Chiro1Source - December 2021

Chiro1Source - December 2021

MEET MY FAVORITE FAMILY HEIRLOOM The Tree Topper Even Barbie Couldn’t Score

2021 DEC

A few days ago, my wife, Marah, and I opened up our boxes of holiday decorations for the first

just a kid when he designed her, either. After graduating from Pratt Design School in Brooklyn, he worked his way up to become the head designer for the Madame Alexander Doll Company. Once, he designed a 6-by-6-foot chess set for a charity auction with dolls of “Alice in Wonderland” characters as the pieces. One side of the board showed the characters how they looked before Alice went through the looking glass, and the other side showed them after. The auction took place at Disney, and Johnny’s board went for $43,000! Every few months, Mattel — the company that owns Barbie — called Johnny offering him an obscene amount of money to leave Madame Alexander. But he wouldn’t do it. He didn’t make dolls for the money. He really loved Madame Alexander and their process. It’s always bittersweet for me to unpack my angel tree topper every Christmas. I have great memories of my cousin Johnny, but unfortunately, he passed away over 20 years ago. It’s a blessing that he left behind tree toppers for everyone in our family, including me, my parents, and his parents. It’s almost like he’s still with us every holiday. This Christmas, I have a mission for you: Take the time to call, hug, and just plain appreciate all the family and friends you get to see. This time of year is special and so is your family! You never know when someone will be gone and you’ll only have an angel to remember them by. When I’m not at the office, you can find me cuddling Marah and Bennett, our dogs Hershey and Rock, and our cats Muffin and Cupcake all season. (Yes, it will be a full couch.)

time since 2020. I pulled out my mom’s heirloom ceramic ornaments from the 1950s and ’60s, then the Santa on skis Marah and I got in Belize, then our holiday pickle. (In German families, it’s traditional to hang a pickle-shaped ornament on the tree for good luck. As a kid, it was my favorite. I always hung it last!) Finally, I got to something that made me pause — the angel-shaped

tree topper my cousin Johnny made me 20 years ago.

The angel is beautiful. She has wings, of course, and a little crown on her head that makes her

look regal. Then there’s a pretty

blue ribbon that wraps around her and drapes over her tiny shoes. My cousin wasn’t

Happy holidays!

“Every few months, Mattel — the company that owns Barbie — called Johnny offering him an obscene amount of money to leave Madame Alexander. But he wouldn’t do it.”

The Type of Sleep You Get Matters! How to Wake Up Refreshed Are you getting enough shut-eye but still feeling groggy when you wake up? The type of sleep you get matters, and a sleep schedule can help ensure you’re cycling through all the stages of sleep your body needs.

STOCK UP O 4 STOCKING Make Your Shopping D

Global supply chain problems are making Christmas shopping tough this year — but you can come to the rescue! Stock up on these four gifts to help your patients get their holiday shopping done in one stop: your office. MUST-HAVE GIFT NO. 1: ARCHIES ARCH SUPPORT FLIP-FLOPS Archies are the shoe of choice for

Sleep is broken up into four different stages. During the first stage, which only lasts about 5–10 minutes,

professional athletes, physiotherapists, and podiatrists alike. Your patients will love them, too! It might seem counterintuitive to sell flip-flops when it’s cold outside, but these are hot ticket items year-round. Flip-flops inspire people to dream up their next tropical vacation, and these particular pairs are special because they look like “normal” flip-flops but offer the support and comfort of an orthotic. MUST-HAVE GIFT NO. 2: OMNI MASSAGE ROLLERS Your patients might have to wait to use their flip-flops, but our Omni Massage Rollers can be put to work right away. The Omni is a small massage ball in a roller cap. It’s an easy-on-the-hands way to give a shoulder massage, and people in pain can load it with topical cream, then roll it on their sore spots to get relief. Not only are these massage rollers practical gifts for older people and athletes of all ages, but they also come in fun colors to suit every taste.

your body is softly drifting off, and as your brain slows down, your breathing and heartbeat slow as well. When you transition to the second stage, you become less aware of your surroundings, your eye movements cease, and your body temperature drops. Moving into the third stage, your body will drift into a deep sleep, where you will not be awakened by small noises and your muscles are completely relaxed. In the fourth stage, your body is in a deep, restful state. In stages three and four, you’re getting REM sleep, which is when your body is in its deepest sleep, and your breathing, heart rate, and temperature all reach the lowest level. In these stages, your body is able to fight sickness, begin repairing itself, and commit information to memory. During REM sleep, which occurs about 90 minutes after your head hits the pillow, your body is completely relaxed, and you begin to dream.

Throughout the night, you will progress through these stages of sleep multiple times, but usually not in a perfect sequence. You will likely be in each stage of sleep about 4–5 times per night, and one cycle typically lasts about 90–110 minutes. Too much or too little REM or non-REM sleep can affect the quality of your sleep and how refreshed you feel. Quality sleep is important to make sure you are recharging your body, strengthening your mind and immune system, and prioritizing your health. If you never achieve deep sleep throughout the night, sleep deprivation sets in, and you won’t get the proper rest you need to recover.

CANDLES CELEBRATION JINGLE JOLLY

MISTLETOE ORNAMENT PRESENT SANTA SLEIGH STOCKING

By setting a sleep schedule, you can make sure you are hitting the hay each night at a reasonable hour and allowing yourself to properly cycle through the different stages of sleep. Be sure to clear your mind before tucking yourself into bed and make sure your bed is comfortable to promote the best possible sleep — your body counts on it!

WASSAIL WREATH

Chiro1Source Gives Back WE DONATED $1,000 TO STOP HUMAN TRAFFICKING!

Office a Christmas Destination

ON THESE G STUFFERS!

Earlier this year, Josh decided one of our team’s big goals for 2021 would be to give back more to the community. So far, we’ve donated to a lot of worthy causes including Operation Veggie Box and ChiroCongress. But here’s what we haven’t told you: This October, we added another nonprofit to the list! We’re proud to have donated $1,000 to North Carolina Stop Human Trafficking as a gold sponsor of their annual BBQ, Bluegrass & Brew fundraising event. “The money we raise from that event goes to all of our different programs, but we focus a lot of our funding on our community education programs and our professional programs,” explains the group’s Community Outreach Coordinator Melinda Sampson.

MUST-HAVE GIFT NO. 3: THE TRI‑CORE WATER PILLOW There’s no better gift than a great night’s sleep! This Christmas, you can make that possible for your patients and their families by stocking up on our Tri-Core Water Pillow with adjustable

cervical support, made right here in the USA. The pillow includes a water chamber surrounded by polyester fiber fill. Together, they offer both adjustable comfort and support for side sleepers, back sleepers, and people who suffer from chronic headaches and neck pain. MUST-HAVE GIFT NO. 4: THE APEX CERVICAL ORTHOSIS PREMIUM WITH HEAT This USA-made, wedge-shaped cervical orthosis solves two problems in one: It relieves neck pain and keeps the user warm and toasty! Pitch this to patients as the perfect gift for older folks or people suffering from whiplash, headaches, tech neck, or another neck injury.

Through those programs, NC Stop Human Trafficking raises awareness about sex and labor trafficking in North Carolina and trains health care providers, children’s advocacy center workers, foster parents, teachers, and counselors to identify potential victims. The nonprofit also develops coalitions in nearby communities to help citizens fight human trafficking, goes to bat for strong anti-human trafficking legislation, and supports ethical labor with its Fair Traders Project. BBQ, Bluegrass & Brew is the nonprofit’s big fall fundraiser in Greenville. It’s an awesome night where local breweries, bluegrass musicians, and other businesses join forces to throw a community party and raise money to fight human trafficking in our state. Josh learned about the event from Melinda, who happens to go to his church.

To learn more about all of these gifts and place your holiday order before it’s too late, call our office or visit Chiro1Source.com.

“I can’t say enough great things about Josh and Chiro1Source giving that donation,” Melinda says. “That money is going to help us a lot with our mission and work, and we deeply appreciate it.”

January is Human Trafficking Awareness month, and Melinda and her team are already busy putting together educational events, virtual classes, and other resources for people nationwide. No matter where you live, you can learn more about human trafficking and do your part to help stop it. For more information on this awesome organization, visit ENCStopHumanTrafficking.org or email Melinda directly at [email protected].

HAVE A LAUGH!

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

P.O. Box 28 Farmville, NC 27828

Barbie Wishes She Had Josh’s Tree Topper 1 The First Thanksgiving Menu 2 4 Stocking Stuffers Your Patients Will Love 2 Chiro1Source Donates $1,000 to Stop Human Trafficking 3 4 Steps to a Better Lead Nurture Campaign 4

With 4 Lead Nurture Must-Do’s in 2022! See Sales Grow

People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent.

or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip ensures you are always communicating with your leads without much effort. BE CONSISTENT: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You wouldn’t expect a newborn to walk — why are you expecting your prospects to invest after such a short time? Commit to the long game, and you will gain the right customers who are excited to work with you! USE MULTIPLE TECHNIQUES: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t

be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd. TRACK: Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This >Page 1 Page 2 Page 3 Page 4

www.chiro1source.com

Made with FlippingBook Ebook Creator