FMN | August 20th, 2018

FMN | August 20th, 2018

An N.V. Publication FLEX

August 20, 2018

Vol. 20 No. 17

Market News

®

Serving The Flexographic Printing Industry In Print and Online at www.nvpublications.com

Labelmaster Expands With Nilpeter Press by Greg Kishbaugh HH elping make the world a safer place. That may seem a lofty goal for a label printer, but it is the long-standing op- erational mantra of Labelmaster, Chicago, Illinois. Labelmaster specializes in labels for the transport of dangerous goods, sub- stances that when mishandled or with inappropriate guide-

ICE USA Launches New Initiatives The Steering Committee for ICE USA, the International Converting Ex- hibition, met last month to approve new initiatives to generate more awareness of the show and attract more exhibitors and visitors. The Steering Committee for the 5th edi- tion of ICE USA is comprised of both large and small exhibitors as well as the staff from Mack Brooks Exhibi- tions, the organizers of ICE USA. The show is scheduled for April 9-11, 2019, at the newly renovated Ken- tucky International Convention Cen- ter in downtown Louisville,Kentucky. Come Together ICE USA is expected to bring more than 250 exhibitors together with thousands of packaging, paper, non- woven and adhesive industry profes- sionals. Exhibitors will showcase the latest equipment and technology from all key areas of converting like web coating, laminating, slitting, rewinding, pouch making and more. One new initiative will be to ex- pand the educational sessions of-

lines pose a risk to health, safety, property or the environment. When the average consumer considers dangerous goods, they invariably think of explosives, radioactive materials, flammable liquids, dangerous or volatile chemicals, strong acids, com- pressed gases, poisons and aerosols.What they may not know is the abundance of everyday items that not only fall onto this list but also make up its majority. Items such as teeth whiten- ers, cosmetics, perfume, nail polish and cell phones. The average consumer would also be surprised to learn that, according to U.S. government statistics from 2014, there are Labelmaster’s management team welcomes the increased capacity capable with the new Nilpeter press, ( left to right ) Greg Selan, Mike Kaufman, Robin Conner, Alberto Pina and Greg Marks.

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Labelmaster Installs Nilpeter ( Cont’d from Page 1)

1.4 million DG shipments per day, with 94 percent of those transported by highway. The importance of Labelmaster’s work is reflected in a story the company often relays at company func- tions. In 1947, in the port city of Texas City, Texas, a ship carrying ammonium nitrate exploded, killing nearly 600 people and destroying more than 500 nearby homes. It remains the deadliest hazardous ma- terial accident in U.S. history and it underscores the great responsibility inherent in the company’s work. “We occasionally share the Texas City story … to re- mind ourselves that what we do really matters,” said Dwight Curtis, Vice Chairman and former President. “If the right steps aren’t followed, problems can ensue.And sometimes those problems can have trag- ic consequences.” Safe Transportation Founded by Harry Fund in 1967, Labelmaster’s first products were labels for transportation companies. When the U.S. Department of Transportation released new regulations regarding transporting hazardous materials, Fund realized a need for labels that offered instructions on care and safe shipping. In response,

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Flexo Market News August 20, 2018 3

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Study Examines Online Shopping

Esko, Pantone, X-Rite and AVT have a new study, Packaging and the Digital Shopper: Meeting Expec- tations in Food & Beverage , highlighting what pri- mar y shopper s want from food and beverage packaging. The study hopes to assist marketing man- agers, design leaders, packaging professionals and tech leaders gain knowledge of shopper’s prefer- ences in packaging within the food and beverage cat- egory, along with the how and why they buy. The study found that only 0.8 of percent primary shoppers have never purchased any food and bever- age products online. Thirty-three percent of those who purchase online cite convenience as a reason and 43 percent of respondents say they shop online to get a better price. Seventy-five percent of shoppers stated they fore- see purchasing more snacks online in the next 18 months Nine percent of primary shoppers say that buying these food and beverages online is not their first pref- erence and they won’t be purchasing this way in the future A key in-store goal for any consumer packaged goods (CPG) company is to get the shopper to actu- ally touch the package.The shopper is more likely to buy a product once they touch it, and how the pack- aging looks and feels in their hand impacts that im- pulse. In-store activities have a big impact on trial, with 20 percent of shoppers reporting that they have tried a new product specifically because of in- store taste samples or an in-store display. Online and offline experiences must mirror each other as primary shoppers expect nothing less from brands.Whether they are purchasing products on the Internet or pulling an item from a retail shelf, the packaging and experience should be the same. Forty-seven percent of shoppers expect the prod- uct image to match the product packaging that ar- rives on their doorstep. Only 9 percent of survey respondents were satisfied with packaging that was a different color of pack type. Twenty-six percent of primary shoppers who had returned product based on the packaging reported that they did so because they thought it looked wrong or was counterfeit. “>Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16

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