EVO Marketing Masters Factsheet

EVO Marketing Masters Factsheet

with thanks to

12.30-2.15pm Thursday 3 February 2022 Launch Event. Online.

WELCOME TO EVO!

EVO Marketing Masters is our first sector-led group: a marketing peer group that meets monthly. The launch event is to give just a flavour of what the regular meetings will be like - part-networking, part sharing of good practice, part learning and part professional development – all in a confidential mastermind online. We are expecting around 50 attendees tomorrow and meetings moving forwards will be limited to 20-25 Members with a few visitors and a more personal format, underpinned by Chatham House rules. This is aimed primarily at European Marketing experts – a mixture of CMOs, owner operators of agencies, recognised expert freelancers and seniors in the field. Attendees will be professionals who are in charge of allocating budgets, creating marketing strategies, managing the workflow and sharing the results. This one-time launch event is free to take part in, confidential, limited in number and there will be an invite to apply join as a Founder Member at the end. This is a separate free-standing group from the existing EVO network and there is a significant discount for current EVO Business Club Members.

You can find out more about the wider EVO Business Club here and the EVO Ultra CEO peer group company here .

Special Guest Speaker Martina McDonnell

Martina McDonnell, Marketing Director, SMB & Programmes EMEA.

Martina McDonnell is Marketing Director, leading regional campaigns and programmes across EMEA for Meta. With over 20 years experience gained in marketing for NGOs, public sector and multinationals, Martina’s passion lies in creating brand strategies, developing marketing capabilities and building high performing teams that deliver real business outcomes. In her seven years at Meta, she has led the development of the Boost with Facebook programme for Small Business which has supported millions of small businesses across 22 markets in the region, built performance marketing capabilities to scale to mid- market clients and driven multi-market integrated brand campaigns to support large brands and agencies. Martina puts people first, she is passionate about understanding what matters to customers and putting them at the heart of the work she develops. The same is true of the teams she leads, believing strongly in setting boundaries to achieve balance and true success in work and life, and she leads Meta’s Marketing ‘Own Your Career’ programme globally Martina holds qualifications from the Public Relations Institute of Ireland, Marketing Institute of Ireland and Irish Management Institute. She is married with one daughter, and a new puppy! She draws her energy from creating connections, building relationships and giving back to her community.

12.30 Meeting starts - welcome from Jamie Breese 12.35 Welcome from Co-Leader Alison Woodhead and a personal welcome from Roger Proctor MBE

12.40 Fireside Chat with Martina McDonnell – chaired by Kevin Mason + Q & A

1.05 First 20-minute Mastermind (5 to 6 people per room) 1.25 Group Facilitators feedback key take away points

1.30 A 1 to 1 meeting

https://us02web.zoom.us/j/87527239441

1.40 Second 20-minute Mastermind* 1 (5 to 6 people per room) 2.00 Group Facilitators feedback key take away points

2.05 Thank you and invite to join Marketing Masters 2.15 Meeting End – attendees welcome to stay on and open network/ask questions

* In regular meetings (March onwards), this would be workshopping an individual Member’s marketing challenge or idea, with Chatham House Rules in place

Photo: the EVO Sierra ‘pilot’ meeting in Nov ‘21 The EVO Leadership Team - Tuesday 1st February 2022

EVO was founded in October 2015. We’ve grown since the lockdown started and built an exceptional community based on trust, collaboration and community-building - all across the UK.

Alison Woodhead, is a strategic marketing, business development, and brand strategy consultant with over 25 years’ experience, latterly at board level, in Top 100 law firms and Commercial organisations with regional, national and international markets and clients. An established strategic leadership director, managing growth and CRM (Client Relationship Management) strategies is a specialist area. Through extensive experience nationally and internationally, in London, US, Canada and Europe in market leading organisations, Alison now works with clients from all business sectors who need tangible and consistent results from their marketing budget, whatever the size, and focused totally on the client perspective. Focus on measurability and ROI (Return on Investment) is paramount. People management and collaboration with teams is a key strength and something she is renowned for within her extensive network. Having directed and implemented over 7 major commercial rebrand projects, and a proven record of successes in the strategic planning and implementation of profitable ongoing initiatives, Alison is a warm and engaging people person. She has built a reputation of providing measurable and differentiating results with a pragmatic approach, now proving to be essential in a post-pandemic market moving faster than it has ever had to do over the last century. Alison also runs a second business as an independent consultant focusing on health and wellbeing and its impact on our ability to function and feel at our very best through nutrition, mind and gut health.

Group Co-Leader Alison Woodhead

Our Keynote Speakers Jamie Breese & Matt Richardson

Jamie Breese - EVO Founder

Jamie is the founder of EVO and EVO Ultra. He has been running business events for 13 years: stadium expos, online and in-person EVO events in premium venues and dozens of upper-tier networking balls for 500+ decision-makers at Only Connect. Jamie has engaged speakers from Baroness Brady to the Secretary of State for International Trade, from Rob Law MBE to Labour peer Baroness Primarolo. He has officially partnered with and welcomed speakers from firms like Facebook and Google and co-promoted and compered ‘Boris Means Business’ with the Prime Minister. The Business Showcase South West is the largest business event in the SW of England and has been held 10 times to date at stadium venues. Alongside this, he has developed a contacts book as an event host, columnist at the Sunday Mirror for 20 years and a presenter of more than 500 network TV shows in the UK and US. He won a 2 year ‘first look’ deal with Steven Spielberg and Mark Burnett as a writer and director and has made a dozen films and videos to date. Currently, he co hosts/co produces the weekly LinkedIn accredited show The Biz Live and continues to work for charities, having helped raise over £1m as an auctioneer, compere, or organiser.

Apply Today to be a Member [email protected]