PipeLine-2017-Edition 1-WEB

PipeLine-2017-Edition 1-WEB

A Mr. Rooter ® Publication

2017 Edition 1

CONTENTS Edition 1 2017

3

It’s a Great Time to be Part of Dwyer Group®

5

Life’s Defining Moments

6 7 9

Building a Strong Brand Promise Mr. Rooter® Plumbing Launches PSP

Mr. Rooter Plumbing Conference: A Great Success

6

10 12 14 16 18 22 24 25 26 27 28 30 32 33 34 36

Leading With Values

Creating a Workplace of Choice: Assessing Potential Employees

ServiceTitan Mobile 2.0 and Your Business

Building a Strong Brand Promise By: Doyle James

Marketing Update: Overview of the 2017 Brand Plan Developing a Successful Leadership Team What’s the Value of Your NEXT Task and Tech? Raising the Bar for the New Award Year

Top Gun Award Winners Voices of Women Update 2017 Conference Photos

Who’s New

From the Mailbag

Anatomy of a Winning Streak

ProTradeNet® Update: Making Dollars and Sense

Successful Succession

Are You Engaging the Customer or Just Talking to Them?

CONTRIBUTIONS:

22

What’s the Value of Your NEXT Task and Tech? By: Eric Hankins

DWYER GROUP, INC. Mike Bidwell, President, CEO Dina-Dwyer Owens, Co-Chair Mary Kennedy Thompson, Chief Operating Officer Alesha Yankie, Franchise Development MR. ROOTER, LLC Doyle James, President Glenn Gallas , Vice President of Operations Brenda Payne, Executive Assistant Mark Bruckbauer, Franchise Consultant Don Glovan, Franchise Consultant PROTRADENET LLC Kathleen Seaman, Communications Specialist PRODUCTION Michael McCullough , Creative Manager Joshua Tynes, Graphic Designer Jason Lee , Communications Manager

Bobbi Sullivan, Franchise Consultant Eric Hankins, Franchise Consultant Robyn Elwood, Franchise Consultant Matt Lefler, Franchise Systems Specialist Brooke Salinas, Brand Manager

LinkedIn.com YouTube.com Facebook.com

Twitter.com MrRooter.com

25

Top Gun Award Winners

Send PipeLine ideas to [email protected]

OUR VISION

OUR MISSION

To be a world class company admired for the excellence that customers, franchisees and associates experience with Dwyer Group .

To teach our principles and systems of personal and business success so that all people we touch live happier and more successful lives.

It’s a Great Time to be a Part of Dwyer Group ®

By: Mike Bidwell

W e are at the dawn of a new day at Dwyer Group®. With great anticipation, we have launched our new overarching brand, Neighborly™ (known as Neighbourly™ in Canada), that we conceived prior to Reunion last year. This is a bold step forward to realizing our long-standing vision that we all benefit from being members of a common family of franchised brands. We have experimented over the years to find ways to expose customers from one brand to other Dwyer Group brands. However, each proved to be too burdensome, too inefficient and too expense. In retrospect, we had to wait for technology and how people use technology to catch up – including the Dwyer Group ecosystem – to be able to execute on this vision in an effective and sustainable way. As the marketplace has evolved, the full breadth of Dwyer Group’s service brands’ offerings has become more meaningful to homeowners. The dream was initially to leverage our individual customer silos that each of you have in your perspective local markets and expose those customers to other Dwyer Group brands. Since they are buying services from you, they are likely using many of our other service offerings as well to meet their needs. Unfortunately, our >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36

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