BlueSkye Creative Portfolio 2022

BlueSkye Creative Portfolio 2022

VAUGHAN’S VOICE

A N N U A L S

2021-22

DIFFERENT BY DESIGN

WE ’ R E S E R I OU S MU LT I TA S K E R S

STRATEGIC THINKING PLANNING BRANDING ADVERTISING EBLASTS DIGITAL ADS WEBSIT MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHASE DEVELOPMEN BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAGING AND KITS SELL SHEETS TRADE SHOWS EVENTS PRODUCT DEVELOPMENT RADIO SPOTS PHOTO E STRATEGIC THINKING PLANNING BRANDING ADVERTISING EBLASTS DIGITAL ADS WEBSIT AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHASE DEVELOPMENT AND PRINTING B FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAGING AND TAG DESIGN SALES KITS SHOWS PROGRAMS POINT-OF-PURCHASE DEVELOPMENT AND PRINTING BROCHURES LITER AND PHOTOGRAPHY WRITING STRATEGIC THINKING PLANNING BRANDING ADVERTISIN ADS WEBSITES MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHAS PRINTING BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAG SIGN SALES KITS SELL SHEETS TRADE SHOWS EVENTS PRODUCT DEVELOPMENT RADIO SPO SOCIAL MEDIA STRATEGIC THINKING PLANNING BRANDING ADVERTISING EBLASTS DIGIT MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHASE DEVELOPMEN BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAGING AND KITS SELL SHEETS TRADE SHOWS PROGRAMS POINT-OF-PURCHASE DEVELOPMENT AND PRIN ERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING STRATEGIC THINKING PLANNING ING EBLASTS DIGITAL ADS WEBSITES MEDIA SELECTION AND PLACEMENT SALES PROGRAM DEVELOPMENT AND PRINTING BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPH ING AND TAG DESIGN SALES KITS SELL SHEETS TRADE SHOWS EVENTS PRODUCT DEVELOP PHOTO EDITING SOCIAL MEDIA STRATEGIC THINKING PLANNING BRANDING ADVERTISIN ADS WEBSITES MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHAS PRINTING BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAG SIGN SALES KITS SELL SHEETS TRADE SHOWS PROGRAMS POINT-OF-PURCHASE DEVELOPME BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING STRATEGIC THINKIN BRANDING ADVERTISING EBLASTS DIGITAL ADS WEBSITES MEDIA SELECTION AND PLACEME POINT-OF-PURCHASE DEVELOPMENT AND PRINTING BROCHURES LITERATURE FOLDERS VIDEO

SELECT CL IENTS

Finally. A 100% green agency.

BlueSkye Creative, Inc. is an award-winning marketing agency devoted exclusively to the horticulture market. We have a legacy of creating successful advertising, marketing and public relations campaigns for a variety of companies in the green industry throughout the world. The team’s focus is on developing campaigns and tools that help you sell. Our solutions are the perfect balance of strategic thinking and creativity. BlueSkye Creative has been working with every link of the supply chain, from breeder to unrooted cutting producers, brokers, growers and retailers. We can position and market your products unlike any other agency. Our team’s horticultural knowledge, creativity and digital capabilities enable us to execute every possible scope. We look forward to talking with you.

President

“ BlueSkye Creative is an invaluable extension of McHutchison’s marketing team. Their team’s creativity and fresh ideas have always kept our marketing and image ahead of our competition. They’ve been involved in countless projects with McHutchison from rebranding the logo and corporate identity to product and customer specific projects. The work receives praise from the industry for its style and from the sales department for its effectiveness. Scott Crownover President, McHutchison

”

“

BlueSkye is more than a marketing agency, they are a true partner to PlantHaven International. PlantHaven has been working with the BlueSkye Creative team for over 5 years.

PlantHaven values BlueSkye’s marketing skills in developing long-term strategy to elevate our breeder client’s portfolios. The team has been instrumental in elevating our targeted media campaigns, weekly hot selection, emails, catalogs and other promotional materials. BlueSkye is a trusted and valued partner. ” Robert Bett CEO, PlantHaven International

CATALOGS

Commitment to Color // At BlueSkye Creative, we understand that striking, accurate color is critical to marketing horticultural crops. And since your catalog is most likely one of your most important sales tools and marketing investments each year, we take color very seriously. We have a strong Photoshop team that color corrects images before they go into a document, a prepress department to review Epson proofs prior to sending to the press, and finally, we are onsite for every major catalog print to make sure what is coming off the press is accurate to the products you sell.

Dümmen Orange Poinsettia Catalog // In addition to strong design and copy writing, BlueSkye worked with the Encinitas breeding station to collect all of the varieties and expertly color matched each photo for the truest reds so growers could accurately select varieties for production.

Unrooted Cutting Catalogs // We produce numerous catalogs for unrooted cutting farms. We are familiar with how to present varieties, write insightful copy and cultural information and provide quality photography. Pictured here: 2019 Plant Source International and 2018 Vivero Internacional.

The Big Book of Color // The Big Book is the catalog for breeding companies Westhoff and Elsner PAC. The North American version showcases a full line of genetics for both companies. A European version is also created each year with a curated assortment and is bilingual in English and German.

Plug Connection Portfolio // Not your typical A-Z catalog, but rather a striking piece that highlights each of the product categories offered by the client. Eight versions of this catalog were produced and customized for Plug Connection’s top broker companies who sell their products.

Florida Tropicals // One of our favorite pieces to design each year. The Florida Tropicals catalog for McHutchison and Vaughan’s is packed with stunning images and artistic photo compositions. The brochure highlights McHutchison’s various Florida suppliers.

Vaughan’s Product Portfolio // Designed for broker reps wishing to introduce themselves to new clients or for expanding into new categories with existing clients. The Vaughan’s Product Portfolio features each category of products in which Vaughan’s excels and shows the breadth of vendors with which they partner.

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2021-22

2021-22

2021-22

2021-22

BROUGHT TO YOU BY:

BROUGHT TO YOU BY:

BROUGHT TO YOU BY:

BROUGHT TO YOU BY:

Vested in Your Success

P E R E N N I A L S

2021-22

PO I NSETT I AS 2021-22

GARDEN MUMS 2021-22

SUCCUL ENTS 2022

2021-2022 DO Poinsettias.indd 1

10/5/21 4:35 PM

2021-2022 DO Garden Mums NEW.indd 1

10/1/21 2:23 PM

Cover_2022 DO Dummen Perennial.indd 3

7/9/21 2:24 PM

Cover Designs // The goal was to create several versions of the annuals catalog to give each North American broker something exclusive in their own edition, yet we needed to keep brand consistency across all catalogs to give a recognizable look and feel. We accomplished this through custom photography on a suite of brand colors.

WEBSITES

Westhoff // The Westhoff website offers a solutions-based user experience and has been an excellent tool for growers and retailers. Visitors can download a complete high-resolution photo library, plant culture and a >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68

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