Professional Equities, Inc. - January 2022

Professional Equities, Inc. - January 2022

FROM THE DESK OF The Passive Residual Income January 2022 Insider The 3 Best Business Resolutions for the New Year And How to Achieve Them Bill Moist THE ULTIMATE PASSIVE RESIDUAL INCOME TM

How the RV Sales Backlog Is a Boom to RV Park Owners Thor Industries and Winnebago Industries are being criticized by Wall Street because they have been unable to meet the demand of RVs sales contracts. Thor, maker of 14 RV brands, currently has a $14-billion order backlog. Thor reported for fiscal year 2021 a net sales of $12.3 billion. Fourth quarter net sales were up 54%. Winnebago, maker of five RV brands, reported a $4-billion order backlog. For fiscal year 2021, it reported a record revenue of $36 billion, a 54% increase over 2020. With these numbers in mind, consider these questions:

As we enter 2022, many business owners are setting goals or resolutions for the new year. If you want to take your business to the next level, make sure you are committed to your goals so they don’t just become wishes. That’s the biggest problem with personal and professional New Year’s resolutions: You have to be proactive and stay committed to your ideals if you want to achieve them. Simply saying what you want to happen is not enough. You also need to be deliberate with your goal setting. Nothing is going to change if your goal is simply to grow the company or increase profits. These are vague and unobtainable without a plan. Your goals and resolutions should instead include smaller goals along the way, leading to the end result. If you work the plan, then your business should see growth and success.

1. Do you believe this demand outstripping the supply of RV parks will continue into the foreseeable future?

Here are our three best resolutions if you want your business to grow and succeed in the upcoming year.

Hire and train the right people for your company culture. One of the best things you can do to increase business success is hire employees who buy into the company culture. Sometimes the best candidates on paper are not the best fit for your business. When you’re interviewing potential employees, tailor your questions around your company culture and what you want from this position in the future. Pay attention to their answers and make sure they align with your beliefs and what you are working toward. Hiring people who believe in the company will enhance employee morale and customer satisfaction.

2. Does investing in RV parks now make good financial sense to you?

If you answered yes, then send us your contact information so you can get an early look at what we plan next.

–Bill Moist

Continued on Page 2 ...

(817) 657-4080 • 1

... continued from Cover

Your company culture should also be incorporated into training to ensure everyone is unified. If your training ties into the culture, then new employees will be more aware of what to expect when they officially start. You should also make an effort to run your current employees through training at least once a year. Everyone is more likely to stay committed to the culture you put in place. Delegate responsibilities. As a business owner, especially a small-business owner, keeping things running smoothly is vital. But it can be difficult to delegate some of your tasks and responsibilities to others. You may think they can’t meet your expectations or you may have just gotten used to doing all the tasks yourself. But this could also be preventing your business from growing. You need to trust your team and give them the opportunity to do some of the work. You

can still oversee their tasks, but you do not need to do everything — this is the quickest path to burnout. Hiring the right people can make delegation a lot easier. Market your business on social media. Successful companies get the word out! And social media has made marketing more accessible to just about everyone. Companies that were unable to afford marketing campaigns or television/radio spots can now turn to social media to market their brand and products. But the most important thing is to target your prospective clientele. You will not attract everyone with your marketing campaign, so figure out who your customers are and target them. If you’re new to the world of social media marketing, many valuable tools can help you on your way. Planning programs like Buffer allow you to draft and schedule posts in advance. Beginner graphic design apps can help if you are concerned about how your content is presented. Do your research and find the best tools for your business so it serves your larger goal to grow and increase profits. When it comes to setting up your business for success, many smaller goals can help pave the way. Whether it’s hiring, training, marketing, or something else entirely, you can do plenty of things to take your business to the next stage. As long as you’re deliberate and committed to your goals, anything is possible.

One Man Estimated His at $54 Million HOW MUCH ARE YOUR FAVORITE PANTS WORTH?

Everyone knows that the perfect pair of pants can be hard to come by, but are they worth $54 million? Administrative Judge Roy L. Pearson had a favorite pair of pants, but in 2007, he claimed that Custom Cleaners lost them and returned a completely different pair instead. It all began when Pearson took his pants to the Washington, D.C., dry cleaners for alterations worth $10.50. The pants were sent in error to the incorrect dry cleaner, so Pearson’s pickup was delayed by several days. Once the pants were returned, despite bearing all the correct tags and matching his receipt, Pearson declared that the pants were not his. When the dry cleaner refused his demand for $1,000 compensation, he decided it was time for legal action. Pearson originally sued the cleaner’s owners, Soo Chung, Jin Nam Chung, and Ki Y. Chung, for a whopping $67 million in damages but later reduced the claim to a far more reasonable $54 million. In his suit, Pearson requested $3 million for mental distress, $90,000 for a rental car to visit another dry cleaner, and $500,000 in attorney’s fees (Pearson represented himself). At the heart of his claim, though, was the company’s failure to live up to their “Satisfaction Guaranteed” and “Same Day Service” signs in the window.

The media had a field day, joking about the case as a “pantsuit” and inspiring a “Law & Order” episode called “Bottomless.” Pearson seemed to relish the spectacle, calling his lawsuit “an awesome responsibility” in court and breaking down into tears on the stand. He also called a witness who compared the Chungs to Nazis. Even though the Chungs offered him a $12,000 settlement to make the case go away, Pearson persevered.

He ultimately lost his case. At the end of the trial, the judge declared that no reasonable

person would consider the signs at Custom Cleaners to be an unconditional promise — and also that Pearson had failed to prove the returned pants weren’t his. The Chungs ultimately recovered their court costs via a fundraiser, and Pearson lost his judicial appointment. Unsurprisingly, this prompted another lawsuit, which he also lost. In 2020, Pearson was suspended from practicing law for 90 days as a result of his actions in Pearson v. Chung . But for bringing new meaning to the phase “I’ll sue the pants off of you,” his place in legal history is secure.

2 • Self-StorageInsider.com

Embrace Your Inner Bookworm 4 SECRETS TO FINDING TIME TO READ AS A BUSY PARENT

When you think of reading, you might conjure up an image of yourself curled up next to a cozy fireplace, sipping on coffee, and reading the day away. However, with the hustle and bustle of daily life and raising kids, it’s tough to find the time to truly dive into a good book. We know it’s important to read to our children, but we forget how valuable it is for them to see us reading, too.

So, how can you fit it into your schedule?

Don’t leave the house without a book. Whether you are waiting in the pickup line at school, at the dentist’s office, for your order at the coffee shop, or at your kid’s soccer practice, this downtime could be spent reading a chapter of your book. Schedule reading time. This one sounds quite silly, but as parents know, if you don’t make time for something, it won’t get done. Plan out 30 minutes of reading time each day to allow yourself to get comfortable and read without distractions. The trick here is to make sure you don’t cancel on yourself! Make it a family affair. Sometimes parents feel guilty when they take time for themselves that could be spent with their children. If this sounds like you, make time to read together — the kids read their books, and you

read yours! Some days, this may last 10 minutes, but other times, they may stay captivated longer. Either way, you are creating healthy habits for your kids while getting in a chapter for yourself, too! Swap out the movies for books. Once the kids are tucked in after a long day, it sounds so nice to park yourself in front of the television with a cozy blanket and mindlessly watch a good movie or an episode of your favorite show. However, instead of watching TV for an hour, dedicate some or all of that time to reading. This way, you’re still making progress in your book. No matter how you make the time to read, you will be glad you did. Good luck and happy reading!

inspiration

Chicken With Lemon Herb Sauce

Inspired by FoodNetwork.com

Ingredients

• 1/3 cup and 2 tbsp olive oil, divided • 4 boneless chicken breasts • 1 clove of garlic, minced • 1/4 tsp salt

• 1/2 cup parsley, chopped • 1/3 cup mint, chopped • 1 1/2 tsp pepper • 1 lemon, for juice and zest

Directions

1. Preheat oven to 450 F. 2. In a large ovenproof skillet, heat 2 tbsp olive oil.

With God all things are possible.

3. Season chicken with salt and pepper if desired and sear it in the skillet for 3 minutes on each side. Bake chicken until its internal temperature is 165 F. 4. In a blender, add 1/3 cup olive oil, garlic, salt, parsley, mint, pepper, and lemon zest and juice and blend ingredients until coarsely mixed. 5. Top chicken with sauce and serve!

Matthew 19:26

(817) 657-4080 • 3

INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Making the 3 Best Business Resolutions Achievable PAGE 1 The Case of the $54 Million Pants PAGE 2 Make More Time for Reading PAGE 3 Inspiration PAGE 3 Chicken With Lemon Herb Sauce PAGE 3 The Original ‘Celebrity’ Athletes PAGE 4 BILL 7CF Professional Equities, Inc.

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

Self-StorageInsider.com (817) 657-4080

401 N. Carroll Avenue Ste. 166 Southlake, TX 76092

GLADIATORS: THE ORIGINAL CELEBRITY ATHLETES?

January is a big month for sports. The College Football Playoff takes place, the NFL playoffs begin, and the NBA and NHL seasons are fully underway. Stars from each of these leagues have cultivated a global fan base and become celebrities. While this might seem like something that could only happen in the present day thanks to international media and the internet, historically, many gladiators reached untold levels of fame thousands of years ago. For the most part, gladiators were not born into wealth and never saw much money during their careers. In most cases, they were originally slaves who became so indebted that they had nothing left to sell but their bodies. For a variety of reasons, slaves were chosen and sent to gladiatorial schools, where they trained to become the best at their craft.

Promotions for gladiator fights were very similar to what you see when traveling to a professional sports stadium today. Instead of paper posters to promote athletes or upcoming games, the ancient Romans painted their posters directly on walls. These painted posters often gave dates and times for upcoming matches and included gladiators’ names and sometimes even their records. For a better understanding of gladiators and the popularity of their matches, take a look at the Colosseum in Rome. This massive amphitheater was built almost 2,000 years ago and could seat up to 75,000 people. For comparison, the biggest stadiums in America hold a little over 100,000 people. Back then, there were no Jumbotrons or screens to see from far away. Tens

of thousands of people would go to watch gladiator fights with nothing but their own two eyes.

When we think of gladiators, we often picture giant arenas and lots of death, but that was rarely the case. It’s estimated that anywhere from 1 in 5 to 1 in 8 matches ended with a combatant’s death. While the gladiators themselves did not have much money, they were very expensive to train and not easily replaced.

While they might not have had the luxuries or money our current athletes have, gladiators still had quite a bit of fame. If anything,

gladiators prove that athletes are and always have been incredibly influential in society.

4 • Self-StorageInsider.com

Published by Newsletter Pro • www.newsletterpro.com