Agent Link - April 2021

Agent Link - April 2021

APRIL 2021

INSIDE How You Can Expand Distribution and Fuel Growth Using Agent Link The Cloud Decade Top Producer Spotlight ‘Zero to One’: A Book Review Producer Recruitment and Distribution Growth Who Controls Your Post- Merger Future?

Attention Carriers: How You Can Expand Distribution and Fuel Growth Using Agent Link

— notably Buying Journeys and Predictive Analytics — all of which aim to help you engage the audience that is most active and most likely to take action on your message and products. We are also extremely excited to enable carriers to put their brand and message directly in front of growth-focused producers with our trending Top Producer Summit. We hope to share some highlights in this newsletter, but it is impossible to cover everything that may apply to your distribution model and every resource that can aid your strategic plans in 2021 and beyond, so we also invite you to connect with us and learn more about how we can help your strategic goals.

and, for those organizations that do it directly, how to approach agent recruitment. Add major acquisitions occurring in the marketplace more recently and the social distancing challenges of COVID-19 to the mix, and it makes for an interesting challenge. Producers' mindsets have changed. What motivates and excites them into action has changed. In spite of all the challenges, we have experienced great success in helping carriers recruit independent agents both directly and through IMOs. Our team also has the ability to empower your internal marketing and advertising teams through custom market studies

Whether your distribution is direct to agents, independent through IMOs, or via BD/RIA channels, our >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6

www.agentlinkmarketing.com

Made with FlippingBook Online newsletter