MSP Success Magazine - VOLUME 2.6

MSP Success Magazine - VOLUME 2.6

MSP SUCCEESSS MAGAZINE

3 Ways To Stop Phishing From Giving Your MSP A Scare

Page 6

Are You An Asset Or A Liability To Your Clients? The Answer May Surprise You

9 STRATEGIES TO CRUSH OBSTACLES From The ‘Toughest Man On Earth’

Page 14

Screw SEO Here’s The Biggest Mistake On Your Website That’s Costing You Clients Now

Page 16

Page 22

NOVEMBER 2021

MSPSuccessMagazine.com

Photo Courtesy of Matthew Norton

You’re Invited!

Join Us For A Jam-Packed 2-Day Workshop: 7 Steps To A 7-Figure MSP Discover A 7-Step Blueprint To Secure Maximum Productivity, Profitability And Performance From Your IT Services Business So You Can Secure A Million+ In Net Profit

You’ll Also Discover... The 5 Most Powerful Digital Marketing Strategies No MSP Should Be Without! We'll cut through all the clutter and confusion of digital marketing and give you a blueprint to the 5 MOST productive online marketing strategies that are working RIGHT NOW to attract more and better qualified MSP prospects. Ignore these and you'll be handing clients to your competition!

Robin Robins Founder, Technology Marketing Toolkit

Choose The City That Works Best For You!

Sep. 21-22, 2021 Washington, DC

Sep. 28-29, 2021 Dallas, TX

Oct. 21-22, 2021 Newark, NJ

Oct. 28-29, 2021 Chicago, IL

Nov. 2-3, 2021 Las Vegas, NV

Reserve Your Spot NOW!

How To Fuel An Endless Chain Of Referrals FREE With Registration:

How To Fuel An Endless Chain Of Referrals

www.ITMarketingRoadshow.com

VOLUME 2.5 SEPTEMBER 2021 CONTENTS 16 24 5 Ways For MSPs To Create Marketing That Can’t Be Ignored 27 Be Inspired

4 Just How Hard Should You Push Yourself? 6 3 Ways To Stop Phishing From Giving Your MSP A Scare 8 How Big Wins Are Secured By Managing The Minutiae 11 Hear From 5 MSP Leaders 12 10 Proven Ways To Break Free

14 Are You An Asset Or A Liability To Your Clients? The Answer May Suprise You 20 How Michael Glasser Generated A 7-Figure Profit While Doubling Revenue 22 Screw SEO: Here’s The Biggest Mistake On Your Website That’s Costing You Clients Now

9 Strategies To Crush Obstacles From The ‘Toughest Man On Earth’

From A Sales Or Marketing Slump

Photo Courtesy of Matthew Norton

The paper used in the production of MSP Success Magazine includes post- consumer waste and is produced using sound environmental practices, waste reduction, and energy-efficient operations. Our paper has FSC

VOLUME 2 I SSUE 6 • MSPSuccessMagazine.com | 3 certification and passes the SFI Chain of Custody Standard. Read more at WFPaperCo.com/sustainability.html.

LETTER FROM THE EDI TOR

Just How Hard Should You Push Yourself? And How Do You Know When You’ve Gone Too Far? Back in June, my friend James Lawrence, aka “The Iron Cowboy,” pushed the limits of human endurance to accomplish what any rational person would deem impossible: He successfully completed 100 Ironman triath- lons in 100 consecutive days. That’s 100 days of waking up to face a grueling 14-hour workout consist- ing of a 2.4-mile swim, a 112.2-mile bike ride, and a 26.2-mile run. If you’re unfamiliar with James’ story, he originally earned his fame by completing 50 Ironman triathlons in 50 states in 50 consecutive days — a truly superhuman achievement and a world record that no one has even come close to beating. Back in January of this year, we had James speak to our Producers Club members about what he went through during the “50.” The audience LOVED him, so we instantly booked him to come back to talk to us after completing the 100. Why 100? “Seventy-five didn’t scare me , so it had to be 100,” he said. But the aftermath of pushing his mind and body that hard shattered him. When we had him come back to speak to our Producers Club mem- bers in July about the 100, he broke down onstage and was very open and honest about dealing with PTSD after putting himself through such an intense physical test. He suffered from night terrors, insomnia, and mental exhaustion to the point of falling asleep while running as well as severe, crippling injuries and intense physical pain. When I asked him onstage if he was glad he did this challenge, he hesitated, which surprised me.

Founder And CEO, Technology Marketing Toolkit, Inc.

Was it heroic to push himself that hard, or did he go too far? Most cannot understand the motive behind people like James, who drive themselves to extreme limits, because they don’t push themselves to do much of anything. They’re all about living an “easy” life in a comfort zone and then applauding them- selves for it. As an entrepreneur with drive, you’re probably often lectured by others to “Take it easy,” or they say, “You shouldn’t work so hard.” Sometimes this comes from well-meaning people who are concerned for us, but most of these comments are from people who find our drive and ambition unsettling. Offensive , even. It’s a stark contrast to their own lack of discipline and a sharp reminder of their shortcomings, so it must be villainized and wronged. Personally, I push myself into the “red” zone often, burning the midnight oil, taking on another project, another goal, a big overhaul of something “good” to make it great. I’m never happy or complacent and constantly want to grow, improve, earn, and achieve. I constantly feel I can do more or be better. Yes, there are times when I wonder if I’m making the right choice, pushing myself as hard as I do, working the hours and dealing with the stress that comes with it. And, yes, there are times when I pushed a little too hard. But when I think about “taking it easy,” I find no peace in it, no honor. I believe the meaning of life is to become the best version of ourselves through discipline, hard work, and standing up to a major challenge presented to us. Life is too short to let the lazy river meander you through it. Grab an oar. n

“The Iron Cowboy,” James Lawrence, presenting on stage during his return visit at the 2021 Q3 Producers Club Meeting

4 | MSPSuccessMagazine.com • VOLUME 2 I SSUE 6

Don’t Miss Out On Future Issues Of MSP Success Magazine. Go To MSPSuccessMagazine.com/subscribe Or Call 855-876-5719. Subscr i be To MSP Success Magazine!

Get Access To Over 20,000 Growth-Minded MSP Owners

When you advertise with MSP Success Magazine, you are getting access to the most success- minded, growth- oriented MSPs in the industry. Our lists are meticulously verified, cleaned, and updated so your advertising reaches the RIGHT prospects every time.

Go Online To Download Your Free Guide On How To Promote Your Products, Services, And Brand To The Most Market-Driven IT Services CEOs In The World: MSPSuccessMagazine.com/guide

ON THE HOR I ZON

3 Ways To Stop Phishing From Giving Your MSP A Scare By Manoj Srivastava, General Manager, Security, Kaseya

C ybercrime is on the rise and here to stay, and topping the list are phishing scams. A common misconception is that only dumb people fall victim to these types of attacks. The truth is that some of the most prestigious national labs, major corporations, and even people with doctoral degrees and IQs off the charts have been compromised. According to the FBI, phishing was among the top three cybercrimes reported in 2020. In fact, phishing incidents more than doubled from 114,702 in 2019 to 241,342 in 2020. What’s even more frightening is that 90% of incidents that end in a >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28

www.mspsuccessmagazine.com

Made with FlippingBook - Online catalogs