Practice Promotions INSIDER'S Newsletter - August 2019

Practice Promotions INSIDER'S Newsletter - August 2019

STOP THE DROP How to Increase Patient Retention Rate

Inside:

• 3 Tips to Get More Online Reviews • Website Gets 13 New Patient Leads in 12 Days • How to Get the Most Out of Your Marketing Calls • How to Use Extra Print Newsletters

Neil Trickett, PT

Inside This Issue: • 3 Tips to Get More Online Reviews

• Website Gets 13 New Patient Leads in 12 Days • How to Get the Most Out of Your Marketing Calls • How to Use Extra Print Newsletters

PT Practice Marketing Tips

STOP THE DROP How to Increase Patient Retention Rate

Online Bill Pay and Financial Plans Help Overcome Financial Drop-Outs Copays aren’t cheap – it’s no secret. That said, if a patient does understand the value and benefit of feeling better, they’ll be willing to stretch their budget as long as it’s an easy, pleasant experience. Work on plans you can provide that stretch out payment to make your services more affordable. Give conveniences such as online bill pay, to make payments easier. Train Your Team to Retain More Patients In most practices, patients will spend the more time with your therapists, assistants, and front office staff than you personally. Every interaction is critical to both setting their expectations for recovery and keeping the goal of the NEXT appointment in mind. Here’s how to train your staff to market for patient retention. The Bottom Line Patient retention is a huge problem facing physical therapy owners today. There are many external factors that we don’t have control over, but there are still best practices that can improve your retention rates by enough to see a huge increase in revenue. Use your website, email, texting (HIPAA compliant), and in-person experiences to make each experience as convenient, friendly, fast, and easy as possible for your patients.

According to a WebPT survey of almost 7000 rehab professionals nationwide, PT clinics across the US see only 7-25% of patients complete their plan of care? That means that less than 1 in 4 patients don’t fully complete care, amazing!

75% OF PATIENTS DROPPED BEFORE THEIR RECOMMENDED PLAN OF CARE HAD ENDED. THEY MAY NOT RETURN OR REFER FRIENDS BECAUSE THEY DIDN’T SEE THE RESULTS.

The solution: Track your patient retention rate, help them overcome obstacles, and stay connected with your patients during and after discharging for a condition. Read below for more ways to do that! How to Calculate Patient Retention Rate To calculate your patient retention rate, use the average number of sessions attended divided by the average number of sessions recommended across all of your Plans of Care.

3 Tips to Get More Online Reviews for Your Practice

CLIENT SPOTLIGHT

PT Website Generates 13 New Patient Leads in 12 Days

Daniel Serafin Digital Marketing Manager

1. Ask in Person The best time to ask for a review is in person. You don’t have to wait until the patient is ready for discharge but it is best to wait until they’re seeing results from treatment. 2. Make It Fun For Patients Highlight and reward those that do leave a review. Some of our clients feature a “Wall of Fame” in their clinic with the patient’s photo and review, or offer entrance into a free giveaway or drawing. 3. Train Staff You’ll get the best response when asking for a review if it’s done by the person the patient has the closest relationship with. This means training your entire team when and how to ask for review. Make it fun for your staff by holding a contest with a prize for the person who gets the most 5 star reviews, or a gift card for each review that they generate. Just remember, that review can generate more new patients for you!

13 New Patient Leads in 12 Days

215 Digital Newsletter Readers

We recently launched a new website for our Ultimate client Eastside Sports Rehab in Washington. Their already killing it with these results!

Check out what they’re doing to get these awesome stats: • Eastside sports expands their email and social media reach with digital newsletters integrated with their website. Over 215 readers have opened the latest issue already! • Sending out a monthly print newsletter to all past patients generating more call-ins and reactivated patients. • Upgraded their website to a PT Performance site with a Chatbot to convert more website visitors. They saw 13 new patient leads in 12 days! • ImprovedtheirSEOandwebsitebuttonsto increasecall-insandappointment requests. • Increased their social media and blog postings to drive more traffic to their website. • Their new Eastside sports app works to retain patients, market their website, and generate more online reviews.

Webinar Trainings and Replays

Did you know?.... You can access the videos and slides for all of our client training webinars right from this page:

www.practicepromotions.net/client-webinar-replay

Keep an eye out for emails and Facebook posts in the Insider’s Circle about upcoming monthly webinars.

We’d love to hear your suggestions for topics! Email [email protected] to share your ideas.

HOW TO GET THE MOST OUT OF YOUR Practice Promotions Marketing Calls

2 . Monthly Meetings If you are an Ultimate PT Marketing System client or newsletter client, you will have a monthly 15-minute phone call with your Print Account Manager. This is a time to review your results from last month’s newsletter, discuss custom content ideas for your next newsletter, and address any questions you may have. During your monthly meetings, you’ll dig deeper into your custom content with your Print Account Manager, make sure the topic is relevant to your practice, and gather ideas for your next newsletter. Here are some types of custom content that get great results:

Bethany Lanza Senior Print Account Manager

Project calls are vital to getting the most out of your Practice Promotions marketing systems, to give feedback, but also to better customize and tell the story of your practice. Let’s go over the two types of calls you should be having with your marketing team on a regular basis, what to expect, and how you can leverage these calls to get better results! 1. Quarterly Calls If you are an Ultimate PT Marketing System client, you will have a call once a quarter with your entire Practice Promotions marketing team. This call consists of a 30-minute screenshare with your Digital Account Manager and your Print Account Manager. Anyone from your office that you consider a part of your marketing team should be on this call. On this call, your Print Account Manager will give you a full update on your print marketing, review results, stats, mailing list updates, and custom content ideas. Next, your Digital Account Manager will give you an update on your Digital and Website marketing. You can expect to review your Analytics Dashboard, social posts, online reviews, SEO rankings, and Google Analytics. This is a time for an open discussion on any improvements that can be made as well as any successful actions can be done.

• Patient testimonials with photos • Staff spotlights • Clinic news

• Workshops and Events • Personal interest stories

Think of your custom content as the “glue” that holds your newsletter together. Make your newsletter one-of-a-kind and stand out by adding your practice’s personal touch. The bottomline is by carving out a little time for your marketing calls, you will see better results. Your Practice Promotions team is always here for you to help you maximize your marketing results. Have any questions? Give your Print or Digital Account Manager a call today!

How to Use Your Print Newsletters

Neil Trickett, CEO & Founder of Practice Promotions

How to use your extra newsletters

Distribute your extra print newsletters in your practice and your community:

Do I really need to order extra print newsletters? This is a question I get asked... A LOT. You’ve probably been encouraged to order extra print newsletters by your Print Account Manager and wondered 1. Are they worth it? and 2. What do I do with them once they arrive? Ordering 100-200 extra print newsletters every month is one of the quickest and most cost-effective ways to increase your marketing reach. Your newsletter has already been designed and printed, why not leverage it to its full potential?

• Every current patient should receive one to take home and share with a loved one.

• Put one into every welcome packet.

• Place a stack in a brochure holder in your top 5 referring doctors’ waiting rooms.

• Share at community events and sponsorships.