Crafting a Parkhurst Story

Crafting a Parkhurst Story

Skill: Crafting a Parkhurst Story

Marketing Competency: Customizes communication to relate the Parkhurst dinning story to build the Parkhurst dining brand. Marketing Competency: Telling Our Story

Skill: Crafting a PD Story

What competency and skill is the Crafting a PD story Game Planner all about?

Skill:

Crafting a Parkhurst story – Can design & deliver compelling Parkhurst stories in a clear, authentic personal way.

Using the Game Planner Review how we bring

Review the 5 components that comprise PD communication framework.

Create your individual development plan.

How do I start using the Game Planner?

this to life and the Smile U learning.

Crafting a PD Story Game Planner One Page Overview

How to complete an Individual Development Plan (IDP) Supervisor plans

How do I complete an individual development plan?

Direct Report: Using the IDP form rate your performance of competencies and

Supervisor: Rate direct report on their performance on the competencies and skills. Email form back to direct report.

Execute plan.

meeting to align on results. Using Game Planner tool create a development plan to grow technical skills.

skills. Email supervisor.

Using Game Planner Toolkit

There is learning for each component on Smile U. If you are logged in to Smile U before you click the link, you will go directly to the learning.

The toolkit breaks down each component on how we bring each of them to life.

What is in the Game Planner Toolkit?

Welcome to your Crafting a Parkhurst Story Game Planner!

• What is this? • This is a team member owned tool and resource guide that supports the skill of crafting a Parkhurst story. • Why do we have this? • We want to tell our story! • Who is this for? • All Parkhurst Team Members

Parkhurst’s Marketing technical competency Communication: Telling our Story and its supporting skill Crafting a Parkhurst Story definitions.

Marketing Competency: Communication: Telling our Story

Skill: Crafting a Parkhurst Story

Customizes communication to relate the Parkhurst Dining story to build the Parkhurst Dining brand.

Can design and deliver compelling Parkhurst stories in a clear, authentic personal way.

Know where to get support

Your game planner toolkit: This game planner supports developing the core building blocks important for driving success in the Parkhurst technical marketing competency of Communication: Telling our Story and its supporting skill: Crafting a Parkhurst Story. Approach: There is one toolkit page dedicated to each component of our communication framework.

Communication Framework

You will find the definition of the 5 components that comprise our communications framework that help our Parkhurst leaders effectively tell our story.

You’ll find learning on each of the skills on Smile U. The learning could be an eLearning or a worksheet. If you are logged in to Smile U the link will take you directly to the class. So log in before clicking.

Smile U

There Is No “One Size Fits All” Approach

• In order to effectively tell our story, we must understand the framework for effective story telling. • Once we understand the framework for telling our story, we must adapt our approach situationally for each communications occasion.

Stakeholder Engagement

There are 5 components that comprise our communications framework that help our Parkhurst leaders effectively tell our story.

Brand Culture

Channels and Occasions

Parkhurst Communication Competency Model

Business Alignment

Messaging

How we bring this to life: • Identifying stakeholders

• Determining stakeholders’ communication styles and preferences • Identifying stakeholders’ unique ‘reasons to believe’ to garner brand support Learning on Smile U:  Identifying Stakeholders and Maintaining Positive Client Relationships  Presentation Skills Basics: 01 Know Your Audience

Stakeholder Engagement We identify, collaborate and nurture stakeholder relationships in order to meet their unique perspectives.

 Cautious Communication Style  Dominant Communication Style  Inspiring Communication Style  Supportive Communication Style  Adapting Your Communication Style

How we bring this to life: • Defining the relationship between various communication channels for effective story telling • Understanding channel options and the ROI of each • Creating communications calendars; leveraging communications occasions to maximize message impact

Channels* and Occasions We map, manage and utilize a variety of channels, methods and tools to deliver messages and maximize the impact of the communication investment.

Learning on Smile U:

 Communicating with Impact  Communication Campaign Calendar Template  Channels and Occasions Work Sheet  Basic Selling Skills: 05. Emotional Selling and Storytelling

*Communication channels are mediums through which you can send a message to its intended audience. For example, phone calls, text messages, emails, videos/TV, radio, table tents, social media, letters, posters, meetings, prep talks, etc. are all types of communication channels.

How we bring this to life: • Create clear, consistent, creative content to form a compelling message • Deliver content in a timely and high impact manner • Engage each audience segment on an emotional level Learning on Smile U:  Communicating to Transform: Use a Persuasive Story Pattern  Communicating Effectively  Communication: 06. Interpersonal Communication for Managers  Interpersonnel Communication: 02. Effective Interpersonnel Communication  Communication: 03. Verbal Communication  Compelling Message Worksheet

Messaging

We create and deliver compelling key messages in line with the Parkhurst Brand Promises.

How we bring this to life: • Use the communications calendar to support stakeholder engagement and leverage the cycles of the business • Create change management communications in support of producing movement or stabilization for the business • Identify the metrics that link impact of communications to business outcomes Learning on Smile U:  Planning and Organizing  Creating an Incredible Company Culture: Embracing the Natural Speed of Change  The Manager's Role During Change

Business Alignment

We integrate changes or opportunities in the business into a compelling, timely and necessary narrative

How we bring this to life: • Reflecting our core values, purpose and brand promises within our communications • Representing the organization truthfully, fairly and accurately • Reinforcing our brand identity to create authentic messages.

Brand Culture

We reflect our brand culture and organization values as we tell our story

Smile U Learning:

 Branding Standards: Getting to Know Parkhurst  Introduction: Our Core Values, Purpose and BHAG  Welcome to the Parkhurst Family  Create a Smile  Hospitality Imperatives

You are ready to own your development to crafting your Parkhurst Story! You can start that journey with 3 easy steps: • Step 1: Start by understanding the skills. • Step 2: Build your game plan. • Step 3: Create your Individual Development Plan (IDP) • Get started now and own your development by working to understand the competency and the skill!

Development a click away!