Newsletter Pro - May 2021

208.297.5700 MAY

2021 www.NewsletterPro.com

INSIDE THIS ISSUE:

Get Your Business Ready for Summer ( Before Summer!) PAGE 3 Use These 3 Methods to Measure Your Results PAGE 4 Book Review on ‘So Good They Can’t Ignore You’ PAGE 4

HOW YOU CAN THRIVE EVEN WHEN THE REST OF THE WORLD IS INSANE!

Resource of the Month: Google Analytics PAGE 6 Why Budweiser’s Iconic Ad Feels Fresh Again PAGE 7

We live in a world that is totally insane. Pandemics, inflation, taxes, oppression, global warming, the radical right, the radical left, bad people doing bad things, and on and on we go. Insanity is the order of the day, every day. Even though we are presented daily with more insanity, new insanity, and recycled insanity, far too many people are surprised each time another insane thing happens in the world. Your reaction to the insanity all around you is a major threat to you, your family, and your business. If you get up in arms on social media, complain to friends and family, and focus on the “what if” scenarios every time something new crops up, you give

up control of some of your life. I hate to break it to you, but if you focus on the insanity, you’re going to have a very hard life. It is very easy for any of us to label whatever is happening in the world as good or bad, right or wrong. We use our past experiences, our education on the subject (or lack thereof), our own moral code, our friends’ opinions, how this issue affects us personally, etc., to — in most cases — very quickly make a decision on how we feel. Once we’ve labeled the situation, the problems start. You see, we have no ability to control the issue. We worry

What Makes Etsy a Giant in E-Commerce

Today PAGE 8

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... CONTINUED FROM COVER

“If you get up in arms on social media, complain to friends and family, and focus on the ‘what if’ scenarios every time something new crops up, you give up control of some of your life. I hate to break it to you, but if you focus on the insanity, you’re going to have a very hard life.”

This will give you even more control as well as increase how happy you are with your life. This enables you to decrease stress and increase confidence. As a result, you will be able to focus even more on the priorities that will have the greatest impact on your life. When you do this day in, day out, week after week, month after month, and year after year, your efforts snowball, and pretty soon, you’ve arrived. It is far easier to read this article and decide that what I just taught you is way too simple to actually work. I can relate to that all too well. When I was stuck in the cycle of worrying and getting angry over all the insanity around us, I ignored or didn’t have the confidence to pursue correct answers because I thought to myself, “It can’t be that simple.” What I have since discovered is that in the vast majority of cases, the correct answer isn’t complicated. Once you accept that fact, you need to focus your efforts and energies on three areas: 1. Use your newfound time, control, and self-confidence and take massive action daily. 2. Get as clear a picture as possible of what you want your life to look like. Don’t be afraid to be bold, dream bigger, and adjust your path if you discover along the way that you want to go in a different direction.

3. Make sure — both personally and professionally — that you understand your foundation is everything. No person, entity, or thing stands the test of time unless they or it has a solid foundation that is constantly inspected and maintained. If you have anything in your life that is important to you, and it has a shaky foundation, that should be one of the first areas you focus your efforts on. Now that you can see the path and have a road map to build a life like no other, the only question left is this: Are you willing to get out of your comfort zone and take the journey? While I can’t promise the trip will be easy or that everything will turn out exactly how you thought it would, what I can tell you is that once you break free of the insanity, you’ll never look back.

about what may happen. We run around like Chicken Little on social media and at dinner or on the phone with friends, working everyone up or annoying them (or both) and complaining about something we have absolutely no control over. This reaction robs us of time, energy, focus, money, relationships, and so much else. It also creates anxiety and stress, which takes yet another toll on you and those around you. I have met more than one person who is scared of flying — at least in part — out of fear of a terrorist attack on the plane. For many years after 9/11, the media and government had us all seeing terrorists around every corner. Did you know that since 2009, in the U.S., we’ve only had one fatality on a commercial or cargo flight? If, instead of getting all worked up, you accept the fact that the world around you is always going to be insane, you can become detached from the insanity. Your ability to not react will actually give you more clarity about the world, and in the end, it will be that clarity that gives you more control over your world. With your newfound clarity and greater control over your own life, you can shift your focus, efforts, and energies toward problems you can have an impact on. Goals you want to accomplish, relationships you want or need to nurture, and passions or hobbies you never seem to have enough time for.

–Shaun

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BUSINESS HOW-TO

about venturing out into the wild blue yonder, you can be sure people are wanting to book trips. Encourage your team to put in their vacation requests now so they can be approved or denied sooner rather than later. This way, if someone does get their time off denied (usually because of scheduling issues), they can work around it and find another time to take the vacation they deserve. Plus, coordinating time off ensures you have staff on hand to get the work done. You always want someone available to take calls, schedule appointments, make sales, be there for customer support, etc. Plan for the worst. When is the last time you planned for the worst? This includes natural disasters, acts of God, technological malfunctions, >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8

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