Microsoft Word - GoVita_partner_release_with_Crossmark_2022…

MEDIA RELEASE May 2022

Exclusive Go Vita field team now in place Go Vita Group Limited has announced it has commenced an exclusive partnership with CROSSMARK, who will support the growing health food retailer by providing an exclusive five-member field team that will operate across Australia. Go Vita health shops are part of a co-operative with each member store individually owned and operated. This unique operating model is one of the retailer’s greatest strengths. Through the collective efforts of the co- operative, Go Vita stores can offer better prices, extensive product offerings and more services to its customers. The Go Vita co-op operates a modern warehouse and distribution centre in Sydney from where it distributes to both member stores and independent health food outlets around Australia. With more than 400 accounts nationally, one of the challenges Go Vita has faced is having representatives calling on accounts to provide support to its busy retailers where necessary. “Our partnership with CROSSMARK comes at a time when our stores are keen to get back to face-to-face communication after the past challenging years. Having an exclusive Go Vita field team managed by CROSSMARK enables us to leverage their extensive retail expertise across a diverse range of clients with a dedicated team that only represents Go Vita,” said Clinton Hayes, Managing Director, Go Vita Group Limited. “With more than 5,000 products in our warehouse and over 200 suppliers, this is an important step for strengthening our value proposition to both our members and suppliers. We are the only distributor who is 100 per cent focussed on the health food channel and the only distributor in the health and wellness space that has a retail front end to their business. We are delighted to be working with such a professional organisation as CROSSMARK, who has the structure and discipline to manage the team on our behalf.” Anthony Di Francesco, client services director, CROSSMARK is excited to be working closely with the Go Vita team, commenting, “CROSSMARK is thrilled to be appointed by Go Vita to support its business with its dedicated field team. The Go Vita co-operative is a very community-driven retail brand and we’re looking forward to helping its network grow by fostering relationships, driving sales within member stores, and growing distribution into new channels. “CROSSMARK is one of Australia’s leading field sales and marketing agencies that helps retailers and brands connect with shoppers through smarter field solutions. We’re looking forward to helping Go Vita fulfil its full business potential utilising our team’s extensive retail experience, cutting-edge technology, and >Page 1

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