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Brand-Guidelines-2018-Proof4

B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L

PCMI - 060118

CONT ENT S

LOGOS COLORS

4 6 8

TY P E

COL L AT E RA L

1 2 1 4

EMA I L S I GNATUR E S

BRAND GUIDELINES

LOGO USAGE

APPROVED LOGOS - Only use one of the approved logos show below

Full Color Logo

One Color Logo

One Color Logo Reversed

Full Color Logo Reversed

LOGO SPACING - Allow enough space around the logo

Clear space should be equal to or greater than the width of the leaf icon

BRAND GUIDELINES

LOGO USAGE

INCORRECT / OUTDATED LOGO - Discontinue all use of the examples below

Outdated Logo With Tag-line

Incorrect Color Use, Do NOT change the logo colors

Do NOT Remove or rearrange the Leaf and Claims Management, INC. elements

Do NOT Place logo over low contrast colors

LOGO SIZE AND SCALE - Scale the logo in proper proportions

DO NOT Stretch the logo to make it fit

DO Scale the logo to fit

BRAND GUIDELINES

COLOR USAGE

PRIMARY COLOR PALETTE

BLACK

7565 C

341 C

WHITE

CMYK 30, 30, 30, 100

CMYK 0, 0, 0, 0

CMYK 16, 59, 100, 2

CMYK 88, 29, 80, 16

RGB 0, 0, 0

RGB 255, 255, 255

RGB 208, 123, 41

RGB 2, 121, 84

HEX 000000

HEX FFFFFF

HEX CF7A29

HEX 027853

COLOR TINTS / SHADES

7565 C Tint

341 C Tint

BLACK 7 C

COOL GRAY 2C

60%

CMYK 64, 62, 65, 55

CMYK 17, 14, 15, 0

40%

RGB 61, 56, 52

RGB 210, 208, 206

HEX 3D3833

HEX D1CFCD

BRAND GUIDELINES

COLOR USAGE

SECONDARY COLOR PALETTE

Best use over dark colors

439 C

401 C

158 C

CMYK 59, 66, 63, 54

CMYK 32, 29, 35, 0

CMYK 0, 66, 100, 0

RGB 69, 54, 53

RGB 178, 170, 160

RGB 244, 119, 33

HEX 453634

HEX B2AA9F

HEX F37720

2905 C

7482 C

5405 C

CMYK 73, 47, 33, 7

CMYK 41, 9, 2, 0

CMYK 100, 0, 100, 0

RGB 81, 116, 139

RGB 144, 198, 230

RGB 0, 166, 81

HEX 51748B

HEX 90C6E6

HEX 00A651

BRAND GUIDELINES

TYPOGRAPHY USAGE

PRIMARY FONT USAGE (Print Material)

UNIVERS MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS MEDIUM ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789

BRAND GUIDELINES

TYPOGRAPHY USAGE

FONT USAGE (Print Material Example)

HEADLINE EXAMPLE SUB - HEADL I NE EXAMPLE

SECTION HEADLINE Section Sub-Headline

Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy.

Category Header • Bullet Point Medium Option • Bullet Point Medium Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)

ARIAL REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ARIAL BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT USAGE (Web & Document Example)

HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE

SECTION HEADLINE Section Sub-Headline

Body copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy copy body copy. Category Header • Bullet Point Regular Option

• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

LETTERHEAD

APPROVED Pinnacle Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

Add additional pages as needed.

March 14, 2018

First Name Last Name Company Name Street Address City, ST Zip Code

RE: Subject of Message

Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed.The first paragraphshould introduce theaudience to thepurposeof the letter inaclear,conciseway. Foranewparagraph, justskipa line.No indenting isneeded. Ifyouhavea lotof information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.

1. Sample point; 2. Sample point; 3. Sample point.

Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.

Sincerely,

[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.

15525SandCanyonAvenue, Irvine,CA92618 | (800)649.9121 | PinnacleTPA.com

Page1

Page2

BRAND GUIDELINES

LETTERHEAD

BLACK & WHITE USE APPROVED Pinnacle Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

Add additional pages as needed.

April 26, 2018

First Name Last Name Company Name Street Address City, ST Zip Code

RE: Subject of Message

1. Sample point; 2. Sample point; 3. Sample point.

Sincerely,

[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.

15525SandCanyonAvenue, Irvine,CA92618 | (800)649.9121 | PinnacleTPA.com

Page1

Page2

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED Pinnacle Email Signature: Instructions for all email messages in MS Outlook.

New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.

- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature

- Copy from the Word Document: Copy the entire Signature text and graphics from document and Paste into the edit signature field - Highlight the text areas you want to change and type in your information (* DO NOT Paste your details from another document this will not retain the formatting setup). o YOUR NAME, (Designation if needed) o Title o Office # o Mobile # if needed

o Fax # if needed o Email address o Address o URL o Add SSAE Language (If needed) Below address & URL o Add Warning below - Click Save button

- Choose E-Mail Account ( @pinnacletpa.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:

o YOUR NAME, (Designation if needed) o Title o Office # o Email address

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED Pinnacle Email Signature: Examples

Entire Signature Block: For all NEW outgoing email messages

Condensed Signature Block: For all REPLIED email messages

YOUR NAME, FAHM, MSBA Your Title Goes Here

949.555.5555 (office) 949.555.5555 (mobile) 949.555.5555 (fax) [email protected]

949.555.5555 (office) [email protected]

15525 Sand Canyon Avenue, Irvine, CA 92618 www.pinnacletpa.com

Pinnacle Claims Management, Inc. is a SSAE 17 certified Third Party Administrator committed to the highest stan- dards of business practices regulated by our industry.

IMPORTANT WARNING: This message is intended for the use of the person or entity to which it is addressed and may contain information that is privileged and confi- dential, the disclosure of which is governed by applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this information is STRICTLY PROHIBITED. If you have received this message by error, please notify us immediately and destroy the related message. You, the recipient, are obligated to maintain it in a safe, secure and confidential manner. Re-disclosure without appropriate consent or as permitted by law is prohibited. Unauthorized re-disclo- sure or failure to maintain confidentiality could subject you to penalties described in Federal and State law.

B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L

PHM - 060118

CONT ENT S

LOGOS COLORS

2 0 2 2 2 4 2 8 3 0

TY P E

COL L AT E RA L

EMA I L S I GNATUR E S

BRAND GUIDELINES

LOGO USAGE

APPROVED LOGOS - Only use one of the approved logos show below

Full Color Logo

One Color Logo

One Color Logo Reversed

Full Color Logo Reversed

LOGO SPACING - Allow enough space around the logo

Clear space should be equal to or greater than the width of the ‘ HE’ in HEALTH

BRAND GUIDELINES

LOGO USAGE

INCORRECT LOGO USE - Discontinue all use of the examples below

Do NOT Remove the words Health Management

Incorrect Color Use, Do NOT change the logo colors

Do NOT Remove or rearrange the words Health Management

Do NOT Place logo over low contrast colors

LOGO SIZE AND SCALE - Scale the logo in proper proportions

DO NOT Stretch the logo to make it fit

DO Scale the logo to fit

BRAND GUIDELINES

COLOR USAGE

PRIMARY COLOR PALETTE

BLACK

7461 C

439 C

WHITE

CMYK 30, 30, 30, 100

CMYK 0, 0, 0, 0

CMYK 85, 44, 4, 0

CMYK 26, 0, 60, 0

RGB 0, 0, 0

RGB 255, 255, 255

RGB 11, 125, 187

RGB 195, 221, 137

HEX 000000

HEX FFFFFF

HEX 0A7CBA

HEX C3DD88

COLOR TINTS / SHADES

7561 C Tint

439 C Tint

424 C

60%

CMYK 56, 47, 48, 14

40%

RGB 114, 115, 114

HEX 727271

BRAND GUIDELINES

COLOR USAGE

SECONDARY COLOR PALETTE

7700 C

637 C

635 C

7618 C

CMYK 92, 62, 33, 13

CMYK 61, 2, 8, 0

CMYK 33, 1, 7, 0

CMYK 16, 67, 74, 3

RGB 29, 90, 123

RGB 77, 193, 225

RGB 166, 218, 232

RGB 204, 109, 78

HEX 1C597B

HEX 4CC1E0

HEX A5D9E7

HEX CB6D4D

BRAND GUIDELINES

TYPOGRAPHY USAGE

PRIMARY FONT USAGE (Print Material)

SECONDARY FONT USAGE (Print Material)

UNIVERS CONDENSED MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 UNIVERS CONDENSED BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789

BRAND GUIDELINES

TYPOGRAPHY USAGE

FONT USAGE (Print Material Example)

HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE

SECTION HEADLINE Section Sub-Headline

Category Header • Bullet Point Medium Option • Bullet Point Medium Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT USAGE (Web & Document Example)

HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE

SECTION HEADLINE Section Sub-Headline

• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

LETTERHEAD

APPROVED Pinnacle Health Management Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

YOUR PARTNERS FOR BETTER HEALTH

April 2, 2018

This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.

First Name Last Name Company Name Street Address City, ST Zip Code

This particular letterhead should not be used for mass mailings. This full color version is perfect for low quantity mailings and/or any digital mailings . It can also be used for client meeting agendas, travel itineraries, and more. If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.

RE: Subject of Message

Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include,considerusing formatting techniquessuchasbulletedornumbered lists,underline, bold , or paragraph headings.

Sincerely,

[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.

1. Sample point; 2. Sample point; 3. Sample point.

Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it isnot likelymostwill readilyunderstand.Keepparagraphsspacedwell tohelp the readerdigest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.

Sincerely,

[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.

15525SandCanyonAvenue, Irvine,CA92618 | (844) 547-0387 | [email protected] Page 1

15525SandCanyonAvenue, Irvine,CA92618 | (844) 547-0387 | [email protected] Page 2

BRAND GUIDELINES

EDIT TITLE SECTION

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED Pinnacle Health Management Email Signature: Instructions for all email messages in MS Outlook.

New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.

- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature

o Fax # if needed o Email address o Address o URL o Add Warning below - Click Save button

- Choose E-Mail Account ( @PinnacleHealthManagement.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:

o YOUR NAME, (Designation if needed) o Title o Office # o Email address

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED Pinnacle Health Management Email Signature: Examples

Entire Signature Block: For all NEW outgoing email messages

Condensed Signature Block: For all REPLIED email messages

YOUR NAME, FAHM, MSBA Your Title Goes Here

949.555.5555 (office) 949.555.5555 (mobile) 949.555.5555 (fax) [email protected]

949.555.5555 (office) [email protected]

15525 Sand Canyon Avenue, Irvine, CA 92618 www.pinnacletpa.com

B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L

PRXS - 060118

CONT ENT S

LOGOS COLORS

3 6 3 8 4 0 4 4 4 8

TY P E

COL L AT E RA L

EMA I L S I GNATUR E S

BRAND GUIDELINES

LOGO USAGE

APPROVED LOGOS - Only use one of the approved logos show below

Full Color Logo

One Color Logo

Full Color Logo Reversed

One Color Logo Reversed

LOGO SPACING - Allow enough space around the logo

Clear space should be equal to or greater than the size of the ‘ X’ in Rx

BRAND GUIDELINES

LOGO USAGE

INCORRECT LOGO USE - Discontinue all use of the examples below

Do NOT Remove or Rearrange the words

Incorrect Color Use, Do NOT change the logo colors

Do NOT Remove or Rearrange the words

Do NOT Place logo over low contrast colors

LOGO SIZE AND SCALE - Scale the logo in proper proportions

DO NOT Stretch the logo to make it fit

DO Scale the logo to fit

BRAND GUIDELINES

COLOR USAGE

PRIMARY COLOR PALETTE

COOL GRAY 11

WHITE

645 C

287 C

CMYK 65, 57, 52, 29

CMYK 0, 0, 0, 0

CMYK 53, 29, 10, 0

CMYK 100, 91, 17, 6

RGB 85, 86, 90

RGB 255, 255, 255

RGB 124, 159, 195

RGB 38, 59, 128

HEX 555659

HEX FFFFFF

HEX 7B9FC3

HEX 253A7F

5793 C

1555 C

277 C

5405 C

CMYK 31, 20, 46, 0

CMYK 0, 32, 44, 0

CMYK 30, 13, 1, 0

CMYK 73, 47, 33, 7

RGB 181, 184, 149

RGB 251, 185, 143

RGB 174, 200, 230

RGB 81, 116, 139

HEX B5B894

HEX FAB88E

HEX AEC8E6

HEX 51748B

BRAND GUIDELINES

COLOR USAGE

SECONDARY COLOR PALETTE

Best use over dark colors

COOL GRAY 7

360 C

604 C

CMYK 65, 57, 52, 29

CMYK 9, 7, 96, 0

CMYK 42, 35, 35, 1

RGB 85, 86, 90

RGB 238, 219, 34

RGB 154, 153, 153

HEX 555659

HEX EEDA22

HEX 999898

7688 C

821 C

635 C

CMYK 70, 28, 4, 0

CMYK 49, 0, 5, 0

CMYK 33, 1, 7, 0

RGB 69, 152, 204

RGB 117, 207, 235

RGB 166, 218, 232

HEX 4597CB

HEX 74CFEA

HEX A5D9E7

BRAND GUIDELINES

TYPOGRAPHY USAGE

PRIMARY FONT USAGE (Print Material)

BRAND GUIDELINES

TYPOGRAPHY USAGE

FONT USAGE (Print Material Example)

HEADLINE EXAMPLE SUB - HEADL I NE EXAMPLE

SECTION HEADLINE Section Sub-Headline

Category Header • Bullet Point Medium Option • Bullet Point Medium Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT USAGE (Web & Document Example)

HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE

SECTION HEADLINE Section Sub-Headline

• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

LETTERHEAD

FULL COLOR USE APPROVED PinnacleRx Solutions Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.

April 2, 2018

First Name Last Name Company Name Street Address City, ST Zip Code

RE: Subject of Message

Sincerely,

Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.

[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.

1. Sample point; 2. Sample point; 3. Sample point.

Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.

Sincerely,

[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.

15525SANDCANYONAVENUE, IRVINE,CALIFORNIA 92618 (877)782-9658 | [email protected] | PRXSOLUTIONS.COM

Page 1

Page 2

BRAND GUIDELINES

LETTERHEAD

PARTIAL COLOR USE APPROVED PinnacleRx Solutions Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.

April 2, 2018

First Name Last Name Company Name Street Address City, ST Zip Code

This particular letterhead is intended for mass mailings that warrant the extra cost to print in color. This partial color version can also be used for limited quantity mailings. If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.

RE: Subject of Message

Sincerely,

Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.

[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.

1. Sample point; 2. Sample point; 3. Sample point.

Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.

Sincerely,

[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.

15525SANDCANYONAVENUE, IRVINE,CALIFORNIA 92618 (877)782-9658 | [email protected] | PRXSOLUTIONS.COM

Page 2

Page 1

BRAND GUIDELINES

LETTERHEAD

BLACK & WHITE USE APPROVED PinnacleRx Solutions Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

This page is only necessary if your letter does not fit on one page. Follow the same text format as the page prior.

April 2, 2018

First Name Last Name Company Name Street Address City, ST Zip Code

This particular letterhead should be used for mass mailings. This black and white version will be least costly to mail . If you have any questions about the letter you are preparing, please feel free to contact your Marketing and Communications Department.

RE: Subject of Message

Sincerely,

Dear [First Name]: Please use the font Arial in either size 11 or 12. No paragraph indents are needed. The first paragraph should introduce the audience to the purpose of the letter in a clear, concise way. For a new paragraph, just skip a line. No indenting is needed. If you have a lot of information to include, consider using formatting techniques such as bulleted or numbered lists, underline, bold , or paragraph headings.

[Your Name] [Title] CC: [Name] This field is optional and only used to inform the reader when a copy of the letter has been sent to another party.

1. Sample point; 2. Sample point; 3. Sample point.

Sample Heading Keep your audience in mind when writing, i.e. avoid using too many acronyms or abbreviations if it is not likely most will readily understand. Keep paragraphs spaced well to help the reader digest the information. It is always recommended to close the letter thanking the client/member/partner and providing a clear way the reader can find more information, such as a telephone number using this format (877) 555-5555.

Sincerely,

[Your Name] [Title] Enclosures (#) Use this field when sending attachments with your letter.

15525SANDCANYONAVENUE, IRVINE,CALIFORNIA 92618 (877)782-9658 | [email protected] | PRXSOLUTIONS.COM

Page 2

Page 1

BRAND GUIDELINES

EDIT TITLE SECTION

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED PinnacleRx Solutions Email Signature: Instructions for all email messages in MS Outlook.

New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.

- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature

o Fax # if needed o Email address o Address o URL o Add Warning below - Click Save button

- Choose E-Mail Account ( @prxsolutions.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:

o YOUR NAME, (Designation if needed) o Title o Office # o Email address

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED PinnacleRx Solutions Email Signature: Examples

Entire Signature Block: For all NEW outgoing email messages

Condensed Signature Block: For all REPLIED email messages

YOUR NAME, FAHM, MSBA Your Title Goes Here

949.555.5555 (office) 949.555.5555 (mobile) 949.555.5555 (fax) [email protected]

949.555.5555 (office) [email protected]

15525 Sand Canyon Avenue, Irvine, CA 92618 www.prxsolutions.com

B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L

PRMS - 060118

CONT ENT S

LOGOS COLORS

5 4 5 6 5 8 6 0

TY P E

COL L AT E RA L

BRAND GUIDELINES

LOGO USAGE

APPROVED LOGOS - Only use one of the approved logos show below

Full Color Logo

One Color Logo

One Color Logo Reversed

Full Color Logo Reversed

LOGO SPACING - Allow enough space around the logo

Clear space should be equal to or greater than the width of the inner triangle icon

BRAND GUIDELINES

LOGO USAGE

INCORRECT LOGO USE - Discontinue all use of the examples below

Do NOT Remove or Rearrange the logo elements

Incorrect Color Use, Do NOT change the logo colors

Do NOT Remove or Rearrange the words

Do NOT Place logo over low contrast colors

LOGO SIZE AND SCALE - Scale the logo in proper proportions

DO NOT Stretch the logo to make it fit

DO Scale the logo to fit

BRAND GUIDELINES

COLOR USAGE

PRIMARY COLOR PALETTE

COOL GRAY 11

BLACK

WHITE

7700 C

CMYK 30, 30, 30, 100

CMYK 65, 57, 52, 29

CMYK 0, 0, 0, 0

CMYK 73, 27, 21, 0

RGB 0, 0, 0

RGB 85, 86, 90

RGB 255, 255, 255

RGB 65, 151, 181

HEX 000000

HEX 555659

HEX FFFFFF

HEX 4197B4

BRAND GUIDELINES

COLOR USAGE

SECONDARY COLOR PALETTE

3425 C

356 C

369 C

2975 C

CMYK 90, 36, 84, 30

CMYK 89, 28, 100, 16

CMYK 67, 12, 100, 1

CMYK 38, 2, 5, 0

RGB 0, 98, 66

RGB 3, 121, 62

RGB 98, 167, 68

RGB 151, 212, 233

HEX 006241

HEX 03793D

HEX 61A644

HEX 97D3E9

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT USAGE (Web & Document Example)

HEADLINE EXAMPLE SUB-HEADLINE EXAMPLE

SECTION HEADLINE Section Sub-Headline

• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

LETTERHEAD

APPROVED Pinnacle Risk Management Services Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

In Process

BRAND GUIDELINES

EDIT TITLE SECTION

B RAND GU I DE L I NE S LOGOS | COLORS | TY P E | COL L AT E RA L

WGAT - 060118

CONT ENT S

LOGOS COLORS

6 6 6 8 7 0 7 4 7 6

TY P E

COL L AT E RA L

EMA I L S I GNATUR E S

BRAND GUIDELINES

LOGO USAGE

APPROVED LOGOS - Only use one of the approved logos show below

Full Color Logo

One Color Logo

One Color Logo Reversed

Full Color Logo Reversed

LOGO SPACING - Allow enough space around the logo

Clear space should be equal to or greater than the height of the ‘W’

BRAND GUIDELINES

LOGO USAGE

INCORRECT / OUTDATED LOGO - Discontinue all use of the examples below

Do NOT Remove ‘Assurance Trust’ from the logo

Incorrect Color Use, Do NOT change the logo colors

Do NOT Remove or rearrange the words ‘Assurance Trust’

Do NOT Place logo over low contrast colors

LOGO SIZE AND SCALE - Scale the logo in proper proportions

DO NOT Stretch the logo to make it fit

DO Scale the logo to fit

BRAND GUIDELINES

COLOR USAGE

PRIMARY COLOR PALETTE

BLACK

7561 C

7565 C

341 C

CMYK 30, 30, 30, 100

CMYK 85, 44, 4, 0

CMYK 16, 59, 100, 2

CMYK 88, 29, 80, 16

RGB 0, 0, 0

RGB 11, 125, 187

RGB 208, 123, 41

RGB 2, 121, 84

HEX 000000

HEX 0A7CBA

HEX CF7A29

HEX 027853

Alternate use over dark colors

BLACK 7 C

WHITE

158 C

7482 C

CMYK 0, 0, 0, 0

CMYK 64, 62, 65, 55

CMYK 0, 66, 100, 0

CMYK 100, 0, 100, 0

RGB 255, 255, 255

RGB 61, 56, 52

RGB 244, 119, 33

RGB 0, 166, 81

HEX FFFFFF

HEX 3D3833

HEX F37720

HEX 00A651

BRAND GUIDELINES

COLOR USAGE

SECONDARY COLOR PALETTE

3115 C

7579 C

3275 C

1375 C

CMYK 69, 0, 16, 0

CMYK 7, 80, 98, 0

CMYK 77, 4, 50, 0

CMYK 0, 45, 100, 0

RGB 26, 191, 213

RGB 226, 89, 40

RGB 0, 176, 154

RGB 249, 157, 30

HEX 19BFD5

HEX E25928

HEX 00AF99

HEX F89C1D

COOL GRAY 2C

7738 C

630 C

CMYK 75, 13, 100, 0

CMYK 51, 5, 14, 0

CMYK 17, 14, 15, 0

RGB 71, 161, 71

RGB 119, 196, 213

RGB 210, 208, 206

HEX 47A146

HEX 76C3D4

HEX D1CFCD

BRAND GUIDELINES

TYPOGRAPHY USAGE

PRIMARY FONT USAGE (Print Material)

GILL SANS MT REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 GILL SANS MT ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 GILL SANS MT BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 GILL SANS MT BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

BRAND GUIDELINES

TYPOGRAPHY USAGE

FONT USAGE (Print Material Example)

H E A D L I N E E X A M P L E T E X T E X A M P L E Sub-Headline example

SECTION HEADLINE Section Sub-Headline

Category Header • Bullet Point Regular Option • Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT LIMITED USAGE (Web, Word & Powerpoint Documents)

BRAND GUIDELINES

TYPOGRAPHY USAGE

ALTERNATE FONT USAGE (Web & Document Example)

H E A D L I N E E X A M P L E T E X T E X A M P L E Sub-Headline example

SECTION HEADLINE Section Sub-Headline

• Bullet Point Italic Option • Bullet Point Bold Option • Bullet Point Bold Italic Option • Bullet Point Black Option

BRAND GUIDELINES

LETTERHEAD

APPROVED western Growers Assurance Trust Letterhead (Available as Editable Word Doc and PDF Blank for Print)

Page 1 Example

Page 2+ Example

In Process

BRAND GUIDELINES

EDIT TITLE SECTION

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED WGAT Email Signature: Instructions for all email messages in MS Outlook.

New Messages: Use the Entire signature block. Replied Messages: use the Condensed email signature block.

- Click File Tab - Click Options - In the options Menu, Click Mail - Click ‘ Signatures ’ button - Click ‘ New ’ button to set up a new signature - Enter a Name for your signature

o Fax # if needed o Email address o Address o URL o Add Warning below - Click Save button

- Choose E-Mail Account ( @WGA.com ) from top right dropdown menu - Set your New Messages signature and select your newly named entire signature from the dropdown menu - Set your Replies/Forwards signature and select your newly named condensed signature from the dropdown menu. (See Condensed Email Signature instructions) - Click OK button *To set-up a condensed version: Use the same steps above to save a condensed version with only the following information:

o YOUR NAME, (Designation if needed) o Title o Office # o Email address

BRAND GUIDELINES

EMAIL SIGNATURES

APPROVED WGAT Email Signature: Examples

Entire Signature Block: For all NEW outgoing email messages

Condensed Signature Block: For all REPLIED email messages

YOUR NAME, CRCE Your Title Goes Here 949.555.5555 (office) 949.555.5555 (mobile)

YOUR NAME, CRCE Your Title Goes Here

949.555.5555 (office) [email protected]

949.555.5555 (fax) [email protected]

15525 Sand Canyon Avenue, Irvine, CA 92618 www.WGAT.com