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Agent Link October 2018
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AGENT LINK To empower those who change lives for the better
OCTOBER 2018
GET MORE CONTRACTS & ACTIVATIONS OUT OF YOUR EXISTING LEADS
Finessing the Funnel
that contract necessary.The end of the funnel, the desirable state, is to get an agent or producer consistently writing business in your agency. So, how do we close that gap? From a prospect being a lead to being interested, all the way through to activation, it’s a long process, longer than most processes that a prospect travels. If you’re wondering why your leads and contracted agents aren’t arriving here, then you’ve got to look more closely at your funnel and where agents are getting stuck. What you need is to become very good at identifying challenges and potential pitfalls in that funnel. It’s why we’ve spent hundreds of hours analyzing our clients’ processes to determine where they get backed up and then building efficiencies based on our assessment. We’ve done this for many BGAs and IMOs, including a client who’s been with us for some time. When they came to us, they were just like anybody else in our industry.They used email marketing, >Page 1 Page 2 Page 3 Page 4
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