Exhibitor Promotion Toolkit

Exhibitor Promotion Toolkit

PROMOTION TOOLKIT Oct. 18 - 21, 2022

PROMOTION TOOLKIT DIRECTORY

PROMOTIONAL TOOLKIT

 Get the Most Out of Your Show  Fact Sheet  Promotion Task Schedule / Check List  Sponsorship Opportunities  Editorial & Advertising Contacts  FREE Social Media Images  Invite Your Customer (50%-off trade show pass)

FOLLOW US ONLINE: www.equipexposition.com

GET THE MOST OUT OF YOUR SHOW

Exhibiting at Equip Exposition begins before move-in. Maximize your ROI by planning and publicizing your participation in the tradeshow today. This kit is packed with tips to help you and your team create a marketing plan that begins at Equip Exposition – and to make sure attendees put your exhibit at the top of their “must-see” list. PRE-SHOW  Produce product marketing materials to ship or bring with you.  Define special promotions / offers and incentive programs to announce at the show.  Use VIP Guest Invites to invite your contacts to join you at Equip Exposition with 50% off trade show registration.  Send new product information and promotion information to show press office and to relevant media contacts. ON THE FLOOR

 Engage with attendees, track leads, set follow-up appointments.  Use your social media outlets to promote your exhibit; use #EquipExpo.  Network at after-hours events. POST-SHOW

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Send requested materials immediately.

 Re-confirm with dealers, contractors, and new prospects your 2022-2023 product / service offerings.

Remember, Equip Exposition is your industry’s premiere event. Take advantage of this captive audience to kick-start your 2023 sales!

EXCLUSIVE OPPORTUNITIES FOR EXHIBITORS

 Complete the promotional forms and return them by the deadlines. Some of these forms offer free promotional opportunities. Invitations for your customers, stickers and more are designed to help you get higher recognition and more profitable results at Equip Exposition.  Offer your customers a registration discount. As an exhibitor, you have access to VIP Guest Invites, an easy-to-use platform that includes a customized 50% off registration link that you can send via email and social media. There’s no cost to you, and your customers will appreciate the added savings! SHOW CONTACTS Phone: 502-536-7050 Email: [email protected] Troy Winebrenner, Show Manager: [email protected] Karen Williams, Senior Vice President, Partnerships & Development: [email protected] Brian Corbett, Director of Sales, indoors: [email protected] Richard Corbett, Director of Sales, Outdoors: [email protected] Chuck Bowen, Vice President, Communications, Member Relations, and Education Programming: [email protected] Hannah Finchum, Manager, Contracts and Show Operations: [email protected]

Evan Cox, Director of Digital Outreach and Social Media: [email protected] Laura Gipe, Manager, Hotels and Transportation: [email protected] Andy Embry, Office Manager: [email protected]

GET THE MOST OUT OF YOUR SHOW

ON-SITE PRESS CENTER / PRESS MATERIALS Remember to prepare press kits, news releases or fliers announcing what's new in your booth. We offer two options for distribution: 1. Any time prior to or during the show, email your press materials to us and we will load them into a Dropbox that is shared exclusively with media who are registered for the show. Zip your files into one folder and save as "CompanyName_ Booth#", email to [email protected] and we'll post it in the Dropbox. 2. Bring your materials to the Press Center during move-in. The Press Center, located in the South Wing Conference Center, Room B107, will be staffed during show hours and move-in (Tues & Wed).

PRESS CENTER CONTACT Chuck Bowen, [email protected] , 703-549-7600

MEDIA CONTACTS

Enclosed you will find a list of advertising and editorial contacts at top industry media outlets. Many of these publications will feature Equip Exposition, offering you the perfect opportunity to submit product releases or advertise.

SCHEDULE A PRESS CONFERENCE / FOR INCREASED VISIBILITY

Press conferences at Equip Exposition are a great way to increase your visibility beyond the tradeshow floor. Emerging companies are given the chance to gain industry recognition while established companies can show off their newest innovations. • Use this form to reserve your press conference time ASAP. Space is limited and the prime slots will quickly be reserved by tradeshow pros who know the benefit of holding a press conference at Equip Exposition. • Use the Editorial/Advertising Contacts list in this kit to send personalized invitations. While a complete schedule will be sent to registered media and provided on-site in the press center, inviting specific media will give each writer the opportunity to schedule accordingly, and will increase the likelihood they will attend the show and your press conference. • Make certain you have something newsworthy to announce. New products, executive-level hires, or shifts in organizational hierarchy and company mergers or acquisitions are all newsworthy announcements. • Prepare a digital media kit. Make it easy for the press to cover your news. Have materials to hand out or offer to email them to those attending your press conference. • Follow up. A list of registered media will be available after the show. A phone call or email is a helpful reminder of your announcement and may increase the possibility of coverage in their Equip Exposition wrap-up or subsequent issues. Send an email to [email protected] after the show to request the list.

GET THE MOST OUT OF YOUR SHOW

PLAN YOUR EXHIBIT & LEAD CAPTURING STRATEGY Exhibiting at Equip Exposition is an excellent opportunity for your company to meet and interact, capture qualified leads, take orders, benefit from press coverage, and launch or demo new products. Use these tips to help your show staff best work your booth and use the tradeshow to your company’s best advantage. • Determine the purpose of your participation in Equip Exposition and create an exhibit strategy. This allows you to concentrate your preparation and training efforts toward achieving a specific goal. Be sure all staff who will be working your booth know your company’s strategy. • Encourage your show staff to be proactive in seeking potential customers rather than depending on them to step inside your booth. Many great networking opportunities happen after the show doors close. Concerts, receptions, your hotel and even the show's Food Hall are great places to network. • Create an eye-catching booth. Services are available to help you design attractive displays that will draw potential customers! Or make your booth interactive with demonstrations, presentations, or giveaways.

• Use the form provided in this kit to rent Lead Retrieval equipment so you'll have a ready made list of potential customers for following up after the show.

LEVERAGE SOCIAL MEDIA TO PROMOTE YOUR PARTICIPATION Start telling your social media followers far in advance that your business will be present at Equip Exposition. Create a hashtag for your presence and give followers compelling reasons to visit your booth. This may include a giveaway, a new product announcement, special demo or even the opportunity to be the first to have access to new >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12

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