DC & Retail Business Health

Seasonal/ Holiday YOY Tracking

On Shelf Availability

Collaborative Forecasting

Inventory Management

New Item Launches

Brand & SC Collaboration

40+ ADvantage Use Cases Coordinate!

Strategic Joint Initiative Reporting Communicate!

Standardized IRI Reporting

Collaborate!

Rundown Management

Vendor Inbound Compliance

Unsaleables Management

DC Optimization

Post Promotional Analysis

Communication & Connection Points

Standard Reporting and Best Practices POD will be established that meets quarterly to continuously review, improve, and maintain our core list to ensure that we always have the most relevant reports in use. ADvantage Partners will have opportunities to present new reports to the POD as a way for leadership to seek input and gain buy-in to the process by welcoming new ideas in a continuous improvement process.

The final version of our document will be a “Flipbook” that is Easy and Convenient to use. The Flipbook approach will allow for ease of use and maintenance by the ADvantage Partners along with ease of sharing the document with our Great Local Brand Category Teams, other internal partners, and our ADvantage Vendor Partners.

4

Must Do

ADvantage Standardized Reporting

The ADvantage Partners must utilize Standardized IRI Reports every period with the Top 85 Vendors

Definitions:

Benefits: • Consistent cadence of reporting • Drive engagement with Vendor and ADvantage Partner • Improve IRI usage with our Vendor Partners

•

POG Tracker Report •

Identify gaps in a vendor’s points of distribution (stores authorized vs. stores scanning); along with, in-stocks and service levels. • Ahold and Delhaize Local Brand specific reports available. • DC and Retails Ops Report • Provide the business health by vendor or item from both a DC and Retail Perspective for both retail service levels and in-stock percentage. • Highlights metrics such as: • Store Scanning activity • DC item level >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77

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