Best of Summer Edit • 2022

Best of Summer Edit • 2022

BEST OF SUMMER EDIT

ADD CALL TO ACTION HERE rocs.ramsden-international.com www.ramsden-international.com +44 (0) 1472 315 610 | [email protected] Summer range recommendation plus fantastic new products and category advice

ABOUT BEST OF SUMMER BEST OF SUMMER EDIT

BEST OF SUMMER

After two years of lockdowns and restrictions, summer 2022 is set to be the social season to prepare for, as consumers are keen to spend quality time and food occasions with their loved ones. Throughout this Edit, find a range of products that are perfect for summertime socialising within the below categories...

June marks the beginning of UK summertime, meaning British shoppers are currently looking for ways to get together with friends and family to enjoy the warm weather, and lots of food and beverages! Whether it’s the middle of summer where you are, or you’re planning for the upcoming season, we have pulled together a recommendation of some great British brands, NPD and category advice, that is sure to provide inspiration for your shoppers and maximise your summer sales!

ICE CREAM

SOFT DRINKS

PICNIC FOOD

BBQ PRODUCTS

EXPLORE THESE CATEGORIES...

STRAWBERRIES & CREAM

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ICE CREAM INSIGHTS BEST OF SUMMER EDIT

Pre-family market focuses on indulgence and premium:

AS THE SUMMER HEATS UP, SNACKING COOLS DOWN... Ice cream is the highest value frozen category in the UK, with take-home ice cream being the most popular subcategory. ​However, convenience and impulse have a much greater share of total sales, accounting for almost 63% in the summer.​Make sure to stock well-known brands as they make up 70% of value sales in this category!

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Families seek value for money & trusted brands:

Percentage of ice cream market spend by UK family demographic

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Older and post- families make up the biggest segment of the market. Be sure to stock traditional and familiar ice creams to help increase purchases within this category!

Older / Post-family prefer traditional & familiar options:

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PLANOGRAM RECOMMENDATION BEST OF SUMMER EDIT

PLANOGRAM & MERCHANDISING RECOMMENDATIONS

of shoppers buy through temptation - ensure your frozen offering is appealing and exciting!

38%

of shoppers are on a treating mission. Use frozen desserts and ice cream to tempt those shoppers and gain their spend.

10%

of super-premium value sales are through key brands. It is also the largest sector!

85%

• Create impulse ranges for unexpected sunny days. • Branded sticks, lollies and cones are perfect for families to take home. • Stock the top 3 brands of super premium ice cream: Ben & Jerry’s, Haagan Dazs and Magnum. ICE CREAM TIPS:

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TOP 10 ICE CREAMS BRITISH SUMMER EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Viennetta Vanilla Ice Cream Dessert 650ml 2027957 05. Frank’s Ice Cream Dialicious Vanilla 1 Litre 2027766 03. Mars Chocolate Caramel Ice Cream Bar 2027959 07. Magnum Almond Ice Cream 100ml 2027899 09. Calippo Mini Orange & Lemon-Lime Ice Lollies 2029628

02. Snickers Chocolate Peanut Ice Cream Bar 2027960

04. Mars Ice Cream 74ml 2027971

08. Alpro Hazelnut Chocolate Ice Cream 500ml 2031726 06. Häagen-Dazs Belgian Chocolate Ice Cream 2020928

10. Oreo Ice Cream Sandwich 135ml 2027661

*Based on Ramsden International’s 2021 sales.

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NEW ICE CREAM BEST OF SUMMER

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BEN & JERRY’S BEST OF SUMMER EDIT

BEN & JERRY’S SUNDAES WITH WHIPPED TOPPING!

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SOFT DRINK INSIGHTS BEST OF SUMMER EDIT

OPPORTUNITIES TO DRIVE SOFT DRINK SALES THIS SUMMER ‘Together time’ and at-home socialising is now 21% bigger than it was pre-Covid.

International sporting events attract mainstream viewers and gives them an excuse to arrange a get-together with friends and family. The soft drinks category performs as the best-performing category at tournament time!

The commute is making a comeback, meaning more to fit into our schedules again. Sectors like Ready to Drink (RTD) coffee took off over 2021, so ensure they are also front of the line for impulse purchases too.

Ready to Drink (RTD) coffee is the fastest growing sector with 36% YOY growth

17% growth was seen in the soft drinks category during the last World Cup

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Energy drinks are now widely consumed by adolescents due to their claims of improving performance, endurance, and alertness. Many major energy drink brands have been taking chances on new flavours, giving you the opportunity to attract new consumers!

Health and wellness have been high on the agenda for a long time and post- Covid it’s more important than ever for consumers. Strike a balance between a range of low and no alcohol options to offer shoppers more choice.

In 2021, the energy drinks category was worth over £69m!

42% of shoppers are trying to moderate alcohol intake

ABEL-BSBO

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TOP 10 ENERGY DRINKS BEST OF SUMMER EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 03. Relentless Sour Twist Energy Drink 500ml 1058726 05. Lucozade Energy Drink Original 1.45L 1062022 01. Monster The Doctor Energy Drink 500ml 1031032

02. Mountain Dew Energy 500ml 1063741

04. Carabao Energy Drink Orange Blast 330ml 1026880

06. Lucozade Energy Original 380ml 1062515

07. Red Bull Energy Drink 355ml 1031001

08. Purdey’s Natural Energy Refocus Dark Fruits 1061880 10. Remedy Kombucha Ginger Lemon 250ml 4REM03

09. Genie Kombucha Dry Apple 330ml AGEN-DRC

*Based on Ramsden International’s 2021 sales.

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TOP 10 COLD COFFEE DRINKS BEST OF SUMMER EDIT

04. Starbucks Fairtrade Skinny Latte 220ml 3100559 06. Califia Farms Espresso Cold Brew Coffee 3100852 10. Minor Figures Black Coffee 200ml AMF-MF001 08. Jimmy’s Iced Coffee Original 275ml 4JIM31 02. Alpro Caffè Latte Brazilian Coffee and Almond 3102067

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Costa Coffee Latte 250ml 1037776

05. Arctic Coffee Café Latte 330ml 3100818 03. Starbucks Coffee Frappuccino 250ml 3100561

07. Jimmy’s Iced Coffee Oat Flat White 250ml 3101729 09. Minor Figures Matcha Latte Green Tea + Oat M*lk AMF-ML

*Based on Ramsden International’s 2021 sales.

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TOP 10 NON-ALCOHOLIC DRINKS BEST OF SUMMER EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Warner’s 0% Juniper Double Dry 50cl 4WAR01 05. Fever-Tree Premium Indian Tonic Water 500ml 1031326 03. Budweiser Zero Alcohol Free Lager Beer Cans 330ml 1058296 07. Bottlegreen Elderflower Sparkling Soft Drink 750ml 1062125 09. Mr Fitzpatrick’s Rhubarb & Rosehip Cordial 500ml 4ZPA26

02. Eisberg Alcohol Free Wine Chardonnay 75cl 1030347 04. Kopparberg Alcohol-Free Cider with Mixed Fruit 1094805 06. Belvoir Passionfruit Martini 750ml ABEL-AFPFM 08. Fentimans Ginger Beer Bottle 750ml 1026708

10. Shloer Rose 750ml 1062192

*Based on Ramsden International’s 2021 sales.

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NEW SOFT DRINK BEST OF SUMMER EDIT

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NEW SOFT DRINKS BEST OF SUMMER EDIT

NEW

Belvoir Farm have added Botanical Sodas to their range to tap into low & no alcohol trends!

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CAWSTON PRESS BEST OF SUMMER EDIT

MORE FLAVOURS ON ROCS!

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BBQ INSIGHTS BEST OF SUMMER EDIT

THE RISE OF RESTAURANT-STYLE BBQ... Premium barbecue lines are also predicted to grow, as inflation pushes shoppers to look for cheaper alternatives to eating out!

Gardens have become an extension of kitchens, and in recent years, British people have said that barbecuing can be about more than cooking burgers and sausages. It provides an opportunity for friends and family to come together as well as a way to experiment with food. COVID HAS RESULTED IN PEOPLE LEARNING TO LOVE BEING AT HOME IN THEIR GARDENS

Summer 2022 is predicted to be defined by the sheer variety of dishes and flavours that are prepared on grills and wood-fired ovens. Glazes and marinades are likely to have a good year, offering a way to easily elevate cuts of meat and inject exciting new flavours!

Wood-fired BBQ’s are becoming more popular with experimental cooking!

BBQ TIPS:

There has been a large uptake in sales of exotic condiments such as jerk BBQ sauce and peri peri, as flavour becomes more important than ever!

• Stock more exotic flavours to encourage customers to try something new. • Create a BBQ zone in-store with sauces and condiments to ‘spice up’ the BBQ experience. • Include premium soft drinks for cross-category sales.

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TOP 10 BBQ PRODUCTS BEST OF SUMMER EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 03. Colman’s Original English Mustard 170g 1071191 05. Hellmann’s Chunky Burger Sauce 258ml 1047357 07. Nando’s Medium Peri-Peri Sauce 125g 1056830 01. Baker Street 6 Original Burger Buns Pre-Sliced 3509351 09. Levi Roots Reggae Reggae Jerk BBQ Sauce 290g 1047764

02. Dairylea Cheese Slices 8 Pack 200g 3153029 04. French’s Classic Yellow Mustard 226g 1071108 06. Frank’s RedHot Wings Buffalo Sauce 148ml 1071297 08. Frylight Extra Virgin Olive Oil Cooking Spray 1097578 10. Heinz 50% Less Sugar & Salt Tomato Ketchup 435g 1046276

*Based on Ramsden International’s 2021 sales.

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NEW BBQ PRODUCTS BEST OF SUMMER EDIT

Flavoured mayonaise sales grew by 22% over the summer months in 2021. This trend is predicted to continue over 2022.*

*The Grocer, 2022; The rise of the restaurant-style BBQ: barbecue category report

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PICNIC & OUTDOOR INSIGHTS BEST OF SUMMER EDIT

BBQs aren’t the only way consumers will be getting together this year. With summer 2022 set to be the social season, picnics and outdoor parties are another big opportunity for retailers...

3 BIG TRENDS THIS SUMMER

CONVENIENCE: Consumers will be keen to entertain over the summer season and will need all the essentials to do so. Stocking up on picnic foods will help maximise sales as people celebrate during summer.

PERFECT FOR PICNICS!

PLANT-BASED: There is increased interest in meat-free picnic options this year. Customers are still looking for traditional foods for picnics, but they are also now looking for vegan alternatives.

PICNIC TIPS: • Stock ready-made British favourites like pies, pasties and scotch eggs. • Display sweet treats like cakes and flapjacks for grab-and-go picnickers. • Create displays with other accompaniments to boost sales, such as quality crackers, dips and spreads, to encourage impulsive buys.

PREMIUM PRODUCTS: As consumers are hit financially they are being more considerate of their spending. This has led to shoppers investing in luxury goods and using their home as an entertainment space, as opposed to going out.

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TOP 10 PICNIC PRODUCTS BEST OF SUMMER EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Doritos Mild Salsa Sharing Dip 300g 1047955

02. Doritos Cool Original Sharing Tortilla Chips 1031930 04. Primula Light Cheese 140g 3154658 06. McVitie’s Moments White Chocolate Brownies 3943372

03. Ryvita Thins Cheddar & Black Pepper Flatbreads 125g 1080336

05. Bonne Maman Madeleine 175g 3950011 07. Peperami Original Salami 5 x 22.5g 3354140

08. Wall’s The Classic Scotch Egg 113g 3503403

09. Walkers Ready Salted Multipack Crisps 1025603

10. Penn State Sour Cream & Chive Sharing Pretzels 1025082

*Based on Ramsden International’s 2021 sales.

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NEW PICNIC PRODUCTS BEST OF SUMMER EDIT

LIMITED EDITION

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NEW PICNIC PRODUCTS BEST OF SUMMER EDIT

A NEW TAKE ON A CLASSIC

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STRAWBERRIES & CREAM INSIGHTS BEST OF SUMMER EDIT

SUMMER FLAVOUR FAVOURITE: STRAWBERRIES & CREAM

3/4 of British people voted strawberries & cream as the ‘most iconic flavour’.

Ask anyone to name the fruit that above all others epitomises their image of Britain, and it will surely be the strawberry! Strawberries are used in many British desserts, but the most iconic is strawberries & cream. This is a classic Wimbledon snack which has been enjoyed since the tennis tournament began in 1877 and became the food of choice at matches. However, strawberries & cream first made an appearance in the middle ages, when it was served for the first time for King Henry VIII as a simple banquet dessert! Today, it’s a favourite British summer staple; a flavour which has been replicated and used in a variety of different products and new product developments. That’s why we’ve provided a breakdown of the top 10 strawberries & cream products that will entice your customers’ cravings!

On average, 10,000 litres of cream and 28,000 kg of strawberries are consumed every year during Wimbledon.

In the Victorian era , strawberries were mostly found in the kitchen garden to be eaten by upper class families.

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TOP 10 STRAWBERRIES & CREAM PRODUCTS BEST OF SUMMER EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 03. Princes Strawberries in Light Syrup 410g 1060472 05. Jordans Country Crisp with Strawberries 500g 1079845 07. Volvic Strawberry Natural Flavoured Water 1031397 01. Hershey’s Strawberries ‘n’ Crème 39g 1013393

02. Barratt Strawberry Milkshakes 180g 1024227 04. Nesquik Strawberry Milkshake Powder 1063392 06. Kellogg’s Nutri-Grain Strawberry Snack Bars 1079569 08. Alpen Cereal Bars Strawberry & Yoghurt 1079593 10. Ribena No Added Sugar Strawberry Juice Drink 1062114

09. Hartley’s Strawberry Flavour Jelly 135g 1092986

*Based on Ramsden International’s 2021 sales.

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For more information please contact your Account Manager or Export Account Advisor. www.ramsden-international.com +44 (0) 1472 315 610 [email protected] Adam Smith Street, Grimsby, DN31 1SJ, UK *The facts and statistics throughout this document have been taken from the following sources: • Mintel (December 2021) • IRI (October 2021) • Kantar (April 2021) • YouGov (January 2021) • Nielsen (July 2021) • Nielsen (January 2022) • IDG (September 2020) • Kantar (Fabruary 2022) • The Grocer (March 2022) • The Spectator (May 2022) • The Grocer (April 2022) • The Morning Advertiser (February 2022) For more information please contact [email protected]