IBD Coffee Break 04/09 ... Alcohol Free Beer

IBD Coffee Break 04/09 ... Alcohol Free Beer

Inside:

A simple message to the IBD Community

In these uncertain times all of us will have differing levels of anxiety and concern for ourselves and our family and friends, particularly if they are far away or more vulnerable. You may be struggling with the new and difficult demands of your personal and business life. You may also feel like you are being bombarded with information from every angle in which messages similar to this one are likely to use the word 'unprecedented'. Yet despite the difficulties that we may face today, we can all share in the certainty that there will be an end to this. Once we are on the other side, stronger, more resilient and inspired by a fresh perspective, it will be vital that we support the industry to recover as quickly as possible. Education and training will continue to play a key role in assuring the quality and consistency of the products that bring friendship and enjoyment to many around the world. The IBD will do what we can to support this recovery and to bring our members and wider community together in this aim. This publication is just one small part of that and is available to all, whether to enjoy as a brief respite or to learn something new, we want you to be a part of it. If you have entered your email address, we'll ensure you receive a copy of this publication on Tuesdays and Thursdays, and you can unsubscribe any time. We want to create content through collaboration and to tell the stories that champion the good work of our great community. Whether you are a colleague, a peer, or know a company that is doing something extraordinary during this time, we want to hear from you. Let us know what you would like to learn about and what information might help you now or when the industry starts its recovery.

Please share your stories and questions with us at [email protected].

Finally, we are all in this together and I know we will find strength in our community, a new spirit of generosity and fortitude, and can look forward to a better world in the wake of the challenges that we face together.

Keep well and stay connected.

Jerry Avis, CEO

BREWER AND DISTILLER INTERNATIONAL ●

i bd.org.uk

BREWING

iStock.com/KrakenPlaces

Countdown to zero... The search for the perfect alcohol-free beer

can be up to 0.5% ABV whereas the Fins enjoy a 2.8% ABV limit. Non- alcoholic is generally the term applied to drinks for the purposes of licensing its sale, whereas alcohol-free tends to relate to the labelling and the consum- er’s expectation and has a lower upper limit. Alcohol free beer in Iran and the US must have no detectable ethanol whereas the EU dene it as 0.5% ABV. Alcohol-free beer is of course not a new phenomenon and early versions of low alcohol beer were made in the US during prohibition. In the UK in the 1980s the availability of suitable technology saw the rst attempt to take alcohol-free beers (AFBs) to the mass-market. Those old enough and unlucky enough will remember the wonders of beers such as Kaliber and Barbican which may as well have contained alcohol as they were so undrinkable consumption of any volume with the potential for harm was impossible.

By Stuart Howe

Reading current media articles, you could be forgiven for believing that everyone under 40 is teetotal and sales of alcohol-free versions of beer, wine and gin are outselling their conventional counterparts by ten to one. Alleged growth in demand is being driven by the concerns over the safety of alcohol consumption and its prohibition by certain religions. The truth is, the actual numbers are slightly more modest – but the search goes on for a delicious alcohol-free beer…

I n the UK, the sales growth estimated by Global>Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11

www.ibd.org.uk

Made with FlippingBook Learn more on our blog