Golden Circle Awareness

Golden Circle Awareness

Guest recognition and reward program

LOYALTY

LOGO

• Guest loyalty drives profitability

TIER

• The cost of getting new guests can be very high

BENEFITS

• Regular guests usually cost less to serve

ENROLMENT

• Loyal guests can often refer new guests at no cost

EARN AND BURN

• The lifetime value of a Golden Circle member is:

MEMBERSHIP STATUS

US$ 120,000

LOGO

Golden Circle Program

• Launched in August 1997

• Golden Circle Centre (GCC) located in Kowloon Shangri-La, Hong Kong

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