Professional Equities, Inc. - October 2021

Professional Equities, Inc. - October 2021

THE ULTIMATE PASSIVE RESIDUAL INCOME TM The Passive Residual Income October 2021 Insider

FROM THE DESK OF

Bill Moist

How ‘UPS’ Guides Our Acquisitions and Developments

Not United Parcel Service. Rather, this is an acronym that sheds light on how we buy and develop commercial real estate. In our world, UPS reminds us of three things we look for when making commercial real estate purchases. Here it is:

• Underserved market

Would you be surprised to learn that entrepreneurship actually grew between the years of 2019 and 2020? I know I was. And as life gets more and more back to normal, that’ll mean more and more businesses will pop up everywhere. If you’re trying to stand out from the crowd, today’s flooded market might make you a little anxious. Well, luckily for you, as a stalwart entrepreneur who won’t let daunting news derail their dreams, you can still create a business that stands out from the competition and draws customers in. How do you do that? Well, it isn’t necessarily about finding the right product; it’s more about finding the right customer. In order to do that, answer the following three questions. How to Make Your Business Stand Out IN AN INCREASINGLY CROWDED MARKET

• In the path of growth

• In secondary markets

The Ennis Luxury RV Resort is a perfect example.

The only RV park in town was a grass strip for a dozen RVs. It is an eyesore located at the entry to the City of Ennis from I-45. So clearly, it was underserved. When we started our zoning request, it had 10 years of new home construction underway in planning. Clearly in the path of growth.

In 2020, the population of Ennis was 21,203. Clearly a secondary market.

Why is this guide important? We want to have a big impact on small cities. Much of the real estate in Fort Worth and Dallas is no longer controlled by the millionaire. Much of it is now controlled and developed by the billionaires. Big money has recognized what we have known for thirty years. Above average cash flow and return on investment can be found investing in commercial real estate.

Which kind of customer wants specifically what you’re offering?

If you’re in the process of starting a business, chances are you already have an idea of what your unique skills and talents are. After all, they’re unique

–Bill Moist

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enough that you thought to put yourself out there and try to make a living with them!

However, you should keep in mind: Where there is a specific skill set, there is someone who needs that skill set — a specific customer that you should keep in mind. When you focus on that customer, you optimize what you’re good at for them, rather than trying to suit the needs of multiple hypothetical customers.

How can I translate my customers’ unique values into tangible touchpoints at my business?

Knowing your customers’ values is the first step toward creating a space where they’re happy and comfortable. So, you should find out what those values are. Then, as you continually create and update your systems and processes, keep those values in mind and let them guide your decisions on business culture. Whether your business is all online, or in a brick-and-mortar location, showing your customers that you abide by their values will keep them coming back.

customers’ potentially shifting goals and values in mind. When you can show your customers that you’re learning and growing alongside them, you’ll earn a loyalty that keeps them coming back for more. And the more they keep coming back to your business, the more opportunities they’ll have to talk about it with their friends and family, encouraging them to check out what you have to offer too!

How can I create a brand that my customers will want to tell others about? So, while there are plenty of businesses and entrepreneurs out there trying to get a slice of the market, know that you can set yourself apart, not from shouting louder than your competitors to get their customers, but by harnessing your unique skill set to get the right customers for you. 3 HIRING RULES ALL BUSINESSES NEED RIGHT NOW At this point, you have to be unafraid of changing things up. Have it in mind to constantly evolve your business, and keep your

more global stage, but it’s nowhere near impossible. Be honest about what your employee culture looks like and narrow down candidates from there. Remember, the most talented candidate with the worst attitude can kill your culture and spell disaster for your business. Ask your employees for help, too! Ask about the ideal traits they want in a coworker or arrange for second interviews as meet-and- greets to “test” the functionality of your team with your potential employee. Keep these second interviews light, as they are not so much about the skills the candidate possesses as they are about the attitude they bring to the team. Finally, train them right. This is often a forgotten part of the hiring process. Training new employees is just as important as finding the right candidate to hire. Employee churn is an expensive cost, and unless you equip your new employees with the right tools — and continue to train your team — you are going to keep incurring this cost. You’re hiring to keep employees and build a business. When you train an employee right, you get an employee for life. (Or at least long enough to hold value!) Bonus: Get feedback ! When you’re the boss, it’s hard to remember what it was like on the other side of the hiring table. Ask your newest employees about your hiring and training process. What did they like? What was missing? These answers can help you refine your process!

Hiring can be a difficult prospect, but there is no sugarcoating it: Hiring is really hard right now. Remote work has widened the field of available applicants for many industries, but it’s also narrowed the availability for other industries, like restaurants and factories. Meanwhile, workers are staging a revolution of sorts, demanding certain lifestyle perks never before seen in the workforce. However, you’re not staring into an abyss without a parachute. There are tried-and-true methods — and a few new necessary ones — you can use to ensure you hire the right candidate the first time, allowing your businesses to build like never before. First, set a few non-negotiables. These are qualities, salary ranges, and skills you need every applicant in your hiring process to possess. For example, if you need someone who can run a specialty machine on your floor, you shouldn’t look to hire someone who only has office clerking skills. You can teach some things on the job — like Excel or phone etiquette — but other things have to come with certifications, previous experience, and degrees. (Pro Tip: Always look at the salary listed! If someone is asking for compensation that’s completely above what you can offer, weed them out of your applicant group. This is an easy way to eliminate prospects. However, be open to negotiations.)

Then, find the people who fit your culture — not the other way around . This can be difficult with workforces entering a

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The Tastiest Way to Save the Planet 3 REASONS TO EAT SEASONALLY — STARTINGWITH SQUASH during the fall had twice as much vitamin C as broccoli that was grown out of season in the spring,” the paper reported.

The hashtag #SeasonalEating has been shared more than 140,000 times on Instagram, and it’s a movement that goes beyond social media. Chefs, farmers, and environmental activists

3. It’s good for the planet AND your wallet. Foods grown in- season require fewer energy- and pollution-intensive inputs like heating and fertilizer, making them more eco-friendly. It’s also more likely to be grown in your area, meaning it traveled fewer CO2-producing “food miles” to get to you. For the same reasons, seasonal food is often more affordable for you to buy and for your local farmers to grow! The first step to eating seasonally is to look up seasonal foods in your area on a website like SeasonalFoodGuide.org or to visit your local farmers market. In many parts of the U.S., squash is one of the tastiest, most affordable fall vegetables out there — and cooking with it is a great place to start. If you can get your hands on butternut squash, try making the “Butternut Squash Soup with Crisp Pancetta” from FoodAndWine. com. If delicata squash is more your speed, check out LoveAndLemons. com for a great recipe for “Roasted Delicata Squash With Apples and Sage.” Last but not least, pick up a copy of “Squash: 50 Tried and True Recipes” by Julia Rutland for a full guide to cooking with squash. The crisp autumn sky is the limit!

are all jumping on the bandwagon! Here are just a few reasons why they might tell you to consider choosing fall produce at the grocery store this month. 1. It’s good for your taste buds . Imported produce is often picked green and gassed with ethylene to produce the signature color. So, it’s no surprise it doesn’t taste quite right! Eating seasonally will ensure that your produce is fresh and flavorful. 2. It’s good for your health. According to the Fairfax Times, studies have shown that foods grown and eaten in-season have better nutrient composition. “One study that examined vitamin C content in broccoli found that broccoli grown in-season

Inspiration corner

Breakfast Sweet Potatoes Inspired by AmbitiousKitchen.com

Ingredients

• 2 medium sweet potatoes • 2 tbsp of your preferred nut butter

• 1 banana, sliced • 2 tsp chia seeds • Cinnamon and salt to taste

1. Preheat the oven to 375 F and cover a medium baking sheet with parchment paper or aluminum foil. 2. Poke holes in the sweet potatoes and bake on the prepared sheet for 45–60 minutes. 3. Once cooled, split the sweet potatoes down the middle and top with nut butter, banana, chia seeds, cinnamon, and salt. Directions

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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Making Your Business Stand Out From the Crowd PAGE 1 Hiring Woes? Try 3 Tips From the Pros PAGE 2 The Tastiest Way to Save the Planet PAGE 3 Inspiration Corner PAGE 3 Breakfast Sweet Potatoes PAGE 3 The Unique Benefits of Reading Fiction PAGE 4 BILL 7CF Professional Equities, Inc.

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

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SELF-HELP BOOKS CAN’T DO IT ALL

HOW READING FICTION CAN BENEFIT YOU

stress ourselves out and negatively affect other areas of our lives. Stress tends to keep us from sound sleep, but reading fiction before bed engages the imagination, taking us away from the stresses of everyday life before we drift off. More Comfort With Uncertainty Even though many stories (particularly those portrayed in popular movies) have nice happy endings, most people would agree that life sometimes leaves things a little more open-ended. While this fact might stress out some people, researchers have discovered that fiction readers don’t need “cognitive closure” as much as nonfiction readers. Greater Happiness Even if none of the benefits of fiction interest you, everyone wants to find ways to make themselves happy — and for many, that is reading fiction. According to one survey, 76% of participants said that reading makes them feel good and improves their lives. So, what are you waiting for? Dust off that novel you’ve been meaning to read and crack it open!

Many CEOs and other successful individuals continually espouse the benefits of regular reading. Many times, leaders read self-help books to improve their leadership skills and become more successful. This is all well and good, but even the most successful people in the world could be missing out on the unique benefits that come specifically from reading fiction. But what are those benefits exactly? Greater Empathy When a psychologist analyzed 86 functioning MRI (fMRI) studies, he found that the same parts of the brain that fire up when reading fictional stories also fire up when we’re seeking to understand the thoughts and feelings of others. That’s because when the characters in the book we’re reading are thinking or feeling a certain way, we tend to think or feel that way with them. Less Stress and Better Sleep When we read fiction specifically, we tend to disengage from the world — and that’s a good thing! Our brains can’t always be functioning at their peak capacity. We need breaks, or else we’ll

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