Interim Faculty Brand Guidelines.pdf

Interim Faculty Brand Guidelines.pdf

INTERIM FACULTY/SCHOOL LEVEL BRAND GUIDELINES

Produced by the Faculty Marketing Team · [email protected]

*To be used in conjunction with SU brand guideline docs provided.

DOCUMENT CONTENTS

1

OFFICIAL WELSH TRANSLATION FOR THE FACULTY AND SCHOOLS

2

OFFICIAL WELSH TRANSLATION FOR SCHOOL DEPARTMENTS

4 3 9 5

BRANDING COLOURS & FONTS

LOGO USAGE

LOGO GUIDELINES

PRESENTATION GUIDANCE

12 10

SOCIAL MEDIA

VIDEO GUIDANCE

13

WORKING WITH STUDENTS

OFFICIAL WELSH TRANSLATION FOR THE FACULTY AND SCHOOLS

Faculty of Humanities and Social Sciences

Cyfadran y Dyniaethau a’r Gwyddorau Cymdeithasol

School of Culture and Communication

Ysgol Diwylliant a Chyfathrebu

School of Social Sciences

Ysgol y Gwyddorau Cymdeithasol

Hillary Rodham Clinton School of Law

Ysgol y Gyfraith Hillary Rodham Clinton

School of Management

Yr Ysgol Reolaeth

1

OFFICIAL WELSH TRANSLATION FOR SCHOOL DEPARTMENTS

Department of History, Heritage and Classics

Yr Adran Hanes, Treftadaeth a’r Clasuron

Department of Literature, Media & Language

Yr Adran Llenyddiaeth, y Cyfryngau ac Iaith

Department of Criminology, Sociology and Social Policy

Yr Adran Troseddeg, Cymdeithaseg, a Pholisi Cymdeithasol

Department of Politics, Philosophy and International Relations

Yr Adran Gwleidyddiaeth, Athroniaeth, a Chysylltiadau Rhyngwladol

Department of Education and Childhood Studies

Yr Adran Addysg ac Astudiaethau Plentyndod

Department of Economics

Yr Adran Economeg

Hillary Rodham Clinton School of Law

Ysgol y Gyfraith Hillary Rodham Clinton

Department of Business Management

Yr Adran Rheoli Busnes

Department of Accounting and Finance

Yr Adran Cyfrifeg a Chyllid

2

BRANDING COLOURS & FONTS

TITLES: FUTURA BOLD (CAPITALISED) Body Text: Futura Book Alt Body Text: Arial Accent Text: Better Times Alt

RGB: 39.42.100 | HEX: #213466

You can find all of our fonts on ZENworks under ‘Staff>Administration’ where the files are labelled ‘Swansea Font’ and ‘Better Times Font’.

RGB: 147.201.223 | HEX: #93c9df

All schools within the faculty must adhere to the SU brand as outlined on this page and in the SU Brand Guidelines pack provided. Any additions will need to be approved by the faculty marketing team before circulation and/ or printing.

RGB: 202.212.0 | HEX: #cad400

3

LOGO USAGE Swansea University is a powerful brand which is resonant with local, national and global audiences, and our most important asset. It should take precedence in the vast majority of our marketing and communications. We recognise that there will be specific scenarios in which a faculty or school must be referenced, or very rarely, its own brand applied. The brand and creative services teams have created a quick rule of thumb, which has been included for illustrative purposes. The FHSS marketing team and central brand and creative services teams are on hand to provide advice and guidance.

APPLICATION

UNIVERSITY

FACULTY OR SCHOOL

Intranet

(Subjects to take precedence in navigation)

External Website

Social Media

(Schools and subjects can retain channels but should use the Swansea University brand) (School names generally in use with SU logo with exceptions such as facilities/leadership team offices)

Signage

Email Communications

Business Cards

(Faculty logo available for leadership or school logo available for staff)

Publications

(Exceptions apply for some stakeholders)

Digital Marketing

Press / Copywriting

4

LOGOS SCHOOL OF LAW GUIDELINES

For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Due to critical partnership commitments the School of Law can make exceptions to using their logo on external marketing material. Logos are available to download here: we.tl/t-5B3JYny0d5

External Communications*

Internal Communications*

*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.

5

LOGOS SCHOOL OF MANAGEMENT GUIDELINES

For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Due to critical partnership commitments, international audiences and other stakeholders, the School of Management can make exceptions to using their logo on external marketing material. Logos are available to download here: we.tl/t-5B3JYny0d5

External Communications*

Internal Communications*

*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.

6

LOGOS SCHOOL OF CULTURE AND COMMUNICATION GUIDELINES

For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Logos are available to download here: we.tl/t-5B3JYny0d5

External Communications*

Internal Communications*

*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.

7

LOGOS SCHOOL OF SOCIAL SCIENCES GUIDELINES

For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Logos are available to download here: we.tl/t-5B3JYny0d5

External Communications*

Internal Communications*

*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.

8

PRESENTATION GUIDANCE Please find below the guidance on which presentation to use and when to ensure brand continuity.

The Swansea University corporate template is to be used on all external activity where representing the university, including but not limited to Open Days and conferences. CORPORATE PRESENTATIONS: EXTERNAL PRESENTATIONS

FACULTY PRESENTATIONS: INTERNAL / STAFF LEVEL Faculty templates are only to be used on internal faculty documents, primarily for staff forums or staff level internal presentations.

SCHOOL PRESENTATIONS: STUDENT / ACADEMIC LEVEL School level templates are to be used on internal student presentations and staff facing presentations where the faculty presentation isn’t appropriate.

For the full range of presentation templates please click on the hyperlinks above or follow the below path in Teams.

FACULTY OF HUMANITIES AND SOCIAL SCIENCES-USRGRP

GENERAL

MARKETING TOOLS

PRESENTATION TEMPLATES

9

SOCIAL MEDIA • Promoting academic / research news and student stories: We advise all social content coming from the schools within the faculty be fed through [email protected] for maximum reach, visibility and cross promotion. This also ensures that all of the external facing faculty content is produced in line with the university branding guidelines and the Welsh Language Standards. • However, if a departmental account is being utilised, we advise the following: • Ensure that the page is set to private and only viewable by members. This will mean that your account is exempt from the Welsh Language Legislation, meaning you won’t have to post bilingually. Where profiles are not private, we would advise that those channels follow the Welsh Language Policy, which may require bilingual posting. • Image usage: Please be aware that any imagery used must be licensed and can’t just be obtained from Google as the marketing team will not be able to share said content unless licensed. Please see details below on how to obtain licenced imagery. • pixabay.com - a license free image site for stock images. • pexels.com - a license free image site for stock images. • unsplash.com - a license free image site for stock images. • marketingtoolkit.swansea.ac.uk - please ensure that you have registered access to the SU Marketing Toolkit which is open to any SU employee. • elements.envato.com - The marketing team has access to this single use licensing platform. If you find images on this site and would like them downloaded, please send the link and a reason for download to [email protected] for us to license and return.

@swansealaw | @ygyfraithabertawe

@SUSocialScience | @YGCAbertawe

@SoMSwansea | @SoMAbertawe

@SUCultureandComm | @YDChAbertawe

@SoMSwansea | @SoMAbertawe

@Swansea_Law | @YGyfraith_Tawe

@SUCulture_Comm | @YDChAbertawe

@SUSocialScience | @YGCAbertawe

@SUCulture_Comm | @YDChabertawe

@SoMSwansea | @SoMAbertawe

@swansealaw | @ygyfraithabertawe

@SUSocial_Science | @YGCAbertawe

School of Management, Swansea University

10

SOCIAL MEDIA

FACEBOOK FEED

FACEBOOK COVER

FACEBOOK EVENT

INSTAGRAM FEED

INSTAGRAM STORY

TWITTER FEED

TWITTER HEADER

PLATFORMS

1080 x 1080 px

DIMENSIONS

1200 x 675 px

1200 x 630 px

820 x 312 px

1920 x 1005 px

1080 x 1920 px

1500 x 500 px

EXAMPLES OF GRAPHICS: Research Promotion:

Rankings Promotion:

Departmental Promotion:

Conference Promotion:

Role Promotion:

Webinar Promotion:

11

VIDEO GUIDANCE

FACEBOOK

TWITTER

LINKEDIN

• Recommended video dimensions 1280x720 for landscape and portrait. • Minimum width is 1200 pixels (length depends on aspect ratio) for landscape and portrait. • Max file size is 4GB (1.75 GB maximum if scheduling through Sprout). • Recommended video formats are .MP4 and .MOV. • Video length max is 240 minutes.

• Recommended video dimensions 1280x720 or landscape. • Max file size is 5GB. • Accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM. • Video length minimum is 3 seconds, maximum is 10 minutes. • Video max frames 60fps.

• Recommended resolutions are 1280×720 (landscape), 720×1280 (portrait), 720×720 (square). • Max file size is 512MB. • Recommended video formats are .MP4 for web and .MOV for mobile. • Video length max is 140 seconds.

INSTAGRAM

• Story videos: » Recommended resolution is 1080×1080. » Max file size is 4GB. » Recommended video formats are .MP4 and .MOV. » Video length max is 2 minutes for ads and 15

• IGTV videos: » Recommended resolution is 1080x1920.

• Feed videos: » Recommended resolution is 1080×1080. » Videos can be either 15 or 30 seconds long. » Max file size is 4GB. » Recommended video formats are .MP4 and .MOV.

» Videos are minimum 1 minute and maximum 15 minutes long when uploading from mobile. You can upload a video up to 1 hour using desktop. » Max file size for videos less than 10 minutes is 650MB. For videos up to 60 minutes, it’s 3.6 GB » The required file format is .MP4.

seconds for organic. If you upload a longer video on organic, it will be clipped into multiple Stories ‘slides’.

For assistance on creating videos in-house or through the MRI Team, contact: [email protected]

12

WORKING WITH STUDENTS Working with students changed with the introduction of GDPR. These regulations now require us to ask students to fill in a media release form and also have sight of the University Privacy Notice before we can use their image, work or content, i.e. written case studies. These forms can be found below and can be downloaded for use here: https://we.tl/t-SfLyCXvJnc

Filming, Photographic, Sound Recording and Media Release Form

I hereby give Swansea University the right to use the; video recording(s), sound recording(s), photograph(s), of myself and any content/copy/quotes generated that I have given approval for use in any productions where Swansea University may wish to use the material(s) for marketing and publicity, trade promotion. I understand that, in accordance with the General >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15

www.swansea.ac.uk

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