Professional Equities - September 2021

Professional Equities - September 2021

THE ULTIMATE PASSIVE RESIDUAL INCOME TM The Passive Residual Income September 2021 Insider

FROM THE DESK OF Bill Moist What’s Required For A Luxury RV Park? The luxury RV parks, or motorcoach resorts , have experienced an explosion of demand over the past few years. Naturally, when you hit the road with a luxury RV, you must consider where you’ll park it during your stops.

Luxury RV parks generally have:

full hookups

Wi-Fi

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shade trees

pull-through spaces

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cable services

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What amenities turn an RV Park into a luxury motorcoach resort? Luxury RV parks often have many of the following upgrades:

As a small-business owner, it can take a while to figure out which tools you actually need for your business. It takes time to build good internal processes for sales, marketing, and human resources. Sometimes a simple piece of technology or an app can save you from reinventing the wheel or overcomplicating things. Other times, a supposed time-saver ends up wasting your time if it isn’t quite right or doesn’t integrate well with your business. The many trends that come and go for entrepreneurs compound all of this. You may be tempted to try every new thing that comes along or listen to an old-school business owner who prefers to stick to the tried-and-true methods you’ve always used. But as is often the case, the most efficient approach is somewhere in the middle. That’s certainly true of incorporating automation into your business. Where do you start? If you’re thinking about testing the waters of automation, start by looking at what tasks you do more than five times a week. The key here is that the task is repetitive and it works well. That is, it produces the desired results for you The Paradox of Good Automation IT CAN BUILD CLIENT CONNECTION

swimming pools or splash pads

workout areas

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clubhouses or game room pickle ball or bocce ball

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hot tubs

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upgraded laundry facility

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Investors are attracted to luxury RV resorts for many reasons. Those reasons include the following:

1. RVers who want luxury accommodations are not as price sensitive so it’s easier to raise rental rates. One resort in Florida rents for $5,000 per month. 2. Luxury RV resorts are generally rented year-round with a waiting list. 3. Luxury RV resort renters are focused on services provided not rental rates. In conclusion , what is considered a luxury motorcoach resort varies with geographic regions and climates. But any luxury RV motorcoach owner knows when he or she is in a luxury RV resort.

–Bill Moist

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and your customers. At least that’s marketing automation expert Natalie Furness’ advice!

Positive marketing is a tactic that has been around for a long while, but in today’s world, it might be more powerful than ever. We’re constantly surrounded by terrible news about our nation, society, and the entire world, and people can definitely use more positive forces and content in their lives. Will your brand be there for them? What are other brands doing to provide positive marketing to their customers? Empowerment and Inclusivity In the 2000s, positive marketing was all about looking at the world through rose-tinted glasses. A great example of this is McDonald’s “I’m Lovin’ It” campaign. It’s not a bad thing to create a wonderful, positive image of your brand and the world it lives in — so long as you’re keeping up with people’s idea of a better world, too. Today, positivity is closely related to empowerment and inclusivity. What is “empowerment”? When you empower someone, you’re likely doing two things: making them feel accepted and encouraging them to succeed. Doing this helps imbue them with positive energy, and it even makes the world feel like a better place for a little while. That’s the ultimate thinking behind a lot of inclusive empowerment and positivity marketing today. And why wouldn’t you want to shop at a brand that makes you feel great? According to Accenture, over Positive Marketing in 2021 YOU ARE MY SUNSHINE One great example of this is email follow-ups after phone calls. If a client or prospective client calls you to chat about your product or service, sending a follow-up email is a no-brainer. But drafting a unique email after each call can be incredibly time-consuming. The main goal is to acknowledge the call and let the client know you’re available to help with any issues. It’s the perfect task to automate because it actually increases your communication and connection with clients and leads and gives you more time to spend with them when you actually get them on the phone. What not to automate. An online search for automation tools for small businesses will leave your head spinning! Nearly every business process can be automated, but as any experienced entrepreneur will tell you, not every one should be. Rule No. 1 is that you should only do what makes sense for your business. That’s not just the case with automation but with any business trend or idea. And rule No. 2 is that you should not automate any process that isn’t currently working well. Automation relies on replication. As Furness says, it amplifies your efficiencies, but it will similarly amplify your deficiencies if done poorly. Repeat what’s working and revisit and refine what isn’t.

If you interact with customers regularly through social media, Furness also cautions against automating direct messages in those channels. Social media is meant to be a way to connect directly with a company, so an automated response in these forums is a missed opportunity. That said, this is a great task to add to your marketing manager’s plate! Robots are far from taking over the world, but automating key repetitive tasks may be just enough of a game-changer to make you feel like you’re living in a new reality.

41% of consumers “have shifted their business away from a retailer that does not reflect how important [identity and diversity] is to them.” The same study showed that 29% of consumers are willing to switch brands if they don’t showcase enough diversity. If you’re not sure where to start, try showing support for local support groups, women’s shelters, or free mental health clinics — it’s a great, positive way of supporting your community’s well-being! Build Influence Through Positivity If your brand produces positive, feel-good content, people will tend to listen. Make sure to optimize your marketing by using social media to regularly post content relevant to both your business and your local efforts. Building engagement takes a lot of time and effort, but it can pay off in massive ways. You never know when a business’s content will go viral. Consumers are exceedingly picky in 2021, but positivity will always win the day. Show your customers that they’re valued, and many will make sure to return the favor.

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5 Ways to Fit Extra Movement Into Your Day

If you’re restless at your desk, extra exercise and movement might be exactly what the doctor ordered. Even just a little bit of unplanned movement every day can help boost your mood and maintain good blood circulation. Here are five ways you can fit in extra movement without losing your productivity! No. 1: Park farther away. It might be more convenient to park as close to your destination as you can, but parking farther away can add some extra steps. It’s a small difference that certainly can’t replace regular cardio, but it doesn’t hurt either! No. 2: Drink more water. Drinking plenty of water is healthy for flushing out bacteria in your system, but it’s also a great way of helping you get up from your desk. The more water you drink, the more times you’ll have to refill it in your kitchen or at the watercooler. And, on your way back to your workspace, take the long way around to say hi to your coworkers! No. 3: Stretch in doorways. Our shoulders and neck can quickly get sore from the amount of time we spend slouching in front of our screens. An easy way to

relieve the stress is to press your hands on either side of a door frame, then lean forward as far as you can. If you don’t have a doorway to use, you can try doing shoulder shrugs or neck rolls right at your desk to ease some stress or even just clear your head. No. 4: Do more calf raises. One of the easiest exercises to do in public or at home are calf raises. Do this by simply raising your feet high off the ground one at a time. Squats and lunges are also easy to do but may require more flexible clothing than you’re wearing and a space where you can move freely. No. 5: Walk for all of your phone calls. Sometimes, people start walking naturally while they’re on a phone call. Why not make it an intentional movement every time you take a call? Studies show that walking will keep your body in high gear by encouraging energy and productivity!

Easy Peach Cobbler

Inspiration corner

Inspired by MyRecipes.com

Keep your face always towards the sunshine and shadows will always fall

Ingredients

• 4 cups peaches (fresh is best!) • 1 tbsp lemon juice • Ground cinnamon or nutmeg to taste

• 1/2 cup unsalted butter • 1 cup flour • 2 cups sugar, divided • 1 tbsp baking powder • Dash of salt • 1 cup milk

Directions

behind you. –Walt Whitman

1. Preheat oven to 375 F. In a 9-by-13-inch baking dish, add butter and place in oven. Remove when melted. 2. In a large bowl, combine flour, 1 cup of sugar, baking powder, and salt. Then pour in milk and stir until the mixture is smooth. 3. Pour the batter over the melted butter, but don’t stir! 4. In a pot, bring peaches, lemon juice, and remaining sugar to a boil. Stir constantly. 5. Pour peaches over batter, but once again, don’t stir! 6. Sprinkle with cinnamon and nutmeg, then bake at 375 F for 45 minutes.

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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Automation Can Increase Your Connections With Clients PAGE 1 Does Positive Marketing Work in 2021? PAGE 2 5 Ways to Keep Yourself Moving PAGE 3 Inspiration Corner PAGE 3 Easy Peach Cobbler PAGE 3 Get a Jump on Winter Blues With Fall Exercise PAGE 4 BILL 7CF Professional Equities, Inc.

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

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GET A JUMP ON WINTER BLUES

AND EXERCISE THROUGH THE FALL

And don’t wait to get started: Add that “winter workout” into your weekly routine now. Not only will it help make the transition a little easier when you can’t go for your morning run, but also, if you’re trying a new sport, activity, or exercise, it gives you a buffer in case you decide it’s not for you after all. Don’t let bad weather or fewer daylight hours be an excuse for less exercise. Your brain will thank you, and who knows? You might actually have fun too!

Less sunlight can have a negative impact on your mental well-being, and as you head into the darker, chillier months, worsening weather and shorter days can make staying in shape more of a chore than a joy. But that doesn’t mean you’re powerless. With a few tricks, you can thrive through the cold season. Finding ways to stay active while cooped up inside has never been easier. Thanks to the pandemic, online exercise courses, at-home workouts, and remote Zumba classes grew in popularity and are still going strong. If you embraced these for your summer workouts to avoid the heat, you can continue that routine this fall and winter and keep up your exercise, mixing it up if one course gets stale. Similarly, winter provides a great time to focus on a new type of fitness goal, like building muscle in an indoor facility or taking martial arts classes at the gym. It doesn’t matter what you do; what matters is that you do it. Stay active! While it’s a bummer that you can’t go trail running or biking, any exercise is better than none.

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