Professional Equities - May 2021

Professional Equities - May 2021

THE ULTIMATE PASSIVE RESIDUAL INCOME TM The Passive Residual Income May 2021 Insider GET YOUR KIDS INTO COOKING

FROM THE DESK OF Bill Moist RV Storage Security Profiled for RV Storage Investors There are five distinct types of RV storage with a massive imbalance in security and return to investors. Here is a description of all five and the benefits to RVers and investors. Outdoor Storage RV storage offers outdoor storage on a paved surface or in many cases just a packed dirt or gravel surface. These facilities typically have little or no security to offer RV owners and have the lowest rental rates for investors. RV Storage on Open Lots This is the most basic RV storage available at self- storage facilities as well as one of the most common and least expensive. This storage has open unpaved land that attracts the least desirable RVs, boats, and equipment and yields a low return to owners. RV Storage Parking Spaces The RV or travel trailer owner is renting parking on a paved parking space at a self-storage facility. Like open lot storage, these are exposed to the wear and tear of the weather. They also generate lower rental rates for owners. Covered RV Storage Here the RV is covered. These covered spaces may have just one canopy overhead or on three sides. The return to the owner is only slightly better than the canopy parking. Indoor RV Storage Units Indoor RV storage is much larger than a typical storage unit, generally between 12–16 feet wide and 30–50 feet long. The RV is parked in an indoor storage and is protected from the elements. We prefer the indoor storage because it generally rents at higher rates, they are generally fully rented with waiting lists, and we have more flexibility to store equipment, vehicles, or boats.

And Live to Tell the Tale

Kids have a bad reputation for being picky eaters, and it’s often a daily struggle for many parents to get their kids to eat healthier. However, what if parents could change things by teaching their kids how to cook? I’ll admit, it’s much easier said than done; plus, cooking is a crucial life skill that doesn’t always get taught. When kids understand the fundamentals of cooking as well as where their food comes from, they may be more excited about making their own food. Before You Start Cooking Before bringing the kids into the kitchen, think about their ages and skill levels. Younger kids are suited for certain tasks, like stirring or measuring, while older kids may be able to do more with only adult supervision, such as using the stove, chopping, and grating. Decide what you’re comfortable with, then ask your kids what they’d like to do to help. I think the perfect place to start is to have kids assist you in making a meal. But where does every meal start? With the recipe! In putting together a home-cooked meal, have kids pick out the dishes. You don’t want anything overly complex, but you don’t want to make the experience too simple either.

–Bill Moist

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Once you have a few recipes picked out, it’s time to make a shopping list. Have the kids determine what you already have in your pantry and fridge, then have them fill in the list with what needs to be purchased. With the list complete, it’s time for everyone to visit the store! This is a great step for kids to take the lead on. Give them the list and have them go on a quest to find what’s needed. This is also a great time to help kids understand how your local grocery stores are laid out and how they can easily find what they’re looking for. Once they know more, they might be excited to go back. When You Start Cooking When it comes to cooking, the more the kids are able to do, the greater their sense of accomplishment will be once everything is done, which will boost their confidence to continue cooking. It might get messy, but that’s part of the learning process. As parents, it’s up to us to have patience and understanding. Early on, you may want to take the reins as kids get comfortable reading recipes and using various kitchen utensils and tools. But over time, the goal is to give kids more responsibility and control in the kitchen. How this all takes place is up to you and your kids, but the most important thing is communicating and asking what they’d like to do to help. You don’t just want to give them responsibility a little bit at a time — you also want

them to feel comfortable. A great way to do that is to help walk them through a recipe. Let the kids decide what they want to try their hand at before you delegate tasks so you can give them the opportunity to try something new. After You’re Done Cooking Once you’ve gone through the initial motions of getting kids involved in the kitchen, it’s important to keep the momentum going. Celebrate after each meal, even if it didn’t come out as perfectly as everyone hoped. Some meals may be a little rough at first, but that’s okay. If something is off, help them identify the issue so they can adjust next time. Another important step in keeping the momentum going comes back to the food destiny: Let kids pick out what foods they want to make. There might be a few strange choices here and there, but embrace those choices as your kids continue to learn. And if you still have a kid who only wants a specific meal at all hours of the day, show them how to make them from scratch! Perhaps the most important lesson learned in this cooking journey is to let the kids have fun. Let them be in charge of their food destiny a couple of times a week. The more they are allowed to explore in the kitchen, the more they will grow and learn, and as parents, that’s a huge win.

How You Can Use Customer Stories TO MAKE A KILLER MARKETING CAMPAIGN

Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could. How do stories do this? According to behavioral economist and author Peter McGraw, memories are built on associations. When you form a habit, routine, or ritual, you’re essentially creating a new set of associations. Using stories, you can show how customers who use your product or service incorporate it into their rituals. If others see that your product has a benefit, they might be compelled to do the same. Before sharing testimonials of customers using your products willy- nilly, however, there are a few tips that might help you curate the stories your customers share and see. Make your customers the center of the story. Many businesses make their product or their brand the hero of the story, but this isn’t the most effective way to grab your customers’ attention through storytelling. Instead, focusing on your customers, their rituals, and the success they’ve achieved can

resonate a lot more powerfully. Of course, you’ll want to make it clear how your product helped them achieve success. Meet your customers where they are. Find a way to get customer feedback on the products and services your business provides. What do they like about your product? How have those products and services helped them the most? Incorporating this information into your storytelling campaign can also ensure that those stories resonate a lot more with your customers. Ditch the jargon. Always remember to keep your stories short, to the point, and accessible. No customer is going to be interested in reading an eight- page white paper or listen to a testimonial that they can’t understand because it’s so full of industry jargon. That’s the beauty of good storytelling — it can impact anyone, transcending industries.

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How to Live to 99 BETTY WHITE’S SECRETS OF LONGEVITY

Exercise Your Mind In addition to her busy work schedule, what keeps Betty White sharp? Crossword puzzles! She told Katie Couric in an interview, “I’m addicted. An admitted addict. I just can’t put ’em down.” Find a Cause White is a lifelong animal lover. She calls her golden retriever, Pontiac, “the star of the house.”

Beloved “Golden Girls” actress Betty White is still enjoying her golden years. The famed actress celebrated her 99th birthday this January. While she told People magazine that she’s “blessed with good health, so turning 99 is no different than turning 98,” she also had a few tips for folks looking to make it to their centennial birthday. Keep Laughing “Don’t take yourself too seriously,” White says. “You can lie to others — not that I would — but you cannot lie to yourself.” White has undoubtedly provided many laughs to viewers over the years, but she’s not just playing it up for the camera. Laughter is part of what keeps her young. Be Optimistic White says a good sense of humor also helps her keep a good attitude and look for the positive rather than “dwelling on the downside.” Avoiding negativity also gives her energy. “It takes up too much energy being negative,” she told People magazine. Stay Busy With nearly eight decades of acting under her belt, six Emmys on her shelf, and over 120 screen credits to her name, White is no stranger to hard work. As she told Parade in 2018, “I just love to work, so I’ll keep working until they stop asking.”

While pet ownership itself comes with proven health benefits, White has channeled her love for animals in bigger causes. She’s been a trustee and board member of the Greater Los Angeles Zoo Association for over 40 years and has done work to help protect endangered species in the wild. Funds raised from White’s official fan club, Bet’s Pets, all go to support animal charities. Embrace Your Vices White told Parade she loves vodka and hot dogs “probably in that order,” which just goes to show that you don’t have to forgo your treats to live to 99.

Take a Break!

EASY & HEALTHY GREEN RICE Inspired by 101Cookbooks.com

Ingredients

• 1 cup tightly packed spinach leaves • 1 cup tightly packed kale leaves, stems removed • 1 1/2 cups vegetable stock • 2 tbsp full-fat coconut milk • 1 tsp kosher salt

• 1/2 cup yellow onions, finely diced • 1/2 cup green peppers, diced • 1 tbsp extra-virgin olive oil • 3 cloves garlic, peeled and minced • 1 cup long-grain white rice 3. Stir in rice and cook and toast for 1–2 minutes before adding the blended mixture. Increase heat to bring to a boil. 4. Reduce heat to low, cover, and simmer until liquid has evaporated, 15–20 minutes. 5. Remove from heat and let sit for 10 minutes. Fluff with a fork before serving.

Directions

1. In a blender, purée spinach and kale with vegetable stock, coconut milk, and salt. Set aside. 2. In a medium saucepan over medium heat, sauté onions

and peppers in olive oil until soft. Add the garlic and cook until fragrant, about 2 minutes.

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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Are You Ready to Get Your Kids Into Cooking? PAGE 1 Why Customer Stories Are Your Best Marketing Tools PAGE 2 99-Year-Old Betty White’s Secrets of Longevity PAGE 3 Take a Break PAGE 3 Green Rice Recipe PAGE 3 Proving the Weight-Gain Culprit PAGE 4 BILL 7CF Professional Equities, Inc.

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

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THE LINK BETWEEN PROCESSED FOOD ANDWEIGHT GAIN ‘FINALLY, A LEGIT NUTRITION STUDY!’

Instagram star, Doctor Mikhail “Mike” Varshavski went truly viral in 2015 after being dubbed “the sexiest doctor alive” by People magazine. Though his good looks brought him initial fame, Doctor Mike’s steadfast approach to his profession as a certified primary care physician is what keeps him relevant. Today, he shares educational videos on his YouTube channel about medicine and health. In his video, “Finally, a LEGIT Nutrition Study,” he breaks down new research on highly processed foods and our health.

or people not eating enough unprocessed whole foods. Doctor Mike explains that this uncertainty was due to a lack of randomized controlled studies. But in 2019, the National Institutes of Health conducted such a study and was able to prove a causal relationship for the first time. “Eating a diet rich in highly processed food causes weight gain,” researchers concluded. In this study, 20 participants lived in a facility where their meals were prepared for them. For two weeks, participants received meals made only from highly processed foods, and for the other two weeks, all meals were made with unprocessed foods. On the weeks that participants ate processed foods, they gained 2 pounds per week on average. On the weeks they ate unprocessed foods, they lost 2 pounds per week on average. The study also showed that when the participants ate only processed foods, they consumed an extra 500 calories per day. Doctor Mike theorizes that’s because those foods are addicting, they taste better, and they’re more accessible. If you’re interested in learning more about the relationship between food and health or any other medical topic, check out Doctor Mike’s YouTube channel. His fun and educational videos dive deep into these topics and offer easy-to-understand explanations.

Studies have shown that a diet filled with highly processed food increases our risk of obesity and diseases like diabetes and heart disease. These all too common health concerns decrease our longevity, yet the Centers for Disease Control and Prevention (CDC) reports:

• 42.2% of the U.S. population is considered obese.

• 1 in 10 people has diabetes.

• 18.2 million adults over the age of 20 have coronary artery disease, the most common type of heart disease. Despite knowing this, scientists were unsure whether these outcomes were linked to people eating highly processed foods

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