Chiro1Source - March 2021

Chiro1Source - March 2021

How My Superhero Obsession Grew Up With Me FROM POWER RANGERS TO POWER SUITS

Two months ago in the January newsletter, I told you all about my

me. The Power Rangers were particularly cool because they worked as a team and all of their skills played off each other. Watching them on screen was like watching an epic butt-kicking ballet. When I grew up, I watched the Marvel movies and followed the adventures of Iron Man and Thor, but a lot of my childhood obsessions faded. Now that I’m a business owner, I don’t have time for video games and trading Pokemon cards anymore. But I do still love superheroes — specifically, the superheroes of the business world. In my spare time, you can find me reading business and investment books about folks like Charlie Munger and Warren Buffet. Recently, I even signed up for a class by Donald Miller, the entrepreneur and author of the famous book “Building a StoryBrand.” He just launched a new book this year called “Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More” and I can’t wait to read it! I know that for some people, all of this business nonfiction might not be very exciting (especially compared to Power Rangers and Superman), but if you own or run a clinic, you might find some of these books and speakers just as helpful as I have. If you check one or more of them out this month, let me know next time you get me on the phone! I’d love to talk business with you and come up with ways to help both of our companies succeed. Like I mentioned last month, our new co-labeling program with Core Products is one way to make that happen, but there are others, too. As the Power Rangers liked to say, “Powers Unite!”

2021 MARCH

childhood fascination with the Lone Ranger.

What I didn’t mention was that on top of watching and re-watching that movie on our family VCR and playing

cowboys, I slept on Power Ranger sheets and dreamed about being the Red Ranger, chosen by destiny to save the planet!

Yep, I was definitely a superhero- obsessed kid. Cowboys and cartoon characters counted and, of course, so did Superman. I can clearly remember that in 1993, the live-action Superman TV show came on at 8 p.m. every week. My parents let me stay up to watch it, and I was glued to the screen by the adventures of Dean Cain as Clark Kent and Teri Hatcher as Lois Lane. I loved them because, in a lot of ways, superheroes were just normal people caught up in a crazy story. They were chosen by destiny, their tragic backstories, or a radioactive spider, and suddenly they had superpowers and it was up to them to save the world. It gave me the feeling that something equally awesome could happen to

“Now that I’m a business owner, I don’t have time for video games and trading Pokemon cards anymore. But I do still love superheroes — specifically, the superheroes of the business world.”

Innovat

A Q&A WITH

Hey folks, it’s Josh here! Several years ago, my dad and I were working a booth at a trade show when we came across an awesome product: The BaxMAX. This pulley back brace was unlike any other back support we’d seen. It offers three times more compression than a typical brace, and patients can even release it without taking the brace off. The BaxMAX is now one of our best-selling products, and BaxMAX Supports just came out with some brand-new add-ons. To celebrate that, I sat down with their president, Dave Hodgson, to get the full story.

An Easy Way to Drink More Water AND AVOID DEHYDRATION Dehydration is a big problem. Many people don’t drink enough water each day — some reports show that 75% of adults in the United States don't drink enough water, and over a quarter are dehydrated. Though those statistics aren't widely agreed upon, it’s obvious that most people need more fluids.

Q: HOW DID YOU COME UP WITH THE IDEA FOR THE BAXMAX?

Even if it feels like you’re drinking a lot of water, remember that water leaves your body every time you sweat, go to the bathroom, and even breathe. Not keeping up with proper water intake can lead to dehydration. Even mild dehydration can cause health problems and impact your brain, heart, skin, and other organs, which can lead to headaches, confusion, fatigue, and gastrointestinal distress. We all know the solution to dehydration is to drink more water, but exactly how much water do we need each day? The amount will differ depending on the person, but one simple way to approximate your necessary daily intake is by dividing your body weight in half and drinking that much water (in fluid ounces) each day. For example, if you weigh 175 pounds, you’d need to drink 87.5 fluid ounces — over half a gallon — of water per day.

A: In 2009, I was involved in industrial health and safety, and my company did safety training around the country for different corporations, government installations, etc. I was giving a seminar at a safety conference and a doctor, who would end up becoming my business partner in BaxMAX Supports, happened to be a participant. He contacted me and said he had an idea for a back brace that might impact industrial health and safety. That’s how we got everything started. … [When we first started selling the BaxMAX,] we set up a booth at a local street fair just to see what sort of reaction we would get from consumers. Within about four hours we’d sold nearly 80 belts.

That might seem like a lot of liquid, but you can easily drink it without trying too hard. All you have to do is be proactive: Start keeping water any place you frequent during the day. Keep a bottle in your car, at your desk, by your favorite chair, near your workout equipment, etc. Having water easily available in the places you spend the most time each day helps increase your chances of actually drinking it. An alternative approach is to purchase a giant jug that can hold all the water you need to drink in a day. Seeing it all in one place might be intimidating at first, but this method makes things very simple. Keep the jug close, and your water intake will likely increase without too much additional effort. And if you’re just not motivated to drink plain water, you can always add sugar-free flavoring or lemon to make it more enticing.

Q: WHAT SETS THE BAXMAX APART FROM OTHER BRACES

ON THE MARKET? A: The BaxMAX is lightweight, mesh, breathable, and much more comfortable to wear than a typical back brace. It’s actually made with Kevlar, the same material

used in bullet-proof vests, which is what makes it so light and strong. One of the biggest disadvantages of most braces on the market is they don’t get tight enough to create the support a patient needs, especially a patient experiencing back pain. And if they do, they’re typically bulky, heavy, and thick, preventing much breathability.

Meet the BaxMAX, the Most tive Back Brace on the Market BAXMAX SUPPORTS PRESIDENT DAVE HODGSON

We thought we could take the idea of a pulley back brace and turn it into something lightweight, comfortable to wear, breathable, and more universal. People can use our brace if they’re experiencing back pain, but it’s also comfortable enough to wear if they want to go out in the yard or garden, do some work around the house, or engage in a physically demanding job. These things can sometimes strain the back, and they can wear the BaxMAX under or over their clothing to protect their backs from injury.

The interior stays were designed to provide additional abdominal support for people who do a lot of bending at the waist or sitting. The belt is soft across the front and will tend to roll underneath the belly on larger patients over time. We added the optional interior stays to prevent that from happening.

Q: WHAT ARE SOME PERKS OF THE BAXMAX FOR CHIROPRACTORS?

A: If a patient with back pain is coming into the chiropractor, there is at least a 50%

Q: TELL ME A BIT ABOUT THE ADD-ONS YOU’VE COME UP WITH. WHAT ARE THEIR BENEFITS? A: We offer an extender, hot/cold gel packs, and interior stays. We started with the base product, just the BaxMAX itself, but we realized that our XXL size wasn’t big enough to accommodate all patients. … So, rather than making a 3X and 4X, we came up with a 5-inch extender that can make an XXL a 3X, and, in series, a 4X.

chance that, at some point, the patient will buy a back brace, whether from the chiropractor or not. So, by having a good

back support on hand when a patient walks in, a chiropractor can actually add an extra $500, $600, or $700 a month in extra

income. We also guarantee the BaxMAX for five years, and we’re launching a staff training so chiropractors and teams can learn efficient ways to sell the BaxMAX in their practices without coming across as pushy salespeople. To learn more about the BaxMAX and check out the online training program, visit Chiro1Soure.com and search “BaxMAX."

The idea for the hot/cold pack came from feedback we got from our chiropractors who offer decompression therapy or traction in their clinics. There’s a big need for icing after decompression therapy, and we added ice packs that attach inside the belt so the patient doesn’t have to sit in a chair or lay down to hold the ice in place. The ice packs velcro in so they can walk out of the clinic with ice on and wear it 20– 30 minutes. Then if a patient wants to warm their muscles up before a golf game, for example, they can pop the gel pack in the microwave and hold heat on that area.

Have a Laugh!

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From Power Rangers to Power Suits

1

How to Easily Increase Your Water Intake

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Q&A on the BaxMAX Back Brace

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Have a Laugh!

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Netflix’s CEO on Pursuing Your Ideas

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WHAT CAN A NETFLIX CEO TEACH YOU ABOUT BUSINESS?

If you ask Marc Randolph about his favorite place, he’ll mention an office building in Dallas, where Blockbuster had its corporate headquarters on the 27th floor. Randolph, one of the founders of Netflix and its first CEO, has no illusions about what happened to the former retail giant. In his new book, “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea,” Randolph shares how Netflix disrupted an industry and took the world by storm, an example every business leader can learn from. Randolph himself is fascinated by the nuts and bolts of business and entrepreneurship: “How does your business test new ideas? Can it happen faster? What’s the cost of having sloppy content hit the internet if it gets you out there sooner?” He examines how quickly you can put an idea in front of a customer where “you will learn more than you could in five months of R&D.” Randolph

addresses these issues and more in “That Will Never Work,” all the while explaining their relevance to entrepreneurs. If you’re looking for more salacious details, he spends much of the first chapter debunking the stories about who had the idea for Netflix and whether or not it was an epiphany. “That story is beautiful,” Randolph writes. “It’s useful. It is, as we say in marketing, emotionally true. But as you’ll see in this book, that’s not the whole story.” The whole story is one we’ll let you read for yourself, and there is plenty more where that came from. Anybody can research Netflix online, but “That Will Never Work” is a rare glimpse into the inner workings of one of the 21st century’s most lucrative and secretive companies. Juicy stories pair well with marketing lessons, and the writing style is easy to get lost in — it really is a page-turner.

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