Outbound - Invest

Outbound - Invest

The Story. 2022 & Beyond Roadmap The Investment Opportunity. OUTBOUND. WHY BRAVO PRESENTS:

It's play that helps us do serious things better.

Daniel Debow, Salesforce SVP

OUTBOUND.GAME | POWERED BY WHY BRAVO

Our Vision

To create the world's most powerful gamification engine that drives people to achieve the impossible for good.

Global Vision

OUTBOUND.GAME | BY WHY BRAVO

Our Mission

To successfully onboard 100k active players by the end of 2025 (Valuation of $250M+)

By 2025

OUTBOUND.GAME | BY WHY BRAVO

The Story

Then COVID Hit, We Had To Make An App

It Would Be Awesome If It Were 'Real Life'

It Started As The Sales Game

An experiential in-person game that some called 'The single best business training I've ever attended. Watch the 'Behind The Game' documentary to see how it all started.

With the promise of US events booked in, that all stopped with the 'C' word. We had to make it virtual. The Sales Game - Virtual Edition was born. With successful events with some of the world's biggest companies.

This was the sentence that changed it all. When Outbound and Arcadify.io were born. A CAAS (Culture As A Service) platform that drives people to achieve the impossible. Turning work into play daily. Building winning cultures.

OUTBOUND.GAME | POWERED BY WHY BRAVO

Behind The Game Documentary about The Sales Game

"There had to be a better way... We knew that education and how teams engaged in business had changed.

Experiential learning was emerging & the

implementation of knowledge, habit- forming, and developing culture was where all the growth was going to be found..."

Produced by Steve Claydon & Darcy J Smyth

Meet the founders The founders of Outbound.

Steve Claydon Founder & Co-Director

Sales Strategy Specialist. Game Builder.

Darcy J Smyth Founder & Co-Director

Sales Psychology Specialist. Human Behaviour Wizard.

Meet the leadership The crew of Outbound.

Julia Maher Head of Accounts

Difff Crowther Head of Operations

Brad Ahrens Head of Development

She's the hands and feet of Outbound. Responsible for all finance, reporting, client support and scheduling. With Bravo for 2+ Years - Based in Brisbane, Australia

He's the guy behind security, systems and scale. Responsible for keeping the Bravo ship on its course to acquisition. Steve's bestman. With Bravo for 6 Months.

He's the guy behind the code, one of the world's leading developers on Laravel, Vue, AWS and everything in between. Fluent in 7 languages + code. A freak!

Our Numbers Last Year. Why Bravo (T/A Outbound.) Made $1.16M In Annual Revenue with a $365,000 Net Profit. The majority of the revenue was used to re-invest back into the Outbound.game App along with the development of Arcadify.io - a Whitelabel version of the product that can be re-branded and used in different verticles. We have 2x successful pilot programs with 'Drink Less Feel Fresh' and the 'EA Institute' already in place with major scale opportunities. We are seeking the investment to fast- track our development roadmap to ensure we are built for scale (focusing on scaling ARR and onboarding 5,000 active players by the end of the 22/23 Financial Year).

Annual Re-ooccuring Revenue (ARR) $120,000

Gamification Consulting $1,040,000

The Xero Exports

We have invested $750k AUD in development so far (all customer funded), this has put us in a very strong position with a minimum viable product making $120k ARR. We're ready to fast track the development, with a roadmap and team already in place. This investment will allow us to do just that along with freeing up our Founders to sell to strategic accounts and hire Game Consultants to maintain onboarding revenue. Our first major milestone is to successfully onboard 5,000 players into the game by the end of the 22/23 Financial Year. This will result in $1.2M in Annual Reoccuring Revenue and trigger the opportunity for annual 'dingcome dividends'. To date we have received no outside funding, with all Why Bravo Pty Ltd Tax obligations met and is owned 50/50 by Co-founders Steve Claydon & Darcy J Smyth. On Completion of this Seed Fund, Brad Ahrens (Lead Developer) will receive 5% equity stake in Outbound. and Difff Crowther will receive a 1% bonus of total aquisition value. It's our vision to have Outbound/Arcadify.io be aquired for $250M+ in 5 years or less.

Investment Opportunity Invite Only Seed Fund - Total Fund = $1M for 10%

www.outboundgame.app

We're looking for seed fund partners to support the development roadmap already established. With a minimum viable product already built and making $120k in Annual Recurring Revenue with a $1M+ consulting arm. We have a partnership signed with UBT Global which will market and promote our platform to their network of 3,400 companies and 76,000+ collective employees in Australia, NZ, Canada, the UK and the USA . It's our mission to fast-track development for scale. We're on track to smash our first milestone of 5,000 players by the end of the 22/23 Fiscal Year. This will result in $1.2M in annual recurring revenue.

OUTBOUND.GAME | POWERED BY ARCADIFY.IO

Yearly Dividends

10% of all 'Dingcome' is shared to the invite only seed fund. We created the 'Gamification Engine' for every sector. Score coins for focused activity, and earn bonus coins for completing missions. Incentivise the outcome with personal rewards... An emerging sector, CAAS (culture as a service) is argued to be one of the fastest-growing sectors within the SAAS (software as a service) ecosystem. This is due to the over- increasing 'globalisation' of the workforce along with work-from-home (WFM) or hybrid options. How to inspire, motivate, onboard and manage remote teams hasn't been easy, with companies increasing their spending in the areas of talent acquisition, retention and reporting. The gap? Motivating the very workforce to implement the actions required for the company to achieve their goals and responsibilities.

The Seed Fund is made up of up to 20 unique 'Seed Investors' with a minimum buy-in of $50,000 AUD (equalling 0.5% of the total 10% fund).

Dingcome is the monthly subscriptions we receive from players globally. We currently have 4x Tiers of paying subscriptions starting at $9USD A month for games with over 250+ players and $29USD a month for games with less than 15 players. Average 'Dingcome' is $21USD per player per month. Once we hit our key milestone of 5,000 players, all Seed Fund members will receive yearly dingcome payout based on their % owned.

So, how

does it work?

"Sales Teams using HubSpot is the 'narrow but deep' approach. Arcadify.io 'white label' partners is the 'wide and far' approach. Both lead to major scale and Annual Reoccuring Revenue.

OUTBOUND.GAME | POWERED BY WHY BRAVO

Use Case 1

HubSpot has 100,000 paying companies globally with revenue of over $1Bn. Our Outbound Engine integrates directly with HubSpot and allows each company to design their own game to drive and incentivise growth. This is the primary 'narrow and deep' target market we will be focusing on. B2B Sales Teams in Australia/NZ/UK & Canada with partners to help us scale the US market.

OUTBOUND.GAME | BY WHY BRAVO

Use Case 2

Salesforce has the largest client base of any CRM: Salesforce has an annual revenue of $21.3B and holds over $66.3B in assets. Our Outbound Engine integrates directly with Salesforce and dramatically increases the CRM adoption and use of their platform. We have heard early feedback from clients that they prefer to use out platform for all of their notes and activity logs than the Salesforce platform itself.

OUTBOUND.GAME | BY WHY BRAVO

Recent Top 10 Aquisitions:

Salesforce has a strong history of major aquisitons. We are developing with them in mind as a potential aquisition partner in the future. On the right are the top 10 recent aquisitions with a new distribution partnership with FedEx, we have a real opportunity to provide a closed loop incentive/gamification program including prize distribution through FedEx.

OUTBOUND.GAME | BY WHY BRAVO

Use Case 3

Many project centric/B2B businesses use Pipedrive to manage their sales cycle.

Our Outbound Engine integrates natively with Pipedrive and drives the 'lead measures' and accurate notes/>Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25

www.outbound.game

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