Naked Clean - September 2019

Naked Clean - September 2019

NAKED TRUTH THE

SEPTEMBER 2019

BUT DOES IT REALLYWORK? Distilling the FAQs About Green Cleaning

because they get the job done and don’t leave them with dry hands and headaches after they clean.

When we first opened, I found myself searching high and low for effective cleaning products. I knew we wanted to focus on green, nontoxic cleaners, but, at the time, they weren’t as prevalent as they are now. In my quest, I met a woman in San Diego who made her own nontoxic, plant-based citrus rind cleaner. Like my own, her journey started with searching for a better alternative to what was out there. Her husband is a surfer, so they spent a lot of time at the beach. They love the ocean and have a deep appreciation for nature. Over the course of visits to Pacific Beach, she learned that the Navy was cleaning the tops of their ships with bleach. Sailors would swab the decks, then toss their bleach over the side of the ship, straight into the water. After learning this, she knew there had to be a better alternative. She went looking for an effective alternative to bleach that wouldn’t be as harmful to marine life. In her quest, she found that by distilling a concentrated formula made from the rinds of citrus fruits like lemon, grapefruit, and oranges, she could create a strong, effective, completely natural, and ocean-friendly cleaner. When I learned about her story and discovered her product, I knew it was what we’d been looking for. Not only does it work very well, but it also smells amazing, as those of you who’ve had your home cleaned with it know. It’s like you’ve stepped into an orange grove. One of the most common questions we get asked is whether or not green products work. Like traditional cleaners, some work amazingly well and some aren’t as effective. I’ve done my research to find the ones that work. Our cleaner-owners come to love these products

In terms of whether or not probiotic cleaners work, I’d say they work better than most chemical cleaners. In many ways, probiotic cleaners are more effective because they continue to clean after someone has finished wiping down or mopping a surface. They get down to the microscopic level and don’t kill the beneficial bacteria in your home. One of the most common nontoxic cleaners is one that’s been used for centuries and is still popular today: vinegar and baking soda. It’s just as effective for cleaning a toilet as most chemical-based cleaners. Ask your grandma or great grandma, and that’s probably what they used for cleaning because it’s what people had on hand. People used to use vinegar and newspaper to clean their windows because it’s what they had, and it worked. On more hardcore stains, like those on stove tops, nontoxic cleaners may not be as effective. Occasionally, even my wife, Veronica, will take out the heavy-duty stuff to tackle a really intense build-up. But we try to avoid these as much as possible because they simply don’t make us feel good. More frequent cleaning is the ideal starting place for nontoxic cleaning. If you can maintain spaces and not let as much build-up happen, you won’t need to turn to the toxic cleaners as often. In terms of what works, this is green cleaning at its best.

CARLSBAD OFFICE 580 Beech Ave., Unit D Carlsbad, CA 92008 SAN DIEGO OFFICE 3525 Del Mar Heights Rd., Unit 950, San Diego, CA 92130 760-720-3830 www.naked-clean.com

–Dave Leonhart

1

www.naked-clean.com

GOODBYE, PLASTIC PALETTES 3 STEPS TO A ZERO-WASTE MAKEUP ROUTINE

STEP 2: SHOP SMART If your bathroom is full of plastic, it’s time to make a brand change. Plenty of makeup brands cater to a zero-waste lifestyle with recyclable or compostable packaging and products made with bamboo, glass, or stainless steel. Axiology’s lipstick tubes are made from recycled aluminum; Antonym Cosmetics packages its eye shadows in bamboo; and some companies, like Elate Cosmetics and Kjaer Weis, send refills when your favorite colors run low. If you’re really dedicated, go a step further by DIYing your makeup or finding a bulk supplier. STEP 3: RETURN, RECYCLE, OR PASS IT ON If you don’t opt for refillable makeup, determine what will happen to each container at the end of its life. Some brands, like L’Occitane and Province Apothecary, allow you to send containers back to them for disposal. Glass, stainless steel, and aluminum vessels can be recycled, and mascara wands can be mailed to the Appalachian Wildlife Refuge, which uses them to clean up wildlife. Plastics that can’t be locally recycled can be mailed to TerraCycle, which partners with factories around the world to recycle difficult-to-handle waste.

Walk into your bathroom and look around. Do you see plastic? Odds are you have a boatload of the stuff. Plastic is the beauty industry’s go-to material for eyeshadow palettes, makeup brush handles, blush compacts, and even liquid foundation bottles. Take a moment to consider the poor recycling rate for plastics, 9.1% according to the latest EPA >Page 1 Page 2 Page 3 Page 4

www.naked-clean.com

Made with FlippingBook - Online catalogs