All About Agent Video

All About Agent Video

MARKET THROUGH A NEW LENS.

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The Video Menu

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Who are you and why should someone work with YOU? This option gives agents the opportu- nity to introduce themselves to their target audience by telling a little bit about themselves and why potential clients should work with them. This video is scripted. Script is setup for agent customization.

Stay in front of clients by giving them valuable home tips for the current season! These videos are scripted for each season. Agent can choose 3 tips from script options provided. Options only available near or in actual season.

Stay in front of potential buyers by giving them valuable information when they are looking into buying a home. Stock footage placed in between agent talking on green screen. This video is scripted, agent can choose up to 3 tips from available options.

In-Studio Videos Continued

Selling Tips

Open House Follow Up

$ 100 LO Pay: $20 Agent Pay: $80

$ 100 LO Pay: $20 Agent Pay: $80

Video Runtime: 2 minutes Film Time: 30 minutes

Video Runtime: 1 minute Film Time: 15 minutes

Stay in front of potential home sellers by providing helpful tips when selling your home. Stock footage placed as necessary in between agent talking points. This video is scripted, agent can choose up to 3 tips from available options.

Looking for a more personalized way to reach out to recent open house viewers? Stand out from the competition with this video follow up message. This video is scripted.

Listing Preview Picture in Picture Video Runtime: 1-2 minutes Film Time: 30 minutes

Agent Interviews

$ 100 LO Pay: $20 Agent Pay: $80

$ 150 LO Pay: $30 Agent Pay: $120

Video Runtime: 3 minutes Film Time: 30 minutes

Tired of boring listing slideshows? Put yourself in the slideshow and give a presentation! This video option allows the agent to film themselves on green screen and be added into their listing photo slideshow. Giving the opportunity for a more in-depth slideshow / home tour. This video is not scripted.

Have a person of interest that you know others would love to know more about? Book a sit down interview with your desired guest in our studio. This video is not scripted.

Custom Studio Video Film Time: 1 hour

$ 50 LO Pay: $10 Agent Pay: $40

Self Film Video Video Runtime: 3 minutes Film Time: N/A

$  00- $ 500

LO Pay: 20% Agent Pay: 80%

A short custom promotional or educational video focused on a single topic filmed in studio on a green screen. Professionally edited to fit your brand. Agent must provide a video topic and full script prior to filming. Price will be determined within the given range based on the amount of production required.

Interested in one of our In-Studio options but we are unable to film you? Don’t worry! Choose from any of our available options and film yourself using a smartphone or camera. We will send you a guide showing you how to make your video look as best as possible. You will then send the footage back to us to be professionally edited to fit your brand!

** Every video is split 80/20 between Agent and LO. All studio videos are filmed on green screen unless specified by videographer. Background will be chosen by the editor unless specified by the agent prior to editing. 1 revision, $20 per extra revision. Studio videos must be booked at least 1 week from request day. Videographer will confirm availability.

Stay in front of potential buyers by giving them valuable information when they are looking into buying a home. This video option features premium stock footage edited along with 3 informative buying tips.

Stay in front of potential home sellers by providing helpful tips when selling your home. This video option features premium stock footage edited along with 3 informative selling tips.

Stay in front of clients by giving them valuable home tips for the current season! These videos are tailored to each individual season. This option features premium stock footage edited along with 3 informative tips. Options only available near or in actual season.

Not just your average slideshow! We will create a 1-minute listing slideshow with pictures provided by agent. Professionally edited, featuring music and optional text throughout the video.

Need some short and sweet video content to put out? These premade call to action shorts are just for you! These videos target buyers and sellers in a variety of ways, ending with your preferred contact info.

Themed around the current month. A short and sweet video reminding those of what you do and to reach out for any real estate questions.

**Voice over video options will add an additional $20 to the total video costs.

A short video filmed at desired location featuring you

talking about area, event, service, etc.

Book a -hour film session and interview person of interest (interior decorator, builder, stager, restaurant owner, mayor, etc.) at desired location (within reason).

Book a professional video tour of desired listing. Interior filmed with wide angle camera and stabilizer while exterior is filmed with 4K drone. Features copyright free music and optional text throughout video. 2 versions are provided, 1 MLS Compliant, 1 Cobranded.

A short custom promotional or educational video focused on a single topic filmed off site at an agent office or desired location (within reason). Professionally edited to fit your brand. Agent must provide a video topic and script prior to filming. Price will be determined within the given range based on the amount of production

** Every video

All off-site video options are currently only available within a 35-mile radius of our USA Office Headquarters

(12140 Woodcrest Executive Dr, St. Louis, MO 63141)

Please order videos through Total Expert or email [email protected]

All videos will be sent approximately one week after film date/request date. Some videos may take longer

to produce than others and turn times are subject to change.

HOW TO FILM YOURSELF Video Tips & Tricks What is Needed? Camera capable of filming in 1080p resolution or higher.

If you own a DSLR or mirrorless camera these will work great. If you do not own a camera, most modern smartphones record in 1080p or higher. Search your smart phone model and learn more about your camera’s capabilities. Clean and quiet area with good lighting. When deciding where you should film your video keep the following in mind: Lighting, Sound, and Framing. Make sure the area is lit well enough so the camera can see what is in frame. Choose an environment where you have the most control over the sound around you. You do not need to invest in a microphone unless you are unhappy with how your current phone or camera mic sounds. Film in a clean area with a background that will not be too distracting to the viewer. Tripod for camera or phone. It is important your video is stable and not shaky. To avoid this, invest in a tripod compatible with your phone or camera. If you do not want to buy a tripod you can get creative and make your own by setting up some books or find a nice place to set your phone where you are filming that makes sense. Getting Started Before filming you should change your phone’s video settings to 1080pHD at 30 FPS. On Android phones, these settings are usually right inside the main camera app, either tucked behind the settings gear wheel, or accessible via a toggle button. On iPhone you can go into Settings app, scroll down to Photos & Camera, and then scroll down to the Camera section and select from there. This will take up a lot of storage, but you can delete once you send for editing.

Film in Landscape Mode When filming you almost always will want to film horizontally vs vertically. This will avoid viewers seeing black bars in your video and allow you to capture more image in frame. Not only does landscape make your video seem more aesthetically pleasing in general, but it’ll also make it more enjoyable to watch when viewed on a widescreen or television.

Framing Now that you know the proper orientation, you need to know how to properly frame your subject. Fill the frame leaving some head room and room on the sides, or slightly o-center the subject to create a more visually pleasing scene. Most camera and smartphone have a gridline feature that can assist. You can play around with framing until you find what you like, just always leave head room, and make sure the subject is in focus. Quality Audio Audio makes up most of your video. If your audio is not good, viewers can quickly be turned away. As previously stated, choose a quiet controlled area when filming if you can and avoid unwanted noises, SILENCE YOUR PHONE NOTIFICATIONS! You will also want to test your mic before filming. Do a couple test runs with your camera where it would be when you are filming. Listen to the audio and make sure your speaking level is not too quiet or too loud. If you are unable to get your audio where you would like it, invest in a lapel mic compatible with your camera or phone. If you have an external microphone you can record audio separately. Lighting Light is a wonderful thing, but it can be a friend or foe when shooting video. If you want to shoot better video, you need to know how to work with the available light and use it to your advantage. When outdoors, try and find a position where the sun is evenly lighting the scene you want to record. If some parts of the shot are looking too bright or too dark, get into the habit of changing your position and finding another angle which allows you to still achieve the shot you wanted, but you've got the light working for you not against you.

Press Record You are now ready to press record and start filming your videos! Make sure to read our “What to Wear and How to Act” document to learn more about being in front of the camera. Once you are happy with your video you are ready to submit for editing! Submitting Phone Footage To properly submit your phone footage, we ask that you download the Dropbox app. We will send you a link to a folder where you will upload your video files. Submitting Camera Footage When submitting files from a camera, transfer the files to your desktop, then using the Dropbox link we provide submit your video files.

Questions? Reach out anytime and I will be happy to give you advice on your video setup.

WHAT TO WEAR & HOW TO ACT ON CAMERA Video Tips & Tricks

What to Wear 1.

DO NOT wear green unless specified by the videographer.

2.

Choose solid, darker colored clothing.

3.

Avoid complex patterns and wearing plain white.

4. Choose comfortable clothing that showcases the real “you.” Feeling good about yourself is key. 5. Avoid any dangling/loud accessories or jewelry as they might be picked up by a mic. 6. If you wear glasses, take them oˆ or wear contacts. Glasses are notorious for reflecting light and then sent back into the camera. People want to see your eyes, not the soft boxes on the set. 7. Optional - Bring a spare set of clothes, just in case. You don't want anything to happen to your camera-ready outfit. Mom Was Right: Sit Up Straight The camera exaggerates everything when there is nothing to distract the viewer. Your body should convey your energy and intelligence without being sti and robotic. 2. Use Your Natural Voice Leave your news anchor voice at home. Be yourself and speak to the camera like it was your best friend. Not only is it more natural, but it’s what people expect. You want your video to reflect who you are. 3. Keep It Moist Dry mouth is the enemy of talking. Get that frog out of your throat with a sip of water. Taking a water break can also be a way to step away from the camera and calm your nerves. 4. Look at The Camera as You Would Your Dog How to Act 1. Don’t be afraid of the lens — it won’t bite or even lick you. Just look into it with the love you’d give a welcoming pet at the end of the day. Don’t look around; darting eyes scream, “I’m nervous and desperately searching for the exit!”. 5. Breathing Is Good

Not only is it essential for life, but breathing is necessary to be awesome on camera. Take deep breaths before you go live and continue to breathe easily when the cameras on. If you find yourself breathing or talking too quickly, it’s time for a break.

WHERE SHOULD I POST MY VIDEOS? Video Tips & Tricks Knowing Your Audience To know where to post your videos you must know your audience. Where do you currently have the most reach? Your current preferred social media and marketing platforms are a good start but sharing your video content to all available platforms will help make sure you get the most reach and brand recognition. Some platforms are better for certain videos. Learn the algorithms and master the platforms you use to get the most you can from your videos. When Should I Post? Choosing the time to post is more important than you think. If you are posting at 2AM, when most of your audience is asleep, your post can be up for hours before receiving any form of engagement, no matter how good it is. Most people work 9AM – 5PM so it is important to keep that in mind. • Best Times to Post: 7-8AM, 5-6PM • Peak Time of Platform Use: 12PM, 5-6PM • Worst Times to Post: 10PM – 6AM. YouTube YouTube, the go to place for majority of modern video content. YouTube is a wonderful place to upload just about any type of video content while building a community around your brand. It works specifically well with videos that are 2 minutes or longer. If you plan on making a video that is 10 minutes or longer YouTube is a great place to post. Growing on YouTube can be tough at first. Engage with your audience and try di“erent things. Do not upload all your video content at once. 1 video a week is good enough starting out but be consistent. YouTube shows videos to users based o“ the content. Keep your titles interesting and relevant and include a detailed descrip- tion with your contact information. To take things further you can check out YouTube’s advertisement options and run your video as an ad. This will generate views and lead to more video engagement. You can have the video lead viewers to your YouTube account or business page as well. Overall YouTube is a great platform for any video content. Videos over 2 minutes work best.

Facebook Who does not have a Facebook nowadays? Not only can you reach all your friends and family, but your busi- ness partners and clients as well! Facebook is one of the largest social media platforms out there and is a great place to post video content. Facebook works well with any video but videos over 1 minute long tend to get more engagement. Facebook loves keeping people on the platform so longer videos do great here. Due to them wanting to keep people on the platform, avoid posting links to videos and upload the video files directly to Facebook. Links to videos may not show up as much as the actual video would. Consistency is key so make sure to post content every week, every other week, or every month! Facebook allows you to run videos as ads as well. Similar to YouTube, you can have the video lead viewers to your business page or website. Overall Facebook is a great platform for all video content. Videos over 2 minutes work best. Instagram Instagram, also known as “The gram” is similar to Facebook except every post on this platform is either a video or photo with a description. Instead of friends you will have followers who you engage with by liking each other’s posts and commenting. Your Instagram page should be tailored to your business but include personal post and things people can relate to (Food, Family, Vacation, Etc). Instagram is owned by Facebook and is a huge social media platform all on its own. Do not forget hashtags! Hashtags are a great way for others to find your post. Make sure the # relates to your content. Ex. #RealEstate #HomeTips #Video ETC. This platform works particularly well with short videos, 30 seconds to 1 minute long. Videos uploaded to Instagram typically need edited in a vertical format (talk with your video editor about this). There is a new feature called Instagram TV where you can upload longer videos. Until you have built an audience focus on short and sweet content on this platform. Build up followers and even setup promotional ads! Overall Instagram will work best for your shorter videos. Videos 30 seconds to 1-minute-long work best. LinkedIn LinkedIn is like the cousin of Facebook, just more respectful and formal. You can talk, share, transfer posts, react, and respond to others’ posts too. As Instagram is all about visuals, LinkedIn is all about connections. Just like Facebook, you can run a company page connecting you with your expected customers on LinkedIn. For video content you will want to post more educational videos and updates in your industry. Videos you post here should be 1 minute or longer. Overall LinkedIn is a great platform for business related videos 1 minute or longer.

Questions? Reach out anytime and I will be happy to answer any questions about videos!

Tom Boyer Videographer (314) 628-2099

[email protected]

Chelsea Vonder Haar SVP of Marketing (314) 628-2128 [email protected]

Alec Picinich Marketing Manager

(314) 628-5096 [email protected]

DAS Acquisition Company, LLC dba USA Mortgage NMLS #227262. Not a commitment to lend. Additional terms and conditions apply. Licensed Lending Area: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TX, UT, VT, VA, WA, WV, WI and WY. AZ License Number: 942577. Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act, Regulated by the CO Division of Real Estate, MA Mortgage Lender License #ML227262, Licensed by the N.J. Department of Banking and Insurance, OH #RM.850291.000, Licensed under the Oregon Consumer Finance Act, OR License #ML-5723, Rhode Island Licensed Lender. TX: 2150 S. Central Expressway, Suite 310, McKinney, TX 75070, WA #CL-227262. Headquarters: 12140 Woodcrest Executive Drive, Suite 150, St. Louis, Missouri 63141, Toll Free: (888) 250-6522. For licensing information, go to: www.nmlsconsumeraccess.org.