Collegiate - Marketing Director

Collegiate - Marketing Director

Marketing Director

Candidate Information Pack

About Collegiate

Collegiate AC is a leading operator of student accommodation in the UK. With nearly 10,000 beds across leading university cities and towns across the UK, we are dedicated to delivering an exceptional student experience to international, domestic, postgraduate and undergraduate students across the UK. The key to Collegiate UK’s ongoing growth is its focus on delivering excellence and its internal team that deliver this. With recent growth Collegiate UK is looking to further strengthen is marketing team with a new Marketing Director who will lead the overall marketing strategy for B2B and B2C.

Our Approach

Collegiate’s philosophy is to create an unforgettable student experience through inspiring and supportive living environments, where the students are safe, comfortable and at complete ease. This commitment to develop and offer high-quality student accommodation with a focus on well-being has been recognised through various awards and panels both by industry professionals and students. Our students can be assured that they will live in the best and most supportive environment to enjoy their university years. Provding them with everything they need and didn’t realise they needed.

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Our Locations

Birmingham

Cheltenham

Gloucester

Newcastle

Sheffield

Bristol

Coventry

Ipswich

Norwich

Southampton

Cambridge

Derby

Leicester

Nottingham

Winchester

Our head office Ardington, Oxfordshire

Cardiff

Exeter

London

Portsmouth

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Job Description

B2B & Stakeholder Relationships • Work closely with Operations and the partnerships team to provide marketing support for university relationships. • Provide support where required on corporate marketing materials and messaging. ROI, Budget & Performance Management • Lead on the majority of marketing budget creation, working with Operational P&L owners, for both annual budget setting and routine reforecasting. • Full budget accountability for the national marketing budget. • Ownership of cost of acquisition analysis, in-depth tracking and analysis of all channels return on investment. • Ensure all marketing spend is in line with budget and is providing best value for money, across all properties. • Be prepared to business plan any new initiatives and to be able to demonstrate ROI for all activity we undertaken, whether budgeted or unplanned. Revenue, Leasing & Management • Input to the annual rent setting process, preparing and sharing valuable insight. • Input to any offer of discount strategy, offering empiric evidence on prior performance and effectiveness. Customer Insights, Analysis & Product Proposition • Working with the operational team and Revenue and Insights team, lead on the analysis of marketing opportunities. • Play a lead role in consolidating our consumer insight as it relates to enquiry and booking sources and origin. • Lead a >Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12

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