Integrity Tire February 2019

Integrity Tire February 2019

spare thoughts

11974 Willow Grove Rd., Camden, DE 19934 93C Saulsbury Rd., Dover, DE 19904 FEBRUARY 2019

www.integritytire.us | 302-747-7887

INSPIRATIONAL READS Business Books That Have Inspired Me

“The Introvert’s Edge” By Matthew Pollard There are a lot of business strategies that focus on extroverted personalities but not individuals who may have quieter characteristics. In this book, Pollard gives introverts a new angle on how to build a business and approach sales. Pollard explains, “For the first time, you’ll learn the process of selling that you can do as an introvert. A process that feels authentic and comfortable. You’ll learn how to be successful in business and in sales in your terms.” Proverbs, by King Solomon If you’re looking for insight on integrity, morals, influence, wealth, poverty, or almost any other subject there is, a proverb or two from this book will help create perspective. You’ll notice many times that one proverb will give one perspective on an issue, then about 10 verses later there’s a totally different take. As my wife’s grandfather used to say, “I don’t think there are two sides to a story; I think there are four or five.” Multiple perspectives are critical on any topic or situation. Proverbs is good for that. For me, finding new ways to create and fulfill dreams is the joy of running a business.

providing game plans to inspire and motivate visionaries and integrators to work together in a flawless system. “McDonald’s Behind the Arches” by John F. Love McDonald’s is one of the most popular fast-food chains worldwide, and this book gives insight into how it all began. The book dives into nearly everything a business must face from startup to growth management, including sales and marketing, management, and leadership. Although the founder, Ray Kroc, ran his franchise with little leniency, there’s no doubt he was a brilliant business owner. Love shares the story of how this now multibillion- dollar corporation started and the key to its overwhelming success. “Built to Sell” by John Warrillow Be careful to note that I have no intention of selling Integrity Tire, but what makes a business worth buying is the same thing that makes it worth keeping and running. Warrillow writes about his experiences with starting four different companies, building up their value, and selling each of them for the best price. My aim is to increase the value of my business, not with the intention to sell, but to ensure that my company will continue to grow and help the community.

For this month’s newsletter, I want to share with you a list of some of the business books that have influenced my lifelong thinking. Each book on this list has guided and inspired me; these experiences have impacted the way I run my business and how I operate as a business owner. “The E-Myth Revisited” by Michael E. Gerber When I was about 16, this was one of the first business books I read. It sparked my interest in creating businesses that can be duplicated and scaled with the right processes and people in place. Gerber explains how business owners often fall into the same trap and fail, but he also offers ways to counter that failure. The most important message for readers in Gerber’s book is to work on your business, not just in it. “Rocket Fuel” by Gino Wickman and Mark C. Winters In this book, the authors break down the roles of people who are either visionaries and maintaining relationships in a business, especially when there’s a partner involved. “Rocket Fuel” aims to help business owners better run and organize their businesses by or integrators. These roles are vital when it comes to creating

“For this month’s newsletter, I want to share with you a list of some of the business books that have influenced my lifelong thinking.”

Jesse Zimmerman

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Family Game Night

Break the Monotony of Overplayed Board Games!

CATAN Welcome to the

Family game night is a time when a family can forget about all of life’s commitments and bond over a good old-fashioned board game. But the old, tattered Monopoly box or worn-out UNO cards can leave something to be desired, and the classics might be getting a little dull. If you’re tired of playing the same board games over and over, it might be time to start looking for ways to change things up. Here are four tabletop games you might not have heard of that are perfect for spicing up family game night.

island of Catan! After a long voyage at sea,

the people in your expedition compete against other seafarers in building settlements. Enjoy the

LASER CHESS A classic game of chess is a great way to spend an evening, and it just got a little more interesting. Laser chess includes all the problem-solving skills

TICKET TO RIDE You don’t have to love trains to be obsessed with this country-spanning strategic adventure. Each player tries to establish as many

45–90-minute game as you and your family build roads, barter resources, and race for absolute supremacy on Catan.

CARCASSONNE In this game, 2–5 players take turns flipping over tiles and playing them to develop the ancient town of Carcassonne. You can direct your workers to develop the fields, guard the roads, or inhabit the cities,

train lines between American cities as they can before the game ends. The system is deceptively simple, consisting mostly of matching colored cards to their corresponding train lines on the board, which makes it incredibly easy to learn. But the players’ unique strategies ensure that each game is a completely different beast. Break out your tiny plastic trains and start your trek across the country!

a typical chess game offers but with a twist. At the end of each turn, a player fires a small laser beam that bounces off the mirrored chess pieces. If it hits the non-mirrored surface of a piece, that piece is taken by the player. A player wins when the opposing player’s king piece is illuminated.

and you earn points for completing each activity. Every board ends up completely different as you place tiles and expand the playing area, which is what makes this game so endlessly enjoyable. baskets, Jungle Jim tickets, Sight and Sound tickets, restaurant gift cards, collectibles, gadgets, and more. Tickets range in price. A family ticket is $50, adult tickets are $25, children ages 12–17 are $10, ages 6–12 are $5, and anyone under six is free. If you have any questions regarding the event or want more information, you can reach out to the school by visiting their website: cdcacademy.org.

SILENT AUCTION AND BARBECUE DINNER

My four youngest kids go to school at Central Delaware Christian Academy (CDCA). The kids love the school and the faculty, and I highly recommend it to anyone in the area looking for a school. CDCA is having a fundraiser event this month, and you’ll find information about the event below. Enjoy an Evening of Fun On Friday, Feb. 22, the Central Delaware Christian Academy is hosting a silent auction and barbecue dinner. Dinner will be catered by Fat Daddy of Georgetown, and guests will enjoy delicious barbecue complete with mac and cheese, plenty of fresh vegetables, dessert, and non- alcoholic drinks. Dinner will start at 5:30 p.m. — all families are welcome to join the school to sit, chat, and enjoy themselves. The auction begins

at 6 p.m. and will be held at Southside Baptist Church.

The auction items include overnight stays in Ocean City, Dover Downs, and Chincoteague, Virginia, as well as class

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WHAT DO YOU REALLY KNOW ABOUT GROUNDHOG DAY? 3 Myths About Our Favorite Furry Meteorologist

predicting abilities. For example, General Beauregard Lee is the weather predictor for the city of Lilburn, Georgia. Staten Island Chuck takes care of the New York territory, and Lancaster, Pennsylvania, has three groundhogs of its own, which is probably due to its rich Pennsylvania Dutch history. Canada has even started a Groundhog Day tradition with Shubenacadie Sam in Nova Scotia and Balzac Billy in Alberta. Even though Groundhog Day is a holiday based on many myths, it still provides a great time for event-goers all across the world. You might not be able to fully trust Phil’s predictions, but the superstition and mystique associated with this unique and

Despite the fact that most, if not all, meteorologists place little value on a furry marmot’s ability to predict an early spring, the annual tradition of Groundhog Day is still one that millions of people love to celebrate. Because it is based more on folkloric legend than scientific evidence, Groundhog Day is associated with shams and spoofs of varying degrees. There are many myths regarding the tradition as well as the famous Punxsutawney Phil himself.

MYTH 1: THE PREDICTIONS ARE ACCURATE. Many event-goers put a lot of faith in Punxsutawney Phil’s predictions. Unfortunately, he is more likely to be wrong than right. According to studies based on Phil’s predictions and the weather patterns that follow, it seems Phil’s predictions receive an accuracy rate of only 39 percent.

out of their sleep. Their frustration often leads to them biting their handlers. For this reason, the handlers usually wear heavy gloves to protect themselves. However, that isn’t always enough of a precaution to ensure everyone’s safety. In 2009, New York mayor Michael Bloomberg was bitten through his glove, and subsequent mayor Bill de Blasio dropped his groundhog in 2014. MYTH 3: PHIL IS THE ONLY FAMOUS RODENT. While Phil is probably the most well-known ground-dwelling meteorologist, he is not the only groundhog with weather

MYTH 2: GROUNDHOG DAY IS HARMLESS. Much like humans, most groundhogs don’t like being suddenly jostled

festive day make it one you shouldn’t skip out on.

SPICY SALMON TARTARE

This delicious tartare is the perfect healthy alternative to gut-busting game-day dips. Serve alongside your favorite chips or crackers for an appetizer that’s sure to impress.

INGREDIENTS

• • • • •

1 8-ounce boneless, skinless salmon fillet

DIRECTIONS

1 tablespoon fresh lime juice

1. Place salmon in freezer for 20 minutes to make slicing easier. 2. Meanwhile, prepare other ingredients for mixing. 3. Thinly slice salmon into sheets

1/4 teaspoon lime zest

1/4 cup cucumber, seeded and finely diced 1 1/2 teaspoons jalapeno peppers, seeded and minced 1 1/2 teaspoons shallots, minced 3/4 teaspoon fresh ginger, peeled and finely grated 1 1/2 teaspoons fresh cilantro, minced 1 1/2 teaspoons fresh chives, minced 1 1/2 teaspoons grapeseed or vegetable oil Salt and freshly ground pepper, to taste

EVEN WHEN IT IS UNPOPULAR, HONESTY & INTEGRITY. SUPPORTING THE TRUTH, SHOWS THE CAPACITY FOR

• •

and cut sheets into strips and strips into cubes. When finished, you should have 1/8-inch cubes.

• • • • •

4. In a mixing bowl, combine

salmon with all other ingredients. Season with salt and pepper. 5. Garnish with chips or crackers and serve.

Crackers or chips, for serving

Steve Brunkhorst

302-747-7887 | 3

Inspired by Epicurious

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11974 Willow Grove Rd. Camden, DE 19934 inside

302-747-7887

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Influence Through a Lifetime of Reading

Bring Variety to Family Game Night

CDCA Silent Auction

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Three Myths About Our Favorite Furry Meteorologist

Spicy Salmon Tartare

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Events Near You!

Have Fun This February

SHARE A SODA AND A KISS Where: Greater Harrington Historical Society Museum When: Saturday, Feb. 16, 1–4 p.m. Admission: $2–$4 Website: ghhsociety.org Looking for a place to spend your Valentine’s Day weekend? Here’s the perfect spot! Put a little twist on that special date with your sweetheart by bringing your valentine to the Greater Harrington Historical Society Museum for an old- fashioned soda or ice cream float. Floats and sodas will be served on a first-come, first-served basis, so be sure to arrive early! The museum will also give tours for couples among its historical relics, which will be decorated to celebrate the occasion.

LEAVE YOUR MARK ON DELAWARE HISTORY Where: Parke Green Galleries When: Daily, 10 a.m. Admission: Prices vary Website: ParkeGreenGalleries.com/events Former Delaware governor Michael Castle said, “Delaware was the whole country for five days,” and the people of Delaware know it. The Parke Building stands in place of the Golden Fleece Tavern, which is where the ratification transpired that declared Delaware the first state. Visitors wishing to walk upon the same site where our country began can enjoy the art and history and take home souvenirs. Visitors can also sign a tag and leave it on the wire and willow mobile sculpture with other tags that people from across the world have left during their visits.

Enjoy yourself this month with these events!

BEGINNERS POTTERY Where: The Dover Art League When: Every Saturday and Wednesday,

11 a.m. to 1 p.m. Admission: $50

Website: Facebook.com/ events/2168168603510127

These classes are for individuals wanting to learn the art of pottery. Students are welcome to return as many times as they’d like and ask for more advanced one-on-one classes. The cost covers materials, kiln costs, and two classes. In the first class, attendees will learn the basics of construction and mold their piece. During the following class, students will learn how to apply a glaze to their work.

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