Harrison Law Group - January 2022

Harrison Law Group - January 2022

January 2022 The Contractor’s Advantage

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All Thanks to Ben Franklin

The 2 Innovations I’m Most Inspired By

Benjamin Franklin is one of our nation’s most well-known figures. His accomplishments include helping establish our nation, improving how we use and understand electricity, upgrading home heating systems, creating a large-scale printing business, and contributing to the modern-day application of many public services, including libraries and fire departments — just to name a few accolades. It’s timely that we remember him this month, too, as this great figure was born in January. As you may remember, I’m fascinated by biographies, and Franklin’s biography by Walter Isaacson is one such book that I really enjoyed. His book is titled “Benjamin Franklin: An American Life.” One of the most interesting facts I learned from Isaacson’s book — which is very well written, by the way — was that before Franklin invented the lightning rod, many homes would catch fire from lightning strikes and burn down. This was purely seen as dumb luck and unpreventable. Franklin saw that obstacle and found an opportunity. Because of his invention, house fires became easier to prevent. In the spirit of the great inventor, I want to take this opportunity to celebrate two innovations I believe have changed the world. These are products we use every day, and many of us likely take them for granted. But access to both is critical for our progress and survival. The first is the advent of modern medicine. The way we prevent and fight diseases has been put on stark display for the past two years, and it’s truly amazing to wonder where we would be without the tools and technologies created by modern medicine. We’ve all suffered tremendous losses during this pandemic, but it’s fair to say the past two years could have been much worse without the medical tools and understanding we have today. The other innovation is the internet, which has allowed us to connect with others and use educational tools unlike any way we have before. In doing so, we are democratizing accessibility to knowledge. Today, you can learn practically anything you want with a simple Google search. Videos and social media are changing the way we view and understand the world around us, and something as basic as education, which was once reserved for the wealthy and those with resources, is now available to nearly everyone.

It goes without saying that the internet and modern medicine each have their own growing pains, but the improvements these innovations made to humankind is unparalleled. For instance, many would agree that humans are good at their core, but as we grant more power and control, it’s human nature to abuse that power. It’s a psychological phenomenon that happens frequently. However, communal access to information — like the access the internet provides — is the surest way to avoid that kind of abuse of power. It keeps those in control more susceptible to trouble if they are caught within the wide reach of the internet.

The world has changed quite a bit in the centuries since Franklin was alive, but we can see his influence in many of the

institutions and processes we have today. As we celebrate the start of another new year, I hope you take a few moments to reflect and appreciate the progress we have made together and the privileges those innovations give us. If you think of any other modern marvels worth appreciating, please reach out.

-Jeremy Wyatt

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6 Ways to Rethink Your Retention Marketing Stop Losing Clients Today!

R etention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%.

Make personalization possible. In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key points, you should gather and interpret a lot of >Page 1 Page 2 Page 3 Page 4

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