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Facebook Ads Domination
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Disclaimer
This e-book has been written for information purposes only. Every effort has
been made to make this ebook as complete and accurate as possible.
However, there may be mistakes in typography or content. Also, this e-book
provides information only up to the publishing date. Therefore, this ebook
should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher do
not warrant that the information contained in this e-book is fully complete
and shall not be responsible for any errors or omissions. The author and
publisher shall have neither liability nor responsibility to any person or
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About the Author
From growing up in a Greek community in Chicago, to rising up through the ranks of the mortgage industry, to the founder of BSM Vault, a full-scale social media- marketing agency, Alex’s #1 passion is coaching business people to achieve their greatest success — a burning desire to help others achieve all they can — personally and professionally. Alex knows from experience — you can’t do it alone. He learns fr om mentors and coaches, and teaches that you should, too. In fact, his core belief is: “When somebody teaches you something, the speed of implementation is the number one determining factor of your success — or failure.” Alex carries this philosophy throughout his workday, and his personal life. Alex began a successful 16-year career in the mortgage business after moving to San Diego in 2002. Starting out as a telemarketer, contacting about 500 homeowners every day. From these humble beginnings, Alex soon became a junior loan officer, then moving up to the positions of a producing branch manager and business development manager for mortgage companies throughout San Diego. During his years working with real estate agents, Alex successfully incorporated social media into their marketing campaigns, seeing the huge impact on their leads and sales. He also realized how Realtors and Loan Officers just do not have the time — or the expertise, to dedicate to pretty much any kind of marketing — something even more important today with the strong emergence of all the various avenues of social media and Online marketing. Having been on both sides of the real estate market, he realized he is uniquely positioned to transition his vision in helping Realtors and Loan Officers maximize their resources. The opportunity to address this need came in the Fall of 2017 when Alex launched his dream business: “BSM Vault” — a full service, personalized digital marketing and social media agency des igned to serve Realtors, Loan Officers and Insurance Agents.
Table Of Contents
Chapter 1: How To Get Started With Facebook Ads .........................................................................................6
What Exactly Are Facebook Ads? .........................................................................................................................6
Why Should You Advertise On Facebook Ads? ..............................................................................................7
How To Get Started With Facebook Ads........................................................................................................ 10
Chapter 2: Getting To Know The Facebook Ads Manager ......................................................................... 16
What Is The Facebook Ads Manager? ............................................................................................................. 16
How To Access The Facebook Ads Manager ................................................................................................ 17
How To Create An Advert On The Facebook Ads Manager.................................................................... 19
A Quick Tour Of All Tools On The Facebook Ads Manager .................................................................... 24
Need Help Navigating Your Facebook Ads Manager? ............................................................................. 28
Final Thoughts On The Ads Manager .............................................................................................................. 29
Chapter 3: Facebook Ads vs. Boosted Posts ................................................................................................... 30
What Are Facebook Boosted Posts? ................................................................................................................ 30
How To Boost A Facebook Post......................................................................................................................... 32
Key Differences Between Boosted Posts and Facebook Ads .................................................................. 34
When To Use Boosted Posts Instead Of Ads ................................................................................................ 38
When To Use Facebook Ads Instead Of Boosted Posts ........................................................................... 38
Chapter 4: How To Optimize Your Facebook Ad Design ............................................................................ 41
Why You Should Optimize Your Facebook Ad Design ............................................................................. 41
How To Optimize Your Facebook Ad Design ............................................................................................... 43
Final Words ................................................................................................................................................................ 49
Chapter 5: Gain Maximum Exposure Using Custom Targeted Audiences .......................................... 50
What Is A Custom Audience?.............................................................................................................................. 50
The 5 Types Of Custom Audiences You Can Create On Facebook ...................................................... 51
What Is A Lookalike Audience? .......................................................................................................................... 53
How To Use Custom And Lookalike Audiences To Get More Conversions ...................................... 54
A Word Of Advice On Custom Audiences ..................................................................................................... 58
Chapter 6: How To Use Retarget Marketing With Facebook ..................................................................... 60
The Facebook Pixel’s Role In Retarget Marketing....................................................................................... 60
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