Post Luxury Immersion

Post Luxury Immersion

OUR LUXURY IMMERSION JOURNEY

EXPLORE THE CONCEPT OF LUXURY

LUXURY GUESTS & EXPERIENCES

LUXURY AT

LUXURY IMMERSION PROGRAM SLIM DUBAI

PROGRAM OBJECTIVES EXPLORE the origins, history and evolution of Luxury throughout time, arriving to a definition of Luxury today and its implications in hospitality.

IDENTIFY the behaviours associated with developing and maintaining a strong Luxury brand as a Luxury leader.

DISCOVER international trends in the world of Luxury and its association with heritage, story-telling, uniqueness and attention to detail.

DEFINE guests’ Luxury needs & a systematic approach to facilitating a Luxury experience.

RECOGNISE frameworks used by Luxury brands to transfer the concept of Luxury in the culture of the organisation, facilitating and enhancing Luxury in the workplace.

LEARN how creativity has a strong association in the world of Luxury, cultivating moments of unexpected surprise.

LUXURY IMMERSION PROGRAM SLIM DUBAI

Activity No. 1: 5 minutes. My thoughts on Luxury

Find a partner and answer the following two questions:

1. If I was a luxury object, I would be… 2. Luxury for me is…

Use your participant’s booklet to write the answers.

Then, introduce your partner referring to the answers of the questions and also name, department and role.

LUXURY IMMERSION PROGRAM SLIM DUBAI

BRIEF HISTORY OF LUXURY

LUXURY IMMERSION PROGRAM SLIM DUBAI

IN THE BEGINNING, THERE WAS LUXURY

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IS ABOUT ELEVATION

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IS RITUALISTIC

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IS ABOUT ELEVATION

LUXURY IMMERSION PROGRAM SLIM DUBAI

SILK GOLD OBJECTS …

LUXURY HAS ALWAYS BEEN SYMBOLIC

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY: “THE ORDINARY OF EXTRAORDINARY PEOPLE”

DEMOCRATIZATION OF LUXURY

LUXURY IMMERSION PROGRAM SLIM DUBAI

DEMOCRATIZATION OF LUXURY

Emergence of new millionaires

Emancipation of women

LUXURY TRAVEL REPORT 2015 - 2030

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TRAVEL REPORT 2015 - 2030

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TRAVEL REPORT 2015 - 2030

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TRAVEL REPORT 2015 - 2030

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TRAVEL REPORT 2015 - 2030

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TRAVEL REPORT 2015 - 2030

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY INDIVIDUALS & BRANDS

LUXURY IMMERSION PROGRAM SLIM DUBAI

WHAT IS A BRAND?

LUXURY IMMERSION PROGRAM SLIM DUBAI

A BRAND IS A PROMISE

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY, INDIVIDUALS & BRANDS…

DEPUIS

1854

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

DEPUIS

1909

LUXURY IMMERSION PROGRAM SLIM DUBAI

Luxury is part and parcel of humanity and of life in society

Luxury is a culture, which means you have to understand it to be able to practise it with flair and spontaneity.

Luxury has a fundamental function of recreating social stratification.

TRADITION

PERSONAL

VERTICAL

SUBJECTIVE

UNDEFINABLE

CHIC

RARE

EVOLUTION

UNIQUE

LUXURY THE INDIVIDUALS AND BRANDS

HERITAGE

ELEVATION

ART

BEAUTY

EMOTIONS

LUXURY IMMERSION PROGRAM SLIM DUBAI

POSITIONING OF LUXURY IN THE PRESENT

LUXURY IMMERSION PROGRAM SLIM DUBAI

EVOLUTION OF LUXURY

LOCALISATION

TIMELESSNESS

MODERNISATION

LUXURY IMMERSION PROGRAM SLIM DUBAI

EVOLUTION OF LUXURY

MODERNISATION

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TODAY IS ACCESSIBLE AND MODERN FROM

TO

LUXURY IMMERSION PROGRAM SLIM DUBAI

EVOLUTION OF LUXURY

LOCALISATION

LUXURY IMMERSION PROGRAM SLIM DUBAI

Activity No. 4: 10 minutes. What do they present as Luxury? In your group table, 1. Based on your pre-work Activity No. 1, share with your team what you found interesting from visiting the Virtuoso website and together answer the question:

2. What is Luxury today?

3. Each team will have 2 minutes to present your collective definition of Luxury. Use your participants’ booklet.

LUXURY IMMERSION PROGRAM SLIM DUBAI

PRE-WORK No. 2

Together,

1. How does the local experience contribute to creating a Luxury moment?

2. What did you find interesting about this hotel?

3. What does the Luxury guest want?

LUXURY IMMERSION PROGRAM SLIM DUBAI

EVOLUTION OF LUXURY

TIMELESSNESS

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

DEPUIS

1913

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IS SUBJECTIVE

LUXURY IMMERSION PROGRAM SLIM DUBAI

LEARNING ABOUT SUBJECTIVE DEFINITIONS OF LUXURY

LUXURY IMMERSION PROGRAM SLIM DUBAI

WHAT IS LUXURY FOR THEM?

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY TRENDS

LUXURY IMMERSION PROGRAM SLIM DUBAI

Hotel Cipriani's: 'Dinner in the Sky' (50 meters above the Venetian canals)

LUXURY IMMERSION PROGRAM SLIM DUBAI

Hard Rock Hotel Ibiza: restaurant displays large screens showing images connected to the dishes

LUXURY IMMERSION PROGRAM SLIM DUBAI

Lebua Hotel, Jaipur: afternoon of elephant polo on its grounds

LUXURY IMMERSION PROGRAM SLIM DUBAI

It’s about the EXTRAORDINARY

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY AT SHANGRI-LA

LUXURY IMMERSION PROGRAM SLIM DUBAI

What do our GUESTS WANT?

EMPATHY MAPPING

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

CHINESE LUXURY

LUXURY IMMERSION PROGRAM SLIM DUBAI

LUXURY IMMERSION PROGRAM SLIM DUBAI

Activity No. 6: 15 minutes.

How do we demonstrate Shangri-La’s Luxury?

In your group table,

1. You are going to be allocated a particular guest.

2. Listen to what the guest says by scanning the QR Code

3. Design the perfect Shangri-La Luxury experience for your guest based on what you heard, but elevating the brand.

4. Be ready to present

LUXURY IMMERSION PROGRAM SLIM DUBAI

TEAM 1

LUXURY IMMERSION PROGRAM SLIM DUBAI

TEAM 2

LUXURY IMMERSION PROGRAM SLIM DUBAI

TEAM 3

LUXURY IMMERSION PROGRAM SLIM DUBAI

TEAM 4

LUXURY IMMERSION PROGRAM SLIM DUBAI

TEAM 5

LUXURY IMMERSION PROGRAM SLIM DUBAI

LEADING LUXURY

LUXURY IMMERSION PROGRAM SLIM DUBAI

WHAT IS A BRAND?

LUXURY IMMERSION PROGRAM SLIM DUBAI

A BRAND IS A PROMISE

LUXURY IMMERSION PROGRAM SLIM DUBAI

WHAT IS YOUR PERSONAL BRAND?

LUXURY IMMERSION PROGRAM SLIM DUBAI

MY VALUES AND MY BEHAVIOURS

LUXURY & MY PERSONAL BRAND

Activity No. 7: 10 minutes.

How do we demonstrate Luxury as a leader?

In groups of three,

1. Identify a list of behaviours that Luxury Leaders should demonstrate?

Focus on verbal communication, body language and managerial practices.

LUXURY IMMERSION PROGRAM SLIM DUBAI

Activity No. 8: 5 minutes.

As a Luxury Leader, I AM…

Individually,

1. Select three words that represent the most important descriptors of Luxury to you. These three words will represent your Luxury Leader Personal Brand. 2. Create a personal statement that says: As a Luxury Leader, I am ________________________ complete using the three words.

LUXURY IMMERSION PROGRAM SLIM DUBAI

Activity No. 8: 5 minutes.

Where do I need to focus?

Individually,

1. Using your Luxury Leader Personal Brand Statement,

- Identify where do you need to focus? - 3 actions that will help you achieve your personal luxury brand.

LUXURY IMMERSION PROGRAM SLIM DUBAI

PROGRAM OBJECTIVES EXPLORE the origins, history and evolution of Luxury throughout time, arriving to a definition of Luxury today and its implications in hospitality.

IDENTIFY the behaviours associated with developing and maintaining a strong Luxury brand as a Luxury leader.

DISCOVER international trends in the world of Luxury and its association with heritage, story-telling, uniqueness and attention to detail.

DEFINE guests’ Luxury needs & a systematic approach to facilitating a Luxury experience.

RECOGNISE frameworks used by Luxury brands to transfer the concept of Luxury in the culture of the organisation, facilitating and enhancing Luxury in the workplace.

LEARN how creativity has a strong association in the world of Luxury, cultivating moments of unexpected surprise.

LUXURY IMMERSION PROGRAM SLIM DUBAI

OUR LUXURY IMMERSION JOURNEY

EXPLORE THE CONCEPT OF LUXURY

LUXURY GUESTS & EXPERIENCES

LUXURY AT

LUXURY IMMERSION PROGRAM SLIM DUBAI