Cleary + ME to WE

Cleary + ME to WE

Clearly & ME to WE

About WE

Our founding story

At 12 years old, Craig Kielburger told his class about Iqbal Masih, a child laborer who escaped slavery but was murdered after raising his voice. Craig reached out to his classmates and immediately found twelve 12-year-olds, as other children rallied to join his cause and give back in a meaningful way to local and international communities. When Craig started most charities treated children and youth as “problems to be solved”, rather than the “problem- solvers”. Together, they started the WE movement to empower children and families to improve their communities and the world. Our mission: Make doing good, doable.

Our purpose

WE makes doing good, doable. WE is a movement that brings people together and gives them the tools to change the world. Our unique family of organizations empower people at home, around the world and with our social enterprise to make change. Everyone can be part of the WE movement: youth, families and employees. We provide them with resources and a menu of simple, meaningful actions to impact their communities and support good causes. Together we can shift the world from “me” to “we.”

23-year track record built on trust and transparency

Janet Crown Crown Family Philanthropies

Arne Duncan Former United States Secretary of Education

Charlize Theron Award-winning actress & film producer

Jennifer Hudson Award-winning actress & musician

Lynne Doughtie Chairman and CEO, KPMG US

Michelle Douglas Department of Justice Canada

Source: WE Charity, Annual Report 2016

Awards

Stanley Hainsworth Founder & CEO, Tether

Chief Perry Bellegarde Assembly of First Nations

Paul Polman CEO, Unilever

The WE Movement - domestic and international presence

WE at a glance  23+ years experience in social sector  1,000+ staff globally  Offices in Canada, US and the UK  Headquartered in Toronto  Regional offices: Chicago, New York, UK  Satellite offices: California, Minnesota, Seattle, Texas, Baltimore, Kentucky  Country offices: Kenya, India, Ecuador  Operating in 9 countries  Domestic and International impacts

Canada

U.K

Rural China

U.S

Haiti

Ethiopia, Kenya and Tanzania

India

Sierra Leone

Nicaragua

Ecuador

Clearly & ME to WE partnership

Partnership overview

Clearly’s eco-friendly “Main + Central” line collaborated with ME to WE to create a pair of co-branded frames, being sold online and in-store.

PROGRAM DURATION

May 2017 – May 2018

IMPACT Every pair sold directly benefits a community in Kenya — eye exams, vitamins, and glasses PRODUCT Each pair of frames is co-branded with Main + Central & ME to WE, and features a Track Your Impact code on the ear piece

The frames are available in two sizes (Small and Medium) and are made from biodegradable and eco-friendly material

Every pair comes with a custom pouch, a hard case, and a Rafiki - a bracelet made with love by a woman from Kenya, with proceeds going to support her family and her community

314,900 impac ts !

PG 9

Track Your Impact page

Peak periods of tracking in May/June 2017 and December 2017

PG 10

Marketing activations

May

June

Activated on Instagram, Facebook, and Twitter

Activated on Instagram, Facebook, Twitter and email

PG 11

314,900!

Delivered impacts:

Vitamins for 1 year

Eye glasses

Eye exams

*Approx. numbers - calculations based on POS sales

PG 12

Successful program overachieved benchmark by +275%

MAY 2017 - JAN 2018 RETAIL SALES $55K

$- $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000

Benchmark of 40 frames/month Actual: Average 150 frames/month Total 1,287 pairs of glasses sold (May 17 – Jan 18)*

Peak sales

PG 13