Love Law Firm November 2017

Love Law Firm November 2017

BUILD. NOT BILLED.

TM

NOV 2017

BUI LDING BLOCKS

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THE SEASON OF GIVING THANKS Recognizing the Happy Things in Life

My daughter recently started kindergarten. It occurred to me that she will be a part of the Class of 2030. The Class of 2030! Can you believe that? It’s hard to believe that 2030 is only 12 years away. It seems like yesterday we were talking about the Class of 2000. It has certainly been an exciting and all-around happy time for my family and me. Between my daughter starting kindergarten and my spouse

I am also happy because of my clients. So many of them have become friends and trusted advisors. Getting to work with them has been a remarkable experience. Honestly, I learn so much from my clients, and it’s wonderful to be a part of a community where there is such collaboration and a back and forth of ideas. On top of that, there are the clients and friends that I’ve become referral partners with — we’re helping to build each other’s businesses. There’s a tightknit group of business owners and entrepreneurs on Long Island, and to be a part of that is nothing short of incredible. I love, too, that I’ve become a go-to source of legal advice and resources for my clients and partners. Having that professional connection and having a sounding board can be critical when you’re developing a new business or if you want to try new things and expand your business. At the end of the day, one of things I’m most thankful for is balance. When I opened my own law firm, I wanted a business that served my family, my clients, and my community. I don’t want to miss out on time with my family, especially with two young children (our son is 2½). These are their formative years, and I want to be there for them. But I also want to be there for my clients, listening and giving advice when they need it most. And then there’s my community. I am proud to support EAC Network, one of Long Island’s largest charitable organizations, as much as I can. They have many wonderful initiatives that I am more than happy to support. By striking a balance, I’ve been able to do all of this and so much more.

and I celebrating our seventh wedding anniversary (we married 10/10/10!), it’s been a fantastic few months. And now, we’re looking forward to Thanksgiving, which is coming up fast.

Our family has a few Thanksgiving traditions, including one that is maligned by my spouse. My side of the family has a dish called “cheese beans.” Suffice it to say, a main ingredient is Velveeta. To my Irish-Italian spouse who can cook like no one’s business, my dish of canned green beans, melted Velveeta, and crushed saltine crackers is a sacrilege. But it’s a tradition, and I’m trying to convince the kids to love it. (Recipe available upon request to those who want it!) Of course, like many families, we gather together with relatives and spend time with one another. It happens that we literally live right down the street from my sister-in-law and her family. As you can imagine, this makes getting together during the holidays a breeze. I think, above all else, simply spending time with family and friends is the best part of Thanksgiving. It’s important to take time to do that, just as it’s important to give thanks and recognize all the happy things going on in your own life. At the firm, one happy thing is we recently hired our first legal intern, Alex Gioiella. Hiring her has been exciting, and I am thankful to have her on board. With Alex’s help, I can focus my attention on a few projects that I’ve been meaning to get to but haven’t quite had the time.

I hope that each and every one of you are able to list as many things that make you thankful. Here’s to the bounty of the season. I wish you and your family a wonderful Thanksgiving.

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HOW TO CALCULATE THE LIFETIME VALUE OF A CUSTOMER

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The lifetime value of a customer is an easily overlooked and often underutilized concept. Don’t risk doing yourself and your business a huge disservice. Why track customer lifetime value, or CLV? When you know the CLV, you have >Page 1 Page 2 Page 3 Page 4

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