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Financial Projections for NFT ECP
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Equal Crypto People (ECP) FY2022-FY2024 Forecast Original Generated December 18, 2021
Revenue
$0 $200K $400K $600K $800K
$0 $1M $2M $3M $4M
Revenue
FY2022
FY2023
FY2024
NFT Release (.0314 ETH to 124.59 USD)
$1.2M 10,000 $124.59
Unit Sales Unit Prices
New ECP NFT Release (.05 ETH to 184.40 USD)
$922,000
$922,000
Unit Sales Unit Prices
5,000
5,000
$184.40 $625,000
$184.40 $1.3M 50,000
Annual Global Art & Music Showcase
Unit Sales Unit Prices
25,000
$25
$25
TalkShirttoMe.com Merch
$49,500
$54,000
$54,000
Unit Sales Unit Prices
1,650
1,800
1,800
$30
$30
$30
Totals
$1.3M $1.6M $2.2M
Equal Crypto People (ECP): 2021-2024 Original
Page 1 of 21
Direct Costs
$0 $1K $2K $3K $4K
$0 $10K $20K $30K $40K
Direct Costs
FY2022
FY2023
FY2024
TalkShirttoMe.com COGS
$24,750 $24,750
$27,000 $27,000
$27,000 $27,000
Totals
Equal Crypto People (ECP): 2021-2024 Original
Page 2 of 21
Personnel
$1K $2K $2K
$10K $15K $20K
$0 $500
$0 $5K
Personnel
FY2022
FY2023
FY2024
Head Count
2
2
2
Average Salary
$9,000
$9,000
$9,000 $1.1M
Revenue Per Employee Net Profit Per Employee
$647,700 $364,266 $18,000 $18,000 $12,000 $6,000 $18,000
$800,500 $374,300 $18,000 $18,000 $12,000 $6,000 $18,000
$561,800 $18,000 $18,000 $12,000 $6,000 $18,000
Personnel Expenses Salaries and Wages
Community Engagement & Marketing Lead
Legal
Totals
Equal Crypto People (ECP): 2021-2024 Original
Page 3 of 21
Expenses
$100K $150K $200K
$0 $200K $400K $600K $800K
$0 $50K
Expenses
FY2022
FY2023
FY2024
Retargeting & Remarketing Budget for Social Engagement
$100,000 $166,988 $74,998
$120,000 $400,250 $100,000
$120,000 $556,500 $100,000
Musician & Artist Outreach and Talent Booking
Performance Venue Booking Fees
Totals
$342K
$620K
$777K
Equal Crypto People (ECP): 2021-2024 Original
Page 4 of 21
Financing
Projected cash in FY2022
Cash at year's end
($500K) $0 $500K $1M $1.5M
$0 $2.5M $5M $7.5M $10M
Financing
FY2022
FY2023
FY2024
Amount received
$2.5M $2.5M
$4M
Major Influencer Financial Infusion Major Media Label Financial Infusion
$4M
Equal Crypto People (ECP): 2021-2024 Original
Page 5 of 21
Projected Profit & Loss (1 of 2)
Net profit in FY2022
Net profit by year
$200K $400K $600K
$0 $500K $1M $1.5M $2M
($200K) $0
Projected Profit & Loss
FY2022
FY2023
FY2024
Revenue
$1.3M $1.6M $2.2M
NFT Release (.0314 ETH to 124.59 USD)
$1.2M 10,000 $124.59
Unit Sales Unit Prices Unit Sales Unit Prices Unit Sales Unit Prices Unit Sales Unit Prices
New ECP NFT Release (.05 ETH to 184.40 USD)
$922,000
$922,000
5,000
5,000
$184.40 $625,000
$184.40 $1.3M 50,000
Annual Global Art & Music Showcase
25,000
$25
$25
TalkShirttoMe.com Merch
$49,500
$54,000
$54,000
1,650
1,800
1,800
$30
$30
$30
Direct Costs
$24,750 $24,750
$27,000 $27,000
$27,000 $27,000
TalkShirttoMe.com COGS
Gross Margin Gross Margin %
$1.3M
$1.6M
$2.2M
98%
98%
99%
Operating Expenses
$360K $18,000 $12,000 $6,000 $100,000 $166,988 $74,998
$638K $18,000 $12,000 $6,000 $120,000 $400,250 $100,000
$795K $18,000 $12,000 $6,000 $120,000 $556,500 $100,000
Salaries & Wages
Community Engagement & Marketing Lead
Legal
Retargeting & Remarketing Budget for Social Engagement
Musician & Artist Outreach and Talent Booking
Performance Venue Booking Fees
Operating Income
$911K
$936K $1.4M continued on next page
Equal Crypto People (ECP): 2021-2024 Original
Page 6 of 21
Projected Profit & Loss (2 of 2)
...continued from previous page Projected Profit & Loss
FY2022
FY2023
FY2024
Income Taxes Total Expenses
$182,133 $566,869 $728,532
$187,150 $852,400 $748,600
$280,900
$1.1M $1.1M
Net Profit
Net Profit %
56%
47%
50%
Equal Crypto People (ECP): 2021-2024 Original
Page 7 of 21
Projected Balance Sheet
Projected Balance Sheet
FY2022
FY2023
FY2024
Assets
$683K $683K
$4M $9.2M $4M $9.2M
Current Assets
Cash
$683,439
$4M
$9.2M
Accounts Receivable
$0
$0
$0
Liabilities & Equity
$683K ($33K) ($33K)
$4M $9.2M
Liabilities
$78,808 $78,808
$115K $115K
Current Liabilities Accounts Payable
$0
$0
$0
Income Taxes Payable Sales Taxes Payable
($33,675)
$46,788 $32,020 $3.9M
$70,225 $44,520
$1,080 $716K
Equity
$9M
Paid-In Capital
$2.5M
$6.5M $1.4M $1.1M
Retained Earnings
($12,498) $728,532
$691,034 $748,600
Earnings
Equal Crypto People (ECP): 2021-2024 Original
Page 8 of 21
Projected Cash Flow
Cash flow in FY2022
Cash flow by year
($500K) $0 $500K $1M $1.5M
$0 $2M $4M $6M $8M
Projected Cash Flow
FY2022
FY2023
FY2024
Net Cash from Operations
$696K
$860K
$1.2M $1.1M
Net Profit
$728,532
$748,600
Change in Accounts Receivable Change in Accounts Payable Change in Income Tax Payable Change in Sales Tax Payable
$0 $0
$0 $0
$0 $0
($33,675)
$80,463 $30,940 $2.5M $2.5M ($25,000) $683,439
$23,437 $12,500
$1,080 ($12K)
Net Cash from Financing Investments Received Dividends & Distributions Cash at Beginning of Period
$4M $4M
($12,498)
($25,000)
$0
$4M
Net Change in Cash
$683,439
$3.3M
$5.1M
Cash at End of Period
$683K
$4M $9.2M
Equal Crypto People (ECP): 2021-2024 Original
Page 9 of 21
Revenue: FY2022 (1 of 2)
$0 $200K $400K $600K $800K
$0 $500K $1M $1.5M $2M
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Revenue
'22 July '22
'22 Oct '22
NFT Release (.0314 ETH to 124.59 USD)
$623K $623K
$1.2M
Unit Sales Unit Prices
5,000 5,000
10,000
$124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59
New ECP NFT Release (.05 ETH to 184.40 USD)
Unit Sales Unit Prices
$184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40
Annual Global Art & Music Showcase
Unit Sales Unit Prices
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
continued on next page...
Page 10 of 21
Equal Crypto People (ECP): 2021-2024 Original
Revenue: FY2022 (2 of 2)
...continued from previous page Revenue
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
'22 July '22
'22 Oct '22
TalkShirttoMe.com Merch
$4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $49,500
Unit Sales Unit Prices
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 1,650
$30
$30
Totals
$627K $627K $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $1.3M
Page 11 of 21
Equal Crypto People (ECP): 2021-2024 Original
Direct Costs: FY2022
$0 $1K $2K $3K $4K
$0 $10K $20K $30K $40K
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Direct Costs
'22 July '22
'22 Oct '22
TalkShirttoMe.com COGS
$2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $24,750
Totals
$2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $25K
Page 12 of 21
Equal Crypto People (ECP): 2021-2024 Original
Personnel: FY2022
$1K $2K $2K
$10K $15K $20K
$0 $500
$0 $5K
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Personnel
'22 July '22
'22 Oct '22
Head Count
2
2
2
2
2
2
2
2
2
2
2
2
2
Average Salary
$750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $9,000 $314K $314K $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $648K
Revenue Per Employee Net Profit Per Employee
($750)
$250K $183K ($7K)
($7K)
($7K)
($7K)
($7K)
($7K)
($7K)
($7K)
($7K)
$364K
Personnel Expenses Salaries and Wages
$1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18K $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000
Community Engagement & Marketing Lead
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000
Legal
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000
Totals
$1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18K
Page 13 of 21
Equal Crypto People (ECP): 2021-2024 Original
Expenses: FY2022
$100K $150K $200K
$0 $100K $200K $300K $400K
$0 $50K
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Expenses
'22 July '22
'22 Oct '22
Retargeting & Remarketing Budget for Social Engagement Musician & Artist Outreach and Talent Booking Performance Venue Booking Fees
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $100K
$157K $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $167K
$8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,334 $74,998
Totals
$167K $19K $19K $19K $19K $19K $19K $19K $19K $19K $342K
Page 14 of 21
Equal Crypto People (ECP): 2021-2024 Original
Financing: FY2022
Projected cash in FY2022
Cash at year's end
($500K) $0 $500K $1M $1.5M
$0 $200K $400K $600K $800K
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Financing
'22 July '22
'22 Oct '22
Amount received Major Influencer Financial Infusion Major Media Label Financial Infusion
Page 15 of 21
Equal Crypto People (ECP): 2021-2024 Original
Projected Profit & Loss: FY2022 (1 of 3)
Net profit in FY2022
Net profit by year
$200K $400K $600K
$0 $200K $400K $600K $800K
($200K) $0
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Projected Profit & Loss
'22 July '22
'22 Oct '22
Revenue
$627K $627K $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $1.3M
NFT Release (.0314 ETH to 124.59 USD)
$623K $623K
$1.2M
Unit Sales Unit Prices
5,000 5,000
10,000
$124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59 $124.59
New ECP NFT Release (.05 ETH to 184.40 USD)
Unit Sales Unit Prices
$184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40 $184.40
Annual Global Art & Music Showcase
Unit Sales Unit Prices
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
continued on next page...
Page 16 of 21
Equal Crypto People (ECP): 2021-2024 Original
Projected Profit & Loss: FY2022 (2 of 3)
...continued from previous page Projected Profit & Loss
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
'22 July '22
'22 Oct '22
TalkShirttoMe.com Merch
$4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $49,500
Unit Sales Unit Prices
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 $30
150 1,650
$30
$30
Direct Costs
$2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $25K $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $24,750
TalkShirttoMe.com COGS
Gross Margin
$625K $625K $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $2,250 $1.3M
Gross Margin %
100% 100% 50% 50% 50% 50% 50% 50% 50% 50% 50% 98%
Operating Expenses
$1,500 $1,500 $168K $21K $21K $21K $21K $21K $21K $21K $21K $21K $360K $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000
Salaries & Wages
Community Engagement & Marketing Lead
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000
Legal
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000
Retargeting & Remarketing Budget for Social Engagement Musician & Artist Outreach and Talent Booking
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $100K
$157K $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $167K
Performance Venue Booking Fees
$8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,334 $74,998
continued on next page...
Page 17 of 21
Equal Crypto People (ECP): 2021-2024 Original
Projected Profit & Loss: FY2022 (3 of 3)
...continued from previous page Projected Profit & Loss
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
'22 July '22
'22 Oct '22
Operating Income
($2K) $624K $457K ($19K) ($19K) ($19K) ($19K) ($19K) ($19K) ($19K) ($19K) ($19K) $911K
Income Taxes
$0 $124K $91,368 ($4K)
($4K)
($4K)
($4K)
($4K)
($4K)
($4K)
($4K)
($4K)
$182K
Total Expenses
$1,500 $128K $262K $19,466 $19,466 $19,467 $19,466 $19,467 $19,466 $19,466 $19,467 $19,467 $567K
Net Profit
($2K)
$499K $365K ($15K)
($15K)
($15K)
($15K)
($15K)
($15K)
($15K)
($15K)
($15K)
$729K
Net Profit %
80% 58% (333%) (333%) (333%) (333%) (333%) (333%) (333%) (333%) (333%) 56%
Page 18 of 21
Equal Crypto People (ECP): 2021-2024 Original
Projected Balance Sheet: FY2022
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Projected Balance Sheet
'22 July '22
'22 Oct '22
Assets
($2K) $623K $1.1M $845K $827K $808K $787K $766K $746K $724K $704K $683K $683K ($2K) $623K $1.1M $845K $827K $808K $787K $766K $746K $724K $704K $683K $683K ($2K) $623K $1.1M $845K $827K $808K $787K $766K $746K $724K $704K $683K $683K
Current Assets
Cash
Accounts Receivable
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Liabilities & Equity
($2K) $623K $1.1M $845K $827K $808K $787K $766K $746K $724K $704K $683K $683K
Liabilities
$0 $125K $217K ($3K) $0 $125K $217K ($3K)
($7K) ($10K) ($15K) ($18K) ($21K) ($26K) ($29K) ($33K) ($33K) ($7K) ($10K) ($15K) ($18K) ($21K) ($26K) ($29K) ($33K) ($33K)
Current Liabilities Accounts Payable
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Income Taxes Payable Sales Taxes Payable
$0 $124K $216K ($4K)
($7K)
($11K)
($15K)
($19K)
($22K)
($26K)
($30K)
($34K)
($34K)
$360 $720 $360 $720 $1,080 $360 $720 $1,080 $360 $720 $1,080 $1,080 ($2K) $498K $863K $848K $833K $818K $801K $784K $767K $750K $733K $716K $716K
Equity
Paid-In Capital Retained Earnings
($2K)
($4K)
($6K)
($8K)
($10K)
($12K)
($12K)
Earnings
($2K) $498K $863K $848K $833K $818K $803K $788K $773K $758K $744K $729K $729K
Page 19 of 21
Equal Crypto People (ECP): 2021-2024 Original
Projected Cash Flow: FY2022 (1 of 2)
Cash flow in FY2022
Cash flow by year
($500K) $0 $500K $1M $1.5M
$0 $200K $400K $600K $800K
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
Projected Cash Flow
'22 July '22
'22 Oct '22
Net Cash from Operations ($2K) $624K $457K ($235K) ($18K) ($18K) ($19K) ($18K) ($18K) ($19K) ($18K) ($18K) $696K Net Profit ($2K) $499K $365K ($15K) ($15K) ($15K) ($15K) ($15K) ($15K) ($15K) ($15K) ($15K) $729K Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Change in Income Tax Payable $0 $124K $91,368 ($220K) ($4K) ($4K) ($4K) ($4K) ($4K) ($4K) ($4K) ($4K) ($34K) Change in Sales Tax Payable $360 $360 ($360) $360 $360 ($720) $360 $360 ($720) $360 $360 $1,080
Net Cash from Financing Investments Received Dividends & Distributions
($2K)
($2K)
($2K)
($2K)
($2K)
($2K) ($12K)
($2K)
($2K)
($2K)
($2K)
($2K)
($2K)
($12K)
continued on next page...
Page 20 of 21
Equal Crypto People (ECP): 2021-2024 Original
Projected Cash Flow: FY2022 (2 of 2)
...continued from previous page Projected Cash Flow
May '22
June
Aug '22
Sept
Nov '22 FY2022
Dec '21 Jan '22 Feb '22 Mar '22 Apr '22
'22 July '22
'22 Oct '22
Cash at Beginning of Period
$0 ($2K)
$623K $1.1M $845K $827K $808K $787K $766K $746K $724K $704K
$0
Net Change in Cash
($2K)
$624K $457K ($235K)
($18K)
($18K)
($22K)
($20K)
($20K)
($22K)
($20K)
($20K)
$683K
Cash at End of Period
($2K) $623K $1.1M $845K $827K $808K $787K $766K $746K $724K $704K $683K $683K
Page 21 of 21
Equal Crypto People (ECP): 2021-2024 Original