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Gloucester Renaissance: The Magnificent 7

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Gloucester Renaissance: The Magnificent 7

National | Local Business | July 2019 | Issue 42

Gloucester renaissance The Magnificent 7

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2 | July 2019 | www. punchline-gloucester .com

Want to be part of it? email [email protected] or telephone 01452 308781 Punchline’s next issue, GLOUCESTERSHIRE'S 50 LEADING Entrepreneurs will be published in september

This Punchline magazine has taken 15 years to complete…

On my page three piece I don’t normally write about what is actually going to appearing in the pages of the magazine. What’s the point? You have it in your hand. I normally waffle on about what ever takes my fancy and try to end the piece with a few words of wisdom and hopefully a feeling that we’re not all doomed to fail. I try and express that running your own business is actually still a jolly good idea and that we might actually make some money along the way, even if it takes blood sweat and tears. But this time it’s different. I’ve waited nearly a decade and a half to celebrate Gloucester’s rebirth as the greatest small city in the UK. As these pages show, it’s definitely on the UP and UP and UP, with new buildings being built and once-derelict buildings being torn down and regenerated. Like all projects of this type, it takes time and people are always impatient for change. But when the changes take so long, we forget what the starting point was. And that is what we have tried to show and tell the story of here. Gloucester’s journey of renaissance within the pages of this special edition.

The city is by no means the polished article, but it is getting there. What is certain is there is still the collective will from everyone within the city to carry it forward, not just from the business sector but politically, spiritually and from the wider community too. Every now and then it's good to stop. Appreciate what has been achieved – thank those many, many people who have worked tirelessly to get us to this point and then work out, what comes next? Because, believe you me – I think its going to be pretty

special for the whole county if we can get it right l

Mark Owen

Call us on 01452 308781

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@moosepr @markmooseowen @punchlineglos

punchline.gloucester

Punchline Magazine is published by Moose Partnership Limited, based at The Old Fire Station, Barbican Road, Gloucester, GL1 2JF. Reproduction of any material, in the whole or part, is strictly forbidden without the prior written consent of the publishers.All material is sent at the owners risk and whilst every care is taken, Moose Partnership Limited will not accept liability for loss or damage. Dates, information and prices quoted are believed to be correct at the time of going to press but are subject to change and no responsibility is accepted for any errors or omissions. Moose Partnership Limited does not accept responsibility for any material submitted, whether photographic or otherwise.All rights reserved ©2019

July 2019 | www. punchline-gloucester .com | 3

Small is beautiful

What the modern equivalent is of the phrase ‘every penny counts’ is difficult to say for those of us living in a cashless economy. But the gist of it – that lots of small amounts of money can make a pretty tidy sum indeed – is what a recent campaign in one of our Cotswold market towns was all about. Mock it you might, but the Nailsworth Fiver Festival - encouraging everyone who lives near or in the town to spend just an extra £5 a week – managed that

meant, it was rather impromptu – and that is one of the most encouraging aspects. “We did not really get too organised, and encouraged

elusive success marketeers call ‘traction’. Shops, cafés, restaurants, pubs and businesses put on special £5 offers. Instagram, Facebook and Twitter were utilised, as were banners. A community had a new cause. Legend has it, that the idea was brought to Nailsworth by Emma Hunter, who runs the wool and craft shop, Mother Goose Crafts, in Market Street, who returned inspired after seeing it at work in Crickhowell,Wales. It helps if your town is already a thoroughly interesting place to explore, but the bottom line of the campaign – its potential financial impact - is a powerful motivation.

people by word of mouth with some social media,” said Ms Thompson, who said everyone had been pleasantly surprised by the difference which seems to have been made. “We think it went really quiet here earlier this year and we were looking around for something which might help bring people back to the town. “We were a bit late getting started, but the town really embraced it. We have about 40 businesses join. It was such a success, we are now getting more organised and plan to run it for a week from August 24. “And one of the aims will be to get businesses promoting businesses across the town, so everyone is encouraging customers to visit other

“If every adult in the town spent an extra £5 per week in Nailsworth that would put an extra £1.2 million back into the community a year and also provide more local jobs,” said Helen Thompson, one of those who spearheaded the campaign. Ms Thompson, originally a native of Yorkshire, but embedded in Nailsworth for 20 years now, runs Betty & Beattie's Vintage Interiors in Market Street and has done for three years. She admits that, although the campaign was well-

shops and hopefully that will also have an impact.” She added: “It is not an original idea. Totally Locally is a national campaign model we simply signed up to and used as a template. They plan to run a national £5 festival in October – and we will jump on that too.” To find out about future campaigns visit Totally Locally Nailsworth Facebook page. Or simply go direct to the town itself and explore l

I WORKWELLWITH OTHERS WHEN THEY LEAVE ME THE HELL ALONE

Why High Street bookmakers are closing? I’d have £5 on the Dalai Lama… If I was a Tibetan man l

4 | July 2019 | www. punchline-gloucester .com

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