Professional Equities December 2018

Professional Equities December 2018

Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM DECEMBER2018 The

FROM THE DESK OF

Bill Moist

“Yesterday, Dec. 7, 1941 — a date which will live in infamy — the United States of America was suddenly and deliberately attacked by naval and air forces of the empire of Japan. […] It will be recorded that the distance of Hawaii from Japan makes it obvious that the attack was deliberately planned many days or even weeks ago. [...] With confidence in our armed forces, with the unbounding determination of our people, we will gain the inevitable triumph — so help us, God. I ask that the Congress declare that, since the unprovoked and dastardly attack by Japan on Sunday, Dec. 7, 1941, a state of war has existed between the United States and the Japanese empire.” –President Franklin D. Roosevelt The attack on Pearl Harbor in 1941 led to the severe destruction of the United States Pacific Fleet, but it lit a flame in the hearts of Americans. The sudden strike by the Japanese forces destroyed 20 American vessels, eight of which were battleships, and over 300 airplanes. Over 2,000 military and civilian American lives were lost, and another 1,000 suffered injuries. The following day, President Roosevelt gave his Pearl Harbor address to the nation, urging Congress to take action and declare war on Japan. This event brought the citizens of America together for the first time since WWII began. It was time to go to war. Although the attack caught America by surprise, the war had seemed unavoidable for some time. In 1937, Japan declared war on China to seize its import market for financial gain and to expand Japan’s territory. The Japanese government had been struggling with economic and social issues, and its leaders sought to solve these problems by taking the land of neighboring countries. In retaliation, America attempted to intimidate Japan by banning further trade with them. Instead, this action only made the Japanese government more reluctant to leave China. In the years that followed Japan’s declaration, Washington, REMEMBERING PEARL HARBOR T he A ttack T hat B rought W orld W ar II to A merica

Halloween passed a while ago, however, it was so magical this year that I wanted to share it with you.

I visitedmy daughter Allison at Capital Reef National Park where she is a park ranger. My health issues kept me from traveling last year. The park in southern Utah is quite unique. Human life there has been traced back to over 1,000 years ago. The terrain is similar to Mars. So, once a year, an international Mars rover contest and convention is held there. This year, I was able to participate in the park rangers’ Halloween party. Allisonmade me a costume, since I had none. The costume was a storage unit with a dead body inside, as shown here. Allison won first place with her fruited deer costume. Fruited deer eat somuch fruit from the 2,500 fruit trees in the park, that they get undernourished and mangy looking. As soon as she arrived, the park rangers knew exactly which deer she was portraying.

I wish a happy and safe holiday season to you and your family.

–Bill Moist

Continued on page 2 ...

(817) 657-4080 • 1

Cover story, continued ...

D.C., and Tokyo engaged in negotiations, but neither were willing to budge.

where the USS Utah sank. In later years, the ship was added to the national register of historic places and was declared a national historic landmark.

who survived the attack and those who did not. Remember those who lost their lives on that day and throughout WWII and the other brave soldiers who fought to keep the freedoms we have today.

Japanese forces planned their attack on the United States for several months before putting their devastating plans into action. Their goal was to destroy the United States Pacific Fleet in order to remove any opposition to their takeover of the South Pacific. While their attack was incredibly damaging, it didn’t incapacitate the fleet. Pearl Harbor’s aircraft carriers were away when the attack took place and were considered the most important aspect of a naval fleet at that time. The Japanese also failed to destroy the U.S. Navy’s oil storage depots, repair shops, and submarine and shipyard docks, allowing the navy to recuperate quickly from the attack. There are many memorials to remind U.S. citizens of that day. A marble memorial was built over the fallen USS Arizona, dedicated to all military persons who were killed in the attack. Another monument was built on the northwest shore of Ford Island, close to

Dec. 7 serves as National Pearl Harbor Remembrance Day. It honors individuals

THE CHICKEN OR THE EGG? Why Nurturing Employees and Customers Is the Key to Retention

Who comes first: employees or customers?When posed this classic business question, Southwest Airlines co-founder Herb Kelleher had an easy answer: employees.“If employees are treated right, they treat the outside world right,”Kelleher explained. As Kelleher knows well, employee- customer relations are a cycle—one that fuels recurring business. Engaged employees deliver service that converts to sales, a fact backed up by a Gallup report. Gallup cited a 20 percent increase in sales as a result of this process. Even as you’re courting leads, you can’t ignore your existing customers. Likewise, even (and especially) as you grow, you have to nurture your employees. The cost of losing either is too high. In the holiday rush, it’s important to not lose sight of your priorities.

Starbucks is a great example. Even with thick competition, they deliver consistent service and quality products to customers, whether in Oregon or London. And they do this by providing competitive wages and benefits to their employees along with training and learning opportunities. Employees who are knowledgeable and excited about what they are offering pass their enthusiasmon to customers.

OWN UP TO MISTAKES.

Even the best businesses make mistakes. When it happens, own up to it. There’s probably been a time when you put in your order at a restaurant, only to receive the wrong thing. How did the business handle it? Did they admit their mistake and offer you a newmeal? How a business treats customers when things don’t go smoothly is a good indication of how they’ll handle adversity in general, and that reaction starts with employees. Set the precedent for employees that a mistake is their opportunity to go above and beyond. A transparent environment will make employees feel more comfortable, which will make customers excited, rather than apprehensive, to engage with your business again.

GET THEM HOOKED ON YOUR SERVICE.

Have you ever asked a client why they return to your business? Do you think it’s because they can’t find your product or service anywhere else? Probably not. Think about the last time you returned to a restaurant. Was it because it’s the only place in town that makes amazingThai food? Maybe, but it’s more likely that you enjoyed the welcoming host, attentive waiter, and positive experience you had there.

2 • Self-StorageInsider.com

HOW TO INDULGE YOUR SWEET TOOTH WITH LESS SUGAR Surviving the Season of Sweets

Cookies, cakes, and pies, oh my! The holiday season is brimming with sweet treats of all kinds. Sometimes it can feel like candy and sugary desserts are around every corner, and yet you still want to indulge. However, when you consider that over 50 percent of Americans are insulin-resistant, prediabetic, or diabetic, that piece of pumpkin pie with whipped cream starts to look more dangerous than appetizing. During the holidays, how can you satisfy your sweet tooth without worrying about consuming excessive sugar and calories? Skip the candy and go for the fruits and nuts. Keeping a bowl of fruit and nuts nearby can help keep sugar cravings at bay. Dried fruits,

such as cranberries, pineapple, or apricots, are both sweet and nutritious. Just be sure to check the packaging for added sugars. You can even make your own dried fruit with a food dehydrator. This way, you are completely in control of the ingredients. No matter what you do, just be mindful not to overindulge. Dried fruit is high in sugar and calories, but the fiber and vitamins make fruit much healthier than just about any other sugary treat. Another way to cut down on your sugar intake is to use dark chocolate in all your chocolate- based treats. Dark chocolate has about half as much sugar as milk chocolate, twice as much healthy fat, less cholesterol, 4–5 times more

iron, twice as much potassium, fewer carbs, and more flavonoids and theobromine. The antioxidant properties of the theobromine and flavonoids make dark chocolate as good for your heart as it is for your soul. If you have a recipe that calls for chocolate, reach for the dark stuff, whether it’s dark chocolate chips, cocoa powder, or baking chocolate. While it may seem as though everyone and their grandma is overindulging in sugar this season, know that you have the choice to opt for healthier sweets. And come New Year’s, you won’t have to spend the first few months of 2019 working off that extra cookie weight.

Take a Break!

Holiday

ROAST PRIME RIB

Ingredients

•

1 bone-in prime rib (6–7 pounds)

•

4 cups beef stock

•

1 tablespoon fresh thyme, chopped Salt and freshly ground pepper, to taste

•

8 cloves garlic, thinly sliced

•

2 cups red wine

•

Directions

1. 30 minutes before cooking, remove roast from fridge and let sit until it reaches room temperature. 2. Heat oven to 350 F. 3. Make small slits in prime rib and stuff with slices of garlic. Liberally season with salt and pepper. 4. Place a rack inside a roasting pan and roast prime rib for 2 hours, until medium-rare. 5. To make au jus, place roasting pan with drippings from roast over 2 burners on high. Add wine and scrape pan as liquid reduces. Add beef stock and cook until reduced by half. Finally, sprinkle in thyme. 6. Slice roast and serve topped with au jus.

Recipe Inspired By Food Network

(817) 657-4080 • 3

INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Remembering Pearl Harbor PAGE 1 Don’t Let Retention Slide in the Holiday Rush PAGE 2 Indulge Your Sweet ToothWith Less Sugar This Holiday Season PAGE 3 Take a Break PAGE 3 Holiday Roast Prime Rib PAGE 3 Holiday Decoration Tours PAGE 4 Professional Equities, Inc. BILLMOIST'S

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

401 N. Carroll Avenue Ste. 166 Southlake, TX 76092

Self-StorageInsider.com (817) 657-4080

CHRISTMAS TOURS

Get Away and Be Festive This Holiday Season

There’s nothing quite like the magical lights of the holiday season, and some destinations in the U.S. have perfected the craft of holiday decoration. If you’re looking to get away this December and still engage in seasonal festivities, add one of these places to your must-visit list.

NEW YORK CITY’S ROCKEFELLER CENTER New York City is an iconic location for

arches, but around the holidays, they are lit up with white string lights and flanked by snow. The Christmas decorations and lights surrounding the archway make for a Western- themed holiday pulled right out of a John Wayne classic. For holiday admirers looking for a unique spin, Jackson has you covered. This one’s for the Christmas lover. If you can’t make it out to Santa Claus, Indiana, this holiday season, you can still celebrate Christmas in this tiny Midwestern town in January, June, or even October. Embracing its unique name, the town boasts a museum, holiday shopping center, and a Christmas theme park. In a moving tribute, the town’s YEARLY YULETIDE IN SANTA CLAUS, INDIANA

Christmastime. The scene is like a Hallmark card: Ice-skating lovers whiz past miles of twinkling lights underneath an exceptionally tall and amply-decorated tree. The tree is specially selected by Rockefeller Center’s landscaping crews, who scout out trees years in advance. It remains lit from November to early January, so you have plenty of time to check it out.

residents also write responses to children’s letters to Kris Kringle himself. It’s impossible to avoid holiday cheer in this town.

DISNEY WORLD’S CHRISTMAS MAGIC

What better place to celebrate the most magical time of the year than in the most magical place on Earth? Walt Disney World’s halls are decked to the max with a parade, gingerbread homes, strings of lights, and festive parties. Plus, costs to visit Disney World can be cheaper during the Christmas season, so keep an eye out for a vacation steal.

RANCH CHRISTMAS IN JACKSON, WYOMING

Jackson, Wyoming, takes its frontier culture to the next level during the Christmas season. All year, the city proudly displays four elk antler

4 • Self-StorageInsider.com

Published by The Newsletter Pro • www.newsletterpro.com