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Asian Beverages Dans Guide 2022
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ASIAN BEVERAGES GUIDE 2022 PINNACLE
SO THAT YOU CAN IDENTIFY WHICH ASIAN BEVERAGE IS RIGHT FOR YOUR STORE TO DRIVE. LOOK OUT FOR THESE ICONS
INTRODUCTION
Welcome to the Pinnacle Asian Beverages guide, showcasing some of the fantastic brands coming to stores in July. Where to start? A project which began over 18-months ago, the vast majority of products have been sourced direct from the supplier (with the help of translators), meaning we’re getting both a very authentic premix and glass range but also at great margins. Look out for the back labels on the sake range, which will help you and customers navigate the fantastic world of sake more easily. My favourites are the Daishichi Junmai Daiginjo Sake for a special occasion and the Konishi Kokuagari Junmai for a midweek sushi train. We’ve also got a cracking premium gin in the Kanoshizuku, which will be a winner for those seeking a very different gin experience. A big shout out to the Pinnacle Spirits & Premix category team. Bringing this complex project to life is a credit to all of you. Last but not least, an extra special thanks to Sam Lam, who has been driving the project from the beginning. Enjoy!
The Spirits & Premix Merchandise Team is excited to present this 2022 Pinnacle Asian Beverages Guide as part of the July Range Review. Our goal has been to continue our Trend Leadership across this emerging subcategory that is showing strong growth and is really resonating with new and younger customers. Many of these products and styles may be new discoveries for you, too, so please take advantage of the amazing team offers found within the guide.
C AT E GO R Y
C U S TOME R G R O U P S
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Defend foot traffic by providing competitive offers against other retailer exclusive entry level brands.
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PRICE FIGHTER
BUDGET
James Duvnjak Category Manager Range | Endeavour Spirits
Drive margin and choice for our shoppers by providing a competitive offer within key sub-categories.
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Hamish Fyfe Category Manager Range | Endeavour Spirits
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CHALLENGER
Attract new consumers into the category by over delivering on evolving customer needs & emerging trends. $
Elise Easter Category Manager Range| Endeavour Group
MAINSTREAM
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EXPLORER
Grow spend per visit by encouraging trade up to top quality products in premium price tiers.
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Alex Furey Business Manager - Spirits & Premix | Pinnacle Drinks
TOP SHELF
PREMIUM
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TEAM OFFERS
ARTICLE
PRODUCT
OFFER PER UNIT DATES VALID
188452
TARU SAKE (JUNMAI SAKE, MATURED IN A CEDAR BARREL) 15% 720ML
$19.80
03.08 - 06.09
186494
MANATSURU JUNMAI GINJO 15.5% 720ML
$31.50
03.08 - 06.09
189187
KURO KABUTO/IKEKAME TURTLE JUNMAI DAIGINJO 15% 720ML
$28.80
03.08 - 06.09
184906
KIKUYASAKA YUZUYUZU YUZU CITRON LIQUEUR 10% 720ML
$27.90
03.08 - 06.09
189180
BUNGO NO UMESHU 18% 500ML
$24.30
03.08 - 06.09
190099
RIHEI GINGER SINGLE DISTILLED SHOCHU 750ML 38%
$59.40
03.08 - 06.09
186572
GOKUJO KOMESHOCHU SETSUGEN 25% 720ML
$43.20
03.08 - 06.09
186020
KANOSHIZUKU DISTILLED GIN 700ML 40%
$54.00
03.08 - 06.09
187378
135 EAST HYOGO 135 EAST HYOGO DRY GIN 42%
$54.00
03.08 - 06.09
187565
NEOULBOM MAKGEOLLI 6% 750ML
$9.00
03.08 - 06.09
201769
TAKARA CAN-CHU HI (PEACH)）4% 350ML
$4.85
03.08 - 06.09
201793
TAKARA CAN-CHU HI (YUZU CITRUS)）4% 350ML
$4.85
03.08 - 06.09
191008
FLAVOURED MAKGEOLLI PEACH 3% ALC/VOL 750ML
$8.55
03.08 - 06.09
191010
FLAVOURED MAKGEOLLI BANANA 4% ALC/VOL 750ML
$8.55
03.08 - 06.09
190841
FLAVOURED MAKGEOLLI WHITEGRAPE 3% ALC/VOL 750ML
$8.55
03.08 - 06.09
190643
CHATEUL SOOROK ORIGINAL 14% ALC/VOL 375 ML (PEACH)
$8.55
03.08 - 06.09
190111
CHATEUL SOOROK ORIGINAL 14% ALC/VOL 375 ML (GREEN GRAPES)
$8.10
03.08 - 06.09
190646
CHATEUL SOOROK ORIGINAL 14% ALC/VOL 375 ML (WATERMELON)
$8.10
03.08 - 06.09
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SAKE Sake is an intriguing and unique alcoholic beverage. Originating in Japan, it is a drink made from white rice cleaned of the husk, water, yeast and koji (the starter). It is close to beer because it is brewed from grain, but it is not malted or carbonated, so it is not beer. Some describe it as rice wine, yet it is not wine nor a spirit. The magical koji converts rice starch to sugar for the yeast to start fermentation. A rice ‘polishing’ or milling process determines the quality of sake. Sake is graded on the polishing percentage. If the rice grain is polished or ground away to 50% or less of its original size, the sake will be of superior quality. The origin of sake is largely unknown but first references to the drink can be found in the Kojiki, Japan’s first written history in the Nara period of the 6th century. Sake comes in an incredibly diverse range of styles and flavours, from dry to sweet, fragrant to complex. It can be influenced by terroir and region and is consumed both cold and warm. Premium sake is usually appreciated chilled to enhance subtle aromas and flavours. To discover sake is to explore alluring flavours created from ancient traditions. Kanpai!
JUNMAI – SHU Junmai-shu is a type of sake made using rice, water, and koji with no added alcohol. Junmai has a full flavour that is clean and structured.
KIKU-MASAMUNE JUNMAI TARU SAKE 720ML (CEDAR BARREL SAKE) 188452 $25.99 A stunning sake distinguished by its maturation in Yoshino cedar barrel, distinguished by it maturation in Yoshino cedar barrels handmade in-house by Kikumasamune, it is dry and savoury with intense aromas of smoke and cedar with a balanced and silky palate. Drink this chilled or warm and match with spicy dishes or rich, full-flavoured cuisine.
SAKE CLASSIFICATION SYSTEM
100% - 61%
60% - 51%
50% - 1%
STYLE / SAKE TARGET CONSUMER $ $ CATEGORY ROLE
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JUNMAI DAIGINJO
JUNMAI GINJO
KONISHI KOKUAGARI JUNMAI NAMAZUME SAKE 720ML 190990 $23.99 One of the most iconic sake labels, it is brewed using classic koji and delivers a texture and aroma that is rich and dense. Namazume means one time pasteurised which contributes to the full-body of this sake and the distinct flavour of the high- quality rice. It exhibits fragrant aromas of fruit and flowers with a dash of green apple and stone fruit that follow through to the palate. Pair it with agedashi tofu.
TAKAMASAMUNE CHIKUGO NO KANBAI JUNMAI SAKE 720ML 188688 $20.99 A fresh, harmonious and fragrant sake with aromas of yellow apples, white peach, honeysuckle and sour cream; its palate is soft and sweet with a light mouthfeel and a refreshing acidity, a hint of umami and a clean, dry finish—a premium quality sake with a polishing ratio of 70%. Enjoy with sashimi.
JUNMAI
% of rice grain remaining after polishing
HOW TO DRINK SAKE Sipping and savouring is the best way to enjoy sake. Think about how you would appreciate wine. Pour and swirl to release the aromatics before enjoying the whole experience of the palate. Sake aromas and flavours can vary from fruity and floral to earthy and savoury. For some of the sakes, we have designed a bespoke label that provide the flavour style, finish style, and also serving temperature. Serve sake from a ceramic vessel called a tokkuri into small cups called choko. Try to remember to not pour your choko. In Japan, this is considered impolite. Keep your eye on the chokos of your fellow guests; pour with both hands. Higher quality sake such as Junmai Daiginjo-shu or Junmai Ginjo-shu is preferably consumed chilled to appreciate the subtle characters of the sake. Sakes such as these are sometimes served in wine glasses for extra panache. Sake is best stored in a cool/cold environment out of direct sunlight and upright.
STYLE / SAKE TARGET CONSUMER $ $
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JUNMAI GINJO – SHU
Junmai Ginjo-shu is next level. Its production is labour intensive and uses rice polished to a higher degree of at least 60%. It is fermented at colder temperatures for longer, giving the Ginjo-shu a distinctive flavour profile that is elegantly light and aromatic with fresh fruit characters.
MANATSURU JUNMAI GINJO 720ML
186494 $38.99
Made with Miyama Nishiki rice in the Miyagi Prefecture, this delightful sake is well-rounded with a mellow and rich palate. A premium sake with a rice polishing ratio of 50%, it exhibits aromas of gentle incense with a clean and smooth finish.
SHUNNOTEN JUNMAI GINJO 720ML 188984 $30.99 The label of this super-premium sake features the warbler that sings in February when it is icy cold, a time when quality sake in Japan is produced. The nose sings of fruit and flower aromas while the palate is a complex fusion of sweet sour and a pleasant taste of Japanese plum on the finish.
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SHIRAYUKI JUNMAI GINJO AKAFUJI 720ML
190991 $31.99
A premium, dry sake produced with glossy rice polished to at least 50% of its original size. Light and complex, it has a fragrant nose of white chocolate, caramel and vanilla, leading to a fresh citrus fruit palate with a crisp, clean finish.
STYLE / SAKE
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JUNMAI DAIGINJO–SHU
Daiginjo-shu is even higher quality again. This sake is fermented at a colder temperature and applies greater control in the brewing process with at least 50% highly polished rice. It is the highest grade of sake and is light in texture, exhibiting fragrant, fruity and complex characters with subtle nuances of flavour.
CHIYONOKAME SOURYU JUNMAI DAIGINJO 720ML 187566 $77.99 This exceptional sake is brewed at low temperatures using a unique strain of yeast called the Ehime EK-7 to enhance aroma and freshness. The result is elegant sake with a fruity sweetness to the palate and a mellow aftertaste. Pair it with Teriyaki chicken.
IKEKAME ‘TURTLE RED’ JUNMAI DAIGINJO 720ML
189187 $37.99
STYLE / SAKE
$
Another rare sake brewed with black koji from Ikekame brewery in the Fukuoka Prefecture. Its Turtle Red sake is aromatic and complex and exhibits a fine acidity and flavours of red berry fruit and umami on the palate with a rich texture and clean finish. Pair it with finely sliced Wagyu steak.
TARGET CONSUMER
$
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$
TRY THIS IF YOU LIKE / Riesling CATEGORY ROLE $
$
To the English speaker, sake labels can be a symbolic indecipherable blur of Kanji, Hiragana and Katakana. It makes it hard to find your style of sake even if you know what you want. We’ve taken the confusion out of it. Our back labels deliver a more familiar kind of script, giving you the knowledge to choose from the category’s delicious and diverse offerings. Whether it’s a dry or fruity sake you seek, a high rice polishing indicator promising silky smooth texture, a sake better served hot than cold or one that goes better with fish than teppanyaki steak —whatever your preference, check out these quick and easy to read back labels and discover your sake. Kanpai! s m y s
AKASHI-TAI JUNMAI DAIGINJO GENSHU 720ML
187379 $67.99
One of the finest luxury sakes around, this medium-bodied hand-made artisan sake is produced using fine highly-prized Yamadanishiki rice grown in a district of Hyogo. Polished to the highest level until only 38% of the grain remains, it is fermented in small batches for two months. The complex nose exhibits nuances of melon, lemon, bitter orange and green grass. The palate is superbly balanced with crystallised notes of tropical fruit and citrus with a thread of subtle umami on a long-lasting finish.
STYLE / SAKE TARGET CONSUMER
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10
11
Australia has come to love Asian cuisine in all its forms. Now is the time to embrace Asian drinks with the same enthusiasm. There is the hugely hot right now shōchū spirit, or the sweet Japanese plum liqueur, umeshu. For lovers of citrus the East Asian citrus fruit, yuzu, makes a delicious liqueur or for gin fanatics, an Eastern take on a classic Western drink using native Asian botanicals. There is a unique and deliciously different Asian spirit or liqueur waiting to be discovered. SPIRITS
DAISHICHI MINOWAMON JUNMAI DAIGINJO SAKE 720ML 188686 $119.99 Made using the kimoto method and a unique method of polishing the grain of rice with a super flat technique, this sake is naturally elegant and fruity with a mellow and delicate texture. It exhibits a delicious layer of richness that follows through with great length and power.
STYLE / SAKE
KIKUYASAKA YUZUYUZU YUZU CITRON LIQUEUR 720ML
$
TARGET CONSUMER
$
CATEGORY ROLE $
$
184906 $34.99
A deliciously rich and zesty liqueur made of the Japanese citrus fruit yuzu sees the finest fruit from the Chugoku region infused with sake. The result is a refreshing drink with a touch of sweet citrus aromas followed by a crisp and fresh palate with a sour, tangy tartness. It makes an excellent aperitif and is delicious mixed with soda or tonic. STYLE / SPIRITS TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Yuzu/mandarin CATEGORY ROLE $ $
NIHONBASHI JYUNMAI DAIGINJYO 720ML 187568 $59.99 Meaning “the bridge to Japan,” Nihonbashi Junmai Daiginjo sake represents the terminus of the Five Great Highways, connecting Edo, now Tokyo, with the provinces in the Edo period. This superior sake of rich rice aroma and taste captures ancient Japanese traditions of discovery and exploration.
STYLE / SAKE
ECHIGOZAKURA JUNMAI DAIGINJO 720ML 189462 $38.99 Brewed with Yamada Nishiki rice polished to 45%, this delicious shu from the appellation of Niigata is representative of the Niigata Tanrei style – smooth, light and fresh. Aromas of white flowers and rose petals follow through to a palate of gentle acidity and balanced body with a clean and crisp finish. Match it with seared Bluefin tuna.
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UMESHU Umeshu is a sweet Japanese liqueur made by steeping the Japanese plum, ‘ume’ in sugar and a spirit, usually shōchū. Umeshu is also known as plum wine but is a liqueur. The Japanese often make umeshu at home. The taste of umeshu is sweet and sour and can be enjoyed straight up, on the rocks, with a splash of water or in a cocktail.
JAPANESE GIN Other than juniper as a requirement to be classified as gin, Japanese gin showcase the unique botanicals from Japan including: yuzu, shisho leaf, green tea, sansho pepper, cypress wood, ginger, pine needles and kuromoji.
AKASHI-TAI SIRAUME GINJO UMESHU 500ML
187380 $29.99
This is a special umeshu or plum liqueur because it steeps the ume plum in premium Ginjo sake made from Yamada Nishiki rice. The ume is steeped in the sake for six months then left to age for a further two years after the fruit is removed. The final liqueur is complex and finishes rich and long with characters of prune, honey and almond.
KANOSHIZUKU DISTILLED GIN 700ML
STYLE / LIQUEUR TARGET CONSUMER $ $ CATEGORY ROLE
186020 $66.99
$
$
A uniquely crafted artisan gin from the Yomeishu distillery combines 11 botanicals dominated by Kuromoji or Lindera umbellata, an aromatic tree native to Japan. The gin combines two spirits, one distilled with the fresh fragrant Kuromoji and the other with the final ten botanicals, including the obligatory juniper. The final result is a complex gin that is elegant and fresh as a green forest with the scent of Kuromoji and characters of citrus, juniper and spice. Drink it on the rocks or as a base for a martini.
BUNGO MEIJYO NO UMESHU 500ML
189180 $29.99
STYLE / LIQUEUR TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Choya umeshu products CATEGORY ROLE $ $ An Umeshu for the converted, higher in alcohol content, it is warm on the palate with excellent balance and rich flavours of rich plum and dried fruits, acidity and sweetness. Sip over ice or pour over ice cream for a decadent dessert.
STYLE / GIN
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TRY THIS IF YOU LIKE / Roku Gin
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CATEGORY ROLE
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135 EAST HYOGO DRY GIN 700ML 187378 $66.99 A beautifully crafted batch distilled artisan gin combining native Japanese with traditional London- style botanicals. The nose exhibits intense floral aromas of citrus fruit, while the palate is silky smooth and balanced with citrus, bitters and florals. A hint of sansho pepper delivers a warm and spicy finish.
SHŌCHŪ Shōchū is a Japanese spirit that can be distilled from either rice, barley, sweet potato, sugar or buckwheat. It’s lower in alcohol, 25-35%, than most other spirits with an earthy and savoury flavour. It is consumed straight up, on the rocks or as a mixer. Popular in Japan is the chūhai, a shōchū highball mixing the spirit with ice, soda and flavouring such as apple and lemon. Shōchū is becoming increasingly popular in Western markets, so much so Shōchū bars are popping up in the Big Apple.
STYLE / GIN TARGET CONSUMER $ $ CATEGORY ROLE
$
$
KANOMORI DISTILLED GIN 700ML
RIHEI GINGER SINGLE- DISTILLED HONKAKU SHŌCHŪ 750ML 190099 $73.99
186021 $95.99
SETSUGEN GOKUJO KOMESHŌCHŪ 720ML 186572 $54.99 A premium award-winning Honkaku shōchū is single-distilled from high-quality Junmai Japanese sake made from Yamagata rice milled to 75% and water from Mount Gassan. It is clean and fresh on the palate with elegant and savoury aromas of new rice. Enjoy it on the rocks or mixed with water – hot or cold.
A sophisticated gin in an award-winning bottle distinguished by the Kuromoji twig design carved into the bottle’s surface. The nose is heavy with the scent of fresh forest, while the palate is rich and herbaceous with subtle nuances of citrus fruit and berry flavours. Savour and complex, elegant and fresh; it makes an excellent aperitif on the rocks or with a splash of soda.
From the fourth-generation family-run and award-winning Ochiai Distillery in the Miyazaki Prefecture of Japan, this ‘Honkaku’ shōchū meaning single-distilled, is handcrafted and produced from premium ginger, rice and barley. It is a crisp, dry and spicy shōchū made with 20% natural ginger. It makes the perfect cocktail, or serve it straight or on the rocks.
STYLE / GIN TARGET CONSUMER
STYLE / SPIRITS
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TRY THIS IF YOU LIKE / Ginger CATEGORY ROLE $ $
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KOREAN FRUIT/ FLAVOURED FRUIT WINE Forget grapes; this is a new kind of wine with a different attitude. Whether it's rice wine or fruit wine, either bring a fresh taste to the table or a unique twist to a cocktail.
UBUGOE BARLEY SHŌCHŪ 720ML
189179 $83.99
Made by the Bungo Meijo Distillery producing premium quality sake and shōchū for over 100 years in Saiki city in the Oita Prefecture, this unblended and undiluted honkaku shōchū is made from 100% Japanese-grown barley polished to 50% grain size and Dianthus flower yeast. It is an award-winning barley shōchū with a fruity and full-flavoured palate and is best savoured straight-up chilled from the freezer or on the rocks.
BOKBUNJA-UM FRUIT WINE 375ML
187563 $15.99
SIMSOOL 7 RICE WINE 330ML 187564 $9.99 Here is an intriguing flavoured rice wine that combines the flavours of rice, grapes and blueberries. Slightly transparent and pale pink in colour, the nose is sweet and sour, while the palate exhibits the sweet taste of grapes and blueberries combined with a slight sparkling texture. STYLE / FRUIT WINE TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Flavoured ciders CATEGORY ROLE $ $ Combined with the fermented extract of fresh raspberries, this wine exhibits the authentic taste of the fruit. Think heightened scent of the berry while the palate offers a subtle but intense taste of raspberry—one for people who can’t get enough of this delicious red jewel. STYLE / FRUIT WINE TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Flavoured ciders CATEGORY ROLE $ $
BINGTANBOK FRUIT WINE 370ML 187562 $11.99 Bingtanbok is a sparkling raspberry fruit wine with aromas of sweet and fresh raspberries and a bubbly textured palate of refreshing subtle sweetness balanced by berry acidity. It’s a drink for fun and celebration. Serve it in champagne flutes. STYLE / FRUIT WINE TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Flavoured ciders CATEGORY ROLE $ $
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USHOU MORINOKA HIKIMI KUROMOJI SHŌCHŪ 720ML 184905 $54.99 Made by mixing finely chopped kuromoji into wheat shōchū wort, this spirit is distilled under pressure to preserve aroma and intended to be sipped from traditional chokos. It offers a clean and fresh taste of herbaceous character with a hint of floral lime. Reminiscent of the fresh scent of the forest, it leaves a long and refreshing finish. Pair it with fried gyoza.
Did you know? Distillation arrived through the China Sea trade in the late 1400s or early 1500s to Japan with the earliest reference to Shōchū in 1559.
STYLE / SPIRITS TARGET CONSUMER
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TRY THIS IF YOU LIKE / Gin/floral botanical spirits CATEGORY ROLE $ $
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RTD RTDs continue to experience massive growth as they shape up to be the key category of the 2020s. Asian flavours make for a unique take on this convenient format. From flavoured sake-based RTDs and sake cups to-go, to shōchū high balls with authentic fruit flavours - the creative tastes on offer deliver a colourful and creative world of drinks to discover.
SAKE CUP Ranged in convenience stores or supermarkets
in Japan, sake in a small glass cup is an iconic product.
TAKAMASAMUNE KURA KURA 300ML
TAKAMASAMUNE SAKE CUP 180ML 188687 $9.99 With a mild freshly cooked rice scent, a light mouthfeel of smooth and gentle acidity, this premium sake cup made from premium rice with a 75% ratio can be consumed either warm or icy.
NEKOSAKE PREMIUM SAKE CUP 180ML 192063 $13.00 An ultra-fresh, light and crisp, easy- drinking lower alcohol sake brewed with snowmelt water from Hokkaido, this sake is sweet and round with flavour and enticing aroma presented in a glass cup, it has no colourings, sulfites or preservatives and is vegan and gluten-free. Drink it icy cold.
Small serving size and convenient, serve cold.
188689 $11.99
A heavenly small bottle sake cup with a scent of fresh apples and bamboo. It exhibits an appealing minerality on the palate with mild acidity and slight bitterness. Easy to drink, this sake drink is as light as the falling petals of cherry blossoms in the spring breeze.
STYLE / SAKE RTD TARGET CONSUMER $ $
STYLE / SAKE TARGET CONSUMER $ $
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CATEGORY ROLE $ $
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TAKARA CAN-CHU HI PEACH 350ML 201769 $5.99
CHŪ HI The Japanese have been enjoying the taste of Takara shōchū canned drinks since 1984, when they pioneered the format. The Can-Chu Hi Jika Shibori drinks take 11 carefully selected varieties of premium barrel-aged shōchū and combine it with carefully selected fruit from different prefectures all over Japan for a refreshing ready-to-drink with a unique premium. An abbreviation of “shōCHŪ HIGHball” which is shochu mixed with anything you like. Most commonly shōchū is mixed with fruit-flavoured syrup/juice and sparkling water. An abbreviation of “shoCHU HIGHball” which is shochu mixed with anything you like. Most commonly shochu is mixed with fruit-flavoured syrup/juice and sparkling water.” and integrate with what Takara have shared.
Sweet peaches! This Takara Can-Chu Hi takes plump and juicy peaches from the Yamanashi Prefecture and delivers a sweet but balanced drink with fruity aromas and flavours. Garnish with slices of fresh peach and serve icy cold. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Suntory-196
TAKARA CAN-CHU HI YUZU CITRUS 350ML 201793 $5.99 This delicious drink squeezes the entire pulp of the yuzu harvested from the Kochi Prefecture and combines it with Takara’s Can-Chu Hi shōchū recipe of 11 premium barrel-aged shōchūs. The result is a zingy yuzu citrus sensation that is crisp and deliciously refreshing.
Hard Lemon & Vodka CATEGORY ROLE
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$
TAKARA CAN-CHU HI APPLE 350ML 201768 $5.99
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Suntory-196
Finely crushed green apples from the Aomori Prefecture deliver straight unfiltered juice blended with premium barrel-aged shōchū for a Can-Chu Hi that is fresh and light with a balanced sweetness. It’s a refreshing icy cold drink to enjoy anywhere, anytime.
Hard Lemon & Vodka CATEGORY ROLE
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$
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Suntory-196
Hard Lemon & Vodka CATEGORY ROLE
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TAKARA CAN-CHU HI LEMON 350ML 201794 $5.99
Made with the entire pulp of the most aromatic and flavoursome lemons from the Kochi Prefecture, this Can-Chu Hi is all lemony zing and premium shōchū to deliver the freshest and crispest ready-to- drink.
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Suntory-196
Hard Lemon & Vodka CATEGORY ROLE
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MAKGEOLLI KOREAN RICE WINE Makgeolli is one of Korea's oldest alcoholic drinks and a staple drink in the farming community. Made from rice, water and a starter known as nuruk, it is low in alcohol unfiltered raw rice wine that is milky-white or cloudy in appearance and lightly sparkling with light viscosity. Usually, it exhibits a mild sweetness with a slight tang – you could say it is sweet/tart in flavour. One of the benefits of makgeolli is its natural probiotics. When the drink settles, two distinct layers are visible. The transparent top layer is yakju or cheongju, and the sedimentary layer is takju. Sometimes the yakju is separated and consumed on its own or distilled into soju. In Korea, you can order Makgeolli on tap in small ceramic bowls.
KOOKSOONDANG MAKGEOLLI BANANA 750ML
191010 $10.99
With fresh banana extract, another authentic Korean rice wine full of beneficial amino acids and dietary fibre is gluten and sugar-free. It’s like a lighter kind of banana smoothie but with a makgeolli’s clean, smooth taste and aromas. Shake well before serving chilled in high ball glasses.
KOOKSOONDANG MAKGEOLLI WHITEGRAPE 750ML
190841 $10.99
A deliciously slightly sweet makgeolli rice wine with the taste of fresh white grape added for balance and texture. Kooksoondang’s low-pasteurisation retains nutrients such as amino acids and dietary fibre. It is a clean, smooth and refreshing drink. Best served chilled. Shake first before pouring. STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Think grape Hubba Bubba CATEGORY ROLE $ $
KOOKSOONDANG MAKGEOLLI PEACH 750ML
NEOULBOM MAKGEOLLI RICE WINE 750ML
191008 $10.99
187565 $11.99
This authentic makgeolli from Korea’s No.1 rice wine brand is made with low- temperature pasteurisation to retain nutrients. Kooksoondang’s Peach Makgeolli adds fresh peach extract delivering a fragrant fruit aroma and a clean, smooth taste; it is laden with beneficial amino acids and dietary fibre and is gluten and sugar- free. Best serve chilled. STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Think sour peach lollies CATEGORY ROLE $ $
A classic makgeolli, ivory in appearance with floral and fruit aromas of banana and flowers. The palate exhibits a sweetness from the rice balanced with the perfect amount of acidity, delivering a clean and soft taste.
STYLE / RTD TARGET CONSUMER $ $
TRY THIS IF YOU LIKE / Think Banana Paddle Pop Icecream CATEGORY ROLE $ $
STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Milk tea
CATEGORY ROLE $ $
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CHATEUL SOOROK ORIGINAL 375ML
SOJU Korean spirit Soju is one of the most popular spirits globally and with good reason. It is light, clean, crisp and affordable, versatile and approachable. It has a long history dating back to the 13th century. The Koreans love the stuff. It accounts for 97% of the South Korean liquor markets. It can be distilled from barley, sugar, sweet potato, sorghum, tapioca or rice, but it is the flavours that are making this much-loved beverage a hit in Western markets. Korean Chateul Soorok soju is produced using a natural bamboo charcoal purification process. This popular clean and fresh brand of soju made with pure and natural spring water comes in ten different flavours. Explore and discover anything from blueberry to lychee and Americano. Try them all chilled or use them as unique cocktail ingredients. There is one for every taste and occasion.
190666 $10.99 The original is always the best. It’s the most versatile of them all. Mix it with any flavour you desire. Make it your own.
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Soju
CATEGORY ROLE $ $
Did you know? Soju traditionally had an ABV up to 35%
CHATEUL SOOROK WATERMELON 375ML
190646 $10.99
Who doesn’t love the fresh summery taste of juicy sweet and ripe watermelon? Team it with premium soju and flaunt the most refreshing drink of the season. Take it poolside. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Watermelon CATEGORY ROLE $ $
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CHATEUL SOOROK APPLE 375ML 190664 $10.99 As fresh as a crisp bite into an apple picked straight from the tree is the sensation experienced when sipping this refreshing apple flavoured soju.
CHATEUL SOOROK BLUEBERRY 375ML
190644 $10.99
Sweet and fruity with the distinct taste of juicy ripe blueberries, this soju mix is light and crisp with a fragrant nose and delicious clean and flavourful palate. Shake it up and drink it icy cold.
CHATEUL SOOROK AMERICANO 375ML 191125 $10.99 Chateul Soorok’s Americano flavour is brewed with quality Americano coffee then matured in traditional Onggi earthenware for a year before it is charcoal-filtered. The result is a natural and clean taste sensation to get the party going and keep it going. Enjoy it straight up and chilled. Espresso Martini is yesterday’s news.
CHATEUL SOOROK GREEN GRAPES 375ML 190111 $10.99 Sweet and fruity, enjoy the lean flavour of green grapes balanced by the slight sweetness of the soju spirit. Drinks it straight up, mix it or blend it, throw it in a cocktail, whatever you choose, drink it super-chilled with a green grape garnish.
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Red apples
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Blueberry
CATEGORY ROLE $ $
CATEGORY ROLE $ $
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Grape
CHATEUL SOOROK LYCHEE 375ML
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Coffee
CATEGORY ROLE $ $
190645 $10.99
CATEGORY ROLE $ $
CHATEUL SOOROK GINGER 375ML
Another great Asian flavour to go with the perfect Asian spirit. For a little added decadence, throw in some lychees as a garnish. It isn’t easy to imagine a better combination than soju and lychee. It’s a dessert in a drink. Delicious. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Tropical fruits
190662 $10.99
Ah, the exotic oriental taste of a little ginger spice, what a perfect flavour for a soju. Forget ginger ale or beer; ginger soju is the next big thing for ginger lovers. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Flavoured soju
CHATEUL SOOROK PEACH 375ML 190643 $10.99 One of the brand’s most popular flavours, this delicate soju mix exhibits classic flavours and fragrant aromas of ripe peach with a touch of sweetness.
CHATEUL SOOROK MANDARIN-ORANGE 375ML 190663 $10.99 This is a soju citrus tangy sensation combining the tart of the orange with the sweetness of the mandarin. It’s a zesty ode to the citrus fruit in all its sweet, balanced soju glory.
CATEGORY ROLE $ $
CATEGORY ROLE $ $
CHATEUL SOOROK STRAWBERRY 375ML
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Peach
CHATEUL SOOROK BLUE 375ML 190665 $10.99 This light soju is a great cocktail ingredient or mixer with soda. Light, clean, and fresh taste that makes this drink a winner alone or mixed with something equally interesting.
190668 $10.99
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Citrus
CATEGORY ROLE $ $
Strawberries are so good; even the ancient Romans loved them, and Virgil and Ovid wrote about them. This magnificent soju captures the authentic taste of this delicious berry we all adore. Throw it into a cocktail for a strawberry lover’s dream or drink it chilled and unmixed. Strawberry soju forever.
CATEGORY ROLE $ $
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Soju
STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Strawberry
CATEGORY ROLE $ $
CATEGORY ROLE $ $
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PINNACLE ASIAN BEVERAGES TEAM
Samuel Lam Product Development & Sourcing Manager - Craft Beer, Ginger Beer & Asian Beverages | Pinnacle Drinks
Alex Furey Business Manager - Spirits & Premix | Pinnacle Drinks
Katrina Kelly Category Coordinator - Spirits & Beer | Pinnacle Drinks
Meena Gauchan Category Coordinator | Pinnacle Drinks
Georgie Chau Assistant Brand Manager - Beer & Spirits | Pinnacle Drinks
Elle Lewis Senior Brand Manager - Spirits & RTD | Pinnacle Drinks
AWESOME PRIZES UP FOR GRABS!
Stewart Morgan Assistant Business Manager - Spirits & RTD | Pinnacle Drinks
Veronica Egan Sourcing Manager - Spirits & Premix | Pinnacle Drinks
CLICK HERE TO BEGIN THE QUIZ
Elise Easter Category Manager Range | Endeavour Group
Hamish Fyfe Category Manager Range | Endeavour Spirits
Larissa Kuypers Quality Manager | Pinnacle Drinks
Koren Riddle Technical Specialist | Pinnacle Drinks
Andy Roberston Packaging Specialist - Beer, Cider, Spirits & RTD | Pinnacle Drinks
Jessica Eagger Miller NPD Project Coordinator | Pinnacle Drinks
Luke Tenni 2nd degree connection - Wine Service & Planning Manager | Pinnacle Drinks
James Duvnjak Category Manager Range | Endeavour Spirits
Team members who score full marks, screenshot your results and post on currents adding your store’s email address, store number, name of local store (for support office team members only) and include your favourite sub - category, using the hashtag #SOJUsogood to find out what’s up for grabs. Good luck! Entries close 15/08/2022 . TEST YOUR KNOWLEDGE AND SEE HOW WELL YOU KNOW THE LATEST ASIAN BEVERAGE RANGE.
Nicole Kimlin Category Assistant - Spirits Glass & Premix | Endeavour Drinks
Ekta Sharma Category Insights Specialist | Endeavour Group
Sophie Bakon Quality Specialist - Spirits & RTD | Endeavour Drinks
Dominic Patterson Assistant Category Manager - Premium, Local & Craft Spirits | Endeavour Group
Sue Thomson Supply Planning Specialist | Pinnacle Drinks
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