Louis Berk - January 2022

Louis Berk - January 2022

www.LouisBerkLaw.com 407-906-0500 January 2022

Car Accidents | Truck Accidents | Pedestrian Accidents | Slip & Fall/Premises Liability | Wrongful Death

The Berk Family Grew in 2021 And Louis Berk Law Is Continuing to Grow in 2022

As we close out 2021 and welcome 2022, many people traditionally set new goals. I’ve never been one for the word “resolution.” I feel that way too many people give up on them and trash them by the time February rolls around. Instead, I like to plan out the year ahead of me and determine what I would like to accomplish. In 2022, I’d like to be able to reach and assist more people than we did in 2021. Each year, I hope to be the attorney for the Latin community and the individual who needs assistance fending off the big insurance companies. Since day one, this has been my goal. I hope to be a staple in more and more people’s homes and families. It is my priority to make a difference for everyone I have the opportunity to interact with. I’m proud to announce that our firm is growing. The staff I have is a blessing, and without them, I would not be where I am today. Each and every day is a collaborative effort to get the job done to the best of our ability for our clients. Emily, Luz, Laura, Dayle, Stephany, and Vanessa (yes, I am surrounded by women!) are the true backbone of Louis Berk Law.

While 2021 was full of many changes and struggles, I must say that it was also one of the best years of my life. 2021 blessed my wife, Marisa, and me with the greatest gift of all. On Oct. 24, 2021, my daughter, Ziva Ada Berk, was born. It will surely be an experience I remember and hold dear forever. Over the years, my wife has shown me just how strong women are, but on Oct. 24, the birth of my daughter emphasized just how much better women are than men. Watching my wife in labor for 30 hours — helping in every way I could but feeling almost helpless as Marisa did all the work — was absolutely incredible.

I take my job very seriously, and part of my planning for the new year always involves my staff and how my decisions

influence their lives and the lives of their families. Together, we make the dream work. As we dip our toe into the waters of 2022, I wish you and your family much happiness, love, good health, and prosperity! May this be the year you tackle your goals and spread positivity and love to others. Happy New Year! -Louis Bernardo Berk

It was hands down one of the most unbelievable experiences of my life. The adrenaline rush and the love we had for our daughter the second she was born was extraordinary — not to mention the sleep deprivation that nobody really talks about! Baby Ziva is doing very well, and she brings us so much joy. Her arrival makes me want to work even harder to provide the best life for our little family.

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How Much Are Your Favorite Pants Worth? One Man Estimated His at $54 Million

though, was the company’s failure to live up to their “Satisfaction Guaranteed” and “Same Day Service” signs in the window.

Everyone knows that the perfect pair of pants can be hard to come by, but are they worth $54 million? Administrative Judge Roy L. Pearson had a favorite pair of pants, but in 2007, he claimed that Custom Cleaners lost them and returned a completely different pair instead. It all began when Pearson took his pants to the Washington, D.C., dry cleaners for alterations worth $10.50. The pants were sent in error to the incorrect dry cleaner, so Pearson’s pickup was delayed by several

The media had a field day, joking about the case as a “pantsuit” and inspiring a “Law & Order” episode called “Bottomless.” Pearson seemed to relish the spectacle, calling his lawsuit “an awesome responsibility” in court and breaking down into tears on the stand. He also called a witness who compared the Chungs to Nazis. Even though the Chungs offered him a $12,000 settlement to make the case go away, Pearson persevered. He ultimately lost his case. At the end of the trial, the judge declared that no reasonable person would consider the signs at Custom Cleaners to be an unconditional promise — and also that Pearson had failed to prove the returned pants weren’t his. The Chungs ultimately recovered their court costs via a fundraiser, and Pearson lost his judicial appointment. Unsurprisingly, this prompted another lawsuit, which he also lost. In 2020, Pearson was suspended from practicing law for 90 days as a result of his actions in Pearson v. Chung . But for bringing new meaning to the phase “I’ll sue the pants off of you,” his place in legal history is secure.

days. Once the pants were returned, despite bearing all the correct tags and matching his receipt, Pearson declared that the pants were not his. When the dry cleaner refused his demand for $1,000 compensation, he decided it was time for legal action. Pearson originally sued the cleaner’s owners, Soo Chung, Jin Nam Chung, and Ki Y. Chung, for a whopping $67 million in damages but later reduced the claim to a far more reasonable $54 million. In his suit, Pearson requested $3 million for mental distress, $90,000 for a rental car to visit another dry cleaner, and $500,000 in attorney’s fees (Pearson represented himself). At the heart of his claim,

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a gift or a card to show you’re thinking about them. These gifts cost resources, but as Newswire reports, multiple studies show that customer gifts increase retention. Invest in retention tools. Staying in touch with your customers is the best way to keep them happy and remind them that you care. You can stay on top of this by doing the hard work of reaching out personally each month, but it’s easier and more efficient to invest in recurring communications like automated weekly emails and regularly printed newsletters. Make personalization possible. In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key points, you should gather and interpret a lot of >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6

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