FMN | August 16th, 2021

FMN | August 16th, 2021

Vol. 23 No. 17 An N.V. Publication Market News FLEX Serving The Flexographic Printing Industry For More Than Two Decades ®

August 16, 2021

Greif CEO Examines Company Culture

Program Announced For Label Congress A lineup of speakers from across the label and package printing indus- try are set to take part in the Label Congress 2021 educational program that will run alongside the main ex- hibition on the first two days of the show,which will take place from Sep- tember 29-October 1 at the Donald E. Stephens Convention Center, Rose- mont, Illinois. Market Trends The program includes a two-day topical conference offering a mix of 10 presentation and panel-led ses- sions. A Label Academy-led technical master class also takes place on the third day of the show. Day one of the conference focuses on global market trends and key tech- nologies. Among the session high- lights is the opening joint presenta- tion providing a global market view, led by TLMI president Linnea Keen and AWA president Corey Reardon. Other day one highlights include Filip Weymans, VP Global Market- ing, Flint Group Digital/Xeikon, and

by Greg Kishbaugh

Y ears ago, PeteWatson, CEO of Greif, Delaware, Ohio, learned many lessons about teambuilding and leadership as a foot- ball coach.Those lessons have served him well as the leader of the packaging company, helping him to shape the company’s corporate culture.

Greif CEO Pete Watson

“When it comes to the company’s culture, I have to own it,” he said in opening remarks at last week’s SuperCorrExpo show in Orlando, Florida.“There is no delegating when building a corpo- rate culture.” The company, which employs 16,500 people in 41 countries around the world speaking 17 different languages, has the goal to “be the best performing customer service company in the world” in the industrial packaging market. It is an aspirationWat- son freely admits is easier to say than it is to do on a practical — and continual — basis.

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Company Culture (Cont’d from Page 1)

to the business,” saidWatson. Watson spoke of the relentless pursuit of continuous improvement, especially in regards to marginal gains. “If every one of our 16,500 employees can make a small but significant improvement to our customers’ experiences every day, then those marginal gains be- come very significant over time,” he said. Upheaval Like every company, Greif has faced massive up- heaval from Covid-19. From supply chain disruptions to economic uncertainty, nothing personally affected Watson more than the inability to visit face-to-face with his multi-national team members. “You cannot lead culture from behind a desk,”he said. This meant that, like many others,Watson had to turn to Zoom, but he has worked round the clock to make certain to stay in touch with team members and to hear what they have to say. “To be a leader, you must first listen,” he said. “In ad- dition, you must respect people’s time, employees and customers. So, if I am doing a Zoom meeting with someone who is overseas, we conduct the call on their time.That means if I have to make the Zoom call at 4 o’clock in the morning my time, I’m happy to do so. I want people to know, as part of our culture, that

The pursuit of that goal lead Watson and the execu- tive team at Greif to formulate an action plan entitled The Greif Way. “Manufacturing is a team sport,”Watson said,“so our corporate culture begins with the importance of ev- eryone in our organization being on the same team, which is why ‘Engaged Teams’ is the first item in the Greif Way’.” Under the banner of ‘Engaged Teams’, the welfare, health and safety of employees’ comes first —“No one can do good work if they do not feel safe,”Watson said — while the importance of accountability aligned to value creation is also addressed. The Greif Way The Greif Way also espouses that the company must seek to deliver a superior customer experience, cre- ate value for customers through a solutions-based ap- proach, and earn customers’ trust and loyalty. Finally, the Greif Way addresses ‘Enhanced Perfor- mance’ through value-driven growth — “Nothing cre- ates value unless you do it for the customer,”Watson said — margin and free cash flow expansion via the Greif Busines System, and integrating sustainability to the company’s business model. “The environment and sustainability have to be core

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Flexo Market News August 16, 2021 3

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Label Congress Program (Cont’d from Page 1)

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AB Graphic International’s West Coast Regional Sales Manager Jim Kehring, who will present on digital em- bellishment technology. Other session topics include: a panel discussion examining whether converters should diversify into flexible packaging,with panelists including Matt Bennett, Global VP, Packaging Strategy, Fujifilm; and a further panel discussion looking at the benefits of hybrid printing. Avery Dennison will also present on how to get smarter with the Internet of Things. Participating converters include Mark Weg- mann, Owner of Wegmann Companies, AWT and Pre- mier Markings. Future-Proofing Day two is themed around future-proofing business- es. Highlights include the opening session on >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16

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