Guide 7 - Split Testing Your Facebook Ads For Optimum Perfo…

Guide 7 - Split Testing Your Facebook Ads For Optimum Perfo…

Disclaimer

This e-book has been written for information purposes only. Every effort has

been made to make this ebook as complete and accurate as possible.

However, there may be mistakes in typography or content. Also, this e-book

provides information only up to the publishing date. Therefore, this ebook

should be used as a guide - not as the ultimate source.

The purpose of this ebook is to educate. The author and the publisher do

not warrant that the information contained in this e-book is fully complete

and shall not be responsible for any errors or omissions. The author and

publisher shall have neither liability nor responsibility to any person or

entity with respect to any loss or damage caused or alleged to be caused

directly or indirectly by this ebook.

About the Author

From growing up in a Greek community in Chicago, to rising up through the ranks of the mortgage industry, to the founder of BSM Vault, a full-scale social media- marketing agency, Alex’s #1 passion is coaching business people to achieve their greatest success — a burning desire to help others achieve all they can — personally and professionally. Alex knows from experience — you can’t do it alone. He learns fr om mentors and coaches, and teaches that you should, too. In fact, his core belief is: “When somebody teaches you something, the speed of implementation is the number one determining factor of your success — or failure.” Alex carries this philosophy throughout his workday, and his personal life. Alex began a successful 16-year career in the mortgage business after moving to San Diego in 2002. Starting out as a telemarketer, contacting about 500 homeowners every day. From these humble beginnings, Alex soon became a junior loan officer, then moving up to the positions of a producing branch manager and business development manager for mortgage companies throughout San Diego. During his years working with real estate agents, Alex successfully incorporated social media into their marketing campaigns, seeing the huge impact on their leads and sales. He also realized how Realtors and Loan Officers just do not have the time — or the expertise, to dedicate to pretty much any kind of marketing — something even more important today with the strong emergence of all the various avenues of social media and Online marketing. Having been on both sides of the real estate market, he realized he is uniquely positioned to transition his vision in helping Realtors and Loan Officers maximize their resources. The opportunity to address this need came in the Fall of 2017 when Alex launched his dream business: “BSM Vault” — a full service, personalized digital marketing and social media agency des igned to serve Realtors, Loan Officers and Insurance Agents.

Split Testing Your Facebook Ads For

Optimum Performance

Split testing ads have a lot of benefits, however, most advertisers won’t bother split testing their ads. Why? Because it’s a lot of work and it’s expensive. But are the results not worth it though? Let’s find out together in the 7 th guide of this Facebook Ads Domination series!

What Is Split Testing?

(Split testing in action. Image Source: Facebook.com)

Split testing, also referred to as A/B testing, is testing 2 or more ad elements against each to find the best converting one. It’s a lengthy process especially if you want to test all elements in your advert – from the images to the headline, description, placements, call to action, and more.

Successful marketers and advertisers on Facebook will tell you that their secret to success is split testing their ads. By split testing, they are able to eliminate ads that don’t result in good conversion numbers. By the end of their tests, the highest converting ads are used when they scale their advertising and target a bigger audience. For instance, if you have three different audiences and you want to see which audience is going to convert best for your ad, you can do a three- way split test. This means you show the same ad to Audience 1, Audience 2 and Audience 3.

After a period of time, you then look at the >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14-15

Made with FlippingBook Online newsletter