Ghidotti Guide

Ghidotti Guide

A GUIDE TO GHIDOTTI

CHAMPIONING CHANGE

For Our Clients. We embrace change; we don’t avoid it.

For Our Community. We use our profits and our resources to make a difference in our community.

For Ourselves. We invest in ourselves to change with the times, ensuring we remain best in class.

OUR CLIENTS We represent a variety of clients in a wide array of industries, and we do that on purpose. Serving many industries keeps us fresh and energized and allows us to use best-in-class ideas in one industry for another one.

HEALTHCARE CHI St. Vincent, Arkansas Children’s Hospital

LEGAL Mitchell Williams Law, McDaniel, Wolff & Benca

RETAIL McDonald’s, Bumper-to- Bumper, Riceland Foods, Murphy USA

B-to-B Alliance Rubber, Detco, Garver, Clark Contractors

WHO WE SERVE BEST

Sometimes partnerships aren’t meant to be, but when they are … well, magic happens. If you fall into one or more of these categories, we know we can help you. If more than three of these describe you, what are you waiting for?!

Companies looking for strong content marketing strategy and experienced storytellers 1

Marketing and PR teams who value consultants who bring something extra to the table 2

Companies with small marketing teams that need a reliable, strategic partner 3

Regional and national companies that need a clear Southern presence 4

5 Companies that want to connect with influencers, whether media or the next Insta Superstar

WHAT WE DO

Public relations has always been our foundation, and we are committed to launching PR campaigns that fully integrate within a comprehensive marketing strategy. Because our industry is rapidly moving to content marketing, we are uniquely positioned to capitalize on that with our PR know-how and strategic marketing insight.

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CHANGING PERCEPTIONS Strategic planning Regional media relations Thought leadership

LOCALIZING BRANDS

BUILDING LOYALTY

CONNECTING SOCIALLY

Tradigital advertising Creative concepting Visual storytelling CREATIVELY CONNECTING

Community relations Product promotion Message development

Grassroots marketing Influencer marketing E-marketing

Social media planning Content marketing Social engagement

OUR SERVICES

Strategic PR planning Media relations Thought leadership Reputation management Writing Event management PR

Social media Content marketing Paid digital media E-marketing Influencer marketing Website strategy DIGITAL

Traditional media Digital media Media strategy Media placement Added value negotiation MEDIA

STRATEGY

SWOT/GOST planning Strategic counsel Crisis communications Integrated marketing

THE GHIDOTTI CULTURE

CLIENT FOCUSED Everything we do is focused on customer service and being a true partner to our clients, providing them effective and efficient counsel whenever they need it. It also includes getting to know their business as well as they know it - even learning how to cook those famous fries and working the cash register!

TEAM FOCUSED We work hard … and play hard. We’re a team of mostly Millennials, so striking a balance between work and fun is important. We enjoy adventures together, including the horse races, Branson and a five-hour wild cave tour at Blanchard Springs Caverns.

COMMUNITY FOCUSED

We like purpose in our life and have a passion for our community - especially when it involves cute baby goats. We want to be an agency that is actively engaged in improving our city and state. We volunteer with many organizations as individuals and as a group. A few of our pet projects this year include Cathol ic High School for Boys, Downtown Partnership’s East Village Food Truck Jam and the Arkansas Symphony Orchestra’s 25th anniversary of the Designer House.

OUR AGENCY VALUES

ZEALOUS PURSUIT OF EXCEPTIONAL RESULTS

Committed to the process, the details and the creativity.

Enthusiastically working toward the goal.

Dogged. We’re in it to win it.

Passionate about doing great work that moves the needle for our clients.

Dedicated to a successful outcome.

TEAM-BASED APPROACH TO SERVICE

We are not a team because we work together. We are a team because we respect, trust and care for each other.

Working for the greater good of the organization, our clients and our community.

Teamwork makes the dream work.

Capitalizing on the strengths of employees to get results.

CHAMPIONS FOR OUR CLIENTS

We are always looking for ways to help our clients be better.

We bring the pom poms and the megaphone.

We are resourceful at every level - bringing new networks, partners, big ideas and extra awesome customer service.

We put our clients first.

FIERCELY CURIOUS

We believe in lifelong learning.

We live for creative problem solving.

We care to know the story and tell the story.

We immerse ourselves in our clients’ businesses.

BUILDERS OF HONEST AND ENGAGING RELATIONSHIPS

Partnerships are not a one-way street.

We value collaboration.

We do everything with integrity and transparency.

We trust each other.

The foundation of our agency is rooted in PR. We understand building relationships better than anyone else.

FUN. WE HAVE IT.

Because why be here if it isn’t fun?

TEST YOUR REP

So how do your stakeholders see your brand? Use these key metrics to give yourself a quick score on a scale of 1-5.

1. When you analyze content and conversations about your organization/company (whether on social media or by news media), do you feel like your key messages are there?

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I’m neutral. Some are there, but not all of them.

We are messaging rockstars.

No way. Key messages? What are those?

Yes. I can tell this is about my company and our values.

Maybe? I see a word or possibly two.

2. When analyzing this same content, do you see the actual words used to describe your brand in it? (For example: your brand is about integrity, innovation and excellent customer service. Do you see those actual words in your content?

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I’m neutral. Some are there, but not all of them.

Yes. Similar words are used. They aren’t exact, but close.

Our key words and values fly off the page! #winning

Wait. We’re suppose to know about words that describe our company. I’m lost.

Maybe? I see a word or possibly two.

3. When evaluating this content, are the words more positive than negative when describing your brand?

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Neutral. I’m seeing 50/50.

OMG! It can’t get more positive up in here!

Yikes. All that negativity is making me sad.

Most are positive, with just a reference here and there to negative.

Does one positive comment outweigh a slew of negative?

4. Take a look at your online reviews (Facebook, Google, Yelp, Healthgrades, etc.). Rate them for positivity.

5 Everybody loves us! We are winning at life right now!

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Neutral. I’m seeing 50/50.

Sad emoji. Head hung down in shame.

I’m embarrassed, but hopeful we can turn things around.

Feeling good except for a few negatives ones that we have addressed.

5. Take a look at your competition. Rate how their chatter and coverage compares to your brand. If they are superior, rate yourself 1. If you outshine them every time, high fives all around for your rate of 5.

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Neutral. I’m seeing 50/50.

We Are The Champions of the World!

We are pretty darn good at beating our competition at this reputation thing.

Wow. They kill us. Every. Dang. Time.

It’s not awful, but we aren’t looking too hot.

6. If you know what a thought leader is and how to tell if you are one, give yourself a big ‘ole rate of 5.

5 People come to me for my expertise. I have built that into a winning brand.

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Thought Leader. Leading with thoughts. Pretty simple, right?

Is that actually a thing?

Thought leader? Like someone with a lot of thoughts?

I know what it means. I have goals in place to get there.

7. How much do your stakeholders see you as a thought leader in your space?

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People ask us questions on some things.

We are definitely a company people look to for answers.

Um. Do recommendations on best margaritas in town count?

We are at the top of our game, leading the industry and innovating at every level.

About as much as this desk in here.

8. If you have a robust content marketing program that is helping you meet your KPIs (Key Performance Indicators), give yourself a 5. If not, you know what to do.

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We have content and some of it's pretty good, but no clue about tying it to KPIs.

Our content is consistent and we sometimes tie it to our KPI reports.

We are a content marketing MACHINE, and we create >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33

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