LIBERTY GAMING SOFAS

GAMING SOFA’S...

“In a period when physically spending time with your friends is considered a risk, stay connected, play on and keep the game going, from the unrivalled comfort of your own home with our all encompassing gaming sofa” THE HOOK:

THE FACTS:

”Covid-19 accelerates global video gaming market to $170 billion 14 September 2020 Consultancy-me.com

Stuck at home, people around the world have been spending a lot more time and money on video games according to a new Simon-Kucher & Partners report. The resultant boom in the gaming market might just be here to stay. Together with market research institute Dynata, Simon-Kucher & Partners surveyed more than 13,000 consumers across 17 global markets, looking to understand gaming patterns. The results are promising for the global gaming industry, with an uptick across nearly all metrics. Restrictions on travel, activity and public gatherings imposed in most countries forced many to stay at home during Covid-19, in some cases completely negating the social life of a consumer. For many, gaming has become a substitute for social interaction, as people crave competition and cooperation and use virtual worlds to meet these needs.”

THE FRUITION:

As the gaming industry explodes from the impact of Covid, we know that now, more than ever, the gaming accessory and equipment market will follow suit. This is where a successful strategy for the Liberty Gaming Sofa gets exciting thanks to all the ever expanding avenues of brand promotion and development. My aim would be to target the key gaming arenas; Influencers, Press (Magazine & E-zine), Blogs and if applicable Wholesalers as I have experience in being the spokesperson for brands to market. One of the first port of calls would be making sure that an exceptional visual lookbook/videography of the product/s has been achieved for our press release and multimedia offering to platforms along with the Gaming Sofas outstanding, provocative and sellable press release. The next would be the YouTube gaming community and it’s influencers. Voyeurism gaming is continuously on the rise, with a whole culture of people spending time outside of their gaming, watching gaming. Therefore, those that watch are usually doing so from a gaming chair for their selfie section of the split screen. This would encourage me to dedicate a part of the budget to influencer marketing, paid for those open to promote their brand of gaming chair that we gift, and for those who can’t openly promote but able to have a gifted chair in shot we will ensure freedom to personally acknowledge the chair they are using in our and the brands social, ecommerce and promotional materials. Where physical feature of the sofa cannot be achieved we will look into dedicating part of the budget for YouTube advertising in and around their recent uploads.

I have included a list of the top 100 gaming influencers on YouTube to include in our campaign target:

TOP 100 GAMING INFLUENCERS:

THE FRUITION continued: Next I would dedicate time to researching the key gaming blogs, in-game advertising and press, physical and e-zine to distribute the press release and and also acquire their media packs for digital advertorial banner linkage to the gaming sofas website and in doing so dedicating a percentage of the budget to their features dependent on their proven conversion rates and ability for website tracking to encourage web conversions. The next key avenue I would want to pursue with the client would be the gaming tournament calendars and where advertorial and promotion can be most effectively achieved, covid dependant. If it was fully virtual due to social distancing, it would mean collaborating with the platforms and other media giants that will be hosting it and therefore seeing what part of the budget would best be designated. Otherwise, if it were at a stage of physical participation we could negotiate relevant features and visual campaigns based around this as well as the potential for renting a small section to debut a sample chair for attendees to experience the sofa for either immediate sales or the ability for word of mouth promotion and credible brand association with a respected event body. I have listed some of the main publications that would be targeted. The list of additional gaming bloggers and platforms for consideration are so extensive I wouldn’t include without having the time to properly vet them before presenting them to the client so as to not discredit us or waste their time.

THE BEST GAMING PRESS: