C. H. Brown Co. - September 2021

C. H. Brown Co. - September 2021

SEPTEMBER 2021

307-322-2545 • CHBEF.COM

Meet the Team That Makes Our Business Possible THE PEOPLE OF CHB

with every day. We like to refer to them as the “voices of CHB” because they ensure we provide great service to our associate brokers. We rely on them to provide fast, efficient service. Next up are Travis and Cynthia, who manage the frontlines of our operation. They ensure all our deals come through, and without them, we wouldn’t get the right information to the right people. Mark also assists with this. His expertise is in deals, matching our policies with the details and ensuring that every component is in alignment. Meanwhile, Janie is our go- to tech guru. She keeps our computers and office systems running smoothly and efficiently. Finally, I’d be remiss if I didn’t mention our chief operations officer, Ed. Without Ed’s expertise and commitment to our team, we wouldn’t run as smoothly as we do. Ed keeps each step in the process moving forward, and we rely on his knowledge to complete our work every day. And then, of course, there’s me! I “fill in the gaps,” and regularly communicate with our associate brokers. I believe education about CHB keeps our partnerships strong, and if you couldn’t tell, I like to brag a little about the great employees we have here on our staff. I’m not

I joined CHB just under two years ago, but unlike other jobs I’ve had, I joined a company with familiar faces. On my first day at CHB, I was greeted by a few people I already knew after living here for the past 30 years. There’s something to be said about going to work with people you know and like. However, since then, I’ve witnessed something more powerful. It sounds cliche, but without the people, CHB wouldn’t be the strong company it is today. As we approach Labor Day this September, I want to recognize the people who make up CHB. When you work for a company in your small community, that small-town atmosphere carries over into your job, and it’s the collaboration and teamwork that has propelled this company into its 25 years of life.

And its people make that possible.

When you call our titles department, you can talk with a real person. Marissa and Trish will help you find a solution to your problem without having to battle a robotic answering service. And they’re great at it, too. Same goes for Vic and Leslie, who operate our funding department. They

keep track of all the details that come through their office simultaneously, creating a natural process that ensures nothing is missed.

just blowing smoke when I tell you they are committed to the work they do every day. I witness it; I see their compassion for the people we work with.

Then there’s Jan, Philly, Krista, and Kathy in our client services department. I like to call them the “idea factory,” as they help borrowers come up with feasible solutions. Of course, none of this would be possible without Janet. She answers the phone and directs our callers to the right person, ensuring a client’s needs are met seamlessly. Many of our readers will also know Joey, Jade, Carly, Wyatt, and Mark. They are the underwriters our brokers work

I enjoy coming to work every day because I like what I do for a living, but more importantly, I’m honored to work with the people who make CHB the company that it is.

–Kit West

1

307-322-2545

Upcoming Events

The Jackson Retreat

Aug. 19–22 Jackson, WY

AACFB Conference Sept. 8–10 Nashville, TN Join the American Association of

new techniques. Golfing — well after eight holes, the rain came down hard. The best part about the whole experience was learning more about our Broker Associates, their businesses, their pain points, and their successes. An unexpected bonus happened — our Broker Associates got to learn more about each other. These are the businesses that go head-to-head every day as direct competitors, and here they were sharing their businesses. We will do this again. The relationships that were built from this weekend have the ability to last a lifetime.

The 2nd annual CHB Broker Weekend at Jackson was, well, phenomenal! Four brokers attended the event for a “getting to know each other” weekend. The best way to get to know people is to eat, drink, play, and work together — we did all of that, pretty much in that order! Fishing, golfing, and a gun-shooting exercise were the highlights. Floating the Snake River catching cuttys (cutthroats) and white fish was a challenge, but we were able to get a few. The “Jackson Hole Shooting Experience” was just that — an incredible experience. Not only did we shoot a variety of handguns and rifles, but we were able to hone our skills and learn

Commercial Finance Brokers at their annual conference! This year’s event, “Power of the Past, Force of the Future” will be held online and in person. Visit AnnualConference.AACFB.org to learn more and register. CHB Open House Sept. 23 and Oct. 21, 4:00 p.m.–6:30 p.m. Wheatland, WY Come see what we do here at CHB! Meet our team and learn more about our operations during our open house events. Our doors will be open to the public.

IS YOUR BUSINESS RUNNING THE WAY YOU WANT IT TO? Follow the Road to Optimization

over. The same applies to systems and processes within your business. Follow Your Road Map It may sound simple, but it rarely is. You need the tools, resources, and support of your team ( just as your team needs your support) to put your plan into action. If you want any part of your business to become optimized, the pieces must fit together. If your team needs help, get them that help. The road map should also offer flexibility in the event that you run into any roadblocks, and it should have enough guidance to get your business from point A to point B. The plan needs to be detailed but not too detailed because you don’t want to give yourself room to cut corners (which can be tempting when you want to save time and/or money). When you cut corners, you’re liable to miss a step, which could end up setting you back or putting you right where you started. Optimizing your small business isn’t easy, but if you want it to run the way you intended, it’s absolutely necessary. Walk through these steps and you’ll achieve that wonderful thing called optimization.

The challenge is getting to the actual source of the problem. It’s like back pain — you can throw painkillers at it, but the fundamental problem remains, and the pain will inevitably return. Find the source and you’ll be able to correct the problem. Make a Plan Once you’ve identified the problem, you can create a plan to overcome it — and put your business on the path you intended. It’s important to have a plan for every area you want to optimize — whether you have an ongoing problem or that area of the business simply isn’t running smoothly. Coming back to the marketing campaign example, let’s say the campaign was poorly targeted and now you’re going to miss your Q2 sales goal. You’re just not reaching your ideal customers. Why? Maybe you’re missing key >Page 1 Page 2 Page 3 Page 4

chbef.com

Made with FlippingBook - professional solution for displaying marketing and sales documents online