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B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L
PCMI - 060118
CONT ENT S
LOGOS COLORS
4 6 8
TY P E
COL L AT E RA L
1 2 1 4
EMA I L S I GNATUR E S
BRAND GUIDELINES
LOGO USAGE
APPROVED LOGOS - Only use one of the approved logos show below
Full Color Logo
One Color Logo
One Color Logo Reversed
Full Color Logo Reversed
LOGO SPACING - Allow enough space around the logo
Clear space should be equal to or greater than the width of the leaf icon
4
BRAND GUIDELINES
LOGO USAGE
INCORRECT / OUTDATED LOGO - Discontinue all use of the examples below
Outdated Logo With Tag-line
Incorrect Color Use, Do NOT change the logo colors
Do NOT Remove or rearrange the Leaf and Claims Management, INC. elements
Do NOT Place logo over low contrast colors
LOGO SIZE AND SCALE - Scale the logo in proper proportions
DO NOT Stretch the logo to make it fit
DO Scale the logo to fit
5
BRAND GUIDELINES
COLOR USAGE
PRIMARY COLOR PALETTE
BLACK
7565 C
341 C
WHITE
CMYK 30, 30, 30, 100
CMYK 0, 0, 0, 0
CMYK 16, 59, 100, 2
CMYK 88, 29, 80, 16
RGB 0, 0, 0
RGB 255, 255, 255
RGB 208, 123, 41
RGB 2, 121, 84
HEX 000000
HEX FFFFFF
HEX CF7A29
HEX 027853
COLOR TINTS / SHADES
7565 C Tint
341 C Tint
BLACK 7 C
COOL GRAY 2C
60%
60%
CMYK 64, 62, 65, 55
CMYK 17, 14, 15, 0
40%
40%
RGB 61, 56, 52
RGB 210, 208, 206
HEX 3D3833
HEX D1CFCD
6
BRAND GUIDELINES
COLOR USAGE
SECONDARY COLOR PALETTE
Best use over dark colors
439 C
401 C
158 C
CMYK 59, 66, 63, 54
CMYK 32, 29, 35, 0
CMYK 0, 66, 100, 0
RGB 69, 54, 53
RGB 178, 170, 160
RGB 244, 119, 33
HEX 453634
HEX B2AA9F
HEX F37720
2905 C
7482 C
5405 C
CMYK 73, 47, 33, 7
CMYK 41, 9, 2, 0
CMYK 100, 0, 100, 0
RGB 81, 116, 139
RGB 144, 198, 230
RGB 0, 166, 81
HEX 51748B
HEX 90C6E6
HEX 00A651
7
BRAND GUIDELINES
TYPOGRAPHY USAGE
PRIMARY FONT USAGE (Print Material)
UNIVERS MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS MEDIUM ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789
8
BRAND GUIDELINES
TYPOGRAPHY USAGE
FONT USAGE (Print Material Example)
HEADLINE EXAMPLE SUB - HEADL I NE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy.
Category Header • Bullet Point Medium Option • Bullet Point Medium Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
9
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)
ARIAL REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
10
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT USAGE (Web & Document Example)
HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy. Category Header • Bullet Point Regular Option
• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
11
BRAND GUIDELINES
LETTERHEAD
APPROVED Pinnacle Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
Add additional pages as needed.
March 14, 2018
First Name Last Name Company Name Street Address City, ST Zip Code
RE: Subject of Message
Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed.The first paragraphshould introduce theaudience to thepurposeof the letter inaclear,conciseway. Foranewparagraph, justskipa line.No indenting isneeded. Ifyouhavea lotof information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.
1. Sample point; 2. Sample point; 3. Sample point.
Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.
Sincerely,
[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.
15525SandCanyonAvenue, Irvine,CA92618 | (800)649.9121 | PinnacleTPA.com
Page1
Page2
12
BRAND GUIDELINES
LETTERHEAD
BLACK & WHITE USE APPROVED Pinnacle Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
Add additional pages as needed.
April 26, 2018
First Name Last Name Company Name Street Address City, ST Zip Code
RE: Subject of Message
Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed.The first paragraphshould introduce theaudience to thepurposeof the letter inaclear,conciseway. Foranewparagraph, justskipa line.No indenting isneeded. Ifyouhavea lotof information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.
1. Sample point; 2. Sample point; 3. Sample point.
Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.
Sincerely,
[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.
15525SandCanyonAvenue, Irvine,CA92618 | (800)649.9121 | PinnacleTPA.com
Page1
Page2
13
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED Pinnacle Email Signature: Instructions for all email messages in MS Outlook.
New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.
- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature
- Copy from the Word Document: Copy the entire Signature text and graphics from document and Paste into the edit signature field - Highlight the text areas you want to change and type in your information (* DO NOT Paste your details from another document this will not retain the formatting setup). o YOUR NAME, (Designation if needed) o Title o Office # o Mobile # if needed
o Fax # if needed o Email address o Address o URL o Add SSAE Language (If needed) Below address & URL o Add Warning below - Click Save button
- Choose E-Mail Account ( @pinnacletpa.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:
o YOUR NAME, (Designation if needed) o Title o Office # o Email address
14
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED Pinnacle Email Signature: Examples
Entire Signature Block: For all NEW outgoing email messages
Condensed Signature Block: For all REPLIED email messages
YOUR NAME, FAHM, MSBA Your Title Goes Here
YOUR NAME, FAHM, MSBA Your Title Goes Here
949.555.5555 (office) 949.555.5555 (mobile) 949.555.5555 (fax) [email protected]
949.555.5555 (office) [email protected]
15525 Sand Canyon Avenue, Irvine, CA 92618 www.pinnacletpa.com
Pinnacle Claims Management, Inc. is a SSAE 17 certified Third Party Administrator committed to the highest stan- dards of business practices regulated by our industry.
IMPORTANT WARNING: This message is intended for the use of the person or entity to which it is addressed and may contain information that is privileged and confi- dential, the disclosure of which is governed by applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this information is STRICTLY PROHIBITED. If you have received this message by error, please notify us immediately and destroy the related message. You, the recipient, are obligated to maintain it in a safe, secure and confidential manner. Re-disclosure without appropriate consent or as permitted by law is prohibited. Unauthorized re-disclo- sure or failure to maintain confidentiality could subject you to penalties described in Federal and State law.
15
B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L
PHM - 060118
CONT ENT S
LOGOS COLORS
2 0 2 2 2 4 2 8 3 0
TY P E
COL L AT E RA L
EMA I L S I GNATUR E S
BRAND GUIDELINES
LOGO USAGE
APPROVED LOGOS - Only use one of the approved logos show below
Full Color Logo
One Color Logo
One Color Logo Reversed
Full Color Logo Reversed
LOGO SPACING - Allow enough space around the logo
Clear space should be equal to or greater than the width of the ‘ HE’ in HEALTH
20
BRAND GUIDELINES
LOGO USAGE
INCORRECT LOGO USE - Discontinue all use of the examples below
Do NOT Remove the words Health Management
Incorrect Color Use, Do NOT change the logo colors
Do NOT Remove or rearrange the words Health Management
Do NOT Place logo over low contrast colors
LOGO SIZE AND SCALE - Scale the logo in proper proportions
DO NOT Stretch the logo to make it fit
DO Scale the logo to fit
21
BRAND GUIDELINES
COLOR USAGE
PRIMARY COLOR PALETTE
BLACK
7461 C
439 C
WHITE
CMYK 30, 30, 30, 100
CMYK 0, 0, 0, 0
CMYK 85, 44, 4, 0
CMYK 26, 0, 60, 0
RGB 0, 0, 0
RGB 255, 255, 255
RGB 11, 125, 187
RGB 195, 221, 137
HEX 000000
HEX FFFFFF
HEX 0A7CBA
HEX C3DD88
COLOR TINTS / SHADES
7561 C Tint
439 C Tint
424 C
60%
60%
CMYK 56, 47, 48, 14
40%
40%
RGB 114, 115, 114
HEX 727271
22
BRAND GUIDELINES
COLOR USAGE
SECONDARY COLOR PALETTE
7700 C
637 C
635 C
7618 C
CMYK 92, 62, 33, 13
CMYK 61, 2, 8, 0
CMYK 33, 1, 7, 0
CMYK 16, 67, 74, 3
RGB 29, 90, 123
RGB 77, 193, 225
RGB 166, 218, 232
RGB 204, 109, 78
HEX 1C597B
HEX 4CC1E0
HEX A5D9E7
HEX CB6D4D
23
BRAND GUIDELINES
TYPOGRAPHY USAGE
PRIMARY FONT USAGE (Print Material)
UNIVERS MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS MEDIUM ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789
SECONDARY FONT USAGE (Print Material)
UNIVERS CONDENSED MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789
24
BRAND GUIDELINES
TYPOGRAPHY USAGE
FONT USAGE (Print Material Example)
HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy.
Category Header • Bullet Point Medium Option • Bullet Point Medium Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
25
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)
ARIAL REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
26
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT USAGE (Web & Document Example)
HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy. Category Header • Bullet Point Regular Option
• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
27
BRAND GUIDELINES
LETTERHEAD
APPROVED Pinnacle Health Management Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
YOUR PARTNERS FOR BETTER HEALTH
YOUR PARTNERS FOR BETTER HEALTH
April 2, 2018
This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.
First Name Last Name Company Name Street Address City, ST Zip Code
This particular letterhead should not be used for mass mailings. This full color version is perfect for low quantity mailings and/or any digital mailings . It can also be used for client meeting agendas, travel itineraries, and more. If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.
RE: Subject of Message
Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include,considerusing formatting techniquessuchasbulletedornumbered lists,underline, bold , or paragraph headings.
Sincerely,
[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.
1. Sample point; 2. Sample point; 3. Sample point.
Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it isnot likelymostwill readilyunderstand.Keepparagraphsspacedwell tohelp the readerdigest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.
Sincerely,
[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.
15525SandCanyonAvenue, Irvine,CA92618 | (844) 547-0387 | [email protected] Page 1
15525SandCanyonAvenue, Irvine,CA92618 | (844) 547-0387 | [email protected] Page 2
28
BRAND GUIDELINES
EDIT TITLE SECTION
29
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED Pinnacle Health Management Email Signature: Instructions for all email messages in MS Outlook.
New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.
- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature
- Copy from the Word Document: Copy the entire Signature text and graphics from document and Paste into the edit signature field - Highlight the text areas you want to change and type in your information (* DO NOT Paste your details from another document this will not retain the formatting setup). o YOUR NAME, (Designation if needed) o Title o Office # o Mobile # if needed
o Fax # if needed o Email address o Address o URL o Add Warning below - Click Save button
- Choose E-Mail Account ( @PinnacleHealthManagement.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:
o YOUR NAME, (Designation if needed) o Title o Office # o Email address
30
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED Pinnacle Health Management Email Signature: Examples
Entire Signature Block: For all NEW outgoing email messages
Condensed Signature Block: For all REPLIED email messages
YOUR NAME, FAHM, MSBA Your Title Goes Here
YOUR NAME, FAHM, MSBA Your Title Goes Here
949.555.5555 (office) 949.555.5555 (mobile) 949.555.5555 (fax) [email protected]
949.555.5555 (office) [email protected]
15525 Sand Canyon Avenue, Irvine, CA 92618 www.pinnacletpa.com
IMPORTANT WARNING: This message is intended for the use of the person or entity to which it is addressed and may contain information that is privileged and confi- dential, the disclosure of which is governed by applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this information is STRICTLY PROHIBITED. If you have received this message by error, please notify us immediately and destroy the related message. You, the recipient, are obligated to maintain it in a safe, secure and confidential manner. Re-disclosure without appropriate consent or as permitted by law is prohibited. Unauthorized re-disclo- sure or failure to maintain confidentiality could subject you to penalties described in Federal and State law.
31
B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L
PRXS - 060118
CONT ENT S
LOGOS COLORS
3 6 3 8 4 0 4 4 4 8
TY P E
COL L AT E RA L
EMA I L S I GNATUR E S
BRAND GUIDELINES
LOGO USAGE
APPROVED LOGOS - Only use one of the approved logos show below
Full Color Logo
One Color Logo
Full Color Logo Reversed
One Color Logo Reversed
LOGO SPACING - Allow enough space around the logo
Clear space should be equal to or greater than the size of the ‘ X’ in Rx
36
BRAND GUIDELINES
LOGO USAGE
INCORRECT LOGO USE - Discontinue all use of the examples below
Do NOT Remove or Rearrange the words
Incorrect Color Use, Do NOT change the logo colors
Do NOT Remove or Rearrange the words
Do NOT Place logo over low contrast colors
LOGO SIZE AND SCALE - Scale the logo in proper proportions
DO NOT Stretch the logo to make it fit
DO Scale the logo to fit
37
BRAND GUIDELINES
COLOR USAGE
PRIMARY COLOR PALETTE
COOL GRAY 11
WHITE
645 C
287 C
CMYK 65, 57, 52, 29
CMYK 0, 0, 0, 0
CMYK 53, 29, 10, 0
CMYK 100, 91, 17, 6
RGB 85, 86, 90
RGB 255, 255, 255
RGB 124, 159, 195
RGB 38, 59, 128
HEX 555659
HEX FFFFFF
HEX 7B9FC3
HEX 253A7F
5793 C
1555 C
277 C
5405 C
CMYK 31, 20, 46, 0
CMYK 0, 32, 44, 0
CMYK 30, 13, 1, 0
CMYK 73, 47, 33, 7
RGB 181, 184, 149
RGB 251, 185, 143
RGB 174, 200, 230
RGB 81, 116, 139
HEX B5B894
HEX FAB88E
HEX AEC8E6
HEX 51748B
38
BRAND GUIDELINES
COLOR USAGE
SECONDARY COLOR PALETTE
Best use over dark colors
COOL GRAY 7
360 C
604 C
CMYK 65, 57, 52, 29
CMYK 9, 7, 96, 0
CMYK 42, 35, 35, 1
RGB 85, 86, 90
RGB 238, 219, 34
RGB 154, 153, 153
HEX 555659
HEX EEDA22
HEX 999898
7688 C
821 C
635 C
CMYK 70, 28, 4, 0
CMYK 49, 0, 5, 0
CMYK 33, 1, 7, 0
RGB 69, 152, 204
RGB 117, 207, 235
RGB 166, 218, 232
HEX 4597CB
HEX 74CFEA
HEX A5D9E7
39
BRAND GUIDELINES
TYPOGRAPHY USAGE
PRIMARY FONT USAGE (Print Material)
UNIVERS MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS MEDIUM ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789
40
BRAND GUIDELINES
TYPOGRAPHY USAGE
FONT USAGE (Print Material Example)
HEADLINE EXAMPLE SUB - HEADL I NE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy.
Category Header • Bullet Point Medium Option • Bullet Point Medium Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
41
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)
ARIAL REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
42
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT USAGE (Web & Document Example)
HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy. Category Header • Bullet Point Regular Option
• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
43
BRAND GUIDELINES
LETTERHEAD
FULL COLOR USE APPROVED PinnacleRx Solutions Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.
April 2, 2018
First Name Last Name Company Name Street Address City, ST Zip Code
This particular letterhead should not be used for mass mailings. This full color version is perfect for low quantity mailings and/or any digital mailings . It can also be used for client meeting agendas, travel itineraries, and more. If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.
RE: Subject of Message
Sincerely,
Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.
[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.
1. Sample point; 2. Sample point; 3. Sample point.
Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.
Sincerely,
[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.
15525SANDCANYONAVENUE, IRVINE,CALIFORNIA 92618 (877)782-9658 | [email protected] | PRXSOLUTIONS.COM
Page 1
Page 2
44
BRAND GUIDELINES
LETTERHEAD
PARTIAL COLOR USE APPROVED PinnacleRx Solutions Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.
April 2, 2018
First Name Last Name Company Name Street Address City, ST Zip Code
This particular letterhead is intended for mass mailings that warrant the extra cost to print in color. This partial color version can also be used for limited quantity mailings. If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.
RE: Subject of Message
Sincerely,
Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.
[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.
1. Sample point; 2. Sample point; 3. Sample point.
Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.
Sincerely,
[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.
15525SANDCANYONAVENUE, IRVINE,CALIFORNIA 92618 (877)782-9658 | [email protected] | PRXSOLUTIONS.COM
Page 2
Page 1
45
BRAND GUIDELINES
LETTERHEAD
BLACK & WHITE USE APPROVED PinnacleRx Solutions Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.
April 2, 2018
First Name Last Name Company Name Street Address City, ST Zip Code
This particular letterhead should be used for mass mailings. This black and white version will be least costly to mail . If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.
RE: Subject of Message
Sincerely,
Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.
[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.
1. Sample point; 2. Sample point; 3. Sample point.
Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.
Sincerely,
[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.
15525SANDCANYONAVENUE, IRVINE,CALIFORNIA 92618 (877)782-9658 | [email protected] | PRXSOLUTIONS.COM
Page 2
Page 1
46
BRAND GUIDELINES
EDIT TITLE SECTION
47
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED PinnacleRx Solutions Email Signature: Instructions for all email messages in MS Outlook.
New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.
- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature
- Copy from the Word Document: Copy the entire Signature text and graphics from document and Paste into the edit signature field - Highlight the text areas you want to change and type in your information (* DO NOT Paste your details from another document this will not retain the formatting setup). o YOUR NAME, (Designation if needed) o Title o Office # o Mobile # if needed
o Fax # if needed o Email address o Address o URL o Add Warning below - Click Save button
- Choose E-Mail Account ( @prxsolutions.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:
o YOUR NAME, (Designation if needed) o Title o Office # o Email address
48
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED PinnacleRx Solutions Email Signature: Examples
Entire Signature Block: For all NEW outgoing email messages
Condensed Signature Block: For all REPLIED email messages
YOUR NAME, FAHM, MSBA Your Title Goes Here
YOUR NAME, FAHM, MSBA Your Title Goes Here
949.555.5555 (office) 949.555.5555 (mobile) 949.555.5555 (fax) [email protected]
949.555.5555 (office) [email protected]
15525 Sand Canyon Avenue, Irvine, CA 92618 www.prxsolutions.com
IMPORTANT WARNING: This message is intended for the use of the person or entity to which it is addressed and may contain information that is privileged and confi- dential, the disclosure of which is governed by applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this information is STRICTLY PROHIBITED. If you have received this message by error, please notify us immediately and destroy the related message. You, the recipient, are obligated to maintain it in a safe, secure and confidential manner. Re-disclosure without appropriate consent or as permitted by law is prohibited. Unauthorized re-disclo- sure or failure to maintain confidentiality could subject you to penalties described in Federal and State law.
49
B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L
PRMS - 060118
CONT ENT S
LOGOS COLORS
5 4 5 6 5 8 6 0
TY P E
COL L AT E RA L
BRAND GUIDELINES
LOGO USAGE
APPROVED LOGOS - Only use one of the approved logos show below
Full Color Logo
One Color Logo
One Color Logo Reversed
Full Color Logo Reversed
LOGO SPACING - Allow enough space around the logo
Clear space should be equal to or greater than the width of the inner triangle icon
54
BRAND GUIDELINES
LOGO USAGE
INCORRECT LOGO USE - Discontinue all use of the examples below
Do NOT Remove or Rearrange the logo elements
Incorrect Color Use, Do NOT change the logo colors
Do NOT Remove or Rearrange the words
Do NOT Place logo over low contrast colors
LOGO SIZE AND SCALE - Scale the logo in proper proportions
DO NOT Stretch the logo to make it fit
DO Scale the logo to fit
55
BRAND GUIDELINES
COLOR USAGE
PRIMARY COLOR PALETTE
COOL GRAY 11
BLACK
WHITE
7700 C
CMYK 30, 30, 30, 100
CMYK 65, 57, 52, 29
CMYK 0, 0, 0, 0
CMYK 73, 27, 21, 0
RGB 0, 0, 0
RGB 85, 86, 90
RGB 255, 255, 255
RGB 65, 151, 181
HEX 000000
HEX 555659
HEX FFFFFF
HEX 4197B4
56
BRAND GUIDELINES
COLOR USAGE
SECONDARY COLOR PALETTE
3425 C
356 C
369 C
2975 C
CMYK 90, 36, 84, 30
CMYK 89, 28, 100, 16
CMYK 67, 12, 100, 1
CMYK 38, 2, 5, 0
RGB 0, 98, 66
RGB 3, 121, 62
RGB 98, 167, 68
RGB 151, 212, 233
HEX 006241
HEX 03793D
HEX 61A644
HEX 97D3E9
57
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)
ARIAL REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
58
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT USAGE (Web & Document Example)
HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy. Category Header • Bullet Point Regular Option
• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
59
BRAND GUIDELINES
LETTERHEAD
APPROVED Pinnacle Risk Management Services Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
In Process
In Process
60
BRAND GUIDELINES
EDIT TITLE SECTION
61
B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L
WGAT - 060118
CONT ENT S
LOGOS COLORS
6 6 6 8 7 0 7 4 7 6
TY P E
COL L AT E RA L
EMA I L S I GNATUR E S
BRAND GUIDELINES
LOGO USAGE
APPROVED LOGOS - Only use one of the approved logos show below
Full Color Logo
One Color Logo
One Color Logo Reversed
Full Color Logo Reversed
LOGO SPACING - Allow enough space around the logo
Clear space should be equal to or greater than the height of the ‘W’
66
BRAND GUIDELINES
LOGO USAGE
INCORRECT / OUTDATED LOGO - Discontinue all use of the examples below
Do NOT Remove ‘Assurance Trust’ from the logo
Incorrect Color Use, Do NOT change the logo colors
Do NOT Remove or rearrange the words ‘Assurance Trust’
Do NOT Place logo over low contrast colors
LOGO SIZE AND SCALE - Scale the logo in proper proportions
DO NOT Stretch the logo to make it fit
DO Scale the logo to fit
67
BRAND GUIDELINES
COLOR USAGE
PRIMARY COLOR PALETTE
BLACK
7561 C
7565 C
341 C
CMYK 30, 30, 30, 100
CMYK 85, 44, 4, 0
CMYK 16, 59, 100, 2
CMYK 88, 29, 80, 16
RGB 0, 0, 0
RGB 11, 125, 187
RGB 208, 123, 41
RGB 2, 121, 84
HEX 000000
HEX 0A7CBA
HEX CF7A29
HEX 027853
Alternate use over dark colors
BLACK 7 C
WHITE
158 C
7482 C
CMYK 0, 0, 0, 0
CMYK 64, 62, 65, 55
CMYK 0, 66, 100, 0
CMYK 100, 0, 100, 0
RGB 255, 255, 255
RGB 61, 56, 52
RGB 244, 119, 33
RGB 0, 166, 81
HEX FFFFFF
HEX 3D3833
HEX F37720
HEX 00A651
68
BRAND GUIDELINES
COLOR USAGE
SECONDARY COLOR PALETTE
3115 C
7579 C
3275 C
1375 C
CMYK 69, 0, 16, 0
CMYK 7, 80, 98, 0
CMYK 77, 4, 50, 0
CMYK 0, 45, 100, 0
RGB 26, 191, 213
RGB 226, 89, 40
RGB 0, 176, 154
RGB 249, 157, 30
HEX 19BFD5
HEX E25928
HEX 00AF99
HEX F89C1D
COOL GRAY 2C
7738 C
630 C
CMYK 75, 13, 100, 0
CMYK 51, 5, 14, 0
CMYK 17, 14, 15, 0
RGB 71, 161, 71
RGB 119, 196, 213
RGB 210, 208, 206
HEX 47A146
HEX 76C3D4
HEX D1CFCD
69
BRAND GUIDELINES
TYPOGRAPHY USAGE
PRIMARY FONT USAGE (Print Material)
GILL SANS MT REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 GILL SANS MT ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 GILL SANS MT BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 GILL SANS MT BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
70
BRAND GUIDELINES
TYPOGRAPHY USAGE
FONT USAGE (Print Material Example)
H E A D L I N E E X A M P L E T E X T E X A M P L E Sub-Headline example
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy.
Category Header • Bullet Point Regular Option • Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option
71
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)
ARIAL REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
72
BRAND GUIDELINES
TYPOGRAPHY USAGE
ALTERNATE FONT USAGE (Web & Document Example)
H E A D L I N E E X A M P L E T E X T E X A M P L E Sub-Headline example
SECTION HEADLINE Section Sub-Headline
Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy. Category Header • Bullet Point Regular Option
• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option • Bullet Point Black Option
73
BRAND GUIDELINES
LETTERHEAD
APPROVED western Growers Assurance Trust Letterhead (Available as Editable Word Doc and PDF Blank for Print)
Page 1 Example
Page 2+ Example
In Process
In Process
74
BRAND GUIDELINES
EDIT TITLE SECTION
75
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED WGAT Email Signature: Instructions for all email messages in MS Outlook.
New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.
- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature
- Copy from the Word Document: Copy the entire Signature text and graphics from document and Paste into the edit signature field - Highlight the text areas you want to change and type in your information (* DO NOT Paste your details from another document this will not retain the formatting setup). o YOUR NAME, (Designation if needed) o Title o Office # o Mobile # if needed
o Fax # if needed o Email address o Address o URL o Add Warning below - Click Save button
- Choose E-Mail Account ( @WGA.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:
o YOUR NAME, (Designation if needed) o Title o Office # o Email address
76
BRAND GUIDELINES
EMAIL SIGNATURES
APPROVED WGAT Email Signature: Examples
Entire Signature Block: For all NEW outgoing email messages
Condensed Signature Block: For all REPLIED email messages
YOUR NAME, CRCE Your Title Goes Here 949.555.5555 (office) 949.555.5555 (mobile)
YOUR NAME, CRCE Your Title Goes Here
949.555.5555 (office) [email protected]
949.555.5555 (fax) [email protected]
15525 Sand Canyon Avenue, Irvine, CA 92618 www.WGAT.com
IMPORTANT WARNING: This message is intended for the use of the person or entity to which it is addressed and may contain information that is privileged and confi- dential, the disclosure of which is governed by applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this information is STRICTLY PROHIBITED. If you have received this message by error, please notify us immediately and destroy the related message. You, the recipient, are obligated to maintain it in a safe, secure and confidential manner. Re-disclosure without appropriate consent or as permitted by law is prohibited. Unauthorized re-disclo- sure or failure to maintain confidentiality could subject you to penalties described in Federal and State law.
77