Nathanson Dental - February/March 2018

Nathanson Dental - February/March 2018

Feb/Mar 2018

Give Us A Call! 443.275.9643

OVERCOMING THE “ANTI-DENTITES” How I Strive To Transform People’s Fear of Dentistry

From day one in dental school, I knew that this isn’t the way it has to be, that there are ways to cut through the noise and reach the patients who really need our help. Now, every aspect of my practice is geared to putting patients at ease. From my enthusiastic and consistently warm-hearted staff to the cookies we’re constantly baking in the reception room oven, we work to make our office one that patients would want to visit. A lot of this comes down to the fact that we actually allow ourselves to take time with the people we see — you’d be amazed how much better you can treat people when you aren’t forced to hurry and can really spend the time to listen to them. I think that, overall, we’ve been highly successful in our endeavor to improve people’s opinion of dentistry. At the end of each visit, I like to ask my patients how they (and we) did with the appointment. Overwhelmingly, we get responses like “Great!”, “Awesome!” and my personal favorite, “That wasn’t as bad as I thought it was going to be!” When I hear our patients saying things like that, I know we’re that much closer to our goal of helping people view dentistry in a more positive way. I’d like to urge anyone who may be hesitant about visiting a dentist to come on in to see us at Nathanson Dental. I’m confident that you’ll be pleasantly surprised by what you find here. -Dr. Joel Nathanson 443.275.9643 • 1

There’s an endless list of things I love about being a dentist: the wonderful patients I have the pleasure of interacting with every day, my incredible team that makes me look forward to coming into the office each morning, the ability to make a tangible difference in the lives of those that entrust us with this vital component of their medical care; I could go on and on. But as with anything, there are also a few challenges that come along with the work I do. One, in particular, looms above the rest, so much so that I’ve dedicated my entire career in the dental field to overcoming it. So many people, before they even come in to receive treatment, have their minds made up as to what dentistry really is. For them, the dental experience is something to be feared. Many dentists just accept this fact and simply do their best to minimize discomfort and maximize the quality of their treatment. But for me, that’s not quite enough. At Nathanson Dental, we strive to completely transform our visitors’ ideas about dentistry from the very first step they take into our office. Of course, it’s a process. No matter how much I do within my own practice to overcome people’s misconceptions and make maintaining their oral health a legitimately positive experience, I’m fighting against years of bad PR in TV and movies. Almost always, a visit to a dentist in a story is played for the dark humor angle, and it’s almost never a wholly enjoyable event. In fact, the only time I’ve ever heard a character from anything advocating for

“From my enthusiastic and consistently

dentists is Kramer in an episode of Seinfeld, calling Jerry out as an “anti-dentite.” (And I’m not so sure Kramer is the best advocate to have on your side in any case.) Though I know it may be an uphill battle, it’s a challenge I take on with pride. In fact, one of the main reasons I got into dentistry in the first place was to help change the way this incredibly important part of human health is viewed and approached. There are thousands of people who are so afraid of the dentist that they avoid treatment completely, knowing full well that neglecting their oral health will negatively impact every other aspect of their health, in some cases even shaving years off their lives. warm-hearted staff to the cookies we’re constantly baking in the reception room oven, we work to make our office one that patients would want to visit.”

Published by The Newsletter Pro . www.TheNewsletterPro.com

NEED A LITTLE

Spice in Your Life? Spices and herbs add much more than flavor and aroma to your favorite beverages and treats. They also offer many health benefits. When properly utilized, these spice rack staples can ease a variety of symptoms. Ready to find your new holistic health kick? Read on. NUTMEG your diet by taking it as a supplement in capsule form or simply sprinkling it into your next chai tea. Your achy joints will thank you. GINGER This root is an essential natural anti- PEPPERMINT You can use peppermint as an essential oil, steep the leaves for tea, or take a supplement capsule. Each form comes with its own benefits.

As an essential oil, peppermint is great for treating colds. It’s a mild decongestant, and it helps with coughs and stuffed-up noses. It also soothes sore throats and headaches. Rub one or two drops under your nose, on your temples, or over your sinuses and feel the relief wash over you. Even further, a study published by The BMJ found that when administered as a capsule, peppermint helped reduce the symptoms of IBS in a majority of patients.

inflammatory. It can help ease an upset stomach and finally tame your nausea. You can safely eat it raw, candied, as a supplement, in tea, or in baked goods. Ginger is most effective when it’s ingested raw or in capsule form. If you have morning sickness, raw ginger might do the trick. Just ask the people of ancient China. Like many spices, ginger’s use as a supplement goes back centuries. Southeast Asian countries used it to ease their own common ailments. Call it tried and true.

This spice, known for its earthy, nutty flavor, has anti-inflammatory and antimicrobial properties. Want to calm nagging pain? This spice has been used to treat joint pain and arthritis. It can even be used to remedy bad breath. Nutmeg is most potent when it’s freshly grated, so it’s recommended you purchase whole nutmeg seed, found in most specialty food stores. You can incorporate nutmeg into

Meet Cerissa,

Our Fantastic Marketing Director!

At Nathanson Dental, we strive to build a space free of the anxiety, fear, and pain that is so often associated with a trip to the dentist. Of course, we couldn’t possibly complete this mission without reaching out to our wonderful patients, both those who have been with us since the beginning and those who may be making their first visit to the dentist in years. That’s where our talented marketing director, Cerissa McKinley, comes in. She works hard to ensure that new people are hearing about us all the time. She organizes and promotes the many exciting offers, events, and community initiatives that happen every month around the office. Working as a hairstylist for 12 years, Cerissa got her start in marketing by running numerous campaigns and event-planning initiatives for her old salon. When her son, Colton, was born,

she decided she wanted a career that gave her more time to spend with her family, and she began to look around for new opportunities. She interviewed at Nathanson Dental and decided right then and there that this was the perfect place to work. “I just loved it here. The atmosphere, the goals of the practice … I probably decided it was my job before they actually offered it to me!” Luckily, the feeling was mutual, and she joined the team almost exactly one year ago. Since then, she’s become a vital part of the practice, applying her out-of-the-box thinking and enthusiasm to all kinds of different projects. The best part? “I get to be creative,” she says. “I’m an organized person, but I welcome the organized chaos that comes with the marketing process.”

their new house. When she gets a free moment, Cerissa still enjoys styling hair for a few clients she’s kept. This month, with our big Invisalign promotion in full swing, Cerissa herself will be undergoing the Invisalign treatment, documenting each step and update that happens along the way. “I’m excited!” she says. We are too! In the meantime, we’re just thrilled to have Cerissa on the team, and look forward to whatever new project she comes up with next.

Outside of the office, Cerissa’s been busy with her soon to be 2-year-old son, her fiancé, and

2 • www.nathansondental.com

Published by The Newsletter Pro . www.TheNewsletterPro.com

REFER A FRIEND Entering to win is easy! All you have to do is refer someone you know to our practice. Make sure to let them know to tell us you sent them. The more you refer, the more entries you get! Winner will be chosen Monday April 2nd and will be notified via phone & email. And you could win a Google Smart Home Package Valued at $500 JANUARY 1 - MARCH 31, 2018

Your Perfect Smile Is Closer Than You Think Are You Satisfied With Your Smile?

A smile is your natural expression of brightness, joy, and delight, and we want your teeth to reflect your good mood. The most common complaint we get from patients is their teeth being crooked, crowded, or discolored. Because of this, they shy away from social situations and struggle to smile in pictures. The good news is, with a little cosmetic dentistry, you can bring confidence back to your smile. Tooth Discoloration Whitening treatments are simple, painless, and time-sensitive. Take- home trays, combined with in-office whitening treatments, provide a straightforward way to whiten your teeth and brighten your smile. Just put the trays in overnight, once a month, and you’re golden. When it’s combined with proper dental hygiene, your smile is sure to Many people avoid trying to correct their crooked or crowded smiles because of their fear of orthodontic treatments. Mental images of braces send many frustrated mouths into hiding. But thanks to new dental technology, simple orthodontic corrections can be done as easy and manageable as ever. Invisalign or Six Month Smiles provide solutions for dental realignment without the invasive or cumbersome process of braces. With these products, you can go about your normal day without making others aware that you are shaping and molding your mouth to a better and straighter smile. Regardless of what your cosmetic needs, proper dental hygiene is paramount to the success of your smile. Brushing, flossing, and receiving professional cleanings on a regular basis will ensure your teeth always reflect the brightness of your smile. Whether it’s starting orthodontic treatments or scheduling your next cleanings, contact us today to get your cosmetic dental work started. Your best smile is just a visit away. be cleaner, whiter, and better in no time. Crooked or Crowded Teeth

Train Your Brain!

Solution:

Published by The Newsletter Pro . www.TheNewsletterPro.com

443.275.9643 • 3

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

Office Hours: Monday 8:30am to 5:30pm Tuesday 10:30am to 7:30pm Wednesday 8:30am to 5:30pm Thursday 8:30am to 5:30pm

5 Shawan Road, 2nd Floor Hunt Valley, MD 21030

Inside

THIS ISSUE

The Dentist Doesn’t Have to Be Scary! Page 1 3 Holistic Remedies Hiding In Your Kitchen Page 2 Meet Cerissa, Our Fantastic Marketing Director Page 2 Do You Have Crooked or Discolored Teeth? Page 3

Office Giveaway Page 3

The Most Romantic Destinations on Earth Page 4

THE BEST VALENTINE’S Getaways to Fantasize About

from shop to shop, sampling the delicious local cuisine, and maybe taking a dip along the 300-meter beach. The Maldives From a water villa smack dab in the midst of the glassy, ultra-blue Indian Ocean, you and your main squeeze can enjoy utter seclusion. Sip champagne in the shade of a palm overlooking an otherworldly sunset or get a little more adventurous, strap on a mask, and check out the abundant aquatic wildlife. Many hotels in the area even include access to an array of boats, perfect for your own private excursion along the mild waves. Of course, you could also always just stare, dumbfounded, into the horizon, wondering how such a place could actually exist on Earth.

around the labyrinthine gardens that surround the elaborate cream-colored structure. Travelers can relax beside one of the many glassy pools sprinkled throughout the estate, all of which are enthusiastically attended by an unparalleled service staff. Positano, Italy More than perhaps anywhere in the world, this place looks like it was lifted straight from a sappy romance novelist’s imagination. You and your partner can kick back on a balcony overlooking the entirety of this seaside town, taking in the century- old multicolored Italian architecture perched precariously on the verdant mountainside. Too small to accommodate swarms of tourists, it’s the perfect place to while away the hours ambling

Valentine’s Day is for fancy dinners, heart- shaped boxes packed with subpar chocolates, and fantasizing about the magical places you and your beau would have escaped to — if only you had the PTO. So, grab a glass of bottom-shelf cab sauv, cuddle up next to your special someone, and try to make them feel bad for taking you to Chili’s instead of whisking you away to one of these picturesque fantasy lands. Udaipur, India These days, meandering through the cobblestone streets of Paris with your loved one is très passé. All the real high-rolling romantics are migrating southeast to the famous Oberoi Udaivilas hotel in western India. Set in a traditional Mewari palace, visitors will feel like royalty as they stroll

4 • www.nathansondental.com

Published by The Newsletter Pro . www.TheNewsletterPro.com