Metro Atlanta Land Bank - Style Guide

Metro Atlanta Land Bank - Style Guide

Visual Style Guide 2020

Visual Style Guide

3

TABLE OF CONTENTS

About The Brand About Us Brand Personality

Visual Elements Brand Colors

Closing Approval Contacts

30 31

6 7

20 21 18 19 22 23

Typography

Photography - People Photography - Property

Brand Logo Primary Logo Logo In Color Identity System MALB Icon Logo On Backgrounds Logo Placement

Shapes

9

Iconography

10

11 12 14 15 13

Visual Execution Business Cards

28 29 26 27

Brochures Stationery Signage

Clear Space Logo Misuse

16

Metro Atlanta Land Bank

VIBRANT COMMUNNITIES

AFFORDABLE HOUSING

ECONOMIC OPPORTUNITIES

ABOUT THE BRAND

About The Brand

6

Visual Style Guide

ABOUT US

For more than 20 years, the Metro Atlanta Land Bank has been a critical component of the development and redevelopment efforts of the City Of Atlanta, Fulton County, Community Development Corporations, nonprofit and for-profit developers. These entities and various stakeholders hold a common vision for a city and county that provide a wide array of affordable and market housing combined with vibrant commerce. The MALB has had significant involvement in creating affordable housing and promoting economic development by leveraging its unique ability to extinguish and serve as the central disposition entity for certain Sheriff and Marshall Deeds.

The MALB seeks to serve as a central vehicle for returning all tax-delinquent and non- revenue producing property within Atlanta and Fulton County to a productive status. This will simultaneously create vibrant communities, affordable housing, and economic opportunity. The MALB will operate as the premier land bank Authority within the region and the United States and serve as an example and facilitator of best practices.

Metro Atlanta Land Bank

Visual Style Guide

About The Brand

7

BRAND PERSONALITY

There is no substitute for experience. The Metro Atlanta Land Bank has no shortage of experience, having been in operation for over 20 years! Metro Atlanta is a mission-driven organization with clear leadership and vision. We have a consistent track record of high performance, and >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32

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