CIPP communication and branding guidelines

CIPP communication and branding guidelines

Communication and branding guidelines

cipp.org.uk

Contents

Introduction

All customer facing communications impact the on the CIPP. It is therefore important to ensure that there is a consistent look and feel to the communications regardless of the department or channel they are delivered through.

Communication guidelines

3 3 5 6

House styles

Emails

There are many elements which contribute to the overall outward appearance of the CIPP brand including:

Presentations

Online

7

● ● Advertising ● ● Course materials ● ● Editorial ● ● Logos ● ● Marketing brochures and flyers ● ● Presentations ● ● Stationary ● ● Website

Branding and style guidelines

8

The CIPP logos

8 9

Additional logos and quality standards

Colour palette

10 11

Images and icons

Ensuring all these elements are appropriately styled in order to reinforce the brand of the Institute is very important and should be reviewed and undertaken by all employees and contractors of the CIPP.

Exceptions and specific uses

12

Marketing literature

12 13

Magazine

The guidelines and rules contained in this document will assist you with creating and editing customer communications.

The bulk of these rules are for general use; however, there are exceptions and specialised style guidelines available for areas such as the magazine and training materials, where the standard house styles are not suitable.

For any questions regarding this document or the CIPP branding and house styles, please consult the marketing team.

Templates are available to assist you and can be found here.

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Communication guidelines

HOUSE STYLES Tomaintain consistency across the organisation, please use the guidelines belowwhen creating customer facing communications

Typefaces

Capitalisation Used for: ● ● Beginning sentences ● ● Company or people names ● ● Accepted standard terms (e.g. National Insurance, Real Time Information) ● ● CIPP qualification, qualification module and certificate names ● ● CIPP conferences/flagship events ● ● Appropriate initialisms (e.g. HMRC, DWP, TPR) Not used for: ● ● Job titles ● ● Training course names ● ● Seasons (e.g. summer, spring etc) ● ● Membership grades (except Chartered - see below) References to Charter When referencing the Charter or Chartered membership; either as individual or the organisation, the following capitalisation applies: ● ● Royal Charter ● ● Chartered Institute ● ● Chartered Member (as a designation) ● ● Chartered membership Exclamation marks Use of exclamation marks is generally unnecessary, and not used in CIPP business communications. Your text should make the point. ● ● Sentences following a bullet point ● ● References to Charter (see below)

Ampersands Ampersands ‘&’ should not be used in communications. The full ‘and’ should be used.

Letters: Arial 11pt

Emails: Arial 11pt

Bullet points ● ● Initial bullet should be full circle ❍ ❍ Sub bullet should be hollow circle

Sizes can be altered, but only where maintaining the standard would incur unnecessary cost, or the standard fonts would negatively affect the design of the communication. Single character spacing between sentences is preferred. It is not necessary to add a double character space when using proportional fonts, such as Arial. Abbreviations Abbreviations such as e.g. and i.e. should be written with the full stops. Acronyms and initialisms Initialisms and acronyms for CIPP products e.g. ACE, FD or PTC, should not be used in external business communications. Product names should always be written out in full.

● ● There should be a space between text and first bullet ● ● Upper case letters should be used to start initial bullet and sub-bullets ● ● Multi-line bullets should be indented ● ● Bullets should remain open (no full stop) unless it is a string of sentences ● ● There will be variations for course/qualifications material, as per separate guidelines Dates Dates should NOT include the ordinal indicator (nd, th, st), and do not need the leading zeros (1 Feb, not 01 Feb) Numbers Numbers should be written in the following formats * : ● ● Numbers one to ten: written in full (one, two and three or first, second and third) ● ● Numbers 11 or above: written numerically (11, 20, 500) ● ● Numbers higher than 1,000: separated with commas (1,200 200,000 1, 250,000) ● ● Telephone numbers: written in 4-3-4 format (0121 712 1000) ● ● Mobile numbers: written in 5-3-3 format (07123 456 789) Thursday 23 March 2017 23 March 2017 23/3/17

Acronyms and initialisms should be outlined in full in the first instance e.g. The Pensions Regulator (TPR)

Apostrophes Used to indicate possession such as: ● ● The Chartered Institute’s ● ● The Chartered Institute of Payroll Professionals’ ● ● The CIPP’s

More information can be found here.

* Exceptions apply under certain circumstances. Speak to marketing for guidance.

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CIPP communication and branding guidelines

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Superscript Superscript should not be used. This can be turned off in your settings. Plurals The CIPP (and others, such as HMRC) is a single organisation and should be referred to in the singular as shown below: 4 8

Web links (URLs/hyperlinks) Web links used in printed communications (such as brochures or letters) should be: ● ● Written out in full (custom URLs are available for certain business areas, such as cipptraining.org.uk or cippqualifications.org.uk . For details of the domains please contact IT) ● ● Displayed in bold font Web links in digital communications should be: ● ● Hyperlinked in the text - do not show the whole URL ● ● Displayed in blue font, bold and underlined

Additional points to check: ● ● Consider your audience and ensure your phrasing and content are appropriate e.g. is the recipient new or experienced in the industry; this will impact the writing style and terminology of the communication ● ● Personalise the audience by using ‘you’ ,’I’, ‘we’ e.g. ‘you should attend’ ● ● Always spell check and remember Microsoft office will use US spell check so some words will incorrectly flag as being wrongly spelt (e.g. colour, favourite and prioritise) ● ● Images should be relevant, appropriate and culturally diverse (see page 11 for details) ● ● Less is more - remove unnecessary copy to ensure that communications are short and to the point ● ● Check honorary letters - letters should be used where possible but unpaid members cannot use the letters ● ● Check page numbers are correct, both in page folios and in the body of the communication ● ● Check appropriate tense is used (e.g. past, present, future) ● ● Check character spacing is consistent - whether single or double spacing is used, please ensure it is consistently used (see page 3 )

The CIPP is

CIPP are

The CIPP are a member organisation An CIPP member is

The CIPP was

Example

The CIPP has

The CIPP have 6,500 members

Click here to visit the CIPP website

The CIPP will

Additional guidance is available on page 7 .

Quotations Quotes should be used to add validation to relevant products and services, and when used, should: ● ● Start and end with “speech marks” ● ● Be in italics ● ● Include the person’s name, job title and company name Example “CIPP membership has been a great advantage to me and my organisation and I would recommend to others” Fred Bloggs, associate director of guidelines, Chartered Institute of Payroll Professionals (CIPP)

Grammar exceptions We were all taught that you could not start a sentence with and or but. But this is no longer the case, particularly with marketing communications or if you are trying to communicate a point.

If you are starting a sentence with and or but, you should remember to keep this sentence short, sweet and to the point.

Note: “ Speech marks” should only be used on actual quoted text. If you are using ‘a term’ single apostrophes should be used.

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CIPP communication and branding guidelines

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Communication guidelines

EMAILS

The guidance belowwill help you ensure that all emails from the organisation are consistent and professional.

Formatting Both email body content and signatures should be: ● ● Left aligned (not justified)

Personalisation To ensure consistency across all emails, from all senders, please avoid personalisation of signatures. Substituting fonts and using non-corporate colours is not permitted. Marketing or special messages Marketing banners and special messages will be added by marketing and IT and will be added automatically by the email server for all external emails. Out of office response If you are away from the office, or not contactable for any period of time, then an out of office message should be set up and switched on to notify stakeholders that you are away from your normal place of work. An external message should always be set, but it is also possible to set an optional internal message only to be seen by internal staff members. If using an internal message, please ensure this is indicated in the message as ‘This is an internal response only’. Out of office responses will vary depending on the department and reason for absence, but should include: ● ● Reason for absence (optional) ● ● Expected date of return ● ● Alternative contact details; whether this is a particular staff member, PA or department details ● ● Normal working hours (for part time staff)

● ● Arial font ● ● Size 11pt

Email signature All email communications should close with an appropriate email signature: ● ● Full name ● ● Job title ● ● Direct dial or main contact number (e.g. business mobile)

● ● CIPP web address ● ● Head office address

Emails sent externally will also have the following added automatically: ● ● Social media links ● ● Current marketing messaging ● ● Company registration details (shown below for reference)

Please ensure these are not included in your outlook signature to avoid duplication.

The Chartered Institute of Payroll Professionals (a company incorporated by Royal Charter). IPP Education Ltd (a subsidiary of the Chartered Institute of Payroll Professionals). Registered No. 3612942 (England) VAT No. 864462406

Registered Address as above This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to which they are addressed. If you have received this email in error please notify the sender. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email.

Out of office response templates are available here

Email signature templates are available here

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CIPP communication and branding guidelines

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Communication guidelines

PRESENTATIONS

The CIPP run a large number of training courses and events throughout the year which require the use of a slide deck. There is amaster PowerPoint slide template available that should be used, internally and externally, to ensure consistency across all presentations.

Guidance and tips for creating presentations

Keep it simple Your slides should be designed to summarise, illustrate or highlight key points in the content you are delivering, whether at a training course, event or internal meeting, and not to be read from verbatim. Save details in your slide notes for reference when delivering, and only include the key information on the slides themselves. Limit bullet points Don’t overcrowd slides with too many bullets, and too much information. Bullets should be short and punchy and not be paragraphs of text. The master template has set font sizes so don’t be tempted to decrease the font size to fit more content on. If you don’t have enough space, start another slide. Be mindful of the margins When creating your presentations, avoid text or graphics falling outside of the main text area of the slide. The master presentation includes CIPP branding and contact details in the folio so do not let your text or graphics overlap these elements. If space if an issue, start another slide.

Use high quality graphics Slide presentations are an extension of the CIPP brand and should appear to be of a high quality. Using high quality graphics ensures that the presentations, the speaker and the Institute will look professional. A selection of high quality images are available here , or contact the design team for anything specific. Don’t change fonts and colours The master PowerPoint template has fonts, sizes, colours and backgrounds defined to ensure all presentations look the same. These elements should not be changed without prior consent from marketing. Limit animations and transitions Animations and transitions can add value to slides, and can be a useful tool for highlighting information or for making a statement; but over-use of these can make the presentations look unprofessional. Keep transitions consistent throughout the presentation and limit animation to where it will add value to what is being delivered.

Presentation styles

Title and divider slides ● ● Main title: Arial regular, 40pt, CIPP yellow ● ● Subtitle: Arial regular, 28pt, white Body slide ● ● Title : Arial regular, 40pt, CIPP blue ● ● Body text: Arial regular, 28pt, Grey (R87 G90 B91

Please contact marketing with any questions regarding slide presentations.

The CIPP PowerPoint master presentation template is available here

See page 10 for colour references.

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CIPP communication and branding guidelines

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Communication guidelines

ONLINE In addition to the corporate house styles, there are specific guidelines applicable to online content such as the website, surveys and News Online

Website When adding content to the website: ● ● Terms and names should always be written in full to ensure that key names are found in searches. e.g. automatic enrolment not auto enrolment ● ● Ensure that when uploading assets to the asset manager, the name is user friendly and does not have ‘.pdf’ at the end ● ● CIPP services or contact details are hyperlinked appropriately ● ● When adding hyperlink, ensure that the link destination is set appropriately, as follows: ❍ ❍ Internal links (to another webpage on the CIPP website should be set to open in the same window (this is the default destination) ❍ ❍ External links (to a third party website) should be set to open in a new page (open the link properties, click advanced properties, and under target - set blank) ● ● Don’t make hyperlinks bold, the system will automatically do this (making them bold will cause formatting issues)

News Online

Adding news articles to the website ● ● Keep the news item teaser to a maximum of two lines ● ● (New for 2019) First paragraph or sentence of the news piece should be changed to header 2 in the paragraph format ● ● It is not necessary to add a main banner image to the articles but an appropriate News Online thumbnail image must be used (if no thumbnail is added, the email will be sent with a grey square) ● ● Single line paragraph spacing should be used ● ● Capitalisation in the titles and teasers is checked as per the guidelines in this document (see page 3 ) Checking News Online e-newsletter Before distribution each day, News Online should be checked for the following:

● ● Thumbnail images that are the wrong size or not appropriate for the article content should be swapped out ● ● There are no spelling/grammar mistakes in the email ● ● Images should not be repeated on the same day ● ● Button adverts should not be used for the news thumbnail images (Note: If an appropriate thumbnail image is not available, let the design team know asap) ● ● The News Online main banner appears in the header (Please note you need to ensure you are not logged into preside when checking News Online)

The News Online template can be viewed here

Copies of each News Online are saved here

Fig.2

Fig.1

Online surveys Survey Monkey is used for all training, event, marketing and policy surveys. ● ● All surveys should use the ‘aqua’ theme (this can be changed in the drop down menu at the top of the ‘edit survey’ page (see fig.1 below) ● ● Surveys should carry the CIPP logo (see page page 8 for details). The logo can be added in the ‘Title and Logo’ section (see fig.1 below) ● ● Surveys should be set up to redirect to the CIPP website homepage on completion. This can be set in the ‘survey design options’ (see fig.2)

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CIPP communication and branding guidelines

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Branding and style guidelines

THE CIPP LOGOS

Guidelines for use ● ● The full colour versions should be used where possible (single colour versions are available if necessary) ● ● The logo should always carry the strapline ‘leading the profession’ to reinforce the company mission and vision If this is not possible please consult the design team. ● ● Print and web versions of the logo are available and a suitable version should be chosen for appropriate use ❍ ❍ For print, use the 300dpi CMYK JPG or EPS versions (the eps will not be viewable on PCs without suitable software but the recipient should be able to open it) ❍ ❍ For web, use the 72dpi JPG or PNG versions ● ● The IPP Education logo is not used widely so please check with marketing before use Usage restrictions The CIPP does not allow any members or companies to use its logo. For printed documents and slides the following text should be displayed: The CIPP logo may not be used to endorse any product or service. Any attempt to use the CIPP logo to represent that the CIPP endorses a service or product is strictly prohibited. Usage exceptions ● ● CIPP can grant temporary use of its logo to agreed parties e.g. sponsorship agreements. In these instances please use the trademark agreement form saved here ● ● Chartered members can use a digital badge on email and social media to promote their achievement (See page 9 for details) ● ● The PAS logo is currently the only CIPP issued logos that are able to be used by members and organisations. (Separate usage guidelines are available on page 9 or here ) Please notify the marketing team of any misuse of the logo.

The following guidance should be observedwhen using the CIPP logos

All CIPP logos can be found here

Master/stacked logo The CIPP master (stacked) logo is the preferred version and should be used on all communications where possible.

Single colour and two-tone logos Where it is not possible for the full colour logo to be used (e.g. on a dark background) then the mono or two-tone logo should be used as below:

Recommended size The ideal size would be approximately 35mm wide but is dependent on the document. The logo should ideally not be displayed smaller than 25mm wide or larger than 40mm wide.

In-line logo For instances where there is insufficient space for the master logo (for example, on promotion items), the in-line version can be used as below.

Recommended sizes are per master and in-line versions.

IPP Education Logo IPP Education Ltd is a subsidiary of the Chartered Institute of Payroll Professionals (CIPP) and is the company through which the CIPP’s learning and development programmes are delivered.

Recommended size The ideal size would be approximately 80mm wide, and should not be displayed smaller than 55mm or larger than 90mm wide.

This logo is used predominantly on invoices and and is not widely used on business communications.

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Branding and style guidelines

ADDITIONAL LOGOS AND QUALITY STANDARDS

Payroll Assurance Scheme (PAS) logo The CIPP does not permit the use of the corporate logo, however, Payroll Assurance Scheme accredited organisations can use the PAS logo (below) in their marketing materials.

Chartered membership digital badge Chartered members of the Institute will be issued with a digital badge (via the Moodle platform) to use on their email signatures and social media platforms.

CPD certification Most of the CIPP’s qualifications, certificates, events and training courses are certified by the CPD Certification Service, and as such, the Institute can display the kitemarks below on relevant products and services.

Only Chartered members are able to display this logo and it is their responsibility to add it to digital communication. Instructions are available for adding to emails and LinkedIn.

Certified logo

Member logo

ISO and Investors In People The CIPP is ISO and Investors in People accredited and can display the logos on marketing and education materials as shown below.

Guidelines for use ● ● The PAS logo can be used on all internal and external payroll communications to promote the accreditation ● ● All communications bearing the PAS logo must be approved by a member of the CIPP ● ● The logo should always be used in full colour ● ● The logo should always be displayed in its entirety and no part of the logos should be removed at any time ● ● Where it is not possible to use the full colour version (e.g. promotional items/dark backgrounds, the single colour/ mono version can be used as below:

Guidelines for use ● ● The ‘certified logo’ above should be used on individual products and services to indicate certification ● ● The ‘member logo’ above should be used on generic content such as overview slides or letters to indicate that the CIPP is a member of the CPD Certification Service, but does not specifically indicate which products are accredited ● ● Only products and services that are certified can carry the ‘certified logo’. For details of eligible products/services, contact marketing ● ● Do not use the CPD certified logo for generic content as it suggests that all products and services are certified - which is incorrect ● ● Single colour/mono versions of the logos are available but are not recommended for general use

FS 72681

Guidelines for use ● ● The ISO and Investors In People logos are generally used on stationary such as letterhead and compliment slips but are not necessary on all communications ● ● Please ensure you use the logo carrying the FS number as shown above ● ● The BSI logo should be no smaller that 20mm in height unless it is deemed unreasonably or disproportionately large. Authorisation is required so please check with marketing

The CPD certification logos can be found here

The PAS logos can be found here

The quality standards logos can be found here

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Branding and style guidelines

COLOUR PALETTE

The CIPP primary colour palette utilises the dual Pantone colours from themaster logowith additional and supplementary colours used to highlight information, for hyperlinks, or to categorise education levels.

Core colours

Highlight colours

80%

80%

80%

CIPP blue Pantone: 660c CMYK: 90  57  0  0 RGB: 2  108  182 Hex: #0c64ae

Orange CMYK: 10 73 99 6 RGB: 209 90 21 Hex: #d15a14

Light blue CMYK: 100 0 0 0 RGB: 0 159 227 Hex: #009ee3

50%

50%

50%

20%

20%

20%

80%

80%

CIPP yellow Pantone: 1235c

Mid yellow CMYK: 0 45 93 0 RGB: 245 157 25 Hex: #f59d19

CMYK: 0  29  91  0 RGB: 253  187  48 Hex: #fdc500

50%

50%

20%

20%

Supplementary colours

Additional colours used for categorising training and qualification levels

CMYK: 36 66 80 47 RGB: 114  68  40 HEX: #714428

CMYK: 83 15 99 2 RGB: 18 146 58 HEX: #129239

CMYK: 100 87 18 4 RGB: 37 55 123 HEX: #24377a

CMYK: 94 67 22 6 RGB: 28 82 135 HEX: #1b5287

CMYK: 73 97 3 0 RGB: 105 41 131 HEX: #692983

CMYK: 11 47 97 2 RGB: 223 146 20 HEX: #df9214

CMYK: 74 23 26 4 RGB: 55 150 173 HEX: #3795ac

CMYK: 12 78 99 2 RGB: 52 50 56 HEX: #d25017

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CIPP communication and branding guidelines

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Branding and style guidelines

IMAGES AND ICONS Photos and imagery can help to enhance the values of the Institute, and choosing the appropriate style of image helps to reinforce the overall brand ● ● Images should be inclusive and reflect a range of genders, ages and ethnicities ● ● Images should be aspirational, such as graduates celebrating, attendees looking happy in a training course or event delegates looking engaged and networking ● ● Icons can be used where necessary to display and highlight key points, or where photography is not appropriate ● ● Images of real members should be used where possible Icons and glyphs In addition to photographs; icons and glyphs can also be used to accentuate or highlight important information; or as a means of quickly identifying regularly used or repeated information (see examples below).

Icons can be used with or without the circular frame.

Membership

Representation

Qualification

Networking

Consultancy

News Online

Event

Magazine

Advisory service

Training

A selection of stock images and icons are available here

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Exceptions and specific uses

MARKETING LITERATURE

Fonts In designed materials, the fonts used will be different to the ones used for corporate communications indicated on page 3 .

Marketingmaterial (such as brochures and flyers) will vary in size and style, but must always be identifiable as being from the CIPP.

There are two main fonts used in marketing materials, as displayed below.

LFT Etica - used for main titles, headings and highlights

Marketing literature should adhere to the house styles on page 3 with the below observations and exceptions

LFT Etica Bold LTF Etica Bold Italic The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... LFT Etica Regular LFT Etica Italic Formata Light Formata Light Italic

Logos The CIPP logo should be used as per the guidance on page 4, but with the following additions: ● ● The CMYK version should be used where possible ● ● The two colour Pantone logo should be used on externally printed corporate stationary such a letterhead ● ● The CIPP logo should be used in the bottom right corner of materials. It can be displayed in the middle if the design necessitates it but should not be display in the left corner Additional logo use Additional logos for sponsors, partners or accrediting bodies should be use on marketing literature where appropriate and with the following guidance: ● ● Sponsor logos - displayed approx 50% smaller than the CIPP logo (no exact ratio as depends on the layout) ● ● Partner logos e.g. joint membership - displayed proportionality the same size as the CIPP logo and in the left bottom corner ● ● Quality standards logos - should be used on ‘flagship’ marketing materials (see page 5 ) such as letterhead, the prospectus and the main conference showguides but is not necessary on all marketing literature

Colours ● ● Designed marketing literature can take advantage of the full range of colours in the corporate palette (see page 3 ) ● ● Full colour should always be used in order to represent the corporate image. The only exception to this is with corporate stationary such as letterheads and compliment slips, where a two colour spot process is applied using the Pantone reference colours noted in these guidelines Links ● ● Website URLs should be bold and ‘CIPP orange’ (see page 10` ) ● ● Email addresses and phone numbers should be ‘CIPP blue’ (see page 10 ) but not bold

Formata - used for body text

Membership application form

Become a member of the CIPP and raise your professional standing Stronger together

Personaldetails Mr Mrs Miss Other (please specify)

Forename:

Surname:

Job title:

Company:

Address:

Postcode:

work home

Email:

work home

Tel:

work home

Annual subscription

Promotional code If you have received a promotional code ** towaive the admin fee, please enter it below.

12months affiliatemembership £70

12months associatemembership £135

Admin fee * £35

*If you are a newmember or renewing a lapsedmembership (over 12months), an administration feewill apply. ** Promotional codeswill be checked for validitywhen processingmembership. If the code supplied is not active, the registration feemay be charged. Prices valid until 31 December 2017. If you are paying formembership of theCIPP yourself, you are eligible to apply for a tax deduction appropriate under Section 201 of the Income andCorporation TaxesAct 1988. The relevant entry appears inHMRC List 3, under the heading ‘TheChartered Institute of Payroll Professionals’.

Paymentdetails

Paymentmade

Please invoiceme

PO number:

I enclose a cheque for £ made payable toCIPP

Iwish to pay by credit/debit card Tomake payment please call 0121 712 1073

Signature

I confirm that I agree to be bound by theCIPPmembers’ code of conduct for the duration ofmymembership. The code of conduct can be viewed at cippmembership.org.uk .

From time to time, theCIPPmay email you regarding products, services and offerswhichmay be of interest to you, please tick here if youwish to receive such emails (this does not include NewsOn Line which is amembership benefit)

Formata Medium

cipp.org.uk

CIPP GoldfingerHouse, 245 Cranmore Boulevard, Shirley, Solihull, B90 4ZL 0121 712 1073 0121 712 1001 [email protected] cipp.org.uk

SymphonyHall, Birmingham

There are additional fonts used for Professional magazine (see page 13 ) and special uses for specific event.

Sponsoredby

cipp.org.uk

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Exceptions and specific uses

MAGAZINE The below styles apply to the CIPPmembershipmagazine, Professional in Payroll, Pensions and Reward

Professional magazine predominantly follows the house styles indicated on page 6 but the below exceptions apply.

Fonts ● ● Body text: Formata Light, 8.5pt

● ● Feature article titles: Bookman Old style, Light or Bold, size varies ● ● Internal article titles: LFT Etica, Regular and Bold, size varies

● ● Pull outs: Bookman Old Style Italic, 12pt ● ● Standfirst: LFT Etica, Regular and Bold, 12pt

Bullet points ● ● Bullets are larger than standard and can be achieved using Zapf Dingbats font and typing a ● ● lower case ‘L’ ● ● Initial bullets are not indented ❍ ❍ Secondary bullets are indented to align with the initial bullet and can be achieved using Zapf Dingbats font and typing a lower case ‘m’ ● ● No gap is needed between the leading copy and the initial bullet point ● ● A single space between bullet and text ● ● If first or second bullets split onto additional lines it is not necessary to indent the additional lines due to the space limitations within the publication

Honorary letters Due to space restrictions in the magazine, members honorary letters are not widely used

Hyperlinks Space is limited within the magazine so long hyperlinks are not advised. Hyperlinks should be shortened/simplified using Google URL Shortener (https://goo.gl/) which produces a considerably shorter link

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CIPP communication and branding guidelines

CIPP Goldfinger House, 245 Cranmore Boulevard, Shirley, Solihull, B90 4ZL 0121 712 1000 0121 712 1001 [email protected] cipp.org.uk @cipp_uk

The Chartered Institute of Payroll Professionals (a company incorporated by Royal Charter) IPP Education Ltd (a subsidiary of the Chartered Institute of Payroll Professionals) Registered No. 3612942 (England) VAT No. 864462406 Registered Address: Goldfinger House, 245 Cranmore Boulevard, Shirley, Solihull, B90 4ZL

© The Chartered Institute of Payroll Professionals (CIPP) 2019. All rights reserved.